BLOR Company

What BLOR Company does

BLOR Company SRL is an Italy-based, privately held direct-to-consumer e-commerce business headquartered in Pomezia that sells gym equipment, fitness apparel, accessories, and beauty products through its online storefront at blorcompany.com. Its product range spans Olympic and standard barbells (including a Top Class line with a stated lifetime warranty on breakage), bumper plates, dumbbells, kettlebells, medicine balls, slam balls, rubber flooring, wristbands, grips, competition t-shirts, crop tops, and a cosmetics line branded BLOR Beauty; pricing is unit-based and ranges from roughly $7.80 for accessories to $378 for the men's Olympic barbell.

The company operates a hybrid business model. On the consumer side it runs a standard e-commerce platform with unit-level pricing, free domestic shipping above defined euro thresholds, same-day shipping cutoffs, and a 14-day return policy. On the B2B side it offers a dedicated reserved area with quote requests and showroom appointments, plus professional services covering 3D gym design and rendering, equipment installation, custom home-gym builds, supply of gym furniture and technical flooring, clothing and gadget customization, equipment rental for competitions and events, on-site technical support, and after-sales consulting. Customer segmentation is horizontal, with gym owners and fitness-facility operators as the primary B2B segment and individual fitness consumers as the secondary DTC segment.

The underlying technology stack is a Next.js e-commerce frontend on DigitalOcean CDN infrastructure with multi-channel social presence (Instagram, Facebook, LinkedIn, TikTok, YouTube, WhatsApp) feeding a Trustpilot review funnel; the site supports multi-locale (e.g., en-US) and uses WhatsApp and email/phone for customer service. Distribution is global via direct online sales with Italy-anchored logistics. No funding rounds, subsidiaries, M&A activity, or AI/ML capabilities are disclosed. The company claims 50,000+ cumulative purchasers and operates with a team of 6 employees.

Name

BLOR Company

Legal name

BLOR COMPANY SRL

Website

https://blorcompany.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BLOR Company SRL is an Italy-based e-commerce retailer selling gym equipment, fitness apparel, accessories, and beauty products direct to consumers, and offering B2B gym design, installation, equipment rental, and after-sales services to fitness-facility operators.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

akta.pro secondary industries

Free Weights & Kettlebells Retail (Dumbbells, Kettlebells, Weight Sets) (CRAMADAC), Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Fitness equipment retail
• Strength training gear
• Athletic apparel sales
• Gym design services
• Fitness accessories shop

Headquarters

HQ city

Pomezia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Equipment, Accessories, Clothing): Direct sales of gym equipment (barbells, dumbbells, bumper plates, kettlebells), fitness accessories (wristbands, grips, flooring), and apparel (t-shirts, crop tops) through their e-commerce platform. One-time purchase transactions with various price points ranging from approximately $10 to $378 per item.
2. Gym Design and Setup Services: Custom gym design services including 3D design and rendering, equipment installation, sale of technical flooring, and gym furniture. Provides end-to-end solutions for gyms from design to launch.
3. Equipment Rental: Rental of sports equipment for competitions and events, including technical support during events.
4. Customization Services: Clothing and gadget customization services for branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BLOR Company sells branded gym equipment (Olympic barbells, bumper plates, kettlebells, hexagonal dumbbells, medicine balls, slam balls, rubber flooring), fitness accessories (wristbands, paracalli grips), athletic apparel (men's and women's competition t-shirts and crop tops), and a beauty product line through its own e-commerce platform. The company also delivers B2B services including 3D gym design and rendering, equipment installation, custom home gym setup, equipment rental for competitions, and consulting/after-sales support for fitness facility operators.

Product overview

BLOR Company is an e-commerce platform and gym equipment provider offering a portfolio of fitness equipment (bumper plates, barbells, dumbbells, kettlebells, medicine balls, slam balls), athletic clothing (t-shirts, crop tops), accessories (wristbands, grips), and beauty products. The company operates both as an online retail store and a full-service gym design/build partner, offering services including 3D design and rendering for gyms, equipment installation, sale of gym furniture and technical flooring, custom home gym creation, equipment rental for competitions, and consulting/after-sales support. The product portfolio includes the Top Class Olympic Barbell line (15kg women's and 20kg men's, with lifetime warranty on breakage) and various equipment categories across weightlifting, CrossFit, and general fitness applications.

Differentiator

Problem solved

Functional benefit

Products and services

• BLOR Top Class Olympic Barbell (Women's 15kg / Men's 20kg) Olympic barbells (15kg women's and 20kg men's variants) in the Top Class competition line for weightlifting, with lifetime warranty on breakage, sold to individual athletes and gym operators.
• Bumper Plates (Solid Colored, Color Hi-Temp, Competition Colored KG/LB, Colored, BLOR Black, Bumper Plates Solid Black Write Colored) Bumper plates for weightlifting and CrossFit, offered in multiple variants (solid colored, color hi-temp, competition colored KG/LB, colored, BLOR Black, solid black with colored inserts), sold to athletes and gyms.
• Hexagonal HEX Dumbbells with Rubber Coating (and HEX KG/LB variant) Hexagonal-shaped dumbbells with rubber coating, available in standard and KG/LB configurations, designed for safe and stable workouts by individual users and gyms.
• Kettlebells (Competition and Training grades) Kettlebells in competition-grade and training-grade variants for weightlifting, functional training, and general fitness.
• Medball Medicine Balls Medicine balls used for strength training and conditioning exercises, sold to individual athletes and gym operators.
• Slam Ball Diamond Slam balls for explosive training exercises, sold to individuals and gyms.
• Micro Competition Discs and Micro-Weight Plates Small weight plates for fine-tuning load during competitions and precise loading adjustments, sold to competitive athletes and gyms.
• Ultrafine 2cm Rubber Flooring Ultra-thin 2cm rubber flooring sold for gym installations, targeting facility operators outfitting training spaces.
• BLOR Men's Competition T-Shirt 1.1 Men's competition t-shirt from the BLOR clothing line, sold to athletes for training and competition use.
• Women's T-Shirt Crop Top Crop top t-shirt for women from the BLOR clothing line, sold to athletes for training and lifestyle use.
• Pro 2.0 Wristband BLOR Pro 2.0 wristband for weightlifting support, sold to individual athletes.
• Paracalli Grips Steel 2.0 BLOR

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Brands (Logos Section)minorOthersBLOR displays logos of approximately 12 partner brands/suppliers in a dedicated partners section on their website, indicating supplier/partnership relationships in the fitness equipment industry. Exact partner names are displayed as logos/images without text labels in the source data.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Rogue Fitness: US-based direct-to-consumer and B2B retailer of Olympic barbells, bumper plates, dumbbells, and racks. Closest comparable to BLOR in product mix (strength equipment), target customers (gym owners and CrossFit athletes), and DTC + B2B go-to-market — but operates at vastly larger scale.
• Rep Fitness: US-based online retailer of strength training equipment (barbells, plates, dumbbells, racks) serving home gym and commercial gym customers. Comparable to BLOR in product catalog, DTC e-commerce model, and B2B gym supply offering.
• Fringe Sport: Online retailer specializing in bumper plates, barbells, and CrossFit-targeted equipment. Comparable to BLOR in product category, customer base (functional fitness athletes and gym owners), and e-commerce-led distribution.
• WOD Nation: CrossFit-focused equipment brand offering jump ropes, bumper plates, and accessories. Comparable to BLOR in CrossFit/functional fitness niche targeting and community-driven branding approach.
• Riot Fitness: European-based strength equipment retailer selling barbells, bumper plates, and functional fitness equipment. Comparable to BLOR in geographic focus (Europe), product mix, and DTC + B2B approach to gym operators.
• Titan Fitness: US-based value-positioned strength equipment retailer offering barbells, plates, racks, and accessories online. Comparable to BLOR in product mix and DTC e-commerce model, with a stronger emphasis on value-priced home gym and commercial equipment.
• Kettlebell Kings: US-based kettlebell and strength equipment specialist selling directly to athletes and gyms. Comparable to BLOR's competition kettlebell and training kettlebell SKUs and its DTC + B2B distribution.

Broad incumbents

• Eleiko: Swedish premium strength equipment manufacturer and supplier serving competitions, gyms, and national federations. Comparable to BLOR's Top Class Olympic barbell line and B2B gym supply motion, but at materially higher scale and prestige.
• Gymshark: Global fitness apparel and accessories brand with athlete-led marketing. Comparable to BLOR's apparel category (t-shirts, crop tops) and social-media-driven brand building, though Gymshark operates at vastly larger scale and broader product breadth.
• Werksan: Premium barbell manufacturer supplying competition and commercial gyms with Olympic barbells, plates, and bumpers. Comparable to BLOR in barbell and competition-plate product category, with greater brand recognition in the strength-sports community.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwR2f81aDbHodtWfg3wQIeA
• Facebookfacebook.com/blorofficial
• LinkedInlinkedin.com/company/blor-company
• Instagraminstagram.com/blorcompany
• TikToktiktok.com/@blorcompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLOR Company