BLUE HEAVEN
Blue Heaven Key West operates a single MICHELIN Guide-featured full-service restaurant at 729 Thomas Street, serving breakfast, lunch, dinner, and happy hour to Key West tourists and locals, with a secondary e-commerce merchandise and gift-card storefront extending the brand nationally.
- Company typePrivate
- Founded1992
- HeadquartersKey West, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
BLUE HEAVEN firmographics
Firmographics- Name
- BLUE HEAVEN
- Legal name
- Blue Heaven Key West
- Website
- https://blueheavenkw.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Blue Heaven Key West operates a single MICHELIN Guide-featured full-service restaurant at 729 Thomas Street, serving breakfast, lunch, dinner, and happy hour to Key West tourists and locals, with a secondary e-commerce merchandise and gift-card storefront extending the brand nationally.
- Ownership category
- akta.pro rank
BLUE HEAVEN industry classification
Industry- Product category
- Restaurant Dining Services
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where BLUE HEAVEN is headquartered
LocationHeadquarters
- HQ city
- Key West
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BLUE HEAVEN business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Dining: Food and beverage sales from breakfast, lunch, and dinner service. First-come, first-served for breakfast and lunch; limited reservations for dinner with walk-ins welcome. Happy hour offered from 3:30pm to 5pm.
- Merchandise Sales: Online storefront selling branded merchandise including clothing (t-shirts, sweatshirts, tanks), headwear, local art, baked goods, books, and gift cards. Ships to customers.
- Gift Cards: Gift cards available in denominations of $25, $50, $75, or $100. Redeemable at Key West physical location. Can be mailed to purchaser, recipient, or picked up in store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Clothing Items |
| Unit Pricing | Pay-as-you-go | Headwear |
| Unit Pricing | Pay-as-you-go | Local Art |
| Unit Pricing | Pay-as-you-go | Books and Miscellaneous |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
BLUE HEAVEN product offering
Product offeringCore offering
Blue Heaven is a Key West restaurant serving breakfast, lunch, happy hour, and dinner built on farm-to-table cooking by Head Chef David Dorsty at a historic 1992 venue at 729 Thomas Street. Alongside dine-in service, the company sells branded merchandise—including clothing, headwear, local art, books, and gift cards—through its online storefront with shipping.
Product overview
Blue Heaven Key West is a MICHELIN Guide-featured restaurant located at 729 Thomas Street in Key West, Florida, offering breakfast and lunch (8am-2:30pm), happy hour (3:30pm-5pm), and dinner (5pm-10pm). The restaurant has expanded into an e-commerce operation with an online store selling branded merchandise including clothing (Collage, Cuban Rooster, Rooster Bike, and Rooster In Moon apparel in various styles), headwear (Blue Heaven Caps in multiple colors), local art from Key West artists, gift cards ($25-$100), baked goods, and books. The company also has a sister restaurant, Salute! On The Beach, for beachside dining.
Differentiator
Problem solved
Functional benefit
Products and services
- Blue Heaven Restaurant Key West restaurant offering breakfast, lunch, happy hour, and dinner with walk-in service and limited dinner reservations; MICHELIN Guide-recognized for farm-to-table cuisine.
- Blue Heaven Online Store Online storefront selling branded clothing, headwear, local art, baked goods, gift cards, and Key West-themed books with shipping to customers.
- Blue Heaven Gift Card Gift cards in $25, $50, $75, or $100 denominations redeemable at the Key West restaurant, available for mailing or in-store pickup.
- Blue Heaven Clothing Branded clothing line featuring t-shirts, long sleeve shirts, sweatshirts, and tanks with rooster and Cuban-themed designs, sold via the Blue Heaven online store.
- Blue Heaven Cap Branded ball cap offered in Denim with yellow stitch, Khaki with orange stitch, and Orange with blue stitch colorways, priced at $28.00.
- Local Art by Key West Artists 8x10 paintings and artwork by local Key West artists including Jimm Sherrington and Abigail White, with titles such as Benny The Beak, Blue Heaven Bordello, and Fred the Rooster.
- Merchandise and Books Restaurant merchandise including Blue Heaven Granola, Coffee Mugs, Cat Toys, and Key West-themed books such as 'Quit Your Job And Move To Key West' and 'The Key West Bucket List'.
Companies that use BLUE HEAVEN
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
BLUE HEAVEN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BLUE HEAVEN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Salute! On The BeachminorBlue Heaven's sister restaurant also located in Key West. Both restaurants share ownership and offer complementary dining experiences - Blue Heaven for breakfast/lunch/dinner in a historic setting, and Salute! On The Beach for beachside lunch and sunset dining.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
BLUE HEAVEN competitors and assessment
Company assessmentBroad incumbents
- The Breakers Palm Beach: Iconic Florida resort with multiple restaurants operating in a historic destination setting. Comparable on the historic Florida destination, multi-generational brand, and tourist-driven full-service dining model.
- MICHELIN Guide Florida Restaurants: The set of MICHELIN Guide-recommended Florida restaurants shares the same recognition regime, culinary-tourism positioning, and brand-quality signals that anchor Blue Heaven's value proposition. The directory functions as a contextual benchmark for Blue Heaven's competitive standing.
- Joe's Stone Crab: Iconic Florida historic destination restaurant operating for over a century with a strong brand and tourist + local guest base. Comparable on the legacy, destination-dining, and historic-venue fundamentals even though it operates at significantly larger scale.
Others
- Key West Food Tours: A Key West culinary tour operator that includes Blue Heaven on its itineraries. Adjacent ecosystem participant that drives incremental foot traffic to Blue Heaven and is comparable as a culinary-tourism channel partner.
- Two Oceans Digital: Blue Heaven's digital marketing agency. Indirectly comparable as an ecosystem partner that supports the restaurant's online presence, e-commerce, and review/booking visibility.
Direct peers
- Café Marquesa: MICHELIN Guide-recommended fine dining restaurant in Key West operating from a historic setting. Directly comparable on Key West location, full-service dining, recognized culinary positioning, and reliance on tourist + local guests.
- Louie's Backyard: Long-established, upscale Key West oceanfront restaurant known for destination dining and a strong local/tourist clientele. Closely comparable in market, customer base, and full-service dining model in Key West.
- Latitudes at Sunset Key: Destination fine dining restaurant on Sunset Key, Key West, with a strong farm-to-table and island-luxury positioning. Comparable on the destination-dining, romantic/occasion-driven, and MICHELIN-adjacent culinary-tourism model.
- Seven Fish: Locally beloved Key West seafood restaurant with a casual, walk-in friendly service model. Comparable on the Key West local+tourist dining mix and walk-in, chef-driven, full-service positioning.
- Salute! On The Beach: Blue Heaven's sister restaurant in Key West under shared ownership, offering beachside lunch and sunset dining. Closest comparable operating peer — same company, same market, same revenue model, with a complementary dining format (oceanfront vs. historic district).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BLUE HEAVEN social profiles
Digital presenceBLUE HEAVEN compliance and trust
Trust signalCompliance1 record
BLUE HEAVEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLUE HEAVEN leadership team
Management profileNumber of profiles
Profiles1 record
BLUE HEAVEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLUE HEAVEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLUE HEAVEN
What does BLUE HEAVEN do?
Blue Heaven is a Key West restaurant serving breakfast, lunch, happy hour, and dinner built on farm-to-table cooking by Head Chef David Dorsty at a historic 1992 venue at 729 Thomas Street. Alongside dine-in service, the company sells branded merchandise—including clothing, headwear, local art, books, and gift cards—through its online storefront with shipping.
Is BLUE HEAVEN a public or private company?
BLUE HEAVEN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BLUE HEAVEN founded?
BLUE HEAVEN was founded in 1992. It employs 101 to 250 people.
Where is BLUE HEAVEN based?
BLUE HEAVEN is headquartered in Key West, United States, in the North America region.
How does BLUE HEAVEN make money?
Three revenue lines are on record. Restaurant Dining is the primary driver. The others are merchandise Sales and gift Cards.
Who are BLUE HEAVEN's main competitors?
Broad incumbents on record are The Breakers Palm Beach, MICHELIN Guide Florida Restaurants and Joe's Stone Crab. Others are Key West Food Tours and Two Oceans Digital. Direct peers are Café Marquesa, Louie's Backyard, Latitudes at Sunset Key, Seven Fish and Salute! On The Beach.
Does BLUE HEAVEN have an API?
No public API is recorded for BLUE HEAVEN.
What industry is BLUE HEAVEN in?
BLUE HEAVEN's product category is Restaurant Dining Services. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5812.