Blue Team Labs Online

What Blue Team Labs Online does

Blue Team Labs Online (BTLO) is a gamified cybersecurity training platform operated by Centri and aimed at experienced blue-team defenders rather than attackers. The platform comprises two core product surfaces: Investigations — 267 unique browser-based lab scenarios covering Incident Response, Digital Forensics, Security Operations, Reverse Engineering, and Threat Hunting — and Challenges — downloadable artifacts such as memory dumps, phishing emails, packet captures, and logs. PRO subscribers access labs through a private in-browser client that eliminates the need to provision virtual machines or VPNs, and each user receives a dedicated environment that other users cannot interfere with; free users can complete challenges anywhere at any time.

The business model is freemium with subscription recurring revenue. Free access covers all downloadable challenges; the PRO tier unlocks unlimited investigations plus profile customization, additional achievements, and competitive leaderboard features, priced at £15/month, £40.50/3 months, £76.50/6 months, and £144/year (a 20% discount for annual commitment). Go-to-market is product-led growth: users self-register at blueteamlabs.online from any country, and BTLO acquires them through Twitter, an opt-in email newsletter, SEO, industry blog referrals, in-person events, Google ads, and Spotify ads. Engagement is reinforced via points, ranks, badges, titles, and global plus country-specific leaderboards that create public reputation artifacts.

BTLO is a privately held product brand with no disclosed venture funding, no acquisitions, and 13 employees. Centri is the parent operating entity, providing infrastructure, brand, and contact channels. The company is preparing to launch a separate 'training' subscription tier that would extend the product from skill-practice investigations into structured learning pathways. No AI/ML capabilities are disclosed in the source material; the platform's value is human-authored content and gamified mechanics rather than algorithmic generation.

Name

Blue Team Labs Online

Legal name

Centri

Website

https://blueteamlabs.online

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Team Labs Online, operated by Centri, is a gamified cybersecurity training platform offering 267 browser-based blue-team investigation labs and downloadable challenges for experienced defenders, monetized via a freemium PRO subscription (£15/month to £144/year) sold globally through self-serve registration.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. PRO Subscription: Paid subscription model offering unlimited access to 267 unique investigation labs and all challenges. PRO players gain exclusive access to active and retired labs dedicated to them, profile customization, additional achievements, and competitive leaderboard features. Discounts available for longer subscription terms (3-month, 6-month, annual).
2. Free Tier - Security Challenges: Free players have access to all security challenges - downloadable content that can be completed anywhere, anytime including memory dumps, phishing emails, packet captures, and logs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Blue Team Labs Online (BTLO) is a gamified online platform for cybersecurity defenders to practice security investigations and challenges. It offers a free tier with downloadable security challenges (memory dumps, phishing emails, packet captures, logs) and a paid PRO subscription that unlocks 267 unique browser-based investigation labs covering Incident Response, Digital Forensics, Security Operations, Reverse Engineering, and Threat Hunting. PRO users access labs via an in-browser client without needing a virtual machine or VPN.

Product overview

Blue Team Labs Online is a gamified cybersecurity training platform comprising two core product offerings: Investigations (267 unique browser-based lab environments) and Challenges (downloadable practical tests). The platform operates on a free-to-access Challenges tier plus a paid PRO subscription that unlocks unlimited Investigations access with private, dedicated lab environments, profile customization, and expanded achievement/leaderboard features. The product portfolio covers Incident Response, Digital Forensics, Security Operations, Reverse Engineering, and Threat Hunting domains.

Differentiator

Problem solved

Functional benefit

Products and services

• Investigations Browser-based cybersecurity investigation labs where users analyze realistic scenarios involving incident response, digital forensics, and threat hunting. PRO subscribers get unlimited access with private, dedicated lab environments that no other user can interfere with.
• Challenges Downloadable security challenges covering memory dumps, phishing emails, packet captures, and logs. Available to all users, including free tier members, and can be completed anywhere, anytime.

Quantifiable outcome

• 267 unique investigation labs available for PRO subscribers

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• CentricoreOthersCentri is the parent organization behind Blue Team Labs Online. BTLO is described as 'Provided by Centri' on their website. The platform's support email is [email protected] and copyright is held by Centri. The relationship appears to be that Centri owns/operates BTLO as part of its portfolio of cybersecurity offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TryHackMe: Gamified cybersecurity training platform offering browser-based labs and learning paths. Closest direct competitor to BTLO in product format (gamified labs, free + paid tiers, leaderboards), though TryHackMe targets a broader audience including beginners.
• Cybrary: Online cybersecurity skills and certification training platform with hands-on labs and video courses. Direct peer to BTLO in cybersecurity upskilling, with both individual subscriptions and enterprise offerings across defensive and offensive domains.
• RangeForce: Enterprise-focused cyber skills training platform with browser-based cyber range exercises for SOC analysts and incident responders. Comparable to BTLO in defender-focused content, but targeted at enterprise team deployments.
• Hack The Box: Gamified cybersecurity training platform with retired and active 'boxes', challenges, and CTF-style content. Direct competitor to BTLO in browser-based gamified labs and subscription-based learning, with a larger user community and more venture funding.
• CyberDefenders: Blue team-focused cybersecurity training platform with hands-on labs covering incident response, digital forensics, and threat hunting. The most directly comparable peer to BTLO given its explicit defender-only focus and similar lab-based training model.
• LetsDefend: Blue team / SOC analyst training platform offering incident response and security operations scenarios in a browser-based environment. Direct peer to BTLO with similar defender-first positioning and gamified investigations.

Broad incumbents

• SANS Institute: Industry-leading cybersecurity training and certification organization offering courses, labs, and GIAC certifications. Broad incumbent covering the same defender domains (incident response, forensics, SecOps) but with classroom-style delivery and certifications rather than gamified browser labs.
• Pluralsight: Large-scale technology skills platform with a cybersecurity learning path including video courses and hands-on labs. Broad incumbent that overlaps with BTLO in serving cybersecurity professionals seeking skill development, but with a much broader tech catalog.
• Immersive Labs: Enterprise cybersecurity skills platform offering labs, exercises, and crisis simulations across blue and red team domains. Broader incumbent peer to BTLO with wider enterprise reach, larger content library, and significantly more funding.

Emerging players

• OffSec (Offensive Security): Cybersecurity training organization best known for OSCP certification and offensive security content. Comparable to BTLO in lab-based learning format but with a strong red-team focus, serving a different niche within the same training market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BlueLabsOnline
• LinkedInlinkedin.com/company/blue-team-labs-online

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Team Labs Online