Blue Lily Beach Resort

What Blue Lily Beach Resort does

Blue Lily Beach Resort is a privately-held mid-market beachfront hospitality property located at Sipasarubali, Baliapanda, Puri, Odisha, India, operating approximately 200 meters from Puri Beach and roughly 5 km from the Jagannath Temple. The property offers 100 rooms across four categories (Standard, Premium, Family, and Suite) priced between ₹6,500 and ₹7,499 per night, supported by standard amenities including air conditioning, Wi-Fi, LED TVs, and 24-hour room service. The company explicitly markets itself with over a decade of hospitality experience in the region.

The core product extends beyond accommodation to a substantial events platform comprising seven banquet halls (Crystal, Sapphire, Ruby, Opal, Coral, Pearl, Onix) ranging from 672 to 3,256 sq ft, and a 50,000 sq ft landscaped lawn with capacity for 5,000+ guests. Revenue is generated across three streams: room accommodation, event and banquet services (weddings, conferences, social gatherings), and food and beverage through a multi-cuisine restaurant serving Indian, Chinese, and Odia cuisine, supplemented by room service, in-house event catering, and an outdoor catering offering. Ancillary amenities include a swimming pool with a children's pool, a spa and wellness center, a fitness centre, parking, and temple darshan assistance.

The go-to-market is primarily direct-to-consumer via the official website integrated with the SwiftBook online booking platform, supplemented by regional sales offices in Bhubaneswar, Kolkata, New Delhi, and Mumbai that handle corporate, group, and wedding inquiries. Marketing spans SEO-optimized website content, a blog covering Puri tourism, Google Reviews, Instagram, and WhatsApp Business. The customer base is diversified across five primary segments: families and groups, couples and honeymooners, pilgrims visiting Jagannath Temple, wedding and celebration hosts, and corporate/business travelers. The underlying technology stack is a standard hospitality property management setup with no disclosed AI/ML, proprietary software, API, or SDK capabilities, and the company operates with no disclosed funding rounds, M&A activity, or institutional investors.

Name

Blue Lily Beach Resort

Legal name

Blue Lily Beach Resort

Website

https://bluelilybeachresort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Lily Beach Resort is a privately-held mid-market beachfront hospitality property in Puri, Odisha, offering 100 rooms, seven banquet halls, and a 50,000 sq ft event lawn. It serves domestic leisure travelers, pilgrims to Jagannath Temple, wedding and corporate event hosts across India.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hospitality services
• Hotel accommodations
• Wedding venue rental
• Banquet hall rental
• Resort booking services

Headquarters

HQ city

Puri

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Accommodation: The resort generates primary revenue through room bookings across four room categories (Standard, Premium, Family, and Suite). Pricing ranges from ₹6,500 to ₹7,499 per night. All rooms include modern amenities such as air conditioning, Wi-Fi, LED TV, and 24x7 room service.
2. Event and Banquet Services: Revenue from hosting weddings, conferences, and social gatherings in 7 banquet halls and a 50,000 sq ft outdoor lawn. The resort offers complete event services including venue rental, catering, decoration, and professional event planning support.
3. Food and Beverage: Multi-cuisine restaurant serving Indian, Chinese, and local Odia delicacies. Revenue generated from in-house dining, room service, and catering for events. The restaurant features multiple dining spaces suitable for family meals, casual gatherings, and special celebrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Blue Lily Beach Resort operates a 100-room beachfront hospitality property in Puri, Odisha, offering accommodations across four room categories (Standard at INR 6,500/night, Premium at INR 7,000/night, Family at INR 7,444/night, and Suite at INR 7,499/night). The property includes seven banquet halls (Crystal, Sapphire, Ruby, Opal, Coral, Pearl, Onix) totaling various square footages, a 50,000 sq ft landscaped outdoor lawn with capacity for 5,000+ guests, a multi-cuisine restaurant serving Indian, Chinese, and Odia dishes, spa and wellness facilities, a swimming pool, and full event planning services for weddings, corporate functions, and social gatherings.

Product overview

Blue Lily Beach Resort operates a unified hospitality platform offering accommodation, event venues, and dining services. The core offering includes 100 well-appointed rooms across four categories (Standard, Premium, Suite, and Family Rooms), seven banquet halls (Crystal, Sapphire, Ruby, Opal, Coral, Pearl, Onix) totaling various sizes, a 50,000 sq. ft. landscaped lawn for outdoor events, a multi-cuisine restaurant, and spa/wellness facilities. The portfolio is designed to serve leisure travelers, families, wedding parties, and corporate groups seeking beachside events near Puri's Jagannath Temple.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Room Entry-level 50 sqm accommodation accommodating 1-3 guests with a king-size bed, sea view, air conditioning, complimentary Wi-Fi, flat-screen TV, and attached bathroom, priced from INR 6,500 per night. Targeted at solo travelers and couples seeking comfortable value lodging.
• Premium Room Enhanced 60 sqm accommodation for 1-3 guests featuring a king-size bed, sea view, air conditioning, free Wi-Fi, and stylish décor, priced from INR 7,000 per night. Aimed at guests seeking upgraded comfort and a refined stay experience.
• Family Room Generous 60 sqm accommodation accommodating 1-4 guests with a king-size bed, sea view, city view, air conditioning, and complimentary Wi-Fi, priced from INR 7,444 per night. Designed for families and groups needing extended-stay comfort.
• Suite Room Spacious 60 sqm luxury accommodation for 1-4 guests featuring elegant interiors, refined furnishings, a king-size bed, city view, work desk, air conditioning, and complimentary Wi-Fi, priced from INR 7,499 per night. Targeted at couples, small families, and business travelers seeking an elevated experience.
• Banquet Halls (Crystal, Sapphire, Ruby, Opal, Coral, Pearl, Onix) Seven versatile indoor event venues ranging from 672 sq ft (Opal) to 3,256 sq ft (Coral), supporting theatre, classroom, U-shape, and cluster seating arrangements. Available for weddings, conferences, receptions, and social gatherings with on-site catering and event planning support.
• 50,000 sq ft Landscaped Lawn Expansive outdoor event space featuring lush greenery and manicured gardens, accommodating 5,000+ guests. Used for destination weddings, corporate events, and large-scale outdoor celebrations, supported by the resort's event planning and catering services.
• Multi-Cuisine Restaurant In-house dining venue serving Indian, Chinese, and local Odia cuisines prepared by experienced chefs, with multiple dining spaces for family meals, casual gatherings, and special celebrations. Generates revenue through in-house dining, room service, and event catering.
• Outdoor Catering Off-site catering service providing event food preparation and support for gatherings hosted at locations outside the resort premises. Available to external clients and event organizers requiring the resort's culinary capabilities at independent venues.

Quantifiable outcome

• Achieve 95% guest satisfaction ratings consistently (stated organizational goal)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The LaLiT Hotels: Full-service Indian hotel group with resort properties, large banqueting, and destination-wedding marketing — competes for premium wedding and event business in coastal and pilgrimage-adjacent destinations.
• Pride Hotels: India-based hotel group with resort and banqueting properties in leisure destinations, competing for mid-range family, wedding, and corporate event bookings in coastal markets.
• Club Mahindra: Large timeshare and resort operator with properties across Indian leisure destinations; competes for family vacations and destination weddings with a national brand and loyalty program that an independent cannot match.
• ITC Hotels: Diversified Indian hospitality group operating luxury and premium resorts with strong F&B and banqueting — relevant comp for higher-end event and leisure demand that Blue Lily can lose or upsell into.
• Lemon Tree Hotels: India's largest mid-scale chain, expanding into tier-2/3 markets with full-service hotels that include banquets and F&B — overlapping the same mid-range price band and event-driven demand.
• Radisson Hotel Group (India): Global chain with growing India presence including resort-style properties; competes for both leisure and corporate group demand with loyalty, brand, and global distribution.

Direct peers

• Sterling Holidays Resorts: Operates Sterling Puri, a comparable mid-to-upscale beachside resort with rooms, banquets, and a swimming pool, directly competing for the same family and pilgrim segments in Puri.
• Mayfair Hotels & Resorts: Indian hotel chain with a flagship beachfront resort in Puri (Mayfair Heritage Puri), offering similar rooms, banquets, and wedding/event facilities to leisure and pilgrim travelers in the same micro-market.
• Toshali Sands International: Puri-based resort property offering accommodation, event venues, and beach access — a direct same-city competitor targeting pilgrims, families, and wedding groups.

Emerging players

• OYO Rooms: Tech-enabled aggregator and franchiser of budget-to-mid hotels across India including Puri, competing for the same price-sensitive leisure and pilgrim traveler through aggressive digital marketing and standardized booking flows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blue-lily-beach-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Lily Beach Resort