Blueprints
Blueprints is a South African organizational effectiveness consulting firm that helps enterprise clients codify their culture into a mathematical Formula for Success and a measurable Culture Health Index, serving 150+ clients across 23+ countries via a three-phase co-creative methodology.
- Company typePrivate
- Founded-
- HeadquartersRivonia, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Blueprints does
Blueprints is a South African organizational effectiveness consulting firm, legally operated as Tabula Rasa (Pty) Ltd and self-described as "The Anti-Consultancy." The firm serves enterprise clients — primarily CEOs and C-suite leaders — with a proprietary, co-creative methodology that engages entire workforces to codify organizational culture into a mathematical Formula for Success (Enablers divided by Disablers), generates a measurable Culture Health Index, and translates the formula into an Art Gallery visual language system. Engagements are structured in three phases — Cracking the Code, Bringing it to Life, and Living Your Formula — with the latter embedding ongoing bi-annual/quarterly measurement that creates a perpetual operating system inside the client.
The underlying technology combines anonymous employee feedback collection, statistical analysis, and visual art representation; it is delivered by a small specialist team of approximately 10 people, including an I/O Psychologist, a Research Manager, a Performance Specialist, a Project Manager, an Operations Manager, and a Head of Growth & Innovation, founded and led by Guy Martin as CEO. Blueprints reports 150+ business transformations and 23+ countries of client engagement over 8+ years, with named clients including Massbuild, Deloitte, McDonald's South Africa, Sanlam, Sasol Solvents, FedEx Asia Pacific, Hertz Southern Africa, Transnet, Tsogo Sun, EY Africa, GlaxoSmithKline, MCB Capital Markets, and Strate.
The business model is professional services: direct enterprise field sales targeting senior executives through consultative "Book a Call" discovery conversations, with custom quote-based pricing determined post-discovery rather than publicly disclosed rates. Revenue is generated through multi-phase engagements plus ongoing measurement retainers. The firm is privately held, founder-owned, bootstrapped (no institutional funding rounds disclosed), and headquartered in Rivonia, South Africa, with POPIA and GDPR-aligned compliance practices supporting its cross-border client work.
Blueprints firmographics
Firmographics- Name
- Blueprints
- Legal name
- Tabula Rasa (Pty) Ltd
- Website
- https://blueprints.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blueprints is a South African organizational effectiveness consulting firm that helps enterprise clients codify their culture into a mathematical Formula for Success and a measurable Culture Health Index, serving 150+ clients across 23+ countries via a three-phase co-creative methodology.
- Ownership category
- akta.pro rank
Blueprints industry classification
Industry- Product category
- Organizational Effectiveness Consulting
- akta.pro primary industry
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)
Keywords
Where Blueprints is headquartered
LocationHeadquarters
- HQ city
- Rivonia
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Blueprints business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Organizational Effectiveness Consulting: Professional services engagement model involving co-creative methodology to help organizations codify their unique DNA, align teams, and build a High Performance System. Engagement spans multiple phases including Cracking the Code, Bringing it to Life, and Living Your Formula.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Blueprints product offering
Product offeringCore offering
Blueprints is an organizational effectiveness consulting firm that helps enterprises codify their unique cultural DNA into a mathematical Formula for Success through a three-phase co-creative methodology: Cracking the Code (engaging employees to decipher organizational DNA), Bringing it to Life (translating the formula into visual Art Gallery symbols), and Living Your Formula (ongoing measurement system generating a Culture Health Index KPI). The firm delivers professional services engagements combining anonymous employee feedback, statistical analysis, and visual art-based cultural representation.
Product overview
Blueprints is an organizational effectiveness consulting firm operating as an 'Anti-Consultancy.' It offers a unified consulting methodology delivered through three interconnected phases—The Method (foundational consulting approach), the Formula for Success (the codification deliverable), the Art Gallery (visual transformation component), and Living Your Formula (ongoing measurement system). The core offering is the three-phase Blueprints Methodology: Cracking the Code (engaging entire organizations to decipher unique DNA and distill it into a mathematical Formula), Bringing it to Life (translating the formula into visual Art Gallery symbols for emotional engagement), and Living Your Formula (perpetual measurement system generating a Culture Health Index).
Differentiator
Problem solved
Functional benefit
Products and services
- The Blueprints Method
Quantifiable outcome
- 95% sales growth (R5.6B to R10.8B) in 5 years for Massbuild
- +6 more outcomes
Companies that use Blueprints
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Blueprints technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blueprints partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Blueprints competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global professional services firm with a large Talent & Organization practice delivering culture transformation, change management, and HR consulting. Compares as a broad incumbent serving multinational enterprises on similar problems Blueprints addresses.
- Deloitte (Human Capital): Big Four firm with extensive Human Capital practice offering organizational transformation, culture, and change advisory. Notably, Deloitte is both a Blueprints client (per case studies) and a competitor in the broader organizational effectiveness market.
- PwC (People & Organization): Big Four firm with a People & Organization practice providing organizational change, culture, and HR transformation advisory. Overlaps with Blueprints in serving large enterprises on culture alignment and transformation, with significantly broader scale and brand.
- Boston Consulting Group: Global strategy consultancy with a People & Organization practice focused on transformation, leadership, and culture change. Direct competitor to Blueprints for large-enterprise organizational transformation engagements, with deeper global reach and analytical resources.
- Korn Ferry: Global organizational consulting firm combining executive search with organizational strategy, assessment, and culture advisory. Comparable to Blueprints in providing measurement-driven organizational effectiveness services to enterprise and CEO-level buyers.
- McKinsey & Company: Global management consulting giant with a dedicated Organization Practice that advises large enterprises on culture, leadership effectiveness, and organizational transformation. Overlaps with Blueprints in serving enterprise clients on culture alignment and execution, though with broader strategy scope and vastly larger scale.
- Bain & Company: Top-tier global management consultancy with an Organization practice addressing operating model design, culture, and change management for enterprise clients. Compares to Blueprints as a broader incumbent offering overlapping organizational effectiveness services.
Emerging players
- Culture Amp: Employee engagement and culture analytics software platform. Represents the software-enabled, scalable alternative to Blueprints' bespoke culture measurement approach, increasingly used by enterprises to run Culture Health Index-style surveys in-house.
Direct peers
- Heidrick & Struggles: Executive search and organizational consulting firm with a dedicated Heidrick Consulting practice focused on leadership effectiveness, culture, and organizational transformation. Comparable in targeting CEOs and senior leadership teams on culture and high-performance system design.
- FranklinCovey: Global consulting and training firm built around proprietary frameworks (e.g., The 7 Habits) for leadership, culture, and organizational effectiveness. Closely comparable to Blueprints in selling a trademarked, framework-driven methodology to enterprise clients with measurable behavioral outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blueprints social profiles
Digital presenceBlueprints compliance and trust
Trust signalCompliance2 records
Blueprints financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueprints leadership team
Management profileNumber of profiles
Profiles10 records
Blueprints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueprints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueprints
What does Blueprints do?
Blueprints is an organizational effectiveness consulting firm that helps enterprises codify their unique cultural DNA into a mathematical Formula for Success through a three-phase co-creative methodology: Cracking the Code (engaging employees to decipher organizational DNA), Bringing it to Life (translating the formula into visual Art Gallery symbols), and Living Your Formula (ongoing measurement system generating a Culture Health Index KPI). The firm delivers professional services engagements combining anonymous employee feedback, statistical analysis, and visual art-based cultural representation.
Is Blueprints a public or private company?
Blueprints is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blueprints founded?
Blueprints was founded in -1. It employs 11 to 50 people.
Where is Blueprints based?
Blueprints is headquartered in Rivonia, South Africa, in the Africa region.
How does Blueprints make money?
One revenue line is on record: organizational Effectiveness Consulting.
Who are Blueprints's main competitors?
Broad incumbents on record are Accenture, Deloitte (Human Capital), PwC (People & Organization), Boston Consulting Group, Korn Ferry, McKinsey & Company and Bain & Company. Culture Amp is listed as an emerging player. Direct peers are Heidrick & Struggles and FranklinCovey.
Does Blueprints have an API?
No public API is recorded for Blueprints.
What industry is Blueprints in?
Blueprints's product category is Organizational Effectiveness Consulting. Its primary akta.pro industry code is BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting.