Al Jenaibi International Automobiles LLC
- Company typePrivate
- Founded-
- HeadquartersMuscat, Oman
- Headcount101–250
- GTM typeB2C
- OfferingServices
Al Jenaibi International Automobiles LLC firmographics
Firmographics- Name
- Al Jenaibi International Automobiles LLC
- Legal name
- Al Jenaibi International Automobiles LLC
- Website
- https://bmw-oman.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Al Jenaibi International Automobiles LLC industry classification
Industry- Product category
- Premium Automotive Retail (BMW Dealership)
- NAICS
- Automobile and Other Motor Vehicle Merchant Wholesalers (42311)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
Keywords
Where Al Jenaibi International Automobiles LLC is headquartered
LocationHeadquarters
- HQ city
- Muscat
- HQ country
- Oman
- HQ region
- Middle East
Offices2 records
Markets served
Al Jenaibi International Automobiles LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales (New BMW): Revenue generated from the sale of new BMW vehicles including BMW, BMW M (performance), and BMW i (electric) model ranges. The company operates as the exclusive BMW importer in Oman with showrooms and sales outlets nationwide.
- Aftersales Service & Repairs: Revenue from workshop services including maintenance, repairs, and diagnostics using advanced diagnostic tools and technology. Facility features 52 service bays with highly trained technicians.
- Parts & Accessories: Revenue from genuine BMW spare parts and accessories. The facility maintains a large parts warehouse ensuring 95% parts availability.
- BMW Premium Selection (Certified Pre-Owned): Revenue from sale of certified pre-owned BMW vehicles that have passed comprehensive technical and visual inspections, including a minimum 12-month warranty.
- Corporate Sales: Fleet and corporate vehicle sales including solutions for businesses, government entities, diplomatic missions, VIP transport companies, and armored vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Vehicle sales - individual consumer pricing available upon quote request |
| One time/ perpetual license | Multi-year contract | BMW Premium Selection certified pre-owned vehicles |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Al Jenaibi International Automobiles LLC product offering
Product offeringCore offering
Al Jenaibi International Automobiles LLC is the exclusive authorized importer and retailer for BMW in the Sultanate of Oman, selling new BMW, BMW M performance, and BMW i electric vehicles, certified pre-owned vehicles under the BMW Premium Selection program, genuine BMW parts and accessories, and providing aftersales service, repair, and maintenance through a 52-bay workshop. The company also delivers BMW Connected Drive digital services, BMW Proactive Care, BMW Financial Services (financing/leasing), BMW Charging Solutions, and a corporate sales program for fleet, government, and VIP transport buyers.
Product overview
Al Jenaibi International Automobiles LLC is the exclusive BMW importer in Oman, operating as a full-service automotive dealership offering a comprehensive portfolio of vehicle sales and ownership services. The core offering centers on new BMW vehicle sales spanning standard, BMW i electric, and BMW M performance model lines, complemented by BMW Premium Selection certified pre-owned vehicles. The company provides integrated ownership services including BMW Connected Drive digital services, BMW Service & Repair with 52 service bays, BMW Proactive Care predictive maintenance, BMW Charging Solutions for electric vehicles, BMW Corporate Sales for fleet customers, and BMW Financial Services for vehicle financing. These products work together to deliver a comprehensive premium automotive ownership experience from purchase through service and maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- BMW New Vehicle Sales
Quantifiable outcome
- 95% parts availability through large parts warehouse
- +3 more outcomes
Companies that use Al Jenaibi International Automobiles LLC
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Al Jenaibi International Automobiles LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature4 records
Al Jenaibi International Automobiles LLC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BMW AG (Munich, Germany)coreBMW AG is the parent company and principal partner of Al Jenaibi International Automobiles LLC, which serves as the exclusive authorized importer for BMW vehicles in the Sultanate of Oman. The partnership encompasses sales, service, and parts distribution rights for the complete BMW product portfolio including BMW, BMW M, and BMW i model ranges. BMW AG provides brand licensing, vehicle supply, technical training, diagnostic tools, parts support, and marketing support through BMW Middle East.
- BMW Middle EastcoreBMW Middle East serves as the regional representative of BMW AG, providing support to Al Jenaibi including marketing materials, regional programs, corporate sales frameworks, technical support, and operational guidance. The relationship includes recognition programs such as the annual BMW Middle East Marketing and Sales Conference where Al Jenaibi received awards.
- WRT (W Racing Team)minorOmani racing champion Ahmed Al Harthy joined WRT (W Racing Team) and BMW M Motorsport in the 2024 racing season, driving the BMW M4 GT3. This partnership involves competitive motorsport participation with BMW M Motorsport support. Al Harthy also serves as BMW Oman ambassador.
- BMW M MotorsportminorBMW M Motorsport supports Omani racing driver Ahmed Al Harthy through the WRT team in the 2024 season, competing in the FIA World Endurance Championship (WEC) and GT World Challenge Europe. Al Harthy received personal recognition from His Majesty Sultan Haitham bin Tariq.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Al Jenaibi International Automobiles LLC competitors and assessment
Company assessmentDirect peers
- Ali & Sons Holding: UAE-based automotive group holding BMW and other premium franchises. Comparable in running an exclusive BMW importer/distributor business with full-service operations across new sales, aftersales and parts.
- Abu Dhabi Motors: Authorized BMW importer in Abu Dhabi, UAE. Provides the same three pillars (new & CPO sales, service, parts) for the full BMW lineup, making it a directly comparable GCC BMW franchise operator.
- AGMC: Exclusive BMW Group importer in Dubai covering BMW, MINI and Rolls-Royce. Operates flagship showroom, service, and parts operations - structurally identical role to Al Jenaibi in Oman, just in a larger GCC market.
- Almutlaq Automotive: Long-standing automotive distributor in Saudi Arabia including BMW franchise operations. Comparable in being a multi-decade, exclusive GCC BMW partner with full sales, service and parts capabilities.
- Premier Motors: BMW dealer for select UAE emirates (notably Sharjah and Northern Emirates). Operates BMW sales, service and parts facilities for the same product portfolio under the same OEM-imposed brand standards.
Broad incumbents
- Inchcape plc: Global automotive distributor representing multiple premium and volume brands across markets. Comparable as a broader-scale distribution peer with similar exclusive-importer business model in emerging markets.
Regional players
- Towell Auto Centre: Authorized Mercedes-Benz dealer in Oman and broader luxury automotive group. Directly comparable addressable market (Oman) and customer base, competing for the same premium retail and corporate fleet wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Al Jenaibi International Automobiles LLC social profiles
Digital presenceAl Jenaibi International Automobiles LLC compliance and trust
Trust signalCompliance1 record
Al Jenaibi International Automobiles LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Jenaibi International Automobiles LLC leadership team
Management profileNumber of profiles
Profiles1 record
Al Jenaibi International Automobiles LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Jenaibi International Automobiles LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Jenaibi International Automobiles LLC
What does Al Jenaibi International Automobiles LLC do?
Al Jenaibi International Automobiles LLC is the exclusive authorized importer and retailer for BMW in the Sultanate of Oman, selling new BMW, BMW M performance, and BMW i electric vehicles, certified pre-owned vehicles under the BMW Premium Selection program, genuine BMW parts and accessories, and providing aftersales service, repair, and maintenance through a 52-bay workshop. The company also delivers BMW Connected Drive digital services, BMW Proactive Care, BMW Financial Services (financing/leasing), BMW Charging Solutions, and a corporate sales program for fleet, government, and VIP transport buyers.
Is Al Jenaibi International Automobiles LLC a public or private company?
Al Jenaibi International Automobiles LLC is a private company. It is classified as unknown and is currently operating.
When was Al Jenaibi International Automobiles LLC founded?
Al Jenaibi International Automobiles LLC was founded in -1. It employs 101 to 250 people.
Where is Al Jenaibi International Automobiles LLC based?
Al Jenaibi International Automobiles LLC is headquartered in Muscat, Oman, in the Middle East region.
How does Al Jenaibi International Automobiles LLC make money?
Five revenue lines are on record. Vehicle Sales (New BMW) is the primary driver. The others are aftersales Service & Repairs, parts & Accessories, BMW Premium Selection (Certified Pre-Owned) and corporate Sales.
Who are Al Jenaibi International Automobiles LLC's main competitors?
Direct peers on record are Ali & Sons Holding, Abu Dhabi Motors, AGMC, Almutlaq Automotive and Premier Motors. Inchcape plc is listed as a broad incumbent. Towell Auto Centre is listed as a regional player.
Does Al Jenaibi International Automobiles LLC have an API?
No public API is recorded for Al Jenaibi International Automobiles LLC.
What industry is Al Jenaibi International Automobiles LLC in?
Al Jenaibi International Automobiles LLC's product category is Premium Automotive Retail (BMW Dealership). Its primary akta.pro industry code is TLAKAOAA, Automotive Aftermarket Parts Distribution (Light-Duty). Its NAICS code is 42311 and its SIC code is 5010.