What VA Media does

VA Media is a privately held Australian digital media company that operates as a certified YouTube Enterprise partner, headquartered in Sydney with offices in Melbourne and Los Angeles. Founded in 2020, the company has built a network of more than 20 genre-based YouTube channels spanning every major genre (Crime, Documentary, Lifestyle, Comedy, Sci-fi, Romance, Drama, Family, Horror, Western, Music, LGBTQIA+), reaching approximately 21 million global subscribers and accumulating 125-130 million monthly video views with 26 hours of content watched per month.

The company's core business is helping studios, media companies, broadcasters, and independent content owners monetize content on YouTube through four service lines: (1) Network Licensing, which involves licensing third-party content onto VA Media's owned YouTube channel network with ad revenue sharing; (2) Channel Management, an end-to-end service covering uploads, optimization, audience growth, community management, and rights management for clients including Cartoon Network and Bondi Vet; (3) Strategy Consulting, a bespoke 10-week audit and strategy program for enterprise content owners; and (4) AVOD Streaming, which places premium film and series titles on YouTube Movies & TV. The underlying technology stack includes a proprietary Data Insights Platform used by certified YouTube experts for channel and content optimization, supplemented by a Client Dashboard that tracks revenue and provides monthly payments to content owners.

VA Media generates revenue through advertising revenue share on its owned network, licensing royalties paid to content owners for ads watched, professional services fees for channel management and consulting, and AVOD placement. The company also operates VA Media Productions, a sub-brand creating original scripted and unscripted content including the award-winning LGBTQIA+ docuseries 'My First Time'. VA Media is bootstrapped with no disclosed external funding, led by CEO and Managing Director Mark Ashbridge, with a leadership team including senior hires from Lionsgate, Starz, and Vision Films. The company serves enterprise clients globally across entertainment, media/broadcasting, and production sectors.

Name

VA Media

Legal name

VA Media

Website

https://vamedianetwork.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

VA Media is a YouTube Enterprise partner operating 20+ genre-based channels reaching 21 million subscribers, helping studios, broadcasters, and content owners monetize films, TV series, and documentaries through licensing, channel management, consulting, and AVOD streaming services.

Ownership category

akta.pro rank

Product category

Digital Video Content Services

NAICS

Motion Picture and Video Distribution (51212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Licensing (Film/TV, Clips, Stills) (MPADALAA)

akta.pro secondary industries

Clip/Short-Form & Archive Footage Syndication (Libraries/Stock) (MPABAMAL), Royalty, Reporting & Revenue Share Administration (MPADALAJ)

Keywords

• YouTube channel management
• Video content licensing
• Content monetization services
• YouTube enterprise consulting
• AVOD streaming services

Headquarters

HQ city

Darlinghurst

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Network Licensing / Content Licensing: VA Media licenses content from film makers and content owners, publishing it to their network of 20+ YouTube channels. Ads play at beginning, middle and end of content, with content owners paid for every ad watched.
2. Advertising Revenue Share: Revenue generated through YouTube advertising, with payments based on ad views and engagement metrics on monetized content.
3. Channel Management Services: End-to-end YouTube channel management including uploads, optimization, audience growth, community management, and rights management.
4. Strategy Consulting: Bespoke YouTube consulting services including enterprise-level channel audit, competitive benchmarking, tailored channel blueprint, and revenue modeling.
5. AVOD Streaming: Placement of film and series content on YouTube Movies & TV premium streaming service, monetizing through ads on the platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VA Media licenses movies, TV series, and documentaries from studios, filmmakers, and content owners and publishes them across its owned network of 20+ genre-based YouTube channels (21 million subscribers, 125-130 million monthly views). It also provides end-to-end YouTube channel management, 10-week strategy consulting, and placement of films and series on YouTube Movies & TV's premium AVOD streaming service.

Product overview

VA Media is a YouTube-focused media company operating a multi-platform business with two main components: (1) a proprietary network of 20+ owned-and-operated genre-based YouTube channels (the VA Media Network) that license and monetize third-party and original content, and (2) a suite of managed services including Channel Management, Strategy Consulting (10-week audit), AVOD Streaming, and Social Video Production. VA Media's network spans every genre from action/sci-fi to documentaries, romance, horror, LGBTQIA+ content, and westerns, reaching 21 million subscribers. The Channel Management and Consulting services help external partners (studios, broadcasters, content owners) grow and monetize their own YouTube presence, while Original Productions creates proprietary LGBTQIA+ content distributed across the network. The Client Dashboard provides unified reporting and monthly payments across platforms.

Differentiator

Problem solved

Functional benefit

Brands

• VA Media Productions: Original productions division creating scripted and unscripted content for LGBTQIA+ audiences and global distribution.

Products and services

• VA Media Network Licensing Licensing service allowing studios, filmmakers, and content owners to publish their films, TV series, and documentaries on VA Media's network of 20+ YouTube channels, with pre-roll, mid-roll, and post-roll ad placement and per-ad-view payments to content owners.
• YouTube Channel Management End-to-end YouTube channel management covering strategy, account management, content uploads, optimization, audience growth, community management, and rights management for external channel owners such as Cartoon Network and Bondi Vet.
• YouTube Strategy Consulting A 10-week enterprise YouTube audit and strategy program including channel audit, competitive benchmarking, performance insights, tailored channel and content blueprint, and revenue modeling and monetization planning.
• AVOD Streaming Placement Placement of films and series with well-known cast, crew, or franchises on YouTube Movies & TV premium AVOD streaming service, providing premium placement alongside major studios and ad-supported monetization.
• Original Productions (VA Media Productions) Original content creation including scripted drama, observational documentaries, and reality TV, with a focus on LGBTQIA+ content distributed through VA Media's YouTube channels and AVOD platforms.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• CineversecoreGTM or Marketing Partner · 20 March 2026Strategic partnership to monetize Cineverse's YouTube and social media channels including Facebook, Snapchat and TikTok. VA Media will develop a YouTube-focused strategy spanning longform and shortform content, channel optimization, and financial modeling, beginning with the Dog Whisperer With Cesar Millan YouTube channel. The partnership targets Cineverse's portfolio of more than 10 million subscribers and 200 million video views across its YouTube channels.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Vydia: Video distribution and monetization platform serving rights holders, agencies, and creators with AVOD/OTT distribution and rights management capabilities that overlap VA Media's network and AVOD services.
• BBTV (BroadbandTV): YouTube Multi-Channel Network providing content management, optimization, and monetization services to creators and rights holders; closely aligned with VA Media's channel management and licensing offerings.
• Chicken Soup for the Soul Entertainment: Public company operating Crackle and other AVOD platforms while also distributing third-party content onto YouTube and streaming services; highly comparable to VA Media's licensing-plus-AVOD motion.
• Whistle Sports: Multi-platform sports content company that builds, manages, and monetizes YouTube channels and social video at scale; shares the MCN-plus-genre-channel operating model with VA Media.
• FilmRise: US-based film/TV distributor that licenses content onto YouTube and free ad-supported streaming services, very closely matching VA Media's network-licensing and AVOD model. Direct competitor for film/TV licensing rights on YouTube.
• Jellysmack: Multi-platform video content optimization company that licenses and distributes creator content across YouTube, Facebook, TikTok, and Snapchat — directly comparable to VA Media's network licensing and channel management services.
• Studio71: Multi-Channel Network owned by ProSiebenSat.1 offering YouTube channel management, content distribution, and digital brand solutions for rights holders; competes with VA Media for enterprise channel management mandates.
• Jukin Media (Storyful): User-generated and rights-cleared video licensing company that monetizes footage across YouTube and digital publishers; comparable content-licensing motion to VA Media's network licensing stream.

Emerging players

• Pocket.watch: Kids and family content company managing YouTube channels tied to major IP (Ryan's World, etc.); partial overlap with VA Media's family-content channel vertical and channel management services.

Broad incumbents

• Group Nine Media / NowThis: Larger digital media operator producing and distributing social-video-native content across platforms including YouTube; broader portfolio than VA Media but overlapping channel management and content distribution dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VAMediaNetwork
• LinkedInlinkedin.com/company/vamedianetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VA Media