Cody Pools
Cody Pools is a privately held Texas-based custom gunite pool builder serving residential homeowners and commercial clients across Texas, Florida, and Arizona through 8 design showrooms and a multi-brand portfolio, with 36,000+ pools completed and a 14-consecutive-year #1 ranking by Pool & Spa News.
- Company typePrivate
- Founded1994
- HeadquartersGeorgetown, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Cody Pools does
Cody Pools, Inc. is a privately held custom swimming pool design and construction company headquartered in Austin, Texas, founded in 1994 and operating a multi-brand portfolio across Texas, Florida, and Arizona under the Cody Pools, Platinum Pools (Houston), California Pools & Landscape (Phoenix), and American Pools (Orlando) brands. The company builds on-site gunite (shotcrete) pools with steel reinforcement, supporting custom shapes including infinity edges, beach entries, tanning ledges, and integrated spas, and pairs design with in-home consultations and 3-D visualization. Its flagship 2024 Horseshoe Bay Resort project — North America's first floating pool — demonstrates its specialty engineering capability alongside a commercial division that has delivered over 500 projects across 17 states for hospitality, multifamily, university, and fitness customers such as Kalahari Resorts, Embassy Suites, Texas State University, and Gold's Gym.
Cody Pools generates revenue through three primary streams: one-time custom pool construction (the dominant revenue driver, with quote-based pricing that ranges from approximately $60,000 for compact cocktail pools to high six figures for full custom builds), one-time renovation and remodeling work (resurfacing, tile, equipment upgrades), and recurring weekly pool service and maintenance subscriptions in the Austin market. Go-to-market is a direct, field-led model — 8 design showrooms, in-home consultations, phone sales (877-474-7665), and website-driven estimate requests — supplemented by financing partnerships and a Google Guaranteed badge. Sales and marketing leverage a content-rich blog, email newsletter, social channels (Facebook, Instagram, YouTube, Pinterest, Houzz), and a referral base reinforced by more than 2,000 five-star reviews.
Operationally, the company has scaled from 19 employees under Mike Church's 2003 acquisition to nearly 450 team members across three states, completed 36,000+ pools over 31 years, and served 33,000+ customers. It holds 14 consecutive years as Pool & Spa News' #1 Pool Builder in the Nation (2013–2026), the 2025 PHTA Builder of the Year, and 20 PHTA International Awards of Excellence. Customer concentration is low given a fragmented residential book of 33,000+ homeowners, while commercial exposure is diversified across hospitality, education, and real-estate logos. Revenue is not publicly disclosed; volume, headcount, and pricing proxies point to an estimated annual band of $100M–$250M with low confidence.
Cody Pools firmographics
Firmographics- Name
- Cody Pools
- Legal name
- Cody Pools, Inc.
- Website
- https://codypools.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cody Pools is a privately held Texas-based custom gunite pool builder serving residential homeowners and commercial clients across Texas, Florida, and Arizona through 8 design showrooms and a multi-brand portfolio, with 36,000+ pools completed and a 14-consecutive-year #1 ranking by Pool & Spa News.
- Ownership category
- akta.pro rank
Cody Pools industry classification
Industry- Product category
- Pool Construction Services
- NAICS
- Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394), Golf Courses and Country Clubs (713910)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Aquatic Centers & Swimming Facilities (MPAKAEAF)
- akta.pro secondary industries
- Pool Decking & Surrounds (HSAPALAK), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Water Park Design, Engineering & Construction (Master Planning, Build) (THAAABAJ)
Keywords
Where Cody Pools is headquartered
LocationHeadquarters
- HQ city
- Georgetown
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Cody Pools business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Pool Construction: One-time custom pool construction services for residential and commercial clients. Revenue generated from design, excavation, construction, and finishing of gunite pools. Includes add-on services for outdoor living features, water/fire features, and pool renovation projects.
- Pool Renovation and Remodeling: Renovation services for existing pools including resurfacing, equipment upgrades, design updates, and structural repairs. Extends customer lifecycle value beyond initial pool construction.
- Pool Service and Maintenance: Professional weekly pool cleaning and maintenance services offered in Austin market, with chemical balancing, equipment maintenance, and pool cleaning services to maintain customer relationships post-construction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Gunite Pool Construction - Full Service |
| Unit Pricing | Multi-year contract | Cocktail Pool - Compact Option |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Cody Pools product offering
Product offeringCore offering
Cody Pools designs, constructs, and remodels custom gunite swimming pools for residential homeowners and commercial clients (hotels, resorts, apartment complexes, fitness centers, community associations). Beyond new construction, the company provides pool renovation and remodeling, recurring pool service and maintenance, in-home design consultation with 3-D visualization, and financing partnerships. Operations span Texas, Florida, and Arizona through 8 design centers and a dedicated Commercial Division serving 17 states.
Product overview
Cody Pools is a custom swimming pool design and construction company offering residential and commercial pool building services across Texas, Florida, and Arizona markets. The company operates through multiple brands including its core Cody Pools brand, California Pools & Landscape (Phoenix), Platinum Pools (Houston), and American Pools (Orlando). Core offerings include custom residential pool construction (freeform, geometric, infinity designs), commercial pool projects for hotels and resorts, pool renovation/remodeling services, and professional pool maintenance. The company provides design consultation, 3-D visualization, and financing assistance as part of its end-to-end service model, with 8 design centers featuring display pools and the latest design trends, materials, and technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Pool Design & Construction Custom on-site gunite pool design and construction service for residential homeowners, including freeform, geometric, and infinity pool designs with integrated features such as tanning ledges, beach entries, spas, and water/fire features. Includes in-home consultation, 3-D design render, and firm estimate.
- Commercial Pool Design & Construction Commercial-grade pool design and construction for hotels, resorts, apartment complexes, student housing, fitness centers, community pools, and public aquatic facilities, delivered through a dedicated Commercial Division operating across 17 states.
- Pool Renovation & Remodeling Renovation and remodeling services for existing pools including resurfacing, tile replacement, equipment upgrades, and complete pool redesigns to transform outdated pools into modern outdoor retreats.
- Pool Service & Maintenance Recurring professional pool maintenance and repair services including weekly cleaning, chemical balancing, equipment inspection, and seasonal opening/closing services, available in the Austin market.
- Pool Design Consultation In-home design consultation and free estimate service with experienced pool designers, providing 3-D realistic designs and firm estimates for custom pool projects.
- Pool Financing Services Financing partnership program connecting customers with leading pool construction lenders offering affordable rates and flexible terms to fund pool construction projects.
Quantifiable outcome
- Completed 36,000+ pools over 31 years of operation
- +3 more outcomes
Companies that use Cody Pools
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Cody Pools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cody Pools partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pebble Technology International (PebbleTec)corePrimary vendor partner for pebble pool finishes. PebbleTec is one of the leading options for durable pool finishes, blending natural river pebbles, cement, and colored pigments to create luxurious, long-lasting surfaces lasting 20+ years with low maintenance requirements.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Cody Pools competitors and assessment
Company assessmentBroad incumbents
- Viking Pools: National fiberglass pool manufacturer and installer network serving a wide range of U.S. markets. Adjacent peer — competing for residential pool dollars via an alternative construction method (fiberglass vs. gunite).
- Latham Pool Products: North America's largest manufacturer of residential pool products including vinyl liners, fiberglass pools, and safety covers. Adjacent participant in the pool construction value chain rather than a direct custom-build competitor.
Regional players
- Presidential Pools & Spas: Large Arizona-based pool builder with custom pool, spa, and outdoor living construction serving Phoenix and Tucson. Competes with Cody Pools' California Pools & Landscape sub-brand in the Arizona market.
- Shasta Pools: Long-established Arizona-based pool builder serving the Phoenix metro with new construction, renovation, and commercial work. Directly comparable as a leading Sun Belt regional pool builder with adjacent geographic overlap.
Direct peers
- Premier Pools & Spas: Large multi-market residential pool builder with regional branch networks across the Sun Belt and beyond. Directly comparable in custom gunite construction, design-center model, and customer acquisition approach.
- River Pools: Mid-Atlantic-based custom pool builder specializing in fiberglass pools with a strong digital marketing and content-driven lead generation model. Comparable as a custom pool builder competing for similar premium residential customers via consultative sales.
- Claffey Pools: Texas-based residential and commercial custom pool builder headquartered in the Dallas-Fort Worth area. Direct overlap with Cody Pools' Texas core market and similar custom gunite construction focus.
- Anthony & Sylvan Pools: One of the largest residential pool builders in the United States with a long history of custom gunite and renovation work across multiple states. Closest large-scale direct competitor to Cody Pools on national footprint, customer profile, and service offering.
- Blue Haven Pools: Long-established national residential pool builder offering custom gunite and vinyl liner pools across multiple U.S. markets. Comparable in offering, customer demographic, and franchise/branch-driven growth model.
Others
- Pebble Technology International (PebbleTec): Cody Pools' named primary vendor partner for premium pebble pool finishes. Comparable as a key supplier/ecosystem participant in the residential pool construction value chain rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cody Pools social profiles
Digital presenceCody Pools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cody Pools leadership team
Management profileNumber of profiles
Profiles2 records
Cody Pools subsidiaries and ownership
Company hierarchySubsidiaries4 records
Cody Pools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cody Pools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cody Pools
What does Cody Pools do?
Cody Pools designs, constructs, and remodels custom gunite swimming pools for residential homeowners and commercial clients (hotels, resorts, apartment complexes, fitness centers, community associations). Beyond new construction, the company provides pool renovation and remodeling, recurring pool service and maintenance, in-home design consultation with 3-D visualization, and financing partnerships. Operations span Texas, Florida, and Arizona through 8 design centers and a dedicated Commercial Division serving 17 states.
Is Cody Pools a public or private company?
Cody Pools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cody Pools founded?
Cody Pools was founded in 1994. It employs 51 to 100 people.
Where is Cody Pools based?
Cody Pools is headquartered in Georgetown, United States, in the North America region.
How does Cody Pools make money?
Three revenue lines are on record. Custom Pool Construction is the primary driver. The others are pool Renovation and Remodeling and pool Service and Maintenance.
Who are Cody Pools's main competitors?
Broad incumbents on record are Viking Pools and Latham Pool Products. Regional players are Presidential Pools & Spas and Shasta Pools. Direct peers are Premier Pools & Spas, River Pools, Claffey Pools, Anthony & Sylvan Pools and Blue Haven Pools. Pebble Technology International (PebbleTec) is listed as an others.
Does Cody Pools have an API?
No public API is recorded for Cody Pools.
What industry is Cody Pools in?
Cody Pools's product category is Pool Construction Services. Its primary akta.pro industry code is MPAKAEAF, Aquatic Centers & Swimming Facilities, with a secondary code of HSAPALAK, Pool Decking & Surrounds. Its NAICS code is 7131 and its SIC code is 1520.