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BLP

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uuid003zxjb

Namestring
BLP
Legal namestring
BLP.co
Websiteurl
blp.co
Company typeenum
Private
Founded yearstring
-
Descriptiontext

BLP (Blue Land Partners), operating as BLP.co, is a privately held, full-service digital marketing agency founded in 2016 and headquartered in Austin, Texas, with additional offices in New York and Los Angeles. The firm acquires customers efficiently at scale for growth-stage enterprise clients, primarily across beauty and cosmetics, health and wellness, fitness and sports, and direct marketing verticals. Notable named clients include FanDuel, Proactiv, Guthy-Renker, Anastasia Beverly Hills, Soothe, Mindbloom, Ergatta, Murad, Tru Niagen, MedCline, Jerome Alexander Cosmetics, and Glo. The company employs a selective, relationship-driven go-to-market model, explicitly limiting client count ('hand pick our clients') and engaging prospects through consultation-based direct outreach rather than channels or marketplaces.

BLP delivers an integrated suite of six core services: media planning and buying across Facebook, Instagram, Google Search, YouTube, TikTok, and emerging platforms; growth strategy consulting; in-house direct response creative production (copy, image, video); full-funnel optimization from acquisition through retention and reselling; martech and automation using HubSpot, Lemlist, GoHighLevel, and Outreach; and experiential marketing combined with digital activation via a partnership with Pop Up Mob. The firm is Meta Media and Creative Strategy Certified and a recognized Google Partner. As of 2022, BLP reported directly managing over $100 million in Facebook, Google AdWords, and Instagram direct response ad spend across its client base, with reported past engagements including FanDuel's scale to the world's second-biggest Facebook advertiser in 2015 and Proactiv's greater than 50% CPA reduction within the first month. Underlying technology is conventional digital advertising and marketing automation tooling rather than proprietary AI/ML systems.

BLP generates revenue through professional services fees tied to managing client advertising campaigns, creative production, strategic consulting, and full-funnel optimization engagements. Pricing is not publicly disclosed and is structured on a per-engagement basis negotiated through consultation calls. The company is led by co-founders Darius Fisher (CEO) and Jesse Boskoff (CMO). Boskoff previously led paid online marketing for FanDuel starting in 2012, contributing to its growth from a $10M valuation to over $1B by early 2016. BLP operates without disclosed institutional funding, M&A activity, or external investors and currently employs approximately 47 people.

Short descriptiontext

BLP is a privately held, full-service digital marketing agency that acquires customers at scale through paid media on Facebook, Instagram, Google, YouTube, and TikTok, serving selective enterprise clients across beauty, health and wellness, fitness, and sports verticals.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
digital marketing agency, performance media buying, customer acquisition services, direct response advertising, full funnel optimization
Industry1 code
1B2B/ABM Creative Agencies
CodeMPAAAAAIPrimaryYes
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Digital Marketing Services
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Digital Marketing Agency Services
TypeProfessional Services
Description

BLP provides comprehensive digital marketing services including strategy, media planning/buying, creative production, and full-funnel optimization. Revenue is generated through professional service fees for managing client advertising campaigns and marketing strategies.

blp.co
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

BLP is a full-service digital marketing agency that acquires customers efficiently at scale for growth-stage consumer brands across beauty, health, fitness, and sports verticals. Its core offering bundles six services: paid media planning and buying across Facebook, Instagram, YouTube, TikTok, Google, and other platforms; data-driven growth strategy; direct response creative production; full-funnel conversion optimization; martech and CRM/automation integration; and experiential events with digital activation.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 6 values shown
  • 50%+ reduction in cost per acquisition for Proactiv within first month
+5 more records
Product overview1 text field

BLP is a full-service digital marketing agency offering a unified suite of customer acquisition services. The core offering consists of six integrated services: Media Planning and Buying (paid advertising across major digital platforms), Growth Strategy (data-driven market expansion consulting), Creative (direct response copywriting and asset production), Full Funnel Optimization (end-to-end conversion optimization), Martech and Automation (tool integration and workflow automation), and Events + Digital Activation (experiential marketing with digital amplification). These services work together as a comprehensive customer acquisition solution, applying scientific methods and direct response marketing science to help brands acquire customers efficiently at scale.

Product and service1 record
1Media Planning and Buying
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Pop Up Mob
Strategic tierCoreTypeStrategic or Co-development Partner
Description

BLP partners with Pop Up Mob, an experiential marketing company, to offer combined experiential and digital amplification services. Pop Up Mob creates in-person brand experiences from concept to execution, while BLP handles digital strategy and paid media campaigns. Their joint work on Anastasia Beverly Hills' Santa Monica pop-up shop combined experiential marketing with digital campaigns spanning US and international markets.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers12 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration4 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

BLP

Digital Marketing Servicesblp.co

BLP is a privately held, full-service digital marketing agency that acquires customers at scale through paid media on Facebook, Instagram, Google, YouTube, and TikTok, serving selective enterprise clients across beauty, health and wellness, fitness, and sports verticals.

What BLP does

BLP (Blue Land Partners), operating as BLP.co, is a privately held, full-service digital marketing agency founded in 2016 and headquartered in Austin, Texas, with additional offices in New York and Los Angeles. The firm acquires customers efficiently at scale for growth-stage enterprise clients, primarily across beauty and cosmetics, health and wellness, fitness and sports, and direct marketing verticals. Notable named clients include FanDuel, Proactiv, Guthy-Renker, Anastasia Beverly Hills, Soothe, Mindbloom, Ergatta, Murad, Tru Niagen, MedCline, Jerome Alexander Cosmetics, and Glo. The company employs a selective, relationship-driven go-to-market model, explicitly limiting client count ('hand pick our clients') and engaging prospects through consultation-based direct outreach rather than channels or marketplaces.

BLP delivers an integrated suite of six core services: media planning and buying across Facebook, Instagram, Google Search, YouTube, TikTok, and emerging platforms; growth strategy consulting; in-house direct response creative production (copy, image, video); full-funnel optimization from acquisition through retention and reselling; martech and automation using HubSpot, Lemlist, GoHighLevel, and Outreach; and experiential marketing combined with digital activation via a partnership with Pop Up Mob. The firm is Meta Media and Creative Strategy Certified and a recognized Google Partner. As of 2022, BLP reported directly managing over $100 million in Facebook, Google AdWords, and Instagram direct response ad spend across its client base, with reported past engagements including FanDuel's scale to the world's second-biggest Facebook advertiser in 2015 and Proactiv's greater than 50% CPA reduction within the first month. Underlying technology is conventional digital advertising and marketing automation tooling rather than proprietary AI/ML systems.

BLP generates revenue through professional services fees tied to managing client advertising campaigns, creative production, strategic consulting, and full-funnel optimization engagements. Pricing is not publicly disclosed and is structured on a per-engagement basis negotiated through consultation calls. The company is led by co-founders Darius Fisher (CEO) and Jesse Boskoff (CMO). Boskoff previously led paid online marketing for FanDuel starting in 2012, contributing to its growth from a $10M valuation to over $1B by early 2016. BLP operates without disclosed institutional funding, M&A activity, or external investors and currently employs approximately 47 people.

BLP firmographics

Firmographics
Name
BLP
Legal name
BLP.co
Website
https://blp.co
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Short description
BLP is a privately held, full-service digital marketing agency that acquires customers at scale through paid media on Facebook, Instagram, Google, YouTube, and TikTok, serving selective enterprise clients across beauty, health and wellness, fitness, and sports verticals.
Ownership category
akta.pro rank

BLP industry classification

Industry
Product category
Digital Marketing Services
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

  • Digital marketing agency
  • Performance media buying
  • Customer acquisition services
  • Direct response advertising
  • Full funnel optimization

Where BLP is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices3 records

Markets served

BLP business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Digital Marketing Agency Services: BLP provides comprehensive digital marketing services including strategy, media planning/buying, creative production, and full-funnel optimization. Revenue is generated through professional service fees for managing client advertising campaigns and marketing strategies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

BLP product offering

Product offering

Core offering

BLP is a full-service digital marketing agency that acquires customers efficiently at scale for growth-stage consumer brands across beauty, health, fitness, and sports verticals. Its core offering bundles six services: paid media planning and buying across Facebook, Instagram, YouTube, TikTok, Google, and other platforms; data-driven growth strategy; direct response creative production; full-funnel conversion optimization; martech and CRM/automation integration; and experiential events with digital activation.

Product overview

BLP is a full-service digital marketing agency offering a unified suite of customer acquisition services. The core offering consists of six integrated services: Media Planning and Buying (paid advertising across major digital platforms), Growth Strategy (data-driven market expansion consulting), Creative (direct response copywriting and asset production), Full Funnel Optimization (end-to-end conversion optimization), Martech and Automation (tool integration and workflow automation), and Events + Digital Activation (experiential marketing with digital amplification). These services work together as a comprehensive customer acquisition solution, applying scientific methods and direct response marketing science to help brands acquire customers efficiently at scale.

Differentiator

Problem solved

Functional benefit

Products and services

  • Media Planning and Buying

Quantifiable outcome

  • 50%+ reduction in cost per acquisition for Proactiv within first month
  • +5 more outcomes

Companies that use BLP

Customer profile

Named customers12 records

Segments5 records

Ideal customer profiles4 records

BLP technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

BLP partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Pop Up MobcoreStrategic or Co-development PartnerBLP partners with Pop Up Mob, an experiential marketing company, to offer combined experiential and digital amplification services. Pop Up Mob creates in-person brand experiences from concept to execution, while BLP handles digital strategy and paid media campaigns. Their joint work on Anastasia Beverly Hills' Santa Monica pop-up shop combined experiential marketing with digital campaigns spanning US and international markets.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

BLP competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

BLP social profiles

Digital presence

BLP compliance and trust

Trust signal

Compliance2 records

BLP financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BLP leadership team

Management profile

Number of profiles

Profiles2 records

BLP funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BLP M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLP

What does BLP do?

BLP is a full-service digital marketing agency that acquires customers efficiently at scale for growth-stage consumer brands across beauty, health, fitness, and sports verticals. Its core offering bundles six services: paid media planning and buying across Facebook, Instagram, YouTube, TikTok, Google, and other platforms; data-driven growth strategy; direct response creative production; full-funnel conversion optimization; martech and CRM/automation integration; and experiential events with digital activation.

Is BLP a public or private company?

BLP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was BLP founded?

BLP was founded in -1. It employs 11 to 50 people.

Where is BLP based?

BLP is headquartered in New York, United States, in the North America region.

How does BLP make money?

One revenue line is on record: digital Marketing Agency Services.

Does BLP have an API?

No public API is recorded for BLP.

What industry is BLP in?

BLP's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its SIC code is 7311.

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