BMW KUN Exclusive - Bengaluru

What BMW KUN Exclusive - Bengaluru does

BMW KUN Exclusive – Bengaluru is an authorized BMW dealership operating as a 4S facility (Sales, Service, Spares, Systems) for the state of Karnataka, India, under franchise authority from BMW India Private Limited. The dealership is operated by KUN Exclusive Motors Pvt Ltd and runs three Bengaluru locations: a primary sales-and-service facility on Hosur Road with 24 kW EV charging, a sales showroom on Lavelle Road in the central business district, and an Airport Road service center that also houses the BMW Premium Selection certified pre-owned showroom. It distributes the full BMW lineup — petrol and diesel sedans and SUVs (2, 3, 5, 7 Series, X1, X3, X5, X6, X7, Z4), M performance models (M2, M3, M4, M5, M8, XM), plug-in hybrids (M5, XM), and fully electric vehicles (iX1, i5, i7, i7 M70) — with ex-showroom prices spanning ₹45.80 lakh to ₹2.58 crore.

The business operates four revenue streams: new vehicle sales (one-time), vehicle service and maintenance including BMW Service Inclusive prepaid packages and 24-hour BMW-trained service operations, certified pre-owned sales via BMW Premium Selection, and financial services through BMW Financial Services India (standard finance, 360° plans, leasing) with extended warranty products underwritten by Bajaj Allianz. Customer acquisition combines direct showroom sales, a Corporate Advantage Programme with dedicated relationship managers for fleet and executive buyers, a referral programme paying ₹25,000 vouchers to existing owners, online lead capture via the dealership website, and BMW Excellence Club membership providing lifestyle experiences for post-sale retention. The dealership claims the #1 customer service ranking among BMW dealers in India continuously since 2014 and employs 121 staff across its locations.

Name

BMW KUN Exclusive - Bengaluru

Legal name

BMW India Private Limited

Website

https://bmw-kunexclusive-bengaluru.in

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

BMW KUN Exclusive – Bengaluru is an authorized BMW 4S dealership operating across three Bengaluru locations, selling BMW's full lineup including EVs to high-net-worth individuals, corporate fleet clients, and certified pre-owned buyers in Karnataka, India.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new BMW automobiles including sedans, SUVs, sports cars, and electric vehicles. Revenue generated from ex-showroom prices of vehicles ranging from ₹45.80 lakhs to ₹2.58 crores.
2. Vehicle Service and Maintenance: BMW-certified service operations available 24 hours. Includes maintenance, repairs, BMW Service Inclusive packages, extended warranties, and accident management. Uses only BMW Genuine parts and eco-friendly paints.
3. Pre-Owned Vehicle Sales: BMW Premium Selection certified pre-owned vehicles sold through dedicated used car showroom at Airport Road facility.
4. Financial Services: BMW Financial Services provides financing options including standard finance plans, BMW 360° Finance Plan with lower monthly payments, and leasing options. Revenue from interest and service fees.
5. Referral Programme: BMW Referral Programme rewards existing BMW owners with ₹25,000 vouchers for referring new customers who purchase a BMW vehicle.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

BMW KUN Exclusive is an authorized BMW dealership operating 4S facilities (Sales, Service, Spares, Systems) across three Bengaluru locations. The core business is retailing the complete BMW vehicle portfolio (new combustion, plug-in hybrid, and fully electric models), delivering manufacturer-standard maintenance and repair services using BMW Genuine parts, and supporting customers with financing, certified pre-owned sales, extended warranties, and lifestyle experiences. Operations are staffed by BMW-trained technicians and follow BMW India standards.

Product overview

BMW KUN Exclusive - Bengaluru is an authorised BMW dealership operating as a 4S facility (Sales, Service, Spares, Systems) across three locations in Bangalore (Hosur Road, Lavelle Road, and Airport Road). The company offers BMW's complete model portfolio including combustion-engine vehicles (2 Series, 3 Series, 5 Series, 7 Series, X1, X3, X5, X6, X7, M models, Z4), plug-in hybrids (M5, XM), and fully electric vehicles (i5, i7, iX1). Services include new vehicle sales, certified pre-owned cars through BMW Premium Selection, comprehensive maintenance via BMW-trained technicians, BMW Financial Services for financing and leasing, BMW Excellence Club membership for luxury lifestyle experiences, and corporate fleet solutions through the BMW Corporate Advantage Programme. The dealership also provides BMW Service Inclusive maintenance packages, extended warranties, and 24-hour roadside assistance.

Differentiator

Problem solved

Functional benefit

Brands

• BMW Excellence Club: A members-only platform that curates tailored experiences from the world of luxury, travel, lifestyle and sports for BMW owners.
• BMW Premium Selection
• BMW Excellence Club

Products and services

• BMW New Vehicle Sales Sale of new BMW automobiles including sedans (2, 3, 5, 7 Series), Sports Activity Vehicles (X1, X3, X5, X6, X7), M Performance models (M2, M340i, M4, M5, M8, XM, Z4), and fully electric vehicles (iX1, i5, i7) targeting luxury individual buyers in Bengaluru and Karnataka.
• BMW Premium Selection (Certified Pre-Owned) BMW's certified pre-owned vehicle program providing quality-checked used BMW automobiles with comprehensive service history, sold through the dedicated used car showroom at the Airport Road Bengaluru location.
• BMW Vehicle Service and Maintenance Comprehensive vehicle maintenance and repair using BMW Genuine parts and lubricants with 24-hour availability and certified technicians, serving existing BMW owners in Bengaluru and Karnataka.
• BMW Financial Services Flexible financing solutions including loan, lease, and subscription options for BMW vehicle ownership, provided in partnership with BMW Financial Services India and Bajaj Allianz General Insurance.
• BMW Excellence Club Exclusive membership program for BMW owners providing bespoke travel, BMW privileges, sports events, culinary experiences, and priority access to BMW Experience Events as part of the post-sale ownership proposition.
• BMW Corporate Advantage Programme Fleet and business car programme offering special corporate pricing, extended benefits for family members, 360° finance plans, leasing options, dedicated relationship managers, referral benefits, fair re-sale value, and priority access to BMW events for corporate clients.
• BMW Service Inclusive (BSI) Prepaid maintenance packages covering scheduled servicing with fixed costs and international validity at participating BMW service centres, available in variants including BMW Service Inclusive Basic for 3 years/40,000 kms.
• BMW Extended Warranty Extended warranty coverage providing peace of mind with comprehensive repairs using original parts, extendable up to 10 years, offered through BMW Financial Services India in partnership with Bajaj Allianz General Insurance.
• BMW Fast Lane Service Express service option providing quality maintenance and repairs in the shortest possible time for routine servicing needs at the Bengaluru service centres.
• BMW Breakdown and Accident Management 24-hour emergency roadside assistance and accident support available 365 days a year with BMW Mobile Service deployment for BMW owners in Bengaluru.
• BMW Referral Programme Referral programme rewarding existing BMW owners with INR 25,000 vouchers for referring new customers who subsequently purchase a BMW vehicle, with rewards issued upon successful retail conversion within 6 months.

Quantifiable outcome

• 100% road tax savings available on BMW i7 in Karnataka
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Partnerships

Three partnerships are on record, tiered primary and supporting.

• BMW India Private LimitedprimaryChannel Partner/ Reseller/ DistributorBMW KUN Exclusive is an authorized BMW dealership for Karnataka. As an authorized dealer, they sell new BMW vehicles, provide BMW service using genuine BMW parts and equipment, and operate BMW 4S (Sales, Service, Spares, Systems) facilities. All operations follow BMW standards with BMW-trained technicians.
• Bajaj Allianz General InsurancesupportingOthersBajaj Allianz is the insurance partner for BMW Extended Warranty products offered through BMW Financial Services.
• KUN Exclusive Motors Pvt LtdprimaryOthersKUN Exclusive Motors Pvt Ltd is the parent company operating the BMW KUN Exclusive dealerships. The company has developed an exceptional reputation for excellence in automotive retail and distribution in Karnataka.

Scale indicators3 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Deutsche Motoren: Authorized BMW dealer in Delhi-NCR operating a 4S facility with full BMW model lineup. Comparable as a fellow authorized BMW dealer in India with similar product mix and customer segment, but in a different regional market.
• Bird Automotive: Another authorized BMW dealer group in India, explicitly referenced on BMW KUN Exclusive's own platform (BMW Premium Selection lineage) as a fellow BMW franchise operator. Directly comparable in business model, geography, and product offering.
• Landmark Cars Limited: Publicly listed Indian multi-brand luxury and premium auto retailer (LMKS on Indian exchanges). Operates authorized dealerships for Mercedes-Benz, Honda, Renault, and other brands across multiple Indian cities, offering the closest Indian-listed comparable for dealership revenue mix and capital structure.
• AMP Motors: Authorized Mercedes-Benz India dealer operating across multiple locations with full 4S facilities. Comparable as a luxury auto franchise dealer in India targeting the same HNWI and corporate customer segments, though competing brand.
• Navnit Motors: Authorized BMW dealer in Mumbai with full BMW model range and service operations. Comparable as a fellow BMW franchise operator in a major Indian metro competing for the same luxury automotive customer base.

Broad incumbents

• Sonic Automotive: US-based luxury and used vehicle retailer (NYSE: SAH) operating BMW, Mercedes-Benz, and other luxury franchises plus EchoPark used-car stores. Comparable as a franchise-based luxury dealer with a parallel used-car business similar to BMW Premium Selection.
• Group 1 Automotive: International automotive retailer (NYSE: GPI) operating BMW and other luxury franchises in the US and UK. Comparable as a franchise dealer with deep service and F&I operations, though larger and geographically diversified.
• AutoNation: Largest US auto retailer (NYSE: AN) with 200+ dealerships across multiple brands including luxury franchises. Comparable as a large-scale multi-brand dealer with attachable F&I and service operations, though diversified across brands and geographies.
• Penske Automotive Group: Publicly traded US/global luxury automotive retailer (NYSE: PAG) operating dealerships for BMW, Mercedes-Benz, Audi, Porsche, Lamborghini, and Rolls-Royce. Comparable as a larger, geographically diversified luxury auto dealer with a multi-brand franchise model.

Emerging players

• CarMax: Largest US used-vehicle retailer (NYSE: KMX) with a branded multi-brand pre-owned model. Comparable to BMW KUN Exclusive's BMW Premium Selection used-car operation, though multi-brand and at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bmwkunbengaluru
• Facebookfacebook.com/bmwkunexclusivebengaluru
• LinkedInlinkedin.com/company/bmwkunexclusivebengaluru
• Instagraminstagram.com/bmwkunexclusivebengaluru

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW KUN Exclusive - Bengaluru