What Bluehaven Pools does

Blue Haven Pools and Spas is a privately held, family-owned swimming pool builder founded in 1973 by Ray Awadallah in Yennora, NSW, and currently operated by the same founding Awadallah family from its headquarters in Campbelltown, Sydney. The company designs, sells and constructs custom in-ground swimming pools for residential homeowners across NSW — including Sydney metropolitan areas, Central Coast, Newcastle and the South Coast — through two physical showrooms (Campbelltown flagship and Fairfield City) and an on-site field-consultation sales model.

Its core product lines are custom concrete pools (steel-bar reinforced, with MicroPebble interior finishes, Haven Blue render, mineral water systems, and integrated spas/water features), pre-manufactured fibreglass shells (Elara, Aria, Solara and other models from $34,990), and — via a 2025 strategic partnership with Plungie — prefabricated concrete plunge pools. Supporting offerings include pool renovation services, the Enviro Smart mineral pool system, a smart pool controller with mobile app, a premium poolside furniture line (Isla Archie Collection), pool heating/automation/fencing features, and embedded consumer finance through Zip Money (interest-free up to $30,000 over 3 years) and LoanOptions.ai.

The business operates a transactional one-time-project revenue model, with concrete packages priced from $70,000 (Summer Blitz promotional tier, normally $85,900), fibreglass from $34,990, and ancillary revenue from renovations, furniture sales and finance referrals. Go-to-market combines a direct-to-consumer funnel (website, SEO, social, content marketing including flipbooks and a 5-day email course, $349 refundable deposit), field-based design consultants conducting on-site assessments, and channel partnerships with display-home builders Allcastle Homes and G.J. Gardner Homes. The company has built over 70,000 pools across 50+ years and claims 420+ industry awards. Revenue and exact headcount are not publicly disclosed; the stated 1-10 employee figure appears inconsistent with disclosed scale and likely reflects corporate staff only, with construction labour sourced via subcontractors.

Name

Bluehaven Pools

Legal name

Blue Haven Pools and Spas

Website

https://bluehaven.com.au

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Haven Pools is a family-owned NSW swimming pool builder, founded 1973, designing and constructing custom concrete and fibreglass pools for residential homeowners across Sydney and regional NSW via showrooms, field consultants and display-home channel partnerships.

Ownership category

akta.pro rank

Product category

Pool Construction Services

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Decking & Surrounds (HSAPALAK), Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

Keywords

• Custom pool construction
• Fibreglass pool installation
• Concrete swimming pools
• Pool renovation services
• Backyard pool design

Headquarters

HQ city

Sydney, NSW

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Concrete Pool Construction: One-time construction revenue from custom-designed concrete pools. Includes planning, engineering, approvals, excavation, construction, finishes, and equipment. Pricing starts from $70,000 for standard packages, with custom builds priced higher based on complexity.
2. Fibreglass Pool Sales: Pre-manufactured fibreglass pool shells sold with standard installation packages. Models include Elara ($34,990), Aria ($36,990), Solara ($38,990), and larger models. Installation and equipment packages additional.
3. Pool Renovation and Upgrades: Renovation services for existing pools including surface upgrades, structural changes, feature additions (spas, jets, waterfalls, LED lighting), and surround enhancements
4. Pool Financing Services: Commission-based referral income from finance partnerships with Zip Money (interest-free funding), LoanOptions.ai (lender comparison), and broker introductions for home loan refinancing
5. Poolside Furniture Sales: Isla Archie Collection premium outdoor furniture including daybeds, sofas, recliners, and tables. Additional revenue stream through showroom and online sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Blue Haven Pools designs, builds and installs custom concrete swimming pools and pre-manufactured fibreglass pools for residential properties across NSW, Australia. The company delivers end-to-end project management including on-site consultation, custom design, council approvals handling, excavation, construction, interior finishes, equipment installation, and handover. The company also offers pool renovations, vacant block planning for new builds, the Blue Haven x Plungie prefabricated concrete plunge pools, the Isla Archie Collection of poolside furniture, and finance referral partnerships with Zip Money and LoanOptions.ai.

Product overview

Blue Haven Pools operates as a pool building company offering both custom and prefabricated pool solutions. The core product portfolio includes custom concrete pools (fully tailored to individual property requirements) and fibreglass pools (pre-manufactured shells in multiple models). A key differentiator is the Blue Haven x Plungie partnership offering prefabricated concrete plunge pools for faster installation. Additional offerings span lap pools, plunge pools, pool & spa combos, glass panel pools, infinity edge pools, semi-inground pools, above-ground pools, duplex pool designs, and freeform pools. The product ecosystem is complemented by mineral pool systems (Enviro Smart technology), pool renovation services, finance services (via Zip Money and LoanOptions.ai partnerships), vacant block pool planning, and the Isla Archie Collection of poolside furniture. Services are available across NSW, Central Coast, Newcastle, and South Coast regions.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Haven x Plungie: A partnership with Plungie, Australia's prefabricated concrete pool innovators, offering rapid delivery and installation times for concrete plunge pools.
• Blue Haven Mineral Pool
• Isla Archie Collection

Products and services

• Custom Concrete Pools Individually designed and built concrete swimming pools tailored to suit property architecture, site conditions, lifestyle requirements and budget. Available in multiple design styles including lap pools, plunge pools, pool and spa combos, glass panel pools, infinity edge pools, semi-inground pools, above-ground pools, duplex pool designs, and freeform pools. Full project management from design through council approvals, engineering, excavation, steel-reinforced construction, MicroPebble or Haven Blue interior finishes, plumbing, equipment installation, and handover.
• Fibreglass Pools Pre-manufactured fibreglass pool shells available in multiple models (Elara 3m, Aria 4m, Lior, Solara 5m, Aeris 5.3m, Lyra, Maris 8m, Seren 6.1m, Zenith 7.5m pool and spa combo, Luzia, Zahara 7.2m, Fortis) designed for fast installation, durability and low maintenance. Colour is moulded into the product with a smooth non-porous surface. Includes standard installation and essential filtration equipment, with pricing starting at $34,990 for the Elara 3m model.
• Blue Haven x Plungie Prefabricated Concrete Pools Pre-cast concrete plunge pools offered through partnership with Plungie, combining rapid delivery and installation with Blue Haven's design, compliance, council-approval and full-service outdoor transformation expertise. Available models include Arena (3.5m round), Studio (3.6m x 2.2m), Original (4.6m x 2.5m), and Max (6m x 3m).
• Pool Renovation Services Renovation and upgrade services for existing pools including structural changes, feature additions, surface upgrades (tile, pebblecrete, Quartzon), and surround enhancements. Includes additions such as spas, jets, waterfalls, LED lighting, and updated pool surrounds.
• Pool Finance Services Financial planning services connecting customers to home loan refinancing, online finance comparison via LoanOptions.ai (90+ lenders), and Zip Money interest-free financing up to $30,000 over 3 years. Helps homeowners manage upfront costs and cash flow for pool construction with commission-based referral structure.
• Vacant Block Pool Planning Early pool planning services for new home builds, knockdown rebuilds and duplex developments. Coordinates pool position, levels, and construction sequence with home builders to optimise outdoor living design and avoid post-construction access restrictions. Targeted at owners planning new construction who want pool-first design integration.
• Isla Archie Collection Premium poolside furniture and outdoor lifestyle products designed for Australian conditions. Includes strap daybeds with canopy ($5,500), strap sofas ($2,900), Archie Strap recliners ($2,800), Archie Strap armchairs ($1,900), coffee tables ($1,100), and Isla Swivel armchairs with tea tables ($3,450). Available through showroom and online sales.

Quantifiable outcome

• 70,000+ pools built for Australian families
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• PlungiecoreStrategic or Co-development PartnerPartnership with Plungie, Australia's prefabricated concrete pool innovators, to offer Blue Haven x Plungie concrete pools in NSW. Combines Plungie's rapid delivery and installation with Blue Haven's design, compliance, council-approval and full-service outdoor transformation expertise. Includes Arena (3.5m round), Max (6m x 3m), Original (4.6m x 2.5m), and Studio (3.6m x 2.2m) models.
• Allcastle HomescoreChannel Partner/ Reseller/ DistributorStrategic partnership to build custom concrete pools for Allcastle Homes display homes in Oran Park HomeWorld village. Two pools designed to complement premium display homes, help buyers visualise outdoor living, and complete the dream home experience.
• G.J. Gardner HomescoreChannel Partner/ Reseller/ DistributorPartnership to build Byron Breeze concrete plunge pool before the display home at Menangle Park. Demonstrates pool-first planning integration with new home construction.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Freedom Pools: Australian fibreglass pool manufacturer offering a wide range of shell models with national distribution. Comparable to Blue Haven on fibreglass product range, pricing tier, and residential homeowner target.
• Plungie: Australia's prefabricated concrete pool innovator, supplying pre-cast plunge pool shells (Arena, Studio, Max, Original) directly to consumers and trade partners. Both a Blue Haven partner (Blue Haven x Plungie) and a partial direct competitor in the prefab concrete pool category.
• Narellan Pools: Australia's largest pool franchise network offering fibreglass and concrete pools across multiple states. Directly comparable to Blue Haven as a residential pool builder targeting Australian homeowners with similar showroom and field-sales GTM, but with a franchised distribution model and broader national footprint.
• Compass Pools: Major Australian fibreglass pool manufacturer with ceramic-core technology and national dealer network. Directly competes with Blue Haven's fibreglass line and shares the Australian homeowner target market and field-sales motion.
• Barrier Reef Pools: Australian fibreglass pool manufacturer with national dealer network and award-winning designs. Directly competes with Blue Haven on fibreglass pool offerings for Australian homeowners.

Broad incumbents

• Zodiac Pool Care (Fluidra): Global pool equipment and automation manufacturer (part of Fluidra) with broad product portfolio covering pumps, filters, cleaners, heaters, and automation. Adjacent rather than directly comparable; relevant to Blue Haven as a supplier of the smart/automation equipment they integrate into their builds.
• Pentair: Global pool equipment manufacturer supplying pumps, filters, heaters, automation systems, and lighting to pool builders worldwide. Comparable to Blue Haven only at the equipment-installation layer; serves as a supplier of automation and mineral systems rather than a direct pool-building competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bluehavenpoolsandspas
• Facebookweb.facebook.com/BlueHavenPoolsSouthPtyLtd
• Instagraminstagram.com/bluehavenpools_
• LinkedInlinkedin.com/company/bluehaven-pools

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluehaven Pools