AdventHealth Sports Park at Bluhawk
AdventHealth Sports Park at Bluhawk is a multi-sport indoor entertainment complex in Overland Park, Kansas, combining an ice rink, convertible courts, a 30-station esports arena, and a Dark Ride family entertainment center to serve youth athletes, adult leagues, corporate events, and Kansas City families.
- Company typePrivate
- Founded-
- HeadquartersOverland Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AdventHealth Sports Park at Bluhawk does
AdventHealth Sports Park at Bluhawk operates a multi-sport indoor sports and entertainment complex located at 16201 Shawnee Drive in Overland Park, Kansas, within the Bluhawk District. The venue combines an ice rink, eight basketball courts convertible to sixteen volleyball/pickleball courts, a 40,000-square-foot indoor turf field, a 30-station LEVELUP Esports Arena equipped with Zowie 240Hz monitors and fiber internet, and the Hawk's Outpost Family Fun Center featuring an 8-seat 3D Dark Ride theater, arcade, laser tag, bowling, golf simulator, and Krazy Darts. On-site programming is delivered through Bluhawk Sports Performance, PT Solutions physical therapy, TPH Academy, C26 Hub fitness and HYROX events, Elevate Cafe, and a Bar & Grill.
The venue monetizes through five primary revenue streams: usage-based activity and admission fees (ice skating, esports sessions, arcade, laser tag, bowling, golf simulator), transaction-based food and beverage sales, facility and field rentals for leagues and tournaments, camps and clinic registrations, and adult and youth league registration. Pricing is tiered, with gaming hourly passes ranging from $7 to $30, Eat + Play bundles from $18.99 to $39.99, and promotional arcade BOGO credit offers. Distribution combines walk-in visits with online booking via Bond Sports, Toast Tab team ordering, and direct sales for corporate and private events.
The customer base is hybrid and distributed across youth athletes and families in the Kansas City area, adult recreational and competitive league participants, corporate event buyers, casual-to-competitive esports gamers (including the in-house Monarchs Academy teams), and families seeking entertainment. AdventHealth serves as the flagship naming sponsor, and the operator has initiated Phase 2 construction beginning June 1, 2026, with completion targeted for 2027 to add adjacent retail and dining capacity.
AdventHealth Sports Park at Bluhawk firmographics
Firmographics- Name
- AdventHealth Sports Park at Bluhawk
- Legal name
- AdventHealth Sports Park at Bluhawk
- Website
- https://bluhawksports.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AdventHealth Sports Park at Bluhawk is a multi-sport indoor entertainment complex in Overland Park, Kansas, combining an ice rink, convertible courts, a 30-station esports arena, and a Dark Ride family entertainment center to serve youth athletes, adult leagues, corporate events, and Kansas City families.
- Ownership category
- akta.pro rank
AdventHealth Sports Park at Bluhawk industry classification
Industry- Product category
- Indoor Sports & Entertainment Complex
- NAICS
- Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Ice Rinks & Winter Sports Facilities (MPAKAEAG), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
Keywords
Where AdventHealth Sports Park at Bluhawk is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdventHealth Sports Park at Bluhawk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Activity and Admission Fees: Entry fees for ice skating, esports gaming sessions, arcade games, laser tag, bowling, golf simulator, and other entertainment attractions.
- Food and Beverage: On-site dining including Elevate Cafe (quick meals, salads, sandwiches, snacks) and upstairs Bar & Grill (Kansas City BBQ, burgers, wings, pizza, alcoholic beverages).
- Facility and Field Rentals: Rental of ice rink, courts, turf field, and event spaces for clubs, leagues, tournaments, corporate events, and private functions.
- Camps and Clinics Registration: Youth and adult sports camps, clinics, and training programs including hockey camps, adventure camps, sports camps, and basketball clinics.
- League Registration: Adult recreational and competitive leagues including dodgeball, volleyball, and other sports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Gaming Hourly Passes |
| Hybrid | Pay-as-you-go | Eat + Play Combo |
| Transaction based/ take rate | Pay-as-you-go | Arcade BOGO Promotion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
AdventHealth Sports Park at Bluhawk product offering
Product offeringCore offering
AdventHealth Sports Park at Bluhawk is an indoor sports and entertainment complex offering ice rink, multi-court fieldhouse, 40,000 sq ft turf field, esports arena, family entertainment center, on-site dining, sports performance training, and event hosting. The facility serves youth athletes, adult sports participants, families, corporate groups, and esports gamers through drop-in activities, leagues, camps, facility rentals, and private events.
Product overview
AdventHealth Sports Park at Bluhawk is a multi-faceted sports and entertainment complex operating as a unified platform with multiple integrated product lines. The core offering centers on world-class sports facilities including an ice rink (supporting hockey, figure skating, and learn-to-skate programs), 8 basketball courts (convertible to 16 volleyball/pickleball courts), a 40,000 sq ft turf field, and a Fieldhouse. The entertainment portfolio features LEVELUP Esports Arena (30 gaming PCs with Zowie 240Hz monitors), Hawk's Outpost Family Fun Center (8-seat 3D Dark Ride theater), laser tag, arcade, bowling, golf simulator, and Krazy Darts. Supporting services include sports performance training (Bluhawk Sports Performance, PT Solutions, TPH Academy), dining (Elevate Cafe and Bar & Grill), and event hosting (corporate events, birthday parties). The facility also offers seasonal passes and individual attraction passes for flexible consumer access.
Differentiator
Problem solved
Functional benefit
Brands
- LEVELUP Esports: Premier esports gaming arena featuring 30 high-performance gaming PCs with Zowie 240Hz monitors and fiber internet, hosting tournaments and gaming events in the Kansas City area.
- Hawk's Outpost
Products and services
- LEVELUP Esports Arena Premier gaming destination featuring 30 high-performance gaming PCs with Zowie 240Hz monitors and fiber internet, offering competitive and casual gaming experiences including tournaments, bootcamps, and hosting the championship-winning Monarchs Academy youth esports teams.
- Hawk's Outpost Family Fun Center Family entertainment center featuring an 8-seat 3D Dark Ride theater combining rollercoaster thrills with laser tag gameplay, arcade games, and family activities.
- Ice Rink and Hockey Facilities Full-size ice rink supporting hockey programs, learn-to-skate lessons, figure skating, public skating sessions, and Jayhawk Hockey club teams.
- Fieldhouse Courts 8 basketball courts convertible to 16 volleyball/pickleball courts, supporting tournaments, leagues, and recreational play.
- Bluhawk Sports Performance Sports performance training facility offering strength and conditioning programs for athletes of all levels.
- C26 Hub/Aquatics Aquatics and fitness facility hosting HYROX competitions and comprehensive aquatic programs.
- Camps & Clinics Youth and adult sports camps including hockey, adventure, sports, and basketball camps during summer and school breaks.
- Corporate Events Corporate event hosting services including team building activities, company parties, and meeting spaces.
- Birthday Parties Birthday party packages with gaming, food, and entertainment options for children and families.
- Elevate Cafe Quick-service cafe offering salads, sandwiches, and snacks for visitors.
- Bar & Grill Full-service restaurant featuring Kansas City BBQ, burgers, wings, pizza, and alcoholic beverages in a casual setting.
Companies that use AdventHealth Sports Park at Bluhawk
Customer profileSegments5 records
Ideal customer profiles5 records
AdventHealth Sports Park at Bluhawk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
AdventHealth Sports Park at Bluhawk partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- AdventHealthflagshipAdventHealth serves as the naming sponsor for AdventHealth Sports Park at Bluhawk. This healthcare partnership provides health and wellness positioning for the facility, with AdventHealth branding on the sports park. The sponsorship aligns sports and entertainment with healthcare and wellness messaging.
- PT SolutionscorePT Solutions provides on-site physical therapy and sports medicine services at the facility, offering rehabilitation and performance services to athletes and visitors.
- TPH AcademycoreTPH Academy provides academic and athletic development programs at the Kansas City location within the Bluhawk facility, serving student-athletes.
- C26 HubminorC26 Hub provides fitness programming including HYROX events at the facility, hosting fitness competitions and training events.
- Kansas City IcehawkscoreYouth and club hockey organization operating within the facility, utilizing the ice rink for practices, games, and tournaments.
- KC Power VolleyballcoreVolleyball club organization operating within the facility, utilizing courts for training and tournaments.
- KC Surf SoccercoreSoccer club organization utilizing the turf field and facilities for training and competitions.
- Prime BaseballminorBaseball club organization operating within the facility.
- Silver Blades Figure SkatingcoreFigure skating club organization utilizing the ice rink for training and performances.
- Bluhawk Sports PerformancecoreOn-site sports performance and training facility within the sports park, providing athletic training services.
- LEVELUP Esports / Monarchs AcademycorePremier esports arena within the facility featuring 30 high-performance gaming PCs. Home to Monarchs Academy, back-to-back championship-winning youth esports teams in Valorant, Rocket League, and Fortnite. LEVELUP Esports Arena is operated as a separate entity (lua.gg) within the facility.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
AdventHealth Sports Park at Bluhawk competitors and assessment
Company assessmentDirect peers
- Topgolf: Sports entertainment venue combining tech-enabled gameplay (golf simulators), full bar/restaurant, and event hosting. Comparable to Bluhawk's sports-entertainment hybrid model with significant F&B attach and corporate event focus.
- Main Event Entertainment: National family entertainment center chain combining bowling, laser tag, arcade, gravity attractions, and F&B. Overlaps with Bluhawk's Hawk's Outpost (arcade, laser tag, Dark Ride) and F&B offering, though Main Event lacks the ice rink and large-format sports courts.
- National Sports Center: Blaine, MN multi-sport complex with indoor/outdoor fields, ice facilities, and tournament hosting. Closest regional multi-sport destination comparable, focused on tournaments and league play rather than entertainment.
- ESPN Wide World of Sports Complex: Disney-operated multi-sport destination hosting youth tournaments, training, and entertainment across multiple indoor venues. Closest comparable in terms of integrated multi-sport infrastructure + entertainment adjacency at a regional destination scale.
- Dave & Buster's: Eat-play entertainment concept pairing arcade gaming with full bar/dining. Highly comparable to Bluhawk's Hawk's Outpost + Bar & Grill component, though Dave & Buster's is purely entertainment with no traditional sports facilities.
- Chelsea Piers: Chelsea Piers is a multi-sport athletic complex in NYC combining ice rinks, basketball courts, turf fields, and family entertainment under one roof. Directly comparable to Bluhawk's all-in-one multi-sport + entertainment positioning for an urban/suburban regional market.
- Punch Bowl Social: Eatertainment concept pairing bowling, darts, arcade, and other games with full bar/restaurant. Comparable to Bluhawk's Krazy Darts, bowling, gaming, and full-service Bar & Grill offerings for adult and group outings.
- Sky Zone Trampoline Park: National indoor trampoline and active entertainment chain offering jump attractions, dodgeball, fitness classes, and parties. Comparable to Bluhawk's family entertainment, dodgeball leagues, and birthday party business lines.
- Andretti Indoor Karting & Games: Premium indoor entertainment destination combining karting, arcade, laser tag, bowling, F&B, and event spaces. Highly comparable to Hawk's Outpost's premium positioning and broad entertainment mix, though without Bluhawk's ice rink and traditional sports courts.
Broad incumbents
- Life Time (Life Time Fitness): National fitness/lifestyle operator offering sports courts, pools, group training, and family programming at premium facilities. Comparable in offering breadth and premium positioning, though Life Time is membership-based fitness rather than pay-per-use entertainment and tournaments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AdventHealth Sports Park at Bluhawk social profiles
Digital presenceAdventHealth Sports Park at Bluhawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdventHealth Sports Park at Bluhawk leadership team
Management profileNumber of profiles
AdventHealth Sports Park at Bluhawk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdventHealth Sports Park at Bluhawk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdventHealth Sports Park at Bluhawk
What does AdventHealth Sports Park at Bluhawk do?
AdventHealth Sports Park at Bluhawk is an indoor sports and entertainment complex offering ice rink, multi-court fieldhouse, 40,000 sq ft turf field, esports arena, family entertainment center, on-site dining, sports performance training, and event hosting. The facility serves youth athletes, adult sports participants, families, corporate groups, and esports gamers through drop-in activities, leagues, camps, facility rentals, and private events.
Is AdventHealth Sports Park at Bluhawk a public or private company?
AdventHealth Sports Park at Bluhawk is a private company. It is classified as unknown and is currently operating.
When was AdventHealth Sports Park at Bluhawk founded?
AdventHealth Sports Park at Bluhawk was founded in -1. It employs 1 to 10 people.
Where is AdventHealth Sports Park at Bluhawk based?
AdventHealth Sports Park at Bluhawk is headquartered in Overland Park, United States, in the North America region.
How does AdventHealth Sports Park at Bluhawk make money?
Five revenue lines are on record. Activity and Admission Fees are the primary driver. The others are food and Beverage, facility and Field Rentals, camps and Clinics Registration and league Registration.
Who are AdventHealth Sports Park at Bluhawk's main competitors?
Direct peers on record are Topgolf, Main Event Entertainment, National Sports Center, ESPN Wide World of Sports Complex, Dave & Buster's, Chelsea Piers, Punch Bowl Social, Sky Zone Trampoline Park and Andretti Indoor Karting & Games. Life Time (Life Time Fitness) is listed as a broad incumbent.
Does AdventHealth Sports Park at Bluhawk have an API?
No public API is recorded for AdventHealth Sports Park at Bluhawk.
What industry is AdventHealth Sports Park at Bluhawk in?
AdventHealth Sports Park at Bluhawk's product category is Indoor Sports & Entertainment Complex. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAKAEAG, Ice Rinks & Winter Sports Facilities. Its NAICS code is 713940 and its SIC code is 7997.