BERGERAT RENT The Cat Rental Store

What BERGERAT RENT The Cat Rental Store does

Bergerat Rent is an authorized Caterpillar dealer operating the Cat Rental Store brand in Poland, providing construction, industrial, and agricultural equipment rentals as part of Caterpillar Inc.'s global network of over 1,900 dealer locations. The company's core offering is a multi-category equipment rental fleet spanning aerial equipment (boom lifts, scissor lifts, material lifts), earthmoving equipment (compact track loaders, excavators, skid steer loaders, wheel loaders), material handling equipment (telehandlers including the next-generation TH1255 model), power generation (mobile and portable generators), light towers, air equipment (portable compressors and pneumatic tools), compaction, concrete, trenching and shoring, trucks and trailers, HVAC, landscaping, roadwork, pumps, and water equipment — sourced from over 70 trusted brands anchored by Caterpillar OEM. The Cat Rentals Online Platform at CatRentals.com enables customers to browse equipment, request quotes, manage accounts, track rentals and invoices, and communicate with dealer teams in real time, with VisionLink fleet management integrated for equipment monitoring.

The company's business model is rental-based with pay-as-you-go billing and flexible terms spanning daily, weekly, monthly, and multi-year contracts. Pricing is dealer-set and quote-based, with rates influenced by equipment type, duration, and location. The go-to-market motion is hybrid: dealer-led field sales and consultative support for enterprise and mid-market contractors, combined with a self-service digital platform and toll-free phone channel (1-800-RENT-CAT) for smaller accounts. Customer segments include construction contractors (primary), industrial and manufacturing facilities, agriculture operations, government and municipalities, and event/emergency services. Bergerat Rent serves the Polish market under the broader Cat Rentals brand ecosystem, which is connected to Cat.com, Shop.Cat.com, CatUsed.com, and VisionLink for cross-referral across the equipment lifecycle. Caterpillar Inc. (NYSE: CAT) is the publicly traded parent company.

Name

BERGERAT RENT The Cat Rental Store

Legal name

Caterpillar Inc.

Website

https://bm-rent.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bergerat Rent is an authorized Caterpillar dealer in Poland operating the Cat Rental Store, providing construction, industrial, and agricultural equipment rentals through the Cat Rentals digital platform, serving contractors, facilities, and public-sector clients.

Ownership category

akta.pro rank

Product category

Construction and Industrial Equipment Rental

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industries

Concrete & Masonry Equipment Rental/Leasing (TLABAFAC), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)

Keywords

• Construction equipment rental
• Aerial equipment rental
• Earthmoving equipment rental
• Power generation rental
• Material handling rental

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental Revenue: Revenue is generated through short-term and long-term rental of heavy construction equipment, aerial lifts, power generation, material handling, and specialty equipment. Rental terms are available daily, weekly, monthly, and multi-year. Pricing is dealer-set and quote-based, with rates influenced by equipment type, duration, and geographic location.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

BERGERAT RENT The Cat Rental Store rents construction and industrial equipment from Caterpillar and 70+ other brands, including aerial lifts, earthmoving machines, telehandlers, power generators, light towers, air compressors, compaction, trenching and water equipment. Customers can reserve equipment on daily, weekly, monthly or multi-year terms through the CatRentals.com platform, by phone, or by visiting the local Bergerat Rent dealer location in Poland.

Product overview

Cat Rentals (operated by BERGERAT as a Cat Rental Store dealer) provides a comprehensive equipment rental platform offering access to over 70 trusted brands through more than 1,900 global locations. The core Cat Rentals Online Platform enables customers to browse equipment, request quotes, manage accounts, and track rentals. The equipment portfolio spans multiple categories including Aerial Equipment (boom lifts, scissor lifts, material lifts, vertical personnel lifts), Earthmoving Equipment (compact track loaders, skid steer loaders, excavators, wheel loaders), Material Handling Equipment (telehandlers including the TH1255 next-generation model), Power Generation (mobile generator sets, portable generators), Light Towers, Air Equipment (portable and stationary compressors, pneumatic tools), Compaction Equipment, Concrete Equipment, Trenching and Shoring Equipment (trench boxes, trenchers), Trucks and Trailers, Roadwork Equipment, HVAC, Landscaping Equipment, Attachments, Pumps, and Water Equipment. The platform also integrates with VisionLink for fleet management, offering 24/7 online booking and management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Cat Rentals Online Platform Online rental platform enabling customers to browse equipment, request quotes, manage accounts, track rentals, invoices, and contracts, and access fleet management through VisionLink integration. Available 24/7 via CatRentals.com.
• Aerial Equipment Rental Rental of boom lifts, scissor lifts, material lifts and vertical personnel lifts for elevated access in construction, maintenance and installation work.
• Earthmoving Equipment Rental Rental of articulated trucks, backhoe loaders, compact track loaders, excavators, mini excavators, motor graders, skid steer loaders, wheel loaders, dozers and wheel tractor-scrapers for excavation and earthmoving tasks.
• Telehandler Rental Rental of telescopic handlers in various sizes including the next-generation TH1255 with 12,000 lb capacity, 54.6 ft lift height and 41 ft reach for material handling operations.
• Power Generation Rental Rental of towable, standby, portable and multi-megawatt diesel or natural gas mobile generator sets for construction sites, events, facilities and industrial applications.
• Air Equipment Rental Rental of portable air compressors, stationary air compressors and pneumatic tools including rock drills, breakers, hammers and rammers from brands such as Sullair, American Pneumatic Tools, Tamco and Sullivan.
• Light Tower Rental Rental of trailer-mounted portable light towers with LED or metal halide options producing 154,000 to 542,000 lumens, illuminating 3–7 acres at heights up to 29 feet for nighttime construction and emergency response.
• Compaction Equipment Rental Rental of plate compactors, pad foot compactors, pneumatic rollers, rammers, ride-on rollers, smooth compactors, soil compactors, tandem vibratory rollers, vibratory soil compactors and walk-behind rollers for soil and asphalt compaction.
• Concrete Equipment Rental Rental of concrete buggies, core drills, electric and gas tools, handheld cut-off saws, mixers, mortar mixers, site dumpers, table saws, walk-behind concrete saws and walk-behind power trowels for concrete work.
• Trenching and Shoring Equipment Rental Rental of aluminum and steel trench boxes, steel manhole boxes, bedding boxes, ride-on trenchers and walk-behind trenchers for safe excavation support and trench protection.
• Crane Truck Rental Rental of truck-mounted crane vehicles for lifting, moving and placing heavy materials on job sites with mobility for industrial and maintenance applications.
• Water Truck Rental Rental of water trucks with capacities ranging from 2,000 to 8,000 gallons for dust control, soil compaction, cleanup, irrigation and firefighting support.
• Water Trailer Rental Rental of trailer-mounted water equipment with approximately 500 gallon capacity for dust suppression, soil compaction, cleanup, irrigation and equipment washing.
• HVAC Equipment Rental Rental of air conditioners, electric heaters, forced air heaters and ground thaw equipment for heating, ventilation and air conditioning applications.
• Landscaping Equipment Rental Rental of brush chippers, compact track loaders, ride-on trenchers, skid steer loaders, stump cutters and trenchers for vegetation clearing and land management.
• Attachment Rental Rental of work tool attachments including augers, backhoes, bale grabs, bale spears, blades, brooms, brushcutters, buckets, compactors, couplers, delimbers, felling heads, flail mowers, forks, hammers, harvester heads, mulchers, multi-processors, pulverizers, rakes, rippers, saws, shears, snow equipment, stump grinders, thumbs, tillers, trenchers, truss booms, water delivery systems and winches.
• Roadwork Equipment Rental Rental of arrow panels, asphalt pavers, road reclaimers, road wideners and variable message boards for road construction and pavement work.
• Pump Rental Rental of pumps for dewatering, fluid transfer, bypass and site drainage applications.
• Material Handling Equipment Rental Rental of straight mast forklifts, telehandlers and large capacity telehandlers for material transport and handling operations.
• Miscellaneous Equipment Rental Rental of personnel carts, pipe testing equipment, pressure washers, ride-on brooms, scrubbers, walk-behind sweepers-scrubbers and welders for various job site needs.

Quantifiable outcome

• Flexible rental terms — daily, weekly, monthly, and multi-year — enable customers to match costs to project duration and avoid long-term capital commitment.
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Caterpillar Inc.coreTechnology or IntegrationCat Rentals is the rental division of Caterpillar Inc., the global leader in construction and mining equipment. The rental network operates under the Cat Rentals brand, offering Caterpillar OEM equipment alongside other trusted brands. Cat technology solutions (including VisionLink fleet management) are integrated into the rental fleet, and Cat.com, Shop.Cat.com, and CatUsed.com form the broader brand ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Loxam: Largest European equipment rental company with broad fleet coverage across aerial, earthmoving, and material handling. Comparable as a multi-category rental provider serving European construction markets.
• Aggreko: Global provider of temporary power generation, temperature control, and energy solutions. Comparable to Cat Rentals' power generation and HVAC rental offerings, serving similar industrial and event customers.
• Herc Rentals: Full-line equipment rental provider serving infrastructure, commercial, industrial, and government customers. Comparable in fleet composition (aerial, earthmoving, material handling) and customer base to Cat Rentals/Bergerat Rent.
• Boels Rental: Major European equipment rental company offering aerial, earthmoving, power, and specialty equipment across multiple countries. Directly comparable as a multi-category rental provider serving European construction and industrial markets.

Broad incumbents

• Sunbelt Rentals: Second-largest equipment rental company in North America with broad fleet coverage and strong digital booking capabilities. Comparable as a full-line equipment rental operator with similar customer segments and product breadth.
• United Rentals: Largest equipment rental company in North America, offering aerial, earthmoving, material handling, and power solutions across an extensive branch network. Directly comparable as a multi-category equipment rental provider serving construction and industrial customers.
• Ashtead Group: Parent company of Sunbelt Rentals and a global equipment rental operator. Comparable as a strategic holding company managing large-scale equipment rental operations with diversified customer exposure.

Emerging players

• BrandSafway: Provider of access, scaffolding, and specialty equipment rental for industrial and construction customers. Comparable in aerial equipment and infrastructure customer focus, though narrower in fleet scope than Cat Rentals.

Regional players

• Riwal: European specialist in aerial work platforms and telehandler rentals. Comparable in material handling and aerial equipment focus, operating across multiple European countries including Poland's neighboring markets.

Others

• Atlas Copco (Power Technique): OEM partner supplying portable air compressors and pneumatic tools to Cat Rentals' fleet. Comparable as a supplier-side peer in the equipment rental ecosystem and as a provider of construction/industrial equipment solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CaterpillarInc
• YouTubeyoutube.com/channel/UCetJvfhHNboF_Tl3auMOs5w
• Facebookfacebook.com/caterpillarinc
• LinkedInlinkedin.com/company/bergerat-rent-the-cat-rental-store
• Instagraminstagram.com/caterpillarinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BERGERAT RENT The Cat Rental Store