Blueprint by Swire Properties

What Blueprint by Swire Properties does

Blueprint by Swire Properties is a premium flexible workspace and event venue brand wholly owned and operated by Swire Properties Limited (HKEx: 1972), situated within Swire's Grade A Taikoo Place commercial portfolio in Quarry Bay, Hong Kong. Founded in 2014 at Cornwall House as one of Hong Kong's first developer-operated coworking spaces, Blueprint relocated to Dorset House in April 2017 following Cornwall House's demolition, and expanded to a second location at 3F Two Taikoo Place in 2023. The brand serves a hybrid customer base spanning solo entrepreneurs, startups, SMBs, and multinational corporations, offering three workspace tiers — dedicated-desk coworking, fully-equipped private offices, and flexible Other Memberships (Day Passes, 5-Day Week Passes, 10-Day Flexi Passes) — alongside a portfolio of event venues ranging from the Boardroom (up to 24 persons) and B Suite (30–45 persons) to the Auditorium and Training Rooms (up to 50) and the 3,000 sq ft Town Hall (up to 180 in cocktail format).

Blueprint's underlying technology is centered on integrated audio-visual infrastructure rather than software: Crestron Mercury plug-and-play video-conferencing, Polycom and Cisco video systems, Crestron projection equipment, smart printing and scanning, and mail/package handling with heritage-style mailboxes. The revenue model combines recurring subscription revenue from workspace memberships (quote-based monthly billing) with transactional revenue from event venue rentals and meeting room bookings (half-day or full-day slots with after-hours and weekend surcharges). Distribution is anchored by an on-site Community Team and a dedicated Events Team, supported by separate phone lines, WhatsApp numbers, and enquiry forms for workspace and event sales respectively. Two Hong Kong locations in Quarry Bay are staffed by a lean 8-person team; the brand also acts as a Supporting Organization for HKTDC's Start-up Express and Community Partner for WHub.io Scaleup Impact Summit, channeling startup demand into its membership base.

Name

Blueprint by Swire Properties

Legal name

Blueprint by Swire Properties (operated by Swire Properties Limited)

Website

https://blueprint.swireproperties.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Blueprint by Swire Properties is a premium coworking and event venue brand in Hong Kong's Taikoo Place, serving startups, SMBs, and multinationals with flexible workspaces, private offices, and AV-equipped event venues for up to 180 persons.

Ownership category

akta.pro rank

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Coworking Space Memberships: Dedicated Desk memberships granting 24/7 access to the coworking zone, personal lockers, and all Blueprint facilities. Members embed themselves in the community and pay recurring membership fees for their assigned desk.
2. Private Office Memberships: Fully-equipped private office leases in various sizes, including pin-code door locks, lockable cabinets, landline installation, and LAN/fiber connectivity. Provides a self-sufficient office with community access at premium pricing.
3. Flexible / Day Pass Memberships: Non-permanent workspace options including Day Passes, 5-Day Week Passes, and 10-Day Flexi Passes for travelers, visitors, and businesses needing temporary space. Offered at flexible price points for occasional users.
4. Event Venue Rental: Rental of event venues (Boardroom, B Suite, Auditorium, Training Rooms, Town Hall, Lounge, Café, Terrace) for half-day (9AM–1PM or 2PM–6PM) or full-day (9AM–6PM) bookings. Includes full AV, technical support, beverage station, and event liaison. After-hours and weekend bookings available at surcharge.
5. Meeting Room Bookings: Separate meeting room and project room bookings available to Other Membership holders and day visitors. Eight rooms ranging from 3 to 16 persons with AV facilities.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Blueprint by Swire Properties is a developer-operated coworking and event venue brand in Hong Kong's Taikoo Place offering dedicated desks, private offices, flexible day passes, and a portfolio of professionally equipped event venues (Boardroom, B Suite, Auditorium, Training Rooms, Town Hall, Lounge, Café & Terrace) ranging from small 3-person meeting rooms up to 150-person town halls. All spaces include integrated AV, high-speed WiFi, mail/package handling, printing, and 24/7 access, with venue rentals available on half-day and full-day slots. The brand is wholly owned and operated by Swire Properties Limited.

Product overview

Blueprint by Swire Properties is a premium coworking and event venue brand offering a unified portfolio of Flexible Workspaces and Event Venues in Hong Kong's Taikoo Place business hub. The product suite comprises three Flexible Workspace tiers—Coworking Space with dedicated desks, Private Offices in various sizes, and flexible Other Memberships (Flexi Passes, Day Passes)—alongside a comprehensive range of Event Venues including Boardroom, B Suite, Auditorium, Training Rooms, Town Hall, and Lounge/Café/Terrace. All spaces come inclusive with AV technology, meeting facilities, and community amenities. The offering is designed to serve startups through MNCs with scalable workspace and event solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Coworking Space Open-plan coworking zone with dedicated desks assigned to individual members, offering 24/7 access, personal lockers, and full access to Blueprint communal facilities including Café, Lounge, Terrace, meeting rooms, and member events. Designed for solo entrepreneurs, freelancers, and small teams seeking community and plug-and-play workspace.
• Private Offices Self-sufficient private office spaces available in various sizes, fully equipped with hardware and software, customizable pin-code security locks, LAN/fiber connectivity, landlines, and lockable cabinets. Suited for teams that need a dedicated office with full Blueprint community and facility access.
• Other Memberships Non-permanent workspace plans including 10-Day Flexi Pass, 5-Day Week Pass, and Day Passes for travelers, visitors, and businesses needing temporary space, bundled with Blueprint facilities and meeting room access.
• Boardroom Professional meeting and event space for up to 24 persons featuring ultra-HD TVs or projection screen, audio-conferencing, Polycom video-conferencing equipment, and natural lighting. Available for half-day or full-day bookings.
• B Suite Multi-purpose event space with ultra-HD TV wall and 75-inch touch-screen technology, Cisco video-conferencing with ceiling microphones and speakers, and flexible capacity for 30–45 persons in various seating arrangements.
• Auditorium Medium-sized event venue with tiered cushioned seating for up to 50 persons, featuring two projection screens, integrated speakers, and microphones for presentations and panel discussions.
• Training Rooms Two side-by-side training rooms with flexible seating arrangements, bi-fold windows, drop-down projectors, and partitioning options; each room accommodates 40–50 persons for workshops and training sessions.
• Town Hall Large multi-purpose event venue spanning 3,000 square feet with 165-inch ultra-HD TV wall, four projection screens, web-conferencing equipment, and flexible partitioning for up to 180 persons in theatre-style or standing cocktail format.
• Lounge, Café & Terrace Casual event spaces available for privatization including a Lounge (30 persons), Café with indoor backup, and outdoor Terrace (combined 80 persons) offering natural ambiance for informal receptions and gatherings.
• Meeting Room Bookings Standalone booking of eight meeting rooms ranging from 3 to 16 persons with built-in AV, video-conferencing, whiteboards, and flexible seating arrangements, available to Other Membership holders and day visitors.

Quantifiable outcome

• 271km collectively cycled by Team Blueprint members and event clients in the Taikoo Place 8-Hour Charity Spin, winning the 'Longest Distance Completed Champion' title among 18 tenant teams.
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor.

• WHub.io (Scaleup Impact Summit)minorGTM or Marketing Partner · 1 January 2021Blueprint served as a Community Partner for the WHub.io Scaleup Impact Summit 2021, a hybrid event with 100+ scaleups, 1,000+ investors, and 20,000+ unique attendees. The partnership positioned Blueprint within Hong Kong's scaleup ecosystem and attracted entrepreneurial members.
• HKTDC Start-up Express ProgrammeminorGTM or Marketing Partner · 1 January 2021Blueprint was a Supporting Organization for HKTDC's Start-up Express 2021, the start-up development programme organized by the Hong Kong Trade Development Council. The programme assists local startups in building connections, exploring markets, seeking partners, and enhancing brand awareness through capability building, mentoring sessions, and marketing activities.
• LIGHTS//OUT Boxing ClubminorGTM or Marketing PartnerBlueprint collaborated with LIGHTS//OUT Boxing Club for a member wellness event featuring a 40-minute HIIT x Shadowboxing workout. The partnership contributed to Blueprint's community engagement and wellness programming for members.
• Chickpea CanteenminorGTM or Marketing PartnerChickpea Canteen operates an exclusive pop-up at Blueprint Café, Monday–Friday 11:30AM–6PM, serving fresh hummus bowls, pita pockets, salads, and rotating daily specials. This food and beverage partnership enhances member amenities and community experience.
• SpectraminorGTM or Marketing PartnerSpectra joined Blueprint's Members' Toolkit as a ToolKit Partner, offering one deserving member company a 4-week complimentary marketing-as-a-subscription service. Reap Technologies was the inaugural winner, using the prize to elevate their pitch at a Blueprint Members' Pitch Night.
• FastLane, Wantedly, WorkstemminorGTM or Marketing PartnerBlueprint acted as venue sponsor for a joint webinar organized by FastLane, Wantedly, and Workstem on digital transformation and smart-working solutions for time-poor entrepreneurs. The collaboration connected Blueprint with the HR tech and startup ecosystems.
• JustKitchenminorGTM or Marketing PartnerJustKitchen operates a cloud kitchen pop-up at Blueprint Café and occupies a Private Office at Blueprint. The foodtech company is featured in Blueprint's Member Spotlight series, showcasing the diversity of the member community.
• Rooftop RepublicminorGTM or Marketing PartnerBlueprint collaborated with Rooftop Republic for urban farming sessions at The Loop, where members participated in harvesting and donated 5.35kg of sweet potato leaves to Feeding Hong Kong. The partnership supported Blueprint's community outreach and sustainability initiatives.
• PALO ITminorStrategic or Co-development PartnerBlueprint recognized PALO IT on becoming the first tech company in Hong Kong to earn B Corporation certification. PALO IT operates as a member company at Blueprint and hosts events at Blueprint's venues, demonstrating the company's commitment to ethical and sustainable business practices.
• MaskOnminorGTM or Marketing PartnerMaskOn supplied pink masks for Blueprint's breast cancer awareness initiative, with members donating in support of the Hong Kong Breast Cancer Foundation. The partnership supported Blueprint's community giving and diversity/inclusion programming.

Scale indicators8 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• The Hive: Asia-wide coworking network with Hong Kong locations offering shared workspaces, private offices, and event spaces to entrepreneurs and SMEs. Comparable in flexible workspace product and Hong Kong/Asia regional focus.
• WeWork: Global coworking leader with significant Hong Kong presence offering flexible offices, dedicated desks, and meeting/event spaces to startups and enterprises. Comparable in core coworking product and customer segments, though at much larger scale.
• JustCo: Singapore-headquartered coworking operator with multiple Hong Kong locations serving startups, SMEs, and enterprises with flexible offices and event spaces. Comparable in product mix (coworking, private offices, events) and Asia-Pacific regional focus.
• The Executive Centre: Premium serviced office and coworking provider with significant Hong Kong presence in Grade A buildings, serving enterprise clients and financial institutions. Comparable in premium positioning, Grade A building locations, and enterprise client focus.
• The Work Project: Hong Kong-based premium coworking and event venue operator offering flexible workspaces, private offices, and event spaces across multiple locations. Directly comparable in geography, customer target (enterprise + startup), and developer-backed premium positioning.
• Garage Society: Hong Kong-based coworking brand (now part of Chinachem Group) offering flexible workspaces and event venues targeting startups, creatives, and corporates. Directly comparable in Hong Kong geography, community-driven positioning, and developer backing.
• Kafnu: Premium co-working and members' club with Hong Kong presence offering workspace, event venues, and curated community experiences for entrepreneurs and corporate clients. Directly comparable in premium positioning, community-led model, and event venue offering.
• Campfire Collaborative Spaces: Hong Kong-based coworking operator offering flexible workspaces, event venues, and curated community experiences. Directly comparable in single-city Hong Kong focus, community-led GTM, and SMB/startup customer base.

Broad incumbents

• IWG (Regus / Spaces / HQ): World's largest flexible workspace operator with multiple brands (Regus, Spaces, HQ) and extensive Hong Kong footprint. Overlaps directly with Blueprint's coworking, private office, and meeting room offerings, though operates at global scale across multiple sub-brands.

Emerging players

• Eaton Club: Hong Kong-based private members' club and flexible workspace operator with locations in Central and other districts. Comparable in Hong Kong geography and premium positioning, with stronger emphasis on hospitality/club amenities alongside workspace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blueprinthk
• LinkedInlinkedin.com/company/blueprint-hong-kong
• Instagraminstagram.com/blueprint_hk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueprint by Swire Properties