Blue Devil Golf Club

What Blue Devil Golf Club does

Blue Devil Golf Club operates an 18-hole public golf course situated on 200 acres in the Fish Creek Park river valley in Chaparral Valley, southeast Calgary, Alberta. The course was designed by Gary Browning and Wade Horrocks of Browning Horrocks Golf Design and features rolling fairways, dramatic white sand bunkers, and water hazards integrated along the Fish Creek Pathways. The facility is complemented by a 300-yard driving range, putting greens, a TaylorMade Performance Centre for club fittings, indoor golf simulators, the King & Devil Tap & Grill clubhouse restaurant, and a sister 9-hole short course (Lil Devil). The company generates revenue across multiple streams: dynamic-priced green fees (18-hole rates of $89.90-$129.90, twilight $69.90-$99.90), power cart rentals, indoor simulator rentals ($50-$55/hour), PGA of Canada professional lessons, tournaments and advance group bookings, seasonal leagues, F&B, TaylorMade fittings, merchandise, and prepaid access passes.

Blue Devil is part of the Play Golf Calgary network, which also operates Lil Devil, The Links of GlenEagles, HeatherGlen Golf Course, and Serenity Golf Club. The unified PGC Access Pass Card (up to 20% savings with advance booking), Corporate Flex Pass (40+ rounds across all facilities), and Indoor Golf Pack (10 hours across Blue Devil and GlenEagles) are designed to drive cross-facility utilization and recurring revenue. Go-to-market is multi-channel: a direct-to-consumer public booking motion via website, phone, and the Play Golf Calgary mobile app (iOS and Android), complemented by event-driven group/corporate bookings and community-led seasonal leagues for men, ladies, juniors, and indoor winter play. Underlying technology is provided by Club Prophet, powering the dynamic tee-time pricing and booking infrastructure. The operation is privately held, privately funded (no disclosed capital raises), and serves the Calgary metropolitan area with secondary draw from Edmonton, Banff, and Red Deer.

Name

Blue Devil Golf Club

Legal name

Blue Devil Golf Club

Website

https://bluedevilgolf.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Devil Golf Club operates an 18-hole public golf course on 200 acres in southeast Calgary, serving individual golfers, corporate groups, and league players across the Calgary metro via dynamic pricing, indoor simulators, F&B, lessons, and a multi-facility Play Golf Calgary network.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Public golf course
• Golf lessons
• Golf tournaments
• Driving range practice
• Indoor golf simulators

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fee Revenue: Core revenue from 18-hole and 9-hole green fees using dynamic pricing model. Base rates range from $89.90-$124.90 (Mon-Thurs) and $99.90-$129.90 (Fri-Sun/Holidays). Twilight rates $69.90-$99.90.
2. Power Cart Rentals: 18-hole carts at $25.00 per person, Twilight carts at $18.00 per person. Required for most play with 90-degree rule.
3. Golf Lessons: Private, semi-private, group, and corporate lessons taught by PGA of Canada Class A and Apprentice Professionals. Prices range from $60-$250/hour depending on instructor and format.
4. Tournament and Event Hosting: Professionally run tournaments for groups over 20 people with carts, meals, prizes. Advance group bookings for 4-20 players with food packages.
5. Indoor Golf Simulator: Hourly simulator rentals at $50 Mon-Thurs, $55 Fri-Sun/Holidays. Up to 4 players per simulator. Includes leagues, lessons, and corporate events.
6. Food and Beverage: King & Devil Tap & Grill restaurant, lounge, patio, snack bar, and beverage cart service on course. Indoor golf food service available.
7. Access Cards and Passes: PGC Access Pass Card with advance booking, up to 20% savings. Corporate Flex Pass starting at 40 rounds. Range Passes. Gift cards.
8. Driving Range and Practice: 300-yard driving range, TaylorMade Performance Centre fittings, practice greens, range passes with 20-bucket options.
9. Merchandise and Pro Shop: Online store for golf gear and essentials. Merchandise available at all Play Golf Calgary facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Blue Devil Golf Club operates an 18-hole public golf course (with a companion 9-hole Lil Devil short course) on 200 acres in Calgary's Fish Creek Park, offering daily tee times at dynamic prices, a 300-yard driving range, indoor golf simulators, PGA of Canada golf lessons, group and corporate tournaments, seasonal leagues, on-site dining at the King & Devil Tap & Grill restaurant, and access cards valid across the Play Golf Calgary network of five facilities. Revenue is primarily earned through greens fees, cart rentals, lessons, simulator rentals, food and beverage, and event hosting.

Product overview

Blue Devil Golf Club operates as a public golf facility offering a comprehensive golf experience. The core offering is the 18-hole Blue Devil Golf Course (designed by Gary Browning and Wade Horrocks) supplemented by the 9-hole Lil Devil short course. The product portfolio includes golf instruction (private, semi-private, group, corporate lessons), practice facilities (driving range with TaylorMade Performance Centre, putting greens), indoor golf simulators for year-round play, tournament and group event services, seasonal golf leagues, dining (King & Devil Tap & Grill), and flexible access options (PGC Access Pass, Corporate Flex Pass, Range Pass). Additional offerings include an online merchandise store and mobile app. The company is part of the Play Golf Calgary network, which also operates The Links of GlenEagles, HeatherGlen Golf Course, and Serenity Golf Club.

Differentiator

Problem solved

Functional benefit

Brands

• Lil Devil Golf Course: A 9-hole short course featuring 7 par 3's ranging from 50 yards to 175 yards and 2 par 4's, perfect for kids, beginners, seniors, ladies, and anyone wishing to improve their short game. Has its own separate website at lildevilgolf.com.
• King & Devil Tap & Grill
• Play Golf Calgary

Products and services

• Blue Devil 18-Hole Golf Course An 18-hole public golf course designed by Gary Browning and Wade Horrocks, situated on 200 acres in the river valley of Fish Creek Park in southeast Calgary. Features rolling fairways, white sand bunkers, and water hazards along Fish Creek Pathways, with a 90-degree cart rule. Available to individual golfers and groups via online, app, and phone booking.
• Lil Devil 9-Hole Short Course A 9-hole short course with 7 par 3s (50-175 yards) and 2 par 4s, positioned for kids, beginners, seniors, ladies, and players looking to improve their short game. Includes an adjacent mini golf attraction.
• Indoor Golf Simulators Premium indoor golf simulators enabling year-round play of virtual courses regardless of weather. Hourly rentals ($50 Mon-Thu, $55 Fri-Sun/Holidays) accommodating up to 4 players per simulator. Available at Blue Devil and The Links of GlenEagles.
• Practice Facilities (Driving Range & Short-Game Areas) A 300-yard driving range (open sunrise to one hour before dark), two putting greens, chipping areas, and the TaylorMade Performance Centre with launch-monitor club fittings using over 200 aftermarket custom shafts. Targeted at individual golfers and families.
• Golf Lessons Professional golf instruction by PGA of Canada Class A Professional Blake Clayton and Apprentice Professionals, delivered as private (45-min), semi-private (2-3 students), group (4+), and corporate formats. Series pricing available (e.g., 3-, 5-, 8-lesson packages).
• Advance Group Bookings Group tee-time packages for 4-20 players, bookable 15-120 days in advance with 100% prepayment and a 7-day cancellation policy. Per-person pricing of $114 green fee + $25 cart plus GST, with optional food add-ons (BBQ Burger, Steak Sandwich) and hole contests. Designed for company outings, stag/stagette events, and annual trips.
• Tournaments Professionally run tournament events for groups of 20+ players, inclusive of carts, meals, prizes, scoring, and full event coordination.
• Golf Leagues Seasonal golf leagues from May through September and indoor winter leagues, with weekly competitive formats and social components: Men's league (Mondays/Tuesdays), Ladies' league (Mondays/Tuesdays/Thursdays), Junior league (Wednesday nights).
• King & Devil Tap & Grill Restaurant On-site clubhouse restaurant and bar with a modern rustic design, a lounge, and a patio overlooking the 18th green and Fish Creek Park. Serves appetizers, breakfast, salads, mains, pizzas, bowls, and an on-course beverage cart, plus indoor golf food service.
• PGC Access Pass Card A flexible play card valid at all five Play Golf Calgary facilities offering 1-5 rounds with advance booking privileges (7-14 days) and up to 20% savings on regular green fees.
• Corporate Flex Pass A subscription-style corporate golf pass starting at 40 rounds for anytime play across all Play Golf Calgary courses in 4-player format with advance booking. Designed for ongoing company golf use.
• Indoor Golf Pack A bundled 10-hour pass for indoor simulator golf, available in Weekday or Anytime Play options, usable at The Links of GlenEagles and Blue Devil Golf Club.
• Online Pro Shop / Merchandise Store An e-commerce storefront for golf gear, essentials, and gift cards, branded under the Play Golf Calgary / Blue Devil retail identity.

Quantifiable outcome

• Dynamic pricing model provides value options ranging from $69.90-$129.90 for green fees
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TaylorMadecoreStrategic or Co-development PartnerTaylorMade Performance Centre located at Blue Devil Golf Club featuring private 1-on-1 fitting experience with TaylorMade Master Fitter Brock. Uses latest launch monitor technology with over 200 aftermarket custom shafts.
• Play Golf CalgarycoreOthersBlue Devil Golf Club is part of Play Golf Calgary group operating 5 golf facilities: Blue Devil, Lil Devil, The Links of GlenEagles, HeatherGlen Golf Course, and Serenity Golf Club. Offers cross-facility access cards and booking integration.
• Lil Devil Golf CoursecoreOthers9-hole short course adjacent to Blue Devil featuring 7 par 3s (50-175 yards) and 2 par 4s. Perfect for kids, beginners, seniors, ladies, and short game practice. Includes mini golf.
• The Links of GlenEaglesminorOthersOne of five Play Golf Calgary facilities. Indoor golf simulator access available at this location in addition to Blue Devil.
• HeatherGlen Golf CourseminorOthersOne of five Play Golf Calgary facilities included in access card network.
• Serenity Golf ClubminorOthersOne of five Play Golf Calgary facilities included in access card network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Puttshack: Tech-enabled mini golf entertainment concept. Adjacent competitor to Blue Devil's mini golf offering for casual social entertainment, family, and corporate group spend.
• Topgolf: Entertainment golf concept with technology-enabled hitting bays, full F&B, and event spaces. Targets the same casual and corporate golf entertainment spend as Blue Devil's tournament and indoor simulator business but with a fundamentally different delivery model and broader geographic footprint.

Direct peers

• Shaganappi Point Golf Course: Public golf course in Calgary operating in the same competitive market as Blue Devil. Similar municipal-style access, target demographic of regional Calgary golfers, and direct overlap in green fee, league, and tournament offerings.
• Canyon Meadows Golf & Country Club: Long-standing Calgary-area 18-hole course with driving range and clubhouse. Comparable in scale, customer mix (corporate events, leagues, public play), and pricing tier to Blue Devil.
• Inglewood Golf & Curling Club: Calgary golf and curling facility operating multiple sport offerings to a similar regional public/member demographic. Competes for southwest Calgary recreational and league spend.
• Earl Grey Golf Club: Calgary public golf course with 18-hole championship layout, practice facilities, and clubhouse. Competes directly for Calgary metro golfers, corporate events, and league play.

Emerging players

• X Golf Canada: Indoor golf simulator franchise chain with Canadian locations. Directly comparable to Blue Devil's indoor simulator business in technology (premium simulators), customer use cases (year-round play, leagues, corporate events), and pricing model (per-hour bay rental).
• Swingers: Premium urban crazy golf and entertainment concept. Competes for casual social entertainment and corporate group dollars that historically would go to mini golf at traditional courses like Blue Devil.

Others

• Troon Golf: Largest third-party golf course management company globally, managing premium and daily-fee courses. Industry reference point for operating model, dynamic pricing, and multi-facility network practices that Play Golf Calgary has effectively built internally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blue-devil-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Devil Golf Club