Blush Beauty & Training Limited

What Blush Beauty & Training Limited does

Blush Beauty & Training Limited (legally registered as Fin & Far Limited, company number 13711898) is a privately held, single-location beauty salon and training academy founded in 2013 by Melanie O'Reilly, operating from 5A The Depot in Bude, Cornwall. The business is structured around four service verticals: a general beauty salon offering nails, brows, lashes, facials, massage, waxing, spray tanning, and semi-permanent makeup; a mobile bridal makeup and hair service covering Cornwall and Devon wedding venues, with bookings taken 1–2 years in advance; an Aesthetics Clinic providing injectable and advanced skin treatments (FillMed, Profhilo, Seventy Hyal, cryotherapy blemish removal); and a Training Academy running ABT-accredited courses in eyelash extensions, lash lifts, and Russian volume techniques.

The company operates with no proprietary technology platform — its digital infrastructure comprises a WordPress website (built by Fortico), standard social media channels (Instagram, Facebook, Pinterest), the Timely online booking system, and email marketing. Distribution is primarily physical (the Bude salon) with mobile on-location bridal services; an online gift voucher channel exists via Timely, though the retail shop page currently returns a 404.

Revenue is generated entirely from individual consumers (SMB / consumer customers) across three monetisation models: one-time treatment bookings (salon and aesthetics), one-time event bookings (wedding day services), and pay-as-you-go training courses priced between £299 and £700. Customer acquisition leans on wedding platform listings (Hitched), earned media (ITV's Lorraine, Brides Magazine, Rock My Wedding), word-of-mouth referrals, and organic social. The business carries no external investment, no parent company, and no subsidiaries; founder Melanie O'Reilly is the named operating principal, Lash Games judge, and award recipient (Make Up Salon of the Year 2023, Hitched Wedding Awards 2026).

Name

Blush Beauty & Training Limited

Legal name

Fin & Far Limited

Website

https://blushbude.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Blush Beauty & Training Limited is a single-location beauty salon, aesthetics clinic, bridal makeup service, and ABT-accredited training academy in Bude, Cornwall, serving individual consumers across South West England with founder Melanie O'Reilly.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Mobile/On-Location Makeup Services (HSALAHAJ)

akta.pro secondary industries

Special Occasion Makeup (Non-Bridal) (HSALAHAB), Powder Brows & Ombre Brows Services (HSALAKAB), Lip Blush & Permanent Lip Color Services (HSALAKAD), Professional Tanning (Spray Tan & Salon Systems) (CRABALAI)

Keywords

• Beauty salon services
• Bridal makeup services
• Beauty training courses
• Aesthetic clinic treatments
• Eyelash extension training

Headquarters

HQ city

Bude

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Beauty Treatment Services: Wide range of beauty treatments including nails, eyelashes, brows, facials, waxing, spray tanning, body contouring, and semi-permanent makeup. Services are provided at the salon location in Bude, Cornwall.
2. Bridal & Wedding Services: Melanie O'Reilly provides award-winning bridal makeup and hair services for weddings. Services include bridal party makeup, skincare prep, and on-location wedding day services. The diary books up 1-2 years in advance.
3. Training Academy Courses: Professional beauty training courses for eyelash extensions, lash lifts, and Russian volume techniques. Courses are accredited by ABT (Association Beauty Therapists) and include certification upon completion. Courses range from beginner to qualified levels.
4. Aesthetic Clinic Treatments: Advanced aesthetic treatments including FillMed skin boosters, mesotherapy, skin peels, Profhilo rejuvenation, Seventy Hyal skin boosters, and advanced blemish removal using cryotherapy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Blush Beauty & Training Limited operates a physical beauty salon and aesthetics clinic in Bude, Cornwall, delivering a broad range of in-salon beauty treatments (nails, brows, lashes, facials, massage, waxing, spray tanning), advanced aesthetic procedures (FillMed skin boosters and peels, Profhilo, Seventy Hyal, advanced blemish removal), and semi-permanent makeup. It also provides mobile bridal hair and makeup services across Cornwall and Devon, and runs an in-person Training Academy offering ABT-accredited eyelash extension, lash lift, and Russian volume courses.

Product overview

Blush Beauty & Training Limited operates as a beauty salon and training academy in Bude, Cornwall, offering a unified portfolio of beauty and aesthetic services. The core offering consists of Beauty Treatments (a broad menu spanning nails, brows, lashes, facials, massage, waxing, spray tanning, and body services), an Aesthetics Clinic (advanced injectable and skin treatments using FillMed, Profhilo, and Seventy Hyal products), and Bridal Makeup Services (award-winning on-location makeup and hair for weddings). The Training Academy sits alongside as a separate unit offering accredited lash extension and lift courses. Semi-Permanent Makeup (brows and lip blush) bridges the salon and aesthetics divisions. An Online Shop and Gift Vouchers round out the consumer-facing offering. The business is structured as a single-location salon with multiple service verticals rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauty Treatments

Quantifiable outcome

• Lash lift results last up to 8 weeks with included tint
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• London Lash ProcoreTechnology or IntegrationBlush Bude works exclusively with London Lash Pro products for all eyelash extension services. London Lash Pro provides cruelty-free, vegan-friendly synthetic PBT fibre lashes that are heat resistant, water resistant, and hypoallergenic. Their products are rigorously tested and quality approved. London Lash is committed to sustainable packaging with fully recyclable paper cartons and biodegradable/recyclable packaging alternatives.
• BABTAC (British Association of Beauty Therapy and Cosmetology)coreOthersBlush Bude is a member of BABTAC, the British Association of Beauty Therapy and Cosmetology. Membership provides professional recognition, credibility standards, and access to industry resources for the salon.
• ABT (Association of Beauty Therapists)coreOthersBlush Bude is insured by ABT and their training academy courses are accredited by ABT. Graduates can obtain public liability insurance through ABT accreditation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Charlotte Tilbury: Global premium bridal makeup brand with a bridal artist network and prestige product line. Comparable to Blush's bridal makeup positioning and award-winning, premium-priced wedding services, but operating at significantly broader scale as a global brand rather than a single-location salon.
• Bobbi Brown: Prestige bridal makeup brand (Estée Lauder) with a global bridal artist network. Comparable to Blush's bridal makeup service in target customer and natural-glow aesthetic, but with broader scale, counter presence, and product retail.
• Champneys: UK luxury spa and beauty hotel chain offering comprehensive beauty, aesthetic, and wellness services. Comparable to Blush as a UK premium beauty services operator, but at multi-site resort/hotel scale with broader wellness offerings.
• Benefit Cosmetics Brow Bar: Brow services and product retailer offering walk-in brow bars in department stores globally. Comparable to Blush's brow services menu (lamination, shaping, tinting) but operates at much broader scale and through retail partnerships rather than a single salon.

Direct peers

• Lash Inc: Lash training and product supplier offering classic, volume, and lash lift courses with accompanying professional lash range. Direct competitor to Blush's lash-focused Training Academy (Classic, Lash Lift, Russian Volume).
• HD Brows: UK brow specialist brand with a franchise training academy and product range (HD Brows lamination, tinting, shaping). Mirrors Blush's combination of in-salon brow treatments and accredited brow training — a direct business model competitor in the brow vertical.
• The Beauty Academy: UK-wide accredited beauty training provider offering in-person and online courses across lashes, brows, nails, and aesthetics. Comparable as a multi-discipline beauty training competitor targeting the same aspiring-therapist customer as Blush's Training Academy.
• Blink Brow Bar: UK brow bar chain offering threading, tinting, and brow shaping services in-store and via franchise. Comparable as a direct brow service competitor to Blush's brow lamination, microblading, and HD Brows menu.
• London Lash: UK-based lash training academy and product supplier offering accredited lash extension and Russian volume courses alongside a professional lash product line. Directly comparable to Blush's Training Academy and its exclusive use of London Lash Pro products — both monetize lash education and supply the same professional audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Pinterestpinterest.co.uk/blushbudebeauty/_created
• LinkedInlinkedin.com/company/blush-beauty-&-training-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blush Beauty & Training Limited