Blueberry Travel Company

What Blueberry Travel Company does

Blueberry Travel Company is the trading brand of EnneQuadro s.r.l., an Italian private limited company registered in Sardinia on 16 June 2010 and operating from Sassari. It is a direct-to-consumer tour operator offering organized small-group escorted tours (capped at 20 participants) with Italian-speaking tour leaders, alongside customized (Su Misura), partner-organized (Classy), honeymoon (Viaggio Di Nozze), and adventure (Be-Wild) itineraries. Destinations span roughly 30 countries across Asia, Northern Europe, the Americas, Africa, the Middle East, Oceania, and Antarctica — with Japan via the registered GiappoTour® flagship brand, South Korea via CoreaTour, and Arctic Northern Lights via Aurora Boreale as the lead collections.

Commercial infrastructure is a traditional, non-tech tour-operator stack: a WordPress-based brochure website (blueberrytravel.it), inbound phone (079 4812011), email, and WhatsApp (+39 340 5626244) sales channels, supplemented by influencer co-developed tours (Chef Hiro, Elisa Polini & Luca Landoni, Persi in Corea, Seoul Mafia) and a Liste Nozze wedding-gift registry. Revenue is generated one transaction at a time through package sales (flights, hotels, transfers, excursions, insurance) priced per traveler from approximately €2,890 to over €4,550, with a 25% booking deposit and balance due 40 days pre-departure. The company holds the EU Package Travel Directive insurance stack (Europ Assistance, Bene Assicurazioni/AMI, Garanzia Viaggi, Cattolica) and is registered as tour operator n.342 with Albo Regione Sardegna, Technical Director Stefano Serra.

Headcount stands at 9 employees despite a cumulative customer base reported at 75,000+ travelers with 99% positive feedback, reflecting a lean sales-led model that relies on contracted tour leaders, airline partners (Emirates, ANA, Finnair), tourism-board co-marketing (JNTO Core tier, Visit Norway, Visit Korea, Discovering Finland, Visit Faroe Islands, Aussie Specialist Program), and EU-mandated insurance partners for fulfillment. Blueberry is privately held and bootstrapped — no venture, private equity, or public funding is disclosed in the source material.

Name

Blueberry Travel Company

Legal name

EnneQuadro s.r.l.

Website

https://blueberrytravel.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Blueberry Travel Company is an Italian tour operator (EnneQuadro s.r.l., Sassari, founded 2010) running small-group escorted trips for Italian-speaking travelers, with its flagship registered Japan brand GiappoTour® and collections for Korea, the Arctic, and honeymoon travel.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (56151)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Organized group tours
• Japan travel packages
• Customized tour itineraries
• Honeymoon travel services
• Northern lights tours

Headquarters

HQ city

Sassari, Sardinia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Package Tours: Blueberry Travel generates revenue through organized package tours including flights, hotels, transportation, excursions, and services. They offer multiple tour formats: B-Tour (small guided groups), Su Misura (customized), Classy (partner-organized group tours), and Viaggio Di Nozze (honeymoon packages). Revenue is collected through deposits (25%) and final payments (40 days before departure).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Blueberry Travel Company is an Italian tour operator that sells organized small-group escorted tours, fully customized itineraries, honeymoon packages, and adventure travel experiences to international destinations, with a specialty focus on Japan (GiappoTour® brand). Offerings are structured around five travel formulas (B-Tour, Su Misura, Classy, Viaggio Di Nozze, Be-Wild) and destination-specific collections including GiappoTour® Japan itineraries, CoreaTour South Korea tours, Aurora Boreale Arctic tours, and Norwegian Fjords tours. Packages include flights, accommodation, transportation, excursions, Italian-speaking tour leaders, and travel insurance.

Product overview

Blueberry Travel Company is a Tour Operator specializing in organized small-group and customized travel experiences worldwide. The core product portfolio comprises four main travel formulas: B-Tour (fully organized small-group escorted tours with Italian tour leaders), Su Misura (customized/personalized itineraries), Classy (partner-organized group tours), Viaggio Di Nozze (honeymoon packages with wedding registry), and Be-Wild (adventure travel for ages 20-45). The company is particularly renowned for its GiappoTour® brand—a collection of Japan-specific escorted group tours featuring Italian-speaking tour leaders, small groups (max 20 participants), and pre-tested itineraries. GiappoTour® variants include Gold (12-day popular tour), Samurai/Super Samurai (top-tier comprehensive 14-day tours), Shogun (13-day with ryokan experience), Gold Hiro Special (culinary edition with Chef Hiro), Mirai (future-oriented 13-day tour), Reiwa (16-day extended), and Nakasendo (13-day samurai heritage trail). Supporting sub-brands include CoreaTour (South Korea), Aurora Boreale Tours (Arctic Northern Lights), and themed collections like Norway Fjords and web personality tours. All trips include travel insurance (medical/baggage/cancellation with COVID coverage) via Europ Assistance, and the company offers a wedding registry (Liste Nozze) service.

Differentiator

Problem solved

Functional benefit

Products and services

• B-Tour

Quantifiable outcome

• 99% positive traveler feedback collected from over 75,000 travelers
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• EmiratesminorChannel Partner/ Reseller/ DistributorAirline partnership providing flight services for Blueberry Travel package tours. Logos displayed in partners section of website.
• All Nippon Airways (ANA)minorChannel Partner/ Reseller/ DistributorAirline partnership providing flight services for Blueberry Travel Japan tours. Logos displayed in partners section of website.
• FinnairminorChannel Partner/ Reseller/ DistributorAirline partnership providing Nordic and European flight connections for Blueberry Travel tours. Logos displayed in partners section.
• JNTO (Japan National Tourism Organization)coreStrategic or Co-development PartnerStrategic collaboration for 'Beauty of Japan' project promoting authentic Japanese travel experiences. Blueberry Travel participates in JNTO initiatives to showcase lesser-known Japanese destinations like Yokohama. Co-marketing content and destination promotion.
• Visit NorwayminorGTM or Marketing PartnerOfficial Norwegian tourism body partnership for promoting Norway tours including Aurora Boreale experiences. Logos displayed in partners section.
• Visit KoreaminorGTM or Marketing PartnerOfficial Korean tourism organization partnership supporting CoreaTour product line. Logos displayed in partners section.
• JNTO (Japan National Tourism Organization)coreGTM or Marketing PartnerJapan National Tourism Organization partnership for promoting Japan travel. Collaboration on Beauty of Japan initiative. Source ID appears twice due to separate source blocks.
• Aussie Specialist ProgramminorGTM or Marketing PartnerAustralia tourism partnership program for promoting Australian travel destinations. Logos displayed in partners section.
• Visit Faroe IslandsminorGTM or Marketing PartnerTourism partnership for Faroe Islands destinations. Logos displayed in partners section.
• Discovering FinlandminorGTM or Marketing PartnerFinland tourism partnership for Aurora Boreale and Nordic travel experiences. Logos displayed in partners section.
• Persi in CoreacoreStrategic or Co-development PartnerKorean culture influencers collaborating on CoreaTour product - co-developing South Korea travel experiences with specialized local knowledge.
• Seoul MafiacoreStrategic or Co-development PartnerKorean content creators collaborating on CoreaTour product for authentic Seoul and Korea travel experiences.
• Chef HirocoreStrategic or Co-development PartnerJapanese cuisine ambassador in Italy co-developing culinary travel experiences. 3 culinary appointments included in GiappoTour Gold Hiro Special: Yakatabune dinner in Tokyo, Izakaya dinner in Kyoto, and street food tour in Osaka. Hiro Card Experience loyalty program.
• Elisa Polini e Luca LandonicoreStrategic or Co-development PartnerPolar region experts (80th parallel N to Antarctic Circle) collaborating on exclusive small group expeditions to remote polar destinations.
• Società Cattolica di AssicurazioneminorOthersInsurance provider for insolvency protection as required by EU Package Travel Directive. Located at Lunggadige Cangrande n. 16, 37126 Verona (VR), Italy.
• Bene Assicurazioni s.p.a. (AMI Assistance)minorOthersInsurance provider for travel medical, baggage, and cancellation coverage (Polizza n. 10014299000285) as well as insolvency/failure protection.
• Europ AssistanceminorOthersPrimary insurance provider for travel medical, baggage, and cancellation coverage (RC policy n. 4198790). Assistance number: +39 02.58.28.65.32.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quality Group: Italian tour operator with escorted group tours and long-haul packages including Asia — directly comparable to Blueberry in target customer and escorted small-group format.
• Alidays: Italy-based premium tour operator offering customized long-haul and luxury travel packages, overlapping with Blueberry's Su Misura and Viaggio Di Nozze product lines in customer profile and customization model.
• Kel 12 Tour Operator: Italian tour operator specializing in long-haul escorted group tours, with strong Japan and Asia programs in Italian — directly comparable to Blueberry Travel's GiappoTour® in target customer, language, and escorted small-group format.
• Boscolo Tours: Italian tour operator offering escorted group tours and curated international experiences for Italian travelers, with overlapping product positioning and price points to Blueberry Travel's B-Tour and Su Misura lines.
• Evolution Travel: Italian tour operator network offering packaged and customized international trips through affiliated travel agents — a comparable Italian-language distribution model that competes for the same Italian outbound traveler.
• Veratour: Italian tour operator with escorted group tours and curated international itineraries, competing for the same Italian leisure traveler and increasingly active in long-haul destinations like Blueberry's.

Regional players

• All Japan Tours: US-based tour operator specializing in escorted and custom Japan itineraries — comparable to Blueberry's GiappoTour® in product depth and small-group escorted model, but addressing the North American market.
• InsideJapan Tours: UK-based tour operator specializing exclusively in small-group Japan tours — directly comparable to GiappoTour® in product and small-group escorted format, but serving the UK market rather than Italy.

Broad incumbents

• TUI Italia: Italian arm of global tour-operator group TUI, offering mass-market escorted tours and packages — an incumbent that could easily enter the Italy-Japan corridor with greater resources than Blueberry.
• Going: Major Italian online travel platform (formerly Voligratis) selling flights, hotels and packages to Italian consumers — a broader-scope competitor with much greater scale and marketing budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/blueberrytravel
• YouTubeyoutube.com/channel/UCMPyza2t5E3waV1gq0ev8cA
• Facebookfacebook.com/blueberrytravelcompany
• LinkedInlinkedin.com/company/blueberry-travel-company
• Instagraminstagram.com/blueberrytravel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueberry Travel Company