Blueville Nursery Inc

What Blueville Nursery Inc does

Blueville Nursery Inc is a privately held, family-owned nursery and full-service landscaping company headquartered on a 45-acre property in Manhattan, Kansas. Founded circa 1933 and operated by the Westervelt family since 1962, the company serves both residential and commercial property owners in the Manhattan, Junction City, Clay Center, and Wamego corridors with a vertically integrated offering that combines a retail garden store, an on-site plant growing operation (40 acres), and a portfolio of services spanning custom landscape design and installation, irrigation system design and maintenance (using Hunter and Weathermatic equipment), and year-round lawn maintenance including mowing, fertilization, aeration, snow removal, and chemical application.

The company generates revenue through four primary streams: one-time and project-based landscaping and irrigation services priced via custom quotes, recurring maintenance contracts, transactional retail sales through the physical garden store (open six days a week), and ancillary services such as custom seasonal container planting, bulk rock and mulch delivery, and educational seminars. Go-to-market is primarily sales-led and direct-to-consumer, supported by content marketing through a weekly radio show (Horticulture Hints on KMAN), a podcast, a YouTube channel, monthly email newsletters, and in-person workshops. Pricing is not publicly disclosed and varies by project scope and contract terms.

Blueville's competitive positioning rests on multi-generational local presence, a workforce predominantly drawn from Kansas State University, and capital-intensive ownership of its own growing nursery. The company carries no external investors, has not pursued acquisitions, and has maintained a stable geographic footprint centered on the Flint Hills region of northeast Kansas.

Name

Blueville Nursery Inc

Legal name

Blueville Nursery Inc

Website

https://bluevillenursery.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Blueville Nursery Inc is a family-owned, full-service nursery and landscaping company in Manhattan, Kansas, serving residential and commercial customers with landscape design, irrigation, lawn maintenance, and a retail garden store supported by a 45-acre on-site growing operation.

Ownership category

akta.pro rank

Product category

Nursery & Landscaping Services

NAICS

Landscaping Services (56173), Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142), Nursery and Tree Production (111421)

SIC

Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industries

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

Keywords

• Landscape design services
• Lawn maintenance contracts
• Irrigation system installation
• Retail garden center
• Nursery plant growing

Headquarters

HQ city

Manhattan, KS

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Landscaping Services: Custom landscape design, installation, and maintenance services for residential and commercial properties including patios, walkways, retaining walls, water features, and plantings.
2. Lawn Maintenance Contracts: Recurring maintenance contracts including mowing, trimming, pruning, fertilization, aeration, disease control, over-seeding, sodding, and seasonal snow removal.
3. Irrigation Services: Irrigation system installation, maintenance, and repair services using Weathermatic and Hunter equipment.
4. Garden Store Retail: Retail sales of plants, trees, shrubs, fertilizers, chemicals, mulch, rock, pottery, tools, and garden supplies through the physical garden store location.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Blueville Nursery Inc grows plants on a 45-acre on-site nursery and sells them through its retail Garden Store alongside landscape design and installation, irrigation system installation/repair using Weathermatic and Hunter equipment, and year-round lawn maintenance (including mowing, fertilization, disease/weed control, aeration, and snow removal) for residential and commercial customers in the Manhattan, Kansas area.

Product overview

Blueville Nursery Inc operates as a full-service nursery and landscaping company with a retail garden store and approximately 45-acre growing nursery. The company offers a vertically integrated portfolio combining retail products through its Garden Store with service offerings including Landscaping Design, Irrigation Services, Lawn Maintenance, Custom Containers, and bulk landscape materials (Rock/Mulch). The Garden Store serves as the retail front offering plants, garden chemicals, pottery, tools, and seasonal merchandise, while the landscaping division provides design, installation, and maintenance services for residential and commercial properties. Additional offerings include educational Seminars & Events, monthly Newsletters, a Horticulture Hints Radio Show, and a downloadable Plant Catalog. The company also carries branded landscape materials from Unilock, Belgard, and Versa-Lok.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Store Year-round retail garden store at 4539 Anderson Ave, Manhattan, KS, open Monday–Saturday, selling ornamental trees, shrubs, topsoil, fertilizers, garden chemicals, pottery, planters, tools, outdoor living products, bird and wildlife supplies, and seasonal merchandise to residential and commercial customers.
• Custom Containers Seasonal container planting service offering Spring Pots, Summer Pots, Fall Pots, and Winter Pots featuring flowers, vegetables, and decorative arrangements for residential and commercial customers.
• Bulk Rock / Mulch Bulk landscape materials including various river rocks, limestone products, and mulch options sold in bulk and bagged quantities, with delivery services available in limited areas.
• Landscaping Services Custom landscape design and installation services for residential and commercial properties including seeding, sodding, patios, walkways, retaining walls, water features, and plant selection.
• Irrigation Services Irrigation system installation, maintenance, and repair using Weathermatic and Hunter brand equipment, including backflow testing and programmable controllers, for residential and commercial properties.
• Lawn Maintenance Year-round recurring lawn care contracts including mowing, pruning, aeration, fertilization, disease control, weed and insect management, over-seeding, sodding, and seasonal snow removal for residential and commercial customers.
• Nursery Plants Approximately 45-acre on-site nursery with 40 acres of growing plants, producing ornamental trees, shrubs, ornamental grasses, perennials, and annuals sold through the Garden Store and used in landscape installations.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• VPG (Fertilome, Hi-Yield, Natural Guard)minorChannel Partner/ Reseller/ DistributorBrand partnership for lawn and garden chemicals including fertilizers, weed killers, insecticides, and fungicides sold through the Blueville garden store.
• Bonide ChemicalsminorChannel Partner/ Reseller/ DistributorGarden chemical brand including fertilizers, herbicides, insecticides, and fungicides carried at the Blueville garden store.
• UnilockminorChannel Partner/ Reseller/ DistributorLandscape material brand for pavers and hardscaping products sold at Blueville Nursery.
• BelgardminorChannel Partner/ Reseller/ DistributorLandscape material brand for pavers and outdoor living products available at Blueville.
• Versa-LokminorChannel Partner/ Reseller/ DistributorRetaining wall block brand available at Blueville Nursery for landscape installations.
• Kansas State UniversitycoreStrategic or Co-development PartnerKSU provides research, extension services, and expertise. Blueville follows KSU recommendations for fertilization and pest control. Many staff members are KSU graduates. Company references KSU Extension resources.
• Manhattan Chamber of CommerceminorGTM or Marketing PartnerLocal business organization supporting the Manhattan, KS business community.
• Flint Hills Home Builders AssociationminorGTM or Marketing PartnerIndustry association connecting Blueville with home builders and contractors in the Manhattan area.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCailNb6n8nVneWzRIpjNLuw
• Facebookfacebook.com/BluevilleNursery
• LinkedInlinkedin.com/company/blueville-nursery-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueville Nursery Inc