Blue Moon Events

What Blue Moon Events does

Blue Moon Events is a privately held, boutique wedding and milestone-celebration coordination business founded by Jenny MacBeard and serving the Chicago metropolitan area. The company delivers day-of wedding coordination as its core service, providing a two-person coordination team for up to 14 hours on the event day, rehearsal coordination, vendor liaison, decor setup, timeline management, and a proprietary Emergency Kit (EEK!) containing 75+ items. A higher-tier Custom Partial Planning Package priced at $5,600–$8,900 (2026) extends the offering with unlimited consultations, vendor referrals, venue walkthroughs, and collaborative blueprint documentation.

The business operates on a one-time, project-based service model with flat-fee, quote-based pricing per engagement. Go-to-market is consultative and sales-led: prospective clients discover the company through wedding directory platforms (WeddingWire, The Knot, Yelp) and Instagram (@bluemooneventschicago), then initiate contact via the website, phone, or email for a Zoom consultation. The company explicitly does not accept referral commissions from vendors, positioning this as a trust differentiator in the Chicago wedding market. Five-star ratings across WeddingWire, Google, The Knot, and Yelp anchor its brand credibility.

Technically, Blue Moon Events is a labor-driven service business with no proprietary software platform. Operations rely on Google Docs for real-time collaborative planning, Zoom for consultations, and standard email/phone communication. The business is privately held by its founder, with no institutional investment, and is actively taking bookings for 2026 and 2027, with annual pricing step-ups indicating sustained demand.

Name

Blue Moon Events

Website

https://bluemoonevents.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Moon Events is a founder-led, boutique wedding and milestone-celebration coordination company serving the Chicago metropolitan area, offering day-of coordination and custom partial-planning packages on a one-time, flat-fee basis.

Ownership category

akta.pro rank

Product category

Wedding Event Coordination Services

NAICS

Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Day-Of / Month-Of Wedding Coordination (HSACABAC)

akta.pro secondary industries

Ceremony Planning & Officiant Coordination (HSACABAL), Anniversary & Milestone Celebration Services (HSACACAD)

Keywords

• Wedding day-of coordination
• Custom partial planning
• Milestone celebration coordination
• Wedding vendor referrals
• Event day management

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Wedding Day-of Coordination Services: Blue Moon Events generates revenue through one-time service packages for day-of wedding coordination. Clients pay a flat fee for a defined package of coordination services delivered on their wedding day, including a two-person coordination team for up to 14 hours, rehearsal coordination, vendor management, decor setup, and emergency kit support. Custom partial planning packages are also offered at a higher price range for clients seeking more comprehensive planning support. All services are one-time, project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Blue Moon Events is a Chicago-area boutique wedding and milestone celebration coordination company that sells one-time service packages to couples. Its core offering is a Day-of Coordination Package — a two-person coordination team covering up to 14 hours, including rehearsal coordination, vendor liaison, decor setup, timeline management, and on-the-day emergency support — supplemented by a Custom Partial Planning Package that adds unlimited consultations, vendor referrals, and venue walkthroughs for clients seeking broader planning support.

Product overview

Blue Moon Events is a wedding and milestone celebration planning company offering day-of coordination as its primary service alongside custom partial planning packages. The core offering is the Day-of Coordination Package supplemented by a Custom Partial Planning Package for more comprehensive support. Both services include the proprietary Emergency Kit (EEK!) as part of their event day support. The company was founded by Jenny MacBeard with over 28 years of experience, specializing exclusively in wedding and celebration coordination services in the Chicago area.

Differentiator

Problem solved

Functional benefit

Products and services

• Day-of Coordination Package Full wedding day coordination service for couples in the Chicago metro area, providing a two-person coordinator team for up to 14 hours on event day, rehearsal coordination, vendor liaison, decor setup, timeline management, and emergency kit support. Pricing starts at $3,500 for 2026 and $3,750 for 2027.
• Custom Partial Planning Package Comprehensive partial planning service that goes beyond day-of coordination, including unlimited consultations, vendor referrals, timeline planning, venue walkthroughs, and collaborative planning documentation via Google Docs. Priced between $5,600–$8,900 for 2026 and $5,800–$9,200 for 2027.

Quantifiable outcome

• Couples report being able to remain calm on their wedding day due to Blue Moon Events' coordination

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• WeddingWire: Major wedding vendor marketplace (now part of The Knot Worldwide) where Blue Moon Events maintains an active profile. Provides discovery and review infrastructure for the wedding coordinator category.
• The Knot Worldwide: Owner of The Knot and WeddingWire wedding marketplaces where Blue Moon Events maintains vendor profiles. As the dominant wedding planning platform, it competes indirectly through its marketplace tools, planning content, and registry offerings.
• Zola: End-to-end wedding platform offering planning tools, registry, websites, and vendor marketplace. Competes for the same couple's planning budget and offers tools that could substitute for hired day-of coordination services.

Direct peers

• HMR Designs: Chicago-based event design and coordination firm offering decor, florals, and full-service event planning for weddings and corporate clients. Operates in the same Chicago market with a comparable premium event coordination model.
• Liven It Up Events: Chicago-based wedding planning and coordination company offering partial planning and day-of services. Directly comparable boutique wedding coordination competitor in the same Chicago metro market.
• Kehoe Designs: Long-standing Chicago event design and production company providing decor, florals, and coordination for weddings and galas. Directly comparable in terms of premium Chicago wedding coordination services.

Regional players

• Here Comes The Guide: Wedding vendor directory and editorial resource used by couples to research and book coordinators and venues. Operates in the same discovery layer as Blue Moon Events' directory presence.
• Big City Bride: Chicago-focused wedding resource and directory featuring vendor listings and planning content. Operates in the same Chicago wedding discovery ecosystem where Blue Moon Events competes for couples' attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bluemooneventschicago
• LinkedInlinkedin.com/company/blue-moon-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Moon Events