What Blue Force Fleet does

Blue Force Fleet (legally BLUE FORCE DIVING SL) is a Spanish-domiciled, privately held premium liveaboard scuba diving operator founded in the late 1990s and headquartered in Bilbao, with operational hubs in Male (Maldives) and Sharm El Sheikh (Egypt). The company runs a fleet of three purpose-built vessels — Maldives Blue Force One (42 metres, 24 passengers, awarded Best Liveaboard built in the Maldives in 2018), Maldives Blue Force 3 (42 metres, 26 passengers, launched November 2018 with steel hull, nitrox membrane system, and dedicated Dhoni dive boat), and Red Sea Blue Force 2 (28 metres, 18 passengers) — across itineraries in the Central Atolls, southern hemisphere routes, Hanifaru manta expeditions, and Egyptian Red Sea sites including Ras Mohammed and the SS Thistlegorm. The company employs nearly 60 staff and serves certified recreational scuba divers and their non-diving companions globally, with bilingual English/Spanish service.

The business model is a direct-to-consumer, transaction-based liveaboard cruise operation with a parallel travel-agency reseller channel. Revenue is generated from multi-night diving packages (7–11 nights) priced per cabin and inclusive of accommodation, meals, dives, guides, and bundled MAPFRE dive insurance; ancillary streams include onboard fees (cruise taxes, green taxes, service charges, Fuvahmulah government fees), equipment rental, onboard Advanced and Nitrox certification courses, optional DAN insurance upsells, agency commissions, and a 4% payment-processing surcharge on non-EU card payments. Distribution is delivered through a self-serve booking platform (bookingv2.blueforcefleet.com), a dedicated agency portal (booking.blueforcefleet.com/agencias-login), email-driven inside sales, and physical meet-and-greet operations at Male and Sharm El Sheikh airports.

The underlying technology and product assets are physical rather than digital: steel-hulled vessels with Caterpillar main engines, multi-generator powerplants, desalination plants, nitrox membrane systems, compressed-air compressors, advanced navigation and safety equipment, and companion-friendly amenities (jacuzzi, cinema, sundecks, onboard chef). Digital infrastructure is limited to a WordPress-based multilingual website, virtual 360° vessel tours, and standard credit card payment processing — with no disclosed AI, machine-learning, data flywheel, API platform, or software-as-a-service component. The reported 40%+ repeat customer rate on both Maldives Blue Force 3 and Red Sea Blue Force 2 is the principal operational performance signal and indicates strong brand loyalty in a category where reputation and guide continuity drive rebookings.

Name

Blue Force Fleet

Legal name

BLUE FORCE DIVING SL

Website

https://blueforcefleet.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Force Fleet is a Spanish premium liveaboard scuba diving operator running three purpose-built vessels across the Maldives and Egyptian Red Sea, serving certified divers and non-diving companions globally with all-inclusive multi-night dive cruise packages, agency distribution, and bundled travel insurance.

Ownership category

akta.pro rank

Product category

Liveaboard Diving Services

NAICS

Tour Operators (561520), Deep Sea Passenger Transportation (483112), Deep Sea, Coastal, and Great Lakes Water Transportation (48311)

akta.pro primary industry

Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

akta.pro secondary industries

Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF), Specialty-Themed Private Cruises (Wellness, Diving, Culinary, etc.) (THAEAEAG), Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL), Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

Keywords

• Liveaboard diving cruises
• Scuba diving trips
• Maldives diving expeditions
• Red Sea dive vessels
• Premium dive holidays

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Liveaboard Cruise Packages: Multi-night liveaboard scuba diving cruise packages sold to individual certified divers and groups. Packages include accommodation, meals, diving, guides, and equipment (tanks, weights). Pricing varies by vessel (Maldives Blue Force One/3 vs Red Sea Blue Force 2), route duration (7-11 nights), and route type. Revenue is earned upfront via deposits and full payment before departure.
2. Onboard Services and Fees: Additional revenue from optional onboard services including nitrox certification, equipment rental, alcohol and soft drinks, Fuvahmulah government dive fees, port and park fees, green taxes, service charges, and fuel supplements. Also includes optional dive courses (Advanced, Nitrox).
3. Travel and Dive Insurance: Mandatory MAPFRE travel and dive insurance included in package pricing. Optional cancellation coverage extensions and DAN dive insurance upsells available.
4. Equipment Rental: Scuba diving equipment rental (BCD, regulators, wetsuits, computers, tanks S100, extra S80 tanks, stage tanks) available for advance reservation on all vessels. Limited availability; must be booked at least 15 days in advance.
5. Dive Certification Courses: Onboard Advanced Open Water and Nitrox diving courses offered to guests without required certifications. Pricing: Advanced 240€ (Red Sea) / $290 (Maldives), Nitrox 160€ (Red Sea) / $210 (Maldives).
6. Payment Processing Commission: Credit card payments accepted (VISA, Mastercard). A 4% commission added to payments made from outside the European Union.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Blue Force Fleet operates all-inclusive premium liveaboard scuba diving cruises aboard a fleet of three purpose-built vessels in the Maldives and Egyptian Red Sea. Packages include multi-night accommodations, full board meals, professional dive guides, tank and weight rental, MAPFRE travel and dive insurance, and curated routes to premier dive sites (e.g., SS Thistlegorm, Ras Mohammed, Hanifaru Bay, Fuvahmulah). Optional add-ons include Advanced Open Water and Nitrox certification courses, full equipment rental, and onboard fees.

Product overview

Blue Force Fleet operates a fleet of three premium liveaboard diving vessels offering scuba diving trips in the Maldives and Egyptian Red Sea. The fleet consists of Maldives Blue Force One (42m, 24-passenger luxury vessel awarded Top 10 liveaboard worldwide), Maldives Blue Force 3 (42m steel vessel launched November 2018, 26 passengers), and Red Sea Blue Force 2 (28m vessel, 18 passengers). The company provides a comprehensive diving service encompassing diving courses (Advanced, Nitrox), equipment rental, travel and dive insurance (MAPFRE), and an online booking platform. Routes span Central Atolls, South Hemisphere, 7 Atolls, Manta Expeditions in the Maldives, and North/Extended North routes in the Red Sea featuring world-famous wrecks like the Thistlegorm. With over 25 years of experience and over 40 staff members, the Blue Force Experience emphasizes premium service, professional diving guides, and culinary quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Maldives Blue Force One Liveaboard Cruises Premium 42m liveaboard diving vessel operating in the Maldives with 12 cabins accommodating 24 passengers, including Master Cabin, Deluxe, Junior Suite, and Master Suite categories. Features jacuzzi, two solariums, outdoor bar, cinema room, and amenities for non-diving companions. Voted Top 10 liveaboard boats worldwide.
• Maldives Blue Force 3 Liveaboard Cruises Premium 42m steel-hulled liveaboard diving vessel launched November 2018, operating from Male across Central Atolls and South Hemisphere routes. Powered by 2x850 HP Caterpillar engines, carrying 26 passengers in 12 cabins with 4 dive guides, nitrox membrane system, and dedicated Dhoni for dive operations.
• Red Sea Blue Force 2 Liveaboard Cruises Liveaboard diving vessel operating from Sharm El Sheikh in the Egyptian Red Sea. Measures 28m in length with 7m beam, carrying 18 passengers in 9 double cabins. Operates North and Extended North routes to Ras Mohammed, the SS Thistlegorm wreck, Strait of Tiran, and Kingston wreck. Includes 3 dive guides, air and nitrox diving, and 2 zodiacs with Yamaha 40 HP motors.
• Onboard Diving Courses (Advanced Open Water and Nitrox) Scuba diving certification courses offered onboard vessels for guests who need additional qualifications before joining the liveaboard itinerary. Advanced Open Water: 240 EUR (Red Sea) / $290 (Maldives). Nitrox Diver: 160 EUR (Red Sea) / $210 (Maldives). Both include certificate processing. Minimum Open Water Diver certification required for liveaboard diving; Advanced recommended.
• Diving Equipment Rental Scuba equipment rental service available on all vessels covering full equipment packages (BCD, regulator, wetsuit, fins, mask, snorkel), individual items (BCD, regulator, wetsuit, dive computer, lights, fins, SMB/spool), and specialty tanks (S100, stage S40). Rebreather Sofnolime available for technical divers. Reservation required at least 15 days in advance due to limited availability.
• Travel and Dive Insurance (MAPFRE) Comprehensive travel and dive insurance provided through MAPFRE (policy 698/380), included for all clients. Covers medical assistance, hyperbaric chamber treatment, repatriation, trip delays, baggage loss, and cancellation (with optional extension). Flight coverage included if booked through Blue Force Travel. Optional DAN dive insurance upgrade recommended for extended dive coverage.

Quantifiable outcome

• Over 40% repeat customer rate maintained on both Maldives Blue Force 3 and Red Sea Blue Force 2
• +3 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MAPFREcoreOthersMAPFRE provides mandatory travel and dive insurance coverage for all Blue Force Fleet clients under policy number 698/380. Coverage includes stay and diving during the liveaboard. If clients booked flights through Blue Force Travel, the flight is also covered from/to home. The policy covers medical expenses, hyperbaric chamber treatment, cancellation coverage, and luggage.
• DAN Europe (Divers Alert Network)minorOthersBlue Force Fleet recommends DAN dive insurance (www.daneurope.org) for clients who want to extend their diving insurance coverage beyond the included MAPFRE policy. Blue Force provides a DAN partner code (762630) for discounted annual dive insurance plans.
• Liveaboard Association of MaldivescoreOthersThe Liveaboard Association of Maldives awarded Maldives Blue Force One the title of 'Best Liveaboard Boat Built in Maldives' in 2018 at the Maldives Boating Awards. This recognition positions Blue Force Fleet among the top operators in the Maldivian liveaboard market.
• Manta TrustminorStrategic or Co-development PartnerBlue Force Fleet has collaborated with the Manta Trust Foundation in previous years on manta conservation efforts, both for reef manta rays in the north and oceanic manta rays in Fuvahmulah. These collaborations informed the Manta Expedition cruise theme.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carpe Diem Maldives: Maldives-anchored luxury liveaboard operator. Ships along with Blue Force Fleet and Solitude in the premium Maldives liveaboard segment, competing for the same certified divers and IG-worthy itineraries.
• Aggressor Adventures: US-based liveaboard diving operator with a global fleet serving destinations including the Maldives, Red Sea, and Caribbean. Directly competes with Blue Force Fleet in the premium liveaboard diving segment with similar vessel-based, all-inclusive diving cruise offerings.
• Emperor Divers: UK-based liveaboard diving operator with strong presence in the Red Sea and Maldives. Operates multiple vessels on similar routes to Blue Force Fleet and targets the same certified diver customer base with comparable premium packages.
• Dive Worldwide: UK-based diving tour operator and travel agency that resells liveaboard packages across multiple operators. Functions as both a competitor (marketing diving holidays) and a distributor; Blue Force Fleet sells through similar agency channels.
• Worldwide Dive and Sail: Operates several liveaboard brands (Mermaid, Siren, Truk Master) across Indonesia, Philippines, and the Pacific. Most comparable in operating model—a multi-brand premium liveaboard portfolio serving global certified divers.
• Solitude World Liveaboards: Operates a fleet of premium liveaboards across Maldives, Indonesia, Philippines, and Palau. Direct competitor offering similar all-inclusive diving cruises and targeting the same premium certified diver segment.

Emerging players

• Scuba Diving Travel Platforms (Liveaboard.com / Bluewaters): Online marketplaces and aggregators that list Blue Force Fleet and competing liveaboard vessels. Function as both distribution channels and competitive comparison platforms, shaping consumer choices in the premium liveaboard booking journey.

Broad incumbents

• Lindblad Expeditions: US-listed expedition cruise operator with a global fleet including diving-focused itineraries. While broader in scope (polar, cultural, wildlife), Lindblad overlaps with Blue Force's premium small-ship expedition cruise positioning and certified diver offerings.
• Four Seasons Explorer: Luxury hotel-branded liveaboard operating in the Maldives with diving itineraries. Competes with Blue Force Fleet's Maldives Blue Force One for luxury diving segment customers, with the added premium of a global hotel brand.
• Hurtigruten Expeditions: Norwegian expedition cruise line offering premium voyages including diving and snorkeling in polar and tropical regions. Larger, broader incumbent that competes for premium experiential travel share but is not a pure-play diving operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/blueforcefleet
• LinkedInlinkedin.com/company/blue-force-fleet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Force Fleet