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BRAND MARKETING WORKS

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Namestring
BRAND MARKETING WORKS
Legal namestring
BRAND MARKETING WORKS PVT. LTD.
Websiteurl
bmwevents.co.in
Company typeenum
Private
Founded yearint
2015
Descriptiontext

BRAND MARKETING WORKS PVT. LTD. (BMW) is a Faridabad, Haryana-based Below-The-Line (BTL) marketing agency founded in 2015 that delivers turnkey event marketing services to corporate brands operating in India. The company organizes road shows, designs and fabricates exhibition stalls for trade shows, and runs dealer, distributor, and customer meetings, with publicly disclosed work for clients such as Orientbell in the tiles and ceramics segment. Its customer base is described as horizontal across corporate brands, and the firm claims 100% client retention since inception with PAN India operational reach.

The company's core technology is operational rather than software-based. It maintains an in-house creative team, a fabrication and production unit capable of structural work, electrical, painting, typography, and audiovisual integration, and an experienced on-field operations team that deploys projects across India. The product portfolio is anchored on three core services — Road-Show Services, Exhibition Services, and Customer Meet Services — supported by add-on modules covering campaign development, 3D fabrication, on-field operations, and post-event report analysis. The model is design-to-execution under a single roof, which the company positions as a differentiator on quality control and cost.

Commercially, BMW operates on a project-based professional services model with quote-based, non-publicly disclosed pricing, and engages enterprise brand clients through a direct sales-led approach led by founder Deepak Satiya. The firm is independently owned, privately held, and bootstrapped, with no disclosed external investors, parent entities, funding rounds, M&A, or partnerships. Headcount is approximately 15 employees based in a single Faridabad headquarters, and growth to date has been organic, supported by organic social media channels (LinkedIn, Instagram, Twitter) and a portfolio website rather than a scaled marketing or sales operation.

Short descriptiontext

BRAND MARKETING WORKS is a Faridabad-based BTL marketing agency offering turnkey road show, exhibition stall, and dealer meet services to corporate brands across India, delivered through in-house design, fabrication, and PAN India operations since 2015.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersFaridabad, India
HQ citystring
Faridabad
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
below-the-line marketing, brand activation services, event marketing agency, experiential marketing services, dealer event management
Industry2 codes
1Trade Shows & Exhibitions (Booths, Show Management)
CodeBPAFAGADPrimaryYes
2Exhibitions, Trade Shows & Booth Management
CodeHSACADAHPrimaryNo
NAICS code2 codes
  • Convention and Trade Show Organizers56192
  • Advertising Agencies541810
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Marketing Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Event and Exhibition Services
TypeProfessional Services
Description

The company generates revenue through providing comprehensive BTL marketing services including road show design and execution, exhibition stall design and fabrication, and dealer/distributor meet organization. Services are provided on a project basis with pricing based on scope, scale, and specifications of each engagement.

bmwevents.co.in
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

BRAND MARKETING WORKS is a below-the-line (BTL) marketing agency that plans and executes road shows, exhibitions and dealer meets for corporate brand clients. Founded in 2015 and based in Faridabad, Haryana, the firm delivers on-ground brand activation through a small in-house team supplemented by field staff and vendors.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 100% client retention from 2015 to present
Product overview1 text field

BRAND MARKETING WORKS is a BTL (Below The Line) marketing agency offering a unified suite of event marketing services. The core offerings consist of Road-Show Services (mobile booth design and execution), Exhibition Services (trade show booth design and fabrication), and Customer Meet Services (dealer/distributor meeting organization). These are supported by in-house capabilities including Campaign Development, 3D Fabrication, On-Field Operations, and Report Analysis. The agency operates with in-house creative, fabrication/production, and operations teams to deliver end-to-end turnkey solutions for brand marketing events across India.

Product and service1 record
1Road Shows
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Jack Morton Worldwide
TypeBroad incumbent
Description

Global experiential marketing agency under IPG. Comparable to BMW in trade show booth design and brand experience services, but serves a much wider global enterprise client base across multiple industries.

2Tafcon Group
TypeRegional player
Description

Indian trade show organizer and exhibition services company operating PAN India. Directly comparable to BMW's exhibition stall design and fabrication business, particularly for trade shows and B2B expositions.

3Laqshya Media Group
TypeDirect peer
Description

Indian experiential marketing and out-of-home media group providing brand activation events, exhibitions, and event IP services. Comparable to BMW in BTL service offerings and enterprise client focus across India.

4Percept Limited
TypeBroad incumbent
Description

Large Indian marketing conglomerate offering advertising, events, experiential marketing, and media services. Comparable to BMW in the events and BTL marketing segment but at a much larger scale serving multinational clients.

5Crayons Advertising
TypeEmerging player
Description

Indian integrated advertising and events agency. Comparable to BMW in providing advertising and brand activation services to enterprise clients across India, though with broader advertising and media offerings.

6Wizcraft Entertainment
TypeDirect peer
Description

One of India's largest experiential marketing and event management agencies. Directly comparable to BMW as both provide end-to-end BTL services including corporate events, exhibitions, and road shows for enterprise clients across India.

7George P. Johnson Experience Marketing
TypeBroad incumbent
Description

Large global experiential agency under Project Worldwide. Comparable to BMW in designing and producing brand experiences, exhibitions, and events, though at substantially larger scale and global reach.

8Sparks
TypeBroad incumbent
Description

Global experiential marketing agency (part of Cheil) specializing in trade shows, brand experiences, and event marketing. Comparable to BMW in booth design and on-ground brand activation for enterprise clients.

9Cineyug Entertainment
TypeDirect peer
Description

Indian event management and experiential marketing firm specializing in corporate events, exhibitions, and brand activations. Comparable to BMW in target clientele (enterprise/corporate brands) and service mix across PAN India event execution.

10Genesis Events
TypeDirect peer
Description

Indian event management agency offering corporate events, exhibitions, conferences, and brand activation. Comparable to BMW in providing turnkey event solutions and booth design/fabrication to enterprise clients.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

BRAND MARKETING WORKS

Marketing Servicesbmwevents.co.in

BRAND MARKETING WORKS is a Faridabad-based BTL marketing agency offering turnkey road show, exhibition stall, and dealer meet services to corporate brands across India, delivered through in-house design, fabrication, and PAN India operations since 2015.

What BRAND MARKETING WORKS does

BRAND MARKETING WORKS PVT. LTD. (BMW) is a Faridabad, Haryana-based Below-The-Line (BTL) marketing agency founded in 2015 that delivers turnkey event marketing services to corporate brands operating in India. The company organizes road shows, designs and fabricates exhibition stalls for trade shows, and runs dealer, distributor, and customer meetings, with publicly disclosed work for clients such as Orientbell in the tiles and ceramics segment. Its customer base is described as horizontal across corporate brands, and the firm claims 100% client retention since inception with PAN India operational reach.

The company's core technology is operational rather than software-based. It maintains an in-house creative team, a fabrication and production unit capable of structural work, electrical, painting, typography, and audiovisual integration, and an experienced on-field operations team that deploys projects across India. The product portfolio is anchored on three core services — Road-Show Services, Exhibition Services, and Customer Meet Services — supported by add-on modules covering campaign development, 3D fabrication, on-field operations, and post-event report analysis. The model is design-to-execution under a single roof, which the company positions as a differentiator on quality control and cost.

Commercially, BMW operates on a project-based professional services model with quote-based, non-publicly disclosed pricing, and engages enterprise brand clients through a direct sales-led approach led by founder Deepak Satiya. The firm is independently owned, privately held, and bootstrapped, with no disclosed external investors, parent entities, funding rounds, M&A, or partnerships. Headcount is approximately 15 employees based in a single Faridabad headquarters, and growth to date has been organic, supported by organic social media channels (LinkedIn, Instagram, Twitter) and a portfolio website rather than a scaled marketing or sales operation.

BRAND MARKETING WORKS firmographics

Firmographics
Name
BRAND MARKETING WORKS
Legal name
BRAND MARKETING WORKS PVT. LTD.
Website
https://bmwevents.co.in
Company type
Private
Founded year
2015
Operating status
Operating
Headcount range
11–50 employees
Short description
BRAND MARKETING WORKS is a Faridabad-based BTL marketing agency offering turnkey road show, exhibition stall, and dealer meet services to corporate brands across India, delivered through in-house design, fabrication, and PAN India operations since 2015.
Ownership category
akta.pro rank

BRAND MARKETING WORKS industry classification

Industry
Product category
Marketing Services
NAICS
Convention and Trade Show Organizers (56192), Advertising Agencies (541810)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
akta.pro secondary industry
Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

  • Below-the-line marketing
  • Brand activation services
  • Event marketing agency
  • Experiential marketing services
  • Dealer event management

Where BRAND MARKETING WORKS is headquartered

Location

Headquarters

HQ city
Faridabad
HQ country
India
HQ region
Asia

Offices1 record

Markets served

BRAND MARKETING WORKS business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Event and Exhibition Services: The company generates revenue through providing comprehensive BTL marketing services including road show design and execution, exhibition stall design and fabrication, and dealer/distributor meet organization. Services are provided on a project basis with pricing based on scope, scale, and specifications of each engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

BRAND MARKETING WORKS product offering

Product offering

Core offering

BRAND MARKETING WORKS is a below-the-line (BTL) marketing agency that plans and executes road shows, exhibitions and dealer meets for corporate brand clients. Founded in 2015 and based in Faridabad, Haryana, the firm delivers on-ground brand activation through a small in-house team supplemented by field staff and vendors.

Product overview

BRAND MARKETING WORKS is a BTL (Below The Line) marketing agency offering a unified suite of event marketing services. The core offerings consist of Road-Show Services (mobile booth design and execution), Exhibition Services (trade show booth design and fabrication), and Customer Meet Services (dealer/distributor meeting organization). These are supported by in-house capabilities including Campaign Development, 3D Fabrication, On-Field Operations, and Report Analysis. The agency operates with in-house creative, fabrication/production, and operations teams to deliver end-to-end turnkey solutions for brand marketing events across India.

Differentiator

Problem solved

Functional benefit

Products and services

  • Road Shows

Quantifiable outcome

  • 100% client retention from 2015 to present

Companies that use BRAND MARKETING WORKS

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

BRAND MARKETING WORKS technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

BRAND MARKETING WORKS partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

BRAND MARKETING WORKS competitors and assessment

Company assessment

Broad incumbents

  • Jack Morton Worldwide: Global experiential marketing agency under IPG. Comparable to BMW in trade show booth design and brand experience services, but serves a much wider global enterprise client base across multiple industries.
  • Percept Limited: Large Indian marketing conglomerate offering advertising, events, experiential marketing, and media services. Comparable to BMW in the events and BTL marketing segment but at a much larger scale serving multinational clients.
  • George P. Johnson Experience Marketing: Large global experiential agency under Project Worldwide. Comparable to BMW in designing and producing brand experiences, exhibitions, and events, though at substantially larger scale and global reach.
  • Sparks: Global experiential marketing agency (part of Cheil) specializing in trade shows, brand experiences, and event marketing. Comparable to BMW in booth design and on-ground brand activation for enterprise clients.

Regional players

  • Tafcon Group: Indian trade show organizer and exhibition services company operating PAN India. Directly comparable to BMW's exhibition stall design and fabrication business, particularly for trade shows and B2B expositions.

Direct peers

  • Laqshya Media Group: Indian experiential marketing and out-of-home media group providing brand activation events, exhibitions, and event IP services. Comparable to BMW in BTL service offerings and enterprise client focus across India.
  • Wizcraft Entertainment: One of India's largest experiential marketing and event management agencies. Directly comparable to BMW as both provide end-to-end BTL services including corporate events, exhibitions, and road shows for enterprise clients across India.
  • Cineyug Entertainment: Indian event management and experiential marketing firm specializing in corporate events, exhibitions, and brand activations. Comparable to BMW in target clientele (enterprise/corporate brands) and service mix across PAN India event execution.
  • Genesis Events: Indian event management agency offering corporate events, exhibitions, conferences, and brand activation. Comparable to BMW in providing turnkey event solutions and booth design/fabrication to enterprise clients.

Emerging players

  • Crayons Advertising: Indian integrated advertising and events agency. Comparable to BMW in providing advertising and brand activation services to enterprise clients across India, though with broader advertising and media offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

BRAND MARKETING WORKS social profiles

Digital presence

BRAND MARKETING WORKS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BRAND MARKETING WORKS leadership team

Management profile

Number of profiles

Profiles1 record

BRAND MARKETING WORKS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BRAND MARKETING WORKS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRAND MARKETING WORKS

What does BRAND MARKETING WORKS do?

BRAND MARKETING WORKS is a below-the-line (BTL) marketing agency that plans and executes road shows, exhibitions and dealer meets for corporate brand clients. Founded in 2015 and based in Faridabad, Haryana, the firm delivers on-ground brand activation through a small in-house team supplemented by field staff and vendors.

Is BRAND MARKETING WORKS a public or private company?

BRAND MARKETING WORKS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was BRAND MARKETING WORKS founded?

BRAND MARKETING WORKS was founded in 2015. It employs 11 to 50 people.

Where is BRAND MARKETING WORKS based?

BRAND MARKETING WORKS is headquartered in Faridabad, India, in the Asia region.

How does BRAND MARKETING WORKS make money?

One revenue line is on record: event and Exhibition Services.

Who are BRAND MARKETING WORKS's main competitors?

Broad incumbents on record are Jack Morton Worldwide, Percept Limited, George P. Johnson Experience Marketing and Sparks. Tafcon Group is listed as a regional player. Direct peers are Laqshya Media Group, Wizcraft Entertainment, Cineyug Entertainment and Genesis Events. Crayons Advertising is listed as an emerging player.

Does BRAND MARKETING WORKS have an API?

No public API is recorded for BRAND MARKETING WORKS.

What industry is BRAND MARKETING WORKS in?

BRAND MARKETING WORKS's product category is Marketing Services. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of HSACADAH, Exhibitions, Trade Shows & Booth Management. Its NAICS code is 56192 and its SIC code is 7311.

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