Bob Maxey Ford of Howell

What Bob Maxey Ford of Howell does

Bob Maxey Ford of Howell is a family-owned franchised Ford automobile dealership headquartered at 2798 East Grand River Avenue, Howell, Michigan, founded in 1933 and one of the longest continuously operating Ford dealerships in southeast Michigan. The company sells new Ford vehicles (cars, trucks, SUVs, and EVs), certified pre-owned and used vehicles, and operates a full back-office ecosystem that includes a Ford-certified service center, parts department, collision center, in-house financing, and leasing operations across the F-150, Super Duty, Bronco, Explorer, Expedition, Escape, Ranger, Maverick, Transit, Mustang, and Mustang Mach-E lineups. It also wholly owns Bob Maxey Ford of Fowlerville, extending its footprint within Livingston County.

The business operates a direct-to-consumer go-to-market model combining a physical showroom in Howell with a digitized front-end that allows browsing inventory, applying for financing, valuing trade-ins, scheduling test drives, and completing lease return or sales appointments online. Revenue streams are diversified across new-vehicle sales (one-time), leasing (subscription/recurring), parts (hardware), service and collision (professional services), and finance/insurance facilitation (transaction fee). Pricing is MSRP-anchored on the new side with disclosed monthly lease specials in the $389–$477 range; trade-in and credit terms are handled in-house via the F&I department.

Customer base is horizontally segmented to individual consumers and families in Howell, Fowlerville, Brighton, Fenton, and Pinckney, served via local SEO, community involvement, phone-based direct sales, and a service/parts retention motion supported by Ford Pickup & Delivery and mobile service. Technology is limited to standard dealer stack: Google Analytics for web analytics and FordDirect for digital advertising deployment, with no proprietary platform, no AI/ML capabilities, and no public APIs. Operational scale is modest at 15 reported employees and a single primary location plus the Fowlerville subsidiary.

Name

Bob Maxey Ford of Howell

Legal name

Bob Maxey Ford of Howell

Website

https://bobmaxeyfordhowell.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Bob Maxey Ford of Howell is a family-owned Ford dealership founded in 1933, selling new, used, and certified pre-owned Ford vehicles plus service, parts, collision, and financing to consumers in Howell and surrounding Livingston County, Michigan.

Ownership category

akta.pro rank

Headquarters

HQ city

Howell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and used Ford vehicle sales, including cars, trucks, SUVs, and electric vehicles
2. Vehicle Leasing: Vehicle leasing arrangements with flexible terms
3. Service and Repairs: Automotive maintenance and repair services, including oil changes, brake repair, diesel service, and mobile service
4. Parts Sales: Ford genuine parts and accessories sales
5. Collision Center: Collision repair services
6. Financing: Auto financing and lending arrangements facilitated for customers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bob Maxey Ford of Howell is a family-owned, single-location Ford franchise dealership that sells new, used, and certified pre-owned Ford vehicles and provides auto financing, leasing, and trade-in services. It also operates an in-house service center, parts department, and collision center for maintenance, repair, and genuine Ford parts.

Product overview

Bob Maxey Ford of Howell is a family-owned Ford dealership (established 1933) serving Livingston County, Michigan. The company operates as a single-location dealership offering a comprehensive automotive ecosystem organized around Ford's vehicle lineup and supporting services. The core product is the sale of new Ford vehicles (trucks, SUVs, cars, and electric vehicles), complemented by used vehicle sales, certified pre-owned (CPO) inventory, and a full-service support structure including a Ford factory-certified service center, collision center, parts department, and in-house financing. Ford vehicle sub-brands include the F-150 and Super Duty truck lines, Bronco and Explorer SUV families, Mustang and Mustang Mach-E performance/electric vehicles, Transit commercial vans, and compact models like Escape, Ranger, and Maverick. Supporting services function as add-on modules to the core vehicle sales business, including online digital shopping tools, BlueCruise hands-free driving technology, and various financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealer selling new Ford vehicles, parts, and providing factory-authorized service. Operates as exclusive Ford dealer in Howell, MI area.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• CarMax: CarMax is the largest US used-vehicle retailer, operating retail stores, auctions, and online channels. It is an emerging player that partially overlaps with Bob Maxey's used-vehicle and trade-in business via a no-haggle model that pressures traditional franchise dealers' used-car economics.

Broad incumbents

• Asbury Automotive Group: Asbury Automotive Group is a large US dealership group operating franchise stores across many brands and geographies. It is a broad incumbent with the same sales/service/F&I business model at materially larger scale.
• Penske Automotive Group: Penske Automotive Group is a Fortune-500 dealership group operating premium and volume franchises plus commercial truck retail. It is a broad incumbent offering the same core dealership model at international scale and with a more premium brand tilt.
• Sonic Automotive: Sonic Automotive is a large US dealership group operating franchise stores plus EchoPark used-vehicle stores. It is a broad incumbent offering the same core new/used vehicle model complemented by a standalone used-car retail brand competing with the dealership's pre-owned business.
• Lithia Motors: Lithia Motors (Driveway) is one of the largest US dealership groups operating franchise stores plus a national digital channel. It is a broad incumbent offering the same sales-service model at significantly greater scale and capital resources.
• Group 1 Automotive: Group 1 Automotive is a large publicly traded US/UK dealership group operating new-vehicle franchises for many OEMs including Ford. It is a broad incumbent offering the same integrated sales, service, and F&I model at materially larger scale.
• AutoNation: AutoNation is the largest publicly traded US automotive retailer with hundreds of franchise locations across many brands. It is a broad incumbent offering the same core new/used sales, F&I, and service model at massive national scale.

Direct peers

• LaFontaine Automotive Group: LaFontaine is a multi-location Michigan dealership group operating several new-vehicle franchises including Ford. It is a direct regional competitor with a comparable full-service sales-service-parts model and similar family-ownership positioning.
• Suburban Collection: Suburban Collection is one of Michigan's largest family-owned dealership groups operating multiple new-vehicle franchises across Oakland County and southeast Michigan. It is a direct regional competitor with a similar full-service sales/service/parts model and overlapping Ford-adjacent franchise mix.
• Art Moran Buick GMC: Art Moran Buick GMC is a Michigan new-vehicle dealer offering sales, service, and parts in southeast Michigan. It is a direct peer operating the same full-service franchise dealership model in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bob-maxey-ford-of-howell

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob Maxey Ford of Howell