Boca del Lupo

What Boca del Lupo does

Boca del Lupo is a Vancouver-based non-profit performance company founded in 1994 (per company history) or 1996 (per firmographic records), operating for 30+ years with an 11-person team. The company stages original theatrical productions in unconventional spaces and produces participatory installations, with a repertoire that includes works such as Red Phone, Me & The Forest, Why We Work Out, Plays2Perform, and The Magic Hour 360. Its technology footprint centers on 360-degree VR filming (LivePerformance360 / The Magic Hour 360) and interactive/immersive installations rather than AI systems. The company is led by Co-Artistic Directors Sherry J. Yoon and Jay Dodge.

The business model combines ticket sales ($25 standard, $15 student, $10 for VR performances), publication sales, donations, and co-production revenue. Boca del Lupo serves both local Vancouver audiences through festival presentations (PuSh Festival, Indian Summer Festival) and international audiences through touring partnerships with companies including Volgasteatern (Norway), Teatro Contigo (Mexico), Teatro La Línea (Chile), and others, having performed in countries including Norway, Mexico, Chile, Argentina, New Zealand, and Brazil. The company has earned the Alcan Performing Arts Award and multiple Jessie Richardson Awards, establishing critical credibility in the Canadian experimental theatre landscape. In 2023, the company entered a partnership with streaming platform ArtstageSAN to broaden its digital distribution reach.

The 2024 launch of LivePerformance360 and the appointment of Sherry J. Yoon as Co-Artistic Director of the PuSh International Performing Arts Festival represent the most recent strategic developments, signaling continued investment in both digital distribution channels and institutional ecosystem integration.

Name

Boca del Lupo

Legal name

Boca del Lupo

Website

https://bocadellupo.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Boca del Lupo is a Vancouver-based non-profit performance company that creates original theatrical productions and participatory installations, serving local and international audiences through live touring and a 360-degree VR streaming channel.

Ownership category

akta.pro rank

Product category

Live Theatre and Performing Arts

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAHAAAG

Performing Arts & Cultural Event Venues (Theaters, Museums)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Immersive theatre productions
• Site-specific performance
• Experimental theatrical works
• Interactive performance installations
• Theatrical play anthologies

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from live performance tickets sold directly through the company's website and at venue box offices for productions at The Fishbowl and various festival venues
2. Donations and Charitable Contributions: As a registered charity, Boca del Lupo accepts donations with perks including charitable tax receipts, opening night invitations for donors of $250+, and invitations to all shows for donors of $500+
3. Publication Sales: Sale of play anthologies including Plays2Perform collections distributed to schools across Canada, and Scripts for young people to discover and explore
4. Co-Production and Commissioning: Revenue and support through co-production partnerships with other theatre companies, commissioning from festivals, and project-based funding from arts councils

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Boca del Lupo creates and presents immersive, site-specific theatrical performances and interactive installations in unconventional spaces such as forests, shipping containers, parks, and its own venue The Fishbowl on Granville Island in Vancouver. The company also develops VR and 360-degree film experiences, produces and distributes play anthologies for schools, and runs programs supporting BIPOC artists through initiatives such as Celebrating Asian Excellence, the SLaM Program, and the 3.7% Leadership Initiative.

Product overview

Boca del Lupo is a Vancouver-based performance company offering experiential theatrical productions and immersive performances. The company's portfolio includes site-specific installations (Red Phone, Me & The Forest), intimate audio-visual experiences (The Seventh Fire, Reconciling), VR productions (The Magic Hour 360), participatory theatre (Swimming Home), and educational publications (Plays2Perform). The Micro Performance Series and LivePerformance360 serve as programmatic vehicles for presenting work at The Fishbowl on Granville Island and through international touring. The company specializes in unconventional spaces, interactive installations, and audience participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Phone An internationally touring audience-to-audience performance utilizing two hand-crafted phone booths with vintage red phones and teleprompters, enabling intimate conversations between participants.
• Me & The Forest An interactive experience featuring a massive puppet (up to 5 metres tall) and immersive audio, allowing audiences to engage in conversation with nature through wireless headphones.
• Why We Work Out A highly physical and deeply moving immersive performance by Anita Majumdar exploring the connection between exercise, Hindu mythology, classical Indian dance, and diasporic lived experience.
• Plays2Perform: Young Peoples Edition An anthology of new plays for young people to perform, distributed to schools across Canada in partnership with Geordie Theatre, Roseneath Theatre, Manitoba Theatre for Young People, and Vancouver International Children's Festival.
• The Magic Hour 360 A mixed-media production exploring routes of imagination combining live performance with digital elements, originally produced by Electric Company Theatre and The Only Animal, adapted for virtual reality.
• Reconciling A 360-degree film experience exploring a splintering relationship, placing audiences in the centre of the performance.
• Swimming Home An immersive theatre experience for an audience of one, taking place in their own bathroom, delivered through the Mercurious NET app with binaural recordings and interactive instructions.
• Tell Me A real-time immersive and interactive installation inviting participants to share secrets and hear interwoven stories from previous participants.
• The Seventh Fire An immersive in-the-round audio performance sourcing traditional Anishinaabe stories, evoking ceremony through sound and story.
• Lasa Ng Imperyo A live cooking demonstration guiding audiences through Philippine history in Tagalog, exploring colonial legacies and global food markets.
• Micro Performance Series A series of micro performances presented at The Fishbowl on Granville Island, featuring emerging and established artists in intimate immersive formats.
• LivePerformance360 A presentation series featuring innovative performances combining live and digital elements, including VR and 360-degree experiences.

Quantifiable outcome

• Red Phone has been presented at 20+ venues across Canada and internationally including Norway, Mexico, Chile, Argentina, and New Zealand
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, minor and moderate.

• ArtstageSANcoreStrategic or Co-development PartnerKorean legendary puppet company and hosts of the Chuncheon World Puppet Festival. Co-producing Me & The Forest with Boca del Lupo, a spectacular puppet production featuring a massive (up to 5 metres tall) puppet for the Vancouver International Children's Festival.
• NightswimmingcoreStrategic or Co-development PartnerTheatre company that commissioned and developed Why We Work Out by Anita Majumdar, with director Brian Quirt. Boca del Lupo is co-presenting this Micro Performance Series production.
• Indian Summer FestivalcoreStrategic or Co-development PartnerCo-presenter of multiple Micro Performance Series productions including Why We Work Out and Tell Me. Partnership for presenting new works to festival audiences.
• Electric Company TheatrecoreStrategic or Co-development PartnerVancouver-based theatre company co-producing The Magic Hour 360 as part of LivePerformance360 series. Long-standing collaborator on innovative theatrical productions.
• The Only AnimalcoreStrategic or Co-development PartnerVancouver theatre company dedicated to theatre springing from deep engagement with place. Co-producer of The Magic Hour 360 for LivePerformance360.
• Vancouver International Children's FestivalcoreChannel Partner/ Reseller/ DistributorAnnual festival on Granville Island presenting Me & The Forest. Venue partner and co-presenter for this Boca del Lupo / ArtstageSAN co-production.
• Geordie TheatreminorChannel Partner/ Reseller/ DistributorMontreal-based partner for distributing Plays2Perform anthologies to schools across Canada. One of four regional partner organizations.
• Roseneath TheatreminorChannel Partner/ Reseller/ DistributorToronto-based partner for distributing Plays2Perform anthologies to schools across Canada. One of four regional partner organizations.
• Manitoba Theatre for Young PeopleminorChannel Partner/ Reseller/ DistributorWinnipeg-based partner for distributing Plays2Perform anthologies to schools across Canada. One of four regional partner organizations.
• Neworld TheatrecoreStrategic or Co-development PartnerTouring production partner for The Seventh Fire. Originally produced by Delinquent Theatre and Full Circle: First Nations Performance, presented as part of Boca del Lupo's Micro Performance Series in association with Talking Stick Festival.
• PuSh International Festival of the ArtscoreStrategic or Co-development PartnerMajor Vancouver festival partner for presenting Lasa Ng Imperyo and historical presentations of A Taste of Empire. Partnership for bringing diverse theatrical works to festival audiences.
• Celebrating Asian Excellence Partner TheatresmoderateGTM or Marketing PartnerNetwork of theatre companies displaying Celebrating Asian Excellence campaign including Bard on the Beach, Citadel Theatre, Prairie Theatre Exchange, Prismatic Festival, Theatre Calgary, Theatre NorthWest, and Theatre Passe Muraille.
• Performing Arts Network New Zealand (PANNZ)minorChannel Partner/ Reseller/ DistributorNew Zealand performing arts network that helped bring Red Phone project to Aotearoa/New Zealand for performances in Wellington and Auckland.
• Auckland LiveminorChannel Partner/ Reseller/ DistributorNew Zealand arts presenter hosting Red Phone performances in Auckland as part of the international tour.
• Rice and Beans TheatrecoreStrategic or Co-development PartnerTheatre company led by Pedro Chamale and Derek Chan. Producer of Lasa Ng Imperyo adaptation, working with Boca del Lupo through the SLaM Program.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Electric Company Theatre: Vancouver-based experimental theatre company and long-standing Boca del Lupo co-producer (The Magic Hour 360). Operates in the same city, similar immersive/mixed-media aesthetic, and overlapping artist pool, making it the closest direct peer.
• Nightswimming: Toronto-based small-theatre company that commissioned Why We Work Out and co-presents Micro Performance Series work with Boca del Lupo. Comparable scale, dramaturgy-led model, and co-production posture.
• Mammalian Diving Reflex: Toronto-based social-practice and immersive performance company. Closely comparable to Boca del Lupo in using unconventional spaces and participatory formats, and in operating as a small, artist-led Canadian non-profit.
• Rice and Beans Theatre: Vancouver company led by Pedro Chamale and Derek Chan; produced Lasa Ng Imperyo with Boca del Lupo via the SLaM Program. Operates at a similar scale in the same city with overlapping BIPOC-focused programming.
• The Only Animal: Vancouver theatre company dedicated to place-based, site-specific work and co-producer of The Magic Hour 360 with Boca del Lupo. Closely aligned artistically and operationally, with shared venues and audience.

Regional players

• Volcano Theatre: Toronto-based experimental theatre company. Similar small-scale, artist-driven, non-profit model focused on innovative Canadian work, though it serves a different primary city than Boca del Lupo.

Broad incumbents

• Punchdrunk: London-based immersive theatre company behind Sleep No More. Globally recognized leader in site-specific immersive work; broader and more commercial than Boca del Lupo but the most relevant benchmark for the immersive category.
• Third Rail Projects: New York-based immersive theatre company (Then She Fell). Operates at larger scale than Boca del Lupo and provides a US benchmark for immersive, intimate-audience formats.
• Banff Centre for Arts and Creativity: Major Canadian arts institution that commissions, develops, and tours innovative performance work. Adjacent comparator for funding model, scale, and role as a Canadian presenting/development hub rather than a direct competitor.
• Complicité: UK-based experimental theatre company with international touring profile. Comparable artistic ambition around innovative staging, though at substantially larger scale and budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bocadellupo
• Instagraminstagram.com/bocadellupo
• LinkedInlinkedin.com/company/boca-del-lupo-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boca del Lupo