Pop Up Mob
Pop Up Mob is a privately held, women-owned experiential marketing agency founded in 2014 that designs and executes end-to-end pop-up experiences for enterprise brands in beauty, fashion, entertainment, and technology, with offices across the US, Europe, and the Middle East.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pop Up Mob does
Pop Up Mob is a privately held, women-owned full-service experiential marketing agency founded in February 2014 in New York City by Ana Corina Pelucarte and Rita Tabet. The firm designs, produces, and operates brand-led pop-up experiences — including mobile pop-up trucks, store takeovers, booths and event activations, guerrilla sampling, and VIP events — for enterprise and mid-market clients across beauty, fashion, technology, entertainment, food and beverage, automotive, retail, and non-profit sectors. Named customers include Ulta Beauty (with deep multi-brand exposure, including nine activations at Ulta Beauty World 2026), Calvin Klein, YSL Beauty, Miu Miu, Olaplex, Benefit Cosmetics, Rare Beauty, Huda Beauty, OUAI, Sol de Janeiro, ASOS, Samsung, and Netflix. The agency reports 250+ completed activations for 175+ brands across 15+ industries.
The company's core technical differentiator is a proprietary "render to reality" process that converts high-fidelity 3D renderings into near-exact previews of physical builds, allowing brands to iterate on designs before fabrication and reducing execution risk. The service stack is structured into five phases — Concept & Strategy, Design & Development, Build & Execution, Management & Operations, and Impact & Insights — giving the firm end-to-end ownership from consumer journey mapping through post-event analytics and PR coordination. Geographic reach is anchored by offices in New York (HQ), Los Angeles, Austin, Miami, Madrid, London, and Dubai, with operational delivery spanning more than 10 countries across North America, Europe, and the Middle East.
Pop Up Mob operates a project-based professional services revenue model, charging brands per activation with quotes ranging from low five figures (~$10,000+) to low seven figures (~$1,000,000+) depending on scope, duration, location, and customization. Distribution is direct-to-brand via a sales-led motion targeting enterprise and mid-market marketing teams, supported by earned credibility from Adweek's Fastest Growing Agencies (2020), Event Marketer's Top 100 It List (2023), and BizBash's Top 50 Event Designers (2019). The firm is privately held with no disclosed institutional funding rounds.
Pop Up Mob firmographics
Firmographics- Name
- Pop Up Mob
- Legal name
- Pop Up Mob LLC
- Website
- https://popupmob.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pop Up Mob is a privately held, women-owned experiential marketing agency founded in 2014 that designs and executes end-to-end pop-up experiences for enterprise brands in beauty, fashion, entertainment, and technology, with offices across the US, Europe, and the Middle East.
- Ownership category
- akta.pro rank
Pop Up Mob industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Retail & Pop-up Experiences (In-store/Pop-ups) (MPAAAGAG)
- akta.pro secondary industries
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)
Keywords
Where Pop Up Mob is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Pop Up Mob business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Experiential Marketing Services: The company generates revenue through professional services, charging brands for end-to-end campaign execution including concept development, design, production, logistics, and on-site management of pop-up experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing for experiential marketing campaigns |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Pop Up Mob product offering
Product offeringCore offering
Pop Up Mob is a full-service experiential marketing agency that designs, produces, and operates immersive pop-up retail experiences and brand activations end-to-end. Its offering spans five sequential service phases — Concept & Strategy, Design & Development, Build & Execution, Management & Operations, and Impact & Insights — delivered across multiple activation formats including mobile pop-up trucks, store takeovers, booths, guerrilla sampling, and exclusive/VIP experiences for consumer brands globally.
Product overview
Pop Up Mob is an experiential marketing agency that operates as a one-stop shop for pop-up experiences, offering end-to-end services from concept and strategy through design, production, build, and on-site operations. The agency provides five core service phases: Concept & Strategy (brand discovery, consumer journey mapping, trend research), Design & Development (3D rendering, space planning, material specification), Build & Execution (fabrication, location sourcing, permitting, tech integration), Management & Operations (staffing, POS, inventory, crowd management), and Impact & Insights (data collection, post-event reporting, content creation, PR coordination). The company delivers activations across multiple formats including Mobile Pop-Up Trucks, Store Takeovers, Booth & Event Activations, Guerrilla Sampling, and Exclusive/VIP Experiences. Pop Up Mob's portfolio spans brand activations for beauty, fashion, entertainment, technology, food and beverage, automotive, and retail sectors, with named clients including Calvin Klein, Benefit Cosmetics, Rare Beauty, Huda Beauty, Olaplex, OUAI, Sol de Janeiro, ASOS, Samsung, and Netflix. The agency's signature approach—termed 'render to reality'—produces high-fidelity 3D visualizations that serve as near-exact previews of final builds, distinguishing it from concept-only studios and production-only vendors.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 250+ successful activations executed across global markets
- +1 more outcomes
Companies that use Pop Up Mob
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles3 records
Pop Up Mob technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pop Up Mob partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ulta BeautycoreUlta Beauty is a major client relationship where Pop Up Mob executes pop-up retail experiences and brand activations for the beauty retailer.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pop Up Mob competitors and assessment
Company assessmentDirect peers
- MKG: NYC-based experiential marketing agency offering end-to-end brand experiences, creative strategy, and production — directly comparable to Pop Up Mob's full-service model and similar mid-sized footprint.
- Sparks: Global brand-experience agency delivering live events, activations, and exhibit programs for enterprise brands — overlaps with Pop Up Mob in store takeovers, booth builds, and corporate brand experience work.
- The Annex Agency: NYC-based experiential marketing agency specializing in pop-up shops, brand activations, and retail experiences — closely mirrors Pop Up Mob's focus on short-format, location-based brand experiences.
- MAS Event Design: Event design and production firm delivering custom brand experiences and large-scale events — competes with Pop Up Mob in design-and-build production for brand activations and pop-ups.
- Night Agency: NYC creative agency producing brand activations, pop-ups, and live experiences — comparable boutique scale, vertical mix, and end-to-end experiential delivery model.
- Civic Entertainment Design: NYC-based design and production firm specializing in branded environments, pop-ups, and live events — comparable mid-sized competitor for fashion and beauty experiential mandates.
Broad incumbents
- Jack Morton Worldwide: One of the largest global experiential-marketing agencies, offering brand experience, events, digital, and content services across many verticals — competes with Pop Up Mob for enterprise brand budgets but at materially greater scale.
- George P. Johnson Experience Marketing (GPJ): Global experience-marketing agency providing events, exhibits, and activations for major brands — broader portfolio and reach than Pop Up Mob, but overlaps directly in pop-up and brand-experience delivery.
- Momentum Worldwide: Global experiential-marketing network (McCann Worldgroup) delivering brand experiences, retail activations, and live events — competes for the same enterprise brand RFPs as Pop Up Mob with deeper holding-company infrastructure.
Emerging players
- Fake Love (now part of Momentum): Experience design studio known for immersive, technology-driven brand experiences and pop-ups — overlaps with Pop Up Mob's experiential format but with heavier emphasis on xR/interactive tech.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pop Up Mob social profiles
Digital presencePop Up Mob financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pop Up Mob leadership team
Management profileNumber of profiles
Profiles6 records
Pop Up Mob funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pop Up Mob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pop Up Mob
What does Pop Up Mob do?
Pop Up Mob is a full-service experiential marketing agency that designs, produces, and operates immersive pop-up retail experiences and brand activations end-to-end. Its offering spans five sequential service phases — Concept & Strategy, Design & Development, Build & Execution, Management & Operations, and Impact & Insights — delivered across multiple activation formats including mobile pop-up trucks, store takeovers, booths, guerrilla sampling, and exclusive/VIP experiences for consumer brands globally.
Is Pop Up Mob a public or private company?
Pop Up Mob is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pop Up Mob founded?
Pop Up Mob was founded in 2014. It employs 11 to 50 people.
Where is Pop Up Mob based?
Pop Up Mob is headquartered in New York, United States, in the North America region.
How does Pop Up Mob make money?
One revenue line is on record: experiential Marketing Services.
Who are Pop Up Mob's main competitors?
Direct peers on record are MKG, Sparks, The Annex Agency, MAS Event Design, Night Agency and Civic Entertainment Design. Broad incumbents are Jack Morton Worldwide, George P. Johnson Experience Marketing (GPJ) and Momentum Worldwide. Fake Love (now part of Momentum) is listed as an emerging player.
Does Pop Up Mob have an API?
No public API is recorded for Pop Up Mob.
What industry is Pop Up Mob in?
Pop Up Mob's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAG, Retail & Pop-up Experiences (In-store/Pop-ups), with a secondary code of BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 541870 and its SIC code is 7311.