Blue Water Pools, Inc.

What Blue Water Pools, Inc. does

Blue Water Pools, Inc. is a privately held, founder-led swimming pool design, construction, and maintenance company founded in 1988 by Phil Cook in Mountain View, California. The company operates as a division of Palo Alto Enterprises, Inc. and serves residential homeowners in the San Francisco Bay Area, with 350+ projects completed and 1,000+ customers served over its 36-year history. Its core offerings span custom swimming pools, decks (concrete, brick, flagstone, natural stone), and water features (fountains, waterfalls), supported by pool and spa repair and ongoing maintenance services. All construction procedures are executed in-house via dedicated excavation, plumbing, steel, electrical, and masonry crews, and the company holds California State License Board C-53 license #690545 and serves as an authorized warranty center for major pool equipment brands including Compool, Pentair, Sta-Rite, and Polaris.

The business model is predominantly project-based custom construction (one-time, quote-based pricing) with a recurring maintenance and repair service layer. Go-to-market is sales-led direct engagement with homeowners, often in collaboration with architects, landscape designers, and contractors; marketing relies on the website portfolio, customer testimonials, earned media, and direct inquiry. The company employs approximately 20 people and is led by CEO/Founder Phil Cook and Chief Estimator and Designer Greg Lopes. There is no evidence of external institutional funding, M&A, technology platform development, or AI/ML capability; the company's competitive position rests on its in-house execution model, long-standing local brand, and equipment-brand warranty affiliations.

Name

Blue Water Pools, Inc.

Legal name

Blue Water Pools, Inc.

Website

https://blue-waterpools.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Water Pools is a privately held Bay Area residential pool builder, founded in 1988, that designs and constructs custom swimming pools, decks, and water features using in-house crews and provides ongoing maintenance and warranty services for homeowners.

Ownership category

akta.pro rank

Product category

Residential Pool Construction and Maintenance Services

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industries

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Custom pool construction
• Swimming pool builders
• Pool maintenance services
• Pool deck installation
• Water feature design

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Pool Construction: Design and construction of swimming pools and spas with full project management from design through permitting to completion
2. Deck and Water Features: Installation of decks using concrete, brick, flagstone and natural stones, plus water features including fountains and waterfalls
3. Repairs and Maintenance: Expert repairs and maintenance on pools, spas, and water features; ongoing maintenance services for existing customers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Blue Water Pools designs and builds custom residential swimming pools, spas, decks, and water features for Bay Area homeowners, with full in-house execution of excavation, plumbing, steel, electrical, and masonry work. The company also provides ongoing pool and spa repair and maintenance services, and serves as an authorized warranty center for major pool equipment brands.

Product overview

Blue Water Pools, Inc. is a full-service swimming pool construction and maintenance company offering a comprehensive suite of products and services for residential backyard projects. The company's core products include custom Swimming Pools (design and construction), Decks (concrete, brick, flagstone, and natural stone installation), and Water Features (fountains and waterfalls). Supporting services include Pool and Spa Repairs and ongoing Pool Maintenance. The company performs all procedures in-house, utilizing their own excavation, plumbing, steel, electrical, and masonry crews. They also serve as a warranty center for major pool equipment brands including Compool, Pentair, Sta-Rite, and Polaris.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Pools Custom swimming pool design and construction services featuring exquisite design, meticulous construction, and luxurious amenities. Blue Water Pools works with architects, landscape designers, and contractors to build seamless backyard assets for Bay Area residential homeowners.
• Decks Pool deck installation using concrete, brick, flagstone, and natural stones with expert craftsmanship to complement pool environments and outdoor spaces for residential customers.
• Water Features Innovative water feature designs including fountains and waterfalls that create aquatic experiences and elevate pool aesthetics for residential backyard projects.
• Pool and Spa Repairs Expert repair services for existing swimming pools, spas, and water features. Blue Water Pools operates as an authorized warranty center for major brand pool equipment including Compool, Pentair, Sta-Rite, and Polaris.
• Pool Maintenance Ongoing pool and spa maintenance services to keep swimming pools in proper working condition, designated as an essential activity under Shelter in Place orders during the COVID-19 pandemic.

Quantifiable outcome

• 1000+ happy customers served since founding in 1988
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered moderate and minor.

• NSPI (National Spa and Pool Industry Association)moderateOthersPhil Cook, CEO and Founder, is a member of NSPI (National Spa and Pool Industry Association), demonstrating industry affiliation and commitment to industry standards
• IPSSA (Independent Pool and Spa Service Association)moderateOthersPhil Cook served as president of IPSSA (Independent Pool and Spa Service Association)
• Compool, Pentair, Sta-Rite, PolarisminorOthersAuthorized warranty center for major brand pool equipment including Compool, Pentair, Sta-Rite, Polaris and other major brands

Scale indicators4 records

Recent moves8 records

Expansion highlights2 records

Regional players

• Hawaiian Pool Builders: Residential pool builder serving Southern California including the Inland Empire. Comparable in offering custom pool construction and maintenance to homeowners, with overlapping California presence though distinct sub-regional focus.
• Shasta Pools: Large Arizona-based residential pool builder with deep regional concentration in the Southwest. Comparable business model (custom design-build pools for homeowners) but operates primarily in Phoenix and Las Vegas rather than California.
• Cody Pools: Texas-based residential pool builder serving Austin, Dallas/Fort Worth, Houston, and San Antonio. Comparable in custom pool construction and high-end homeowner focus, with a similar multi-crew operational model but distinct Southwest/Midwest geography.

Direct peers

• Premier Pools & Spas: Largest residential pool builder in the United States with a franchise model operating across multiple states. Comparable to Blue Water Pools in custom gunite pool construction and high-end homeowner focus, though significantly larger in scale and geographic reach.
• California Pools: California-focused residential pool builder with multiple service centers across the state. Directly comparable to Blue Water Pools in offering custom design-build pools, spas, and outdoor living features to homeowners, with similar in-house execution and Bay Area/California concentration.
• Blue Haven Pools & Spas: Established national residential pool builder offering custom design, construction, and renovation services. Similar in business model — direct sales with custom design-build — and in serving affluent homeowners seeking turnkey pool projects.
• River Pools & Spas: Direct-to-consumer residential pool builder specializing in fiberglass pools with strong digital/content marketing presence. Comparable in custom residential pool installation and homeowner focus, though differentiates on pool material (fiberglass vs. gunite).

Broad incumbents

• Anthony & Sylvan Pools: Large, long-established national residential pool builder with broader geographic footprint and longer operating history. Comparable in core offering (custom in-ground pools for homeowners) but operates at materially greater scale and as part of a wider home improvement portfolio.

Others

• Pebble Technology International: Major supplier of pool interior finishes (pebble, plaster, quartz) widely used by custom residential pool builders including Blue Water Pools. Adjacent rather than competing — supplies a critical input to Blue Water Pools' pool construction projects.
• Pentair: Global manufacturer of pool and spa equipment (pumps, filters, heaters, automation) and existing authorized-warranty partner of Blue Water Pools. Adjacent as equipment supplier and ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blue-water-pools

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Water Pools, Inc.