Prime Baseball

What Prime Baseball does

Prime Baseball is a youth travel baseball program operating as a brand under the Ninth Inning Baseball umbrella organization, headquartered in Sarasota, Florida with operations concentrated across five Atlanta-metro facility locations in Georgia (Atlanta, Gwinnett, Kennesaw, Roswell, and Johns Creek). The program delivers organized team practices, individual player development, and competitive tournament play for aspiring youth baseball players, supplemented by a portfolio of add-on modules including Private Lessons, Arm Development Program, Strength and Speed Program, Position-Specific Clinics, Winter Workouts, and College Preparatory Services. The core technology stack is built on SportsEngine, a third-party sports relationship management platform used for registration, scheduling, and the "Daily App" member communications.

The business operates on a community-led go-to-market model anchored by seasonal tryouts, local sports organization and school partnerships, and word-of-mouth referrals, with Facebook, Instagram, and X/Twitter as top-of-funnel channels. Revenue is generated through three streams: annual Travel Baseball Program Membership subscriptions (the core, including unlimited cross-location facility access), one-time Private Lessons with the coaching staff, and merchandise and gear sales through an online Gear Store. Memberships bundle discounted rates on Arm Development and Strength/Speed programming and Evoshield Prestige Club benefits (up to 20% off Wilson, Evoshield, DeMarini, and Louisville Slugger products).

The program is privately held with no disclosed funding rounds and a staff of approximately 19 employees. It is supported by a partner ecosystem including Diamond Allegiance (offering members an average 34% savings on baseball-related expenses via a development marketplace), Evoshield Prestige Club, Southeast Alliance, Baseball Labs, Southeast Elite, Cardinal Team, GBFA Associates, The Rhoads Group, Georgia SAP, and Engine Travel Booking. The competitive position rests on a stated 250+ years of combined paid coaching experience, an integrated facility network, and bundled member benefits rather than proprietary technology or data assets.

Name

Prime Baseball

Legal name

Prime Baseball

Website

https://primebaseball.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Prime Baseball is a youth travel baseball program under Ninth Inning Baseball, operating across five Atlanta-metro Georgia facilities and serving aspiring young players with team membership, private lessons, development programs, and college preparatory services on an annual subscription model.

Ownership category

akta.pro rank

Product category

Youth Sports Training

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAJ

Sport-Specific Amateur Leagues & Circuits (Non-Professional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Youth baseball training
• Travel baseball program
• Player development
• Private baseball lessons
• College baseball recruitment

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Travel Baseball Program Membership: Fees for travel baseball team participation including access to NI facilities, coaching, practice structure, and position-specific clinics. Revenue generated through program registration and membership.
2. Private Lessons: Individual instruction sessions with professional coaching staff for skill development.
3. Merchandise and Gear Sales: Sales of baseball equipment, apparel, and branded merchandise through the Gear Store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Prime Baseball is a youth travel baseball program under the Ninth Inning Baseball organization that provides competitive travel team participation, private coaching lessons, specialty development programs (arm development, strength and speed), position-specific team clinics, winter workouts, and college preparatory services. Members receive unlimited facility access across all Georgia locations, discounted rates on programming, and Evoshield Prestige Club membership benefits.

Product overview

Prime Baseball operates as a travel baseball program under the Ninth Inning Baseball organization. The offering combines a core team-based travel baseball program with supplementary add-on modules including private lessons, specialized development programs (Arm Development, Strength and Speed), position-specific clinics, winter workouts, and college preparatory services. Members receive unlimited facility access across Georgia locations, discounted rates on programming, Evoshield Prestige Club membership benefits, and access to Diamond Allegiance's player development marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Prime Baseball Travel Program Year-round travel baseball program offering organized team practices, competitive tournament play, unlimited facility access across all Georgia locations, individualized player development plans, and coach-led practice structure for aspiring young baseball players and their families.
• Private Baseball Lessons Individual or small group instruction sessions with experienced baseball coaches covering position-specific skills and fundamentals for youth players seeking focused skill development.
• Arm Development Program Specialized pitching program focused on arm health, velocity development, and throwing mechanics for pitchers, offered at discounted rates for Ninth Inning members.
• Strength and Speed Program Athletic development program designed to improve speed, power, and overall physical conditioning for baseball performance, offered at discounted rates for Ninth Inning members.
• Position-Specific Team Clinics Group clinics focusing on position-specific skills including hitting, pitching, fielding, catching, and other defensive roles for travel team players.
• Winter Workouts Off-season training program providing structured athletic development during winter months for continued player improvement outside the regular season.
• College Preparatory Services Advisory services helping student-athletes prepare for college baseball recruitment, including player evaluations and guidance on the recruiting process.

Quantifiable outcome

• Average savings of 34% per transaction on baseball related expenses through Diamond Allegiance partnership

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Diamond AllegiancecoreStrategic or Co-development PartnerOfficial Diamond Allegiance partnership serves as an additional player development program for individual athletes and discount marketplace for all travel baseball needs. Average savings of 34% per transaction on baseball related expenses, with access to some of the best baseball teachers currently in the game.
• Southeast AllianceminorChannel Partner/ Reseller/ DistributorRegional partner organization for baseball programming and player development in the Southeast region.
• Baseball LabsminorStrategic or Co-development PartnerBaseball development laboratory partner providing training resources and methodologies.
• Evoshield Prestige ClubcoreGTM or Marketing PartnerExclusive club membership providing all NI players up to 20% discount on Wilson, Evoshield, DeMarini, and Louisville Slugger products. Partnership includes equipment brand partners.
• Southeast Elite (SEA)minorChannel Partner/ Reseller/ DistributorYouth baseball organization partnership for player development and travel baseball opportunities.
• Cardinal TeamminorChannel Partner/ Reseller/ DistributorYouth travel baseball organization partnership in the Southeast region.
• GBFA AssociatesminorChannel Partner/ Reseller/ DistributorGeorgia Baseball Family Association partner for regional baseball development.
• The Rhoads GroupminorChannel Partner/ Reseller/ DistributorPartner organization for baseball programming and player services.
• Georgia SAPminorChannel Partner/ Reseller/ DistributorGeorgia-based partner organization supporting player development.
• Engine Travel BookingminorImplementation/ SI/ Consulting PartnerTravel booking partner for elite athletics travel program, providing discounted travel services for team travel.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Five Tool Baseball: Texas-based youth baseball media and tournament organization operating competitive showcase events. Directly comparable as a regional-to-national youth baseball event and development operator.
• Baseball Factory: Long-standing youth baseball player development organization offering training, showcases, and college recruiting support. Closely comparable to Prime's combined training + college prep offering.
• Perfect Game: Largest US youth baseball showcase and tournament operator, running national events that travel teams like Prime Baseball participate in and benchmark themselves against. Direct competitor for elite travel program positioning and college exposure.
• Prep Baseball Report: National scouting and showcase organization covering high school and youth baseball prospects with state-level coverage including Georgia. Comparable in serving the same travel baseball audience with development and exposure services.
• D-BAT Academies: National baseball and softball training facility franchise offering lessons, clinics, and travel teams. Comparable multi-location youth baseball development model with similar coaching-led value proposition.

Emerging players

• Top Gun Sports Academy: Regional multi-sport youth training academy franchise offering travel team development across the Southeast. Comparable as a smaller multi-location youth sports training operator targeting similar family demographic.

Broad incumbents

• Easton (Easton Diamond Sports): Major baseball equipment brand operating team partnership programs and youth development initiatives. Comparable through equipment partner ecosystem that Prime leverages via Evoshield/Diamond Allegiance.
• USSSA (United States Specialty Sports Association): National multi-sport youth organization sanctioning travel baseball leagues and tournaments at scale. Overlaps with Prime as a broader governing and competition body for travel baseball teams.

Others

• Marucci Sports: Major baseball equipment manufacturer with athlete ambassador and travel team partnership programs. Comparable as ecosystem participant in the same travel baseball equipment partner category Prime monetizes.
• GameChanger (DICK'S Sporting Goods): Sports relationship management and live scoring app used across travel baseball. Directly comparable as the technology backbone supporting team operations alongside Prime's SportsEngine + Daily App stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Primebaseballga
• YouTubeyoutube.com/channel/UConDPkax_uOOj8hftDdKjoQ
• Facebookfacebook.com/primebaseballga
• Instagraminstagram.com/primebaseballga
• LinkedInlinkedin.com/company/prime-baseball

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Baseball