BAM! Bock auf Morgen

What BAM! Bock auf Morgen does

BAM! Bock auf Morgen is a market-oriented sustainability consulting firm headquartered in Berlin, Germany, structured as a GmbH in Verantwortungseigentum (responsible ownership) so that all profits are reinvested into the mission rather than distributed to shareholders. The firm is a spin-off from the Helmholtz-Zentrum Hereon and was founded in 2022 by Kerrin Löhe and Jan Pechmann, who combine sustainability science with marketing and communications expertise. It targets mid-market and enterprise companies in the DACH region that must comply with the European CSRD regime and that want to communicate sustainability credibly to mainstream consumers without greenwashing risk.

The company's product portfolio comprises four consulting and training offerings: the Doppelte Wesentlichkeitsanalyse+ (an extended double materiality analysis that filters from 1,200 CSRD factors to those that ensure compliance and differentiation), the Treiber & Barrieren-Analyse (a one-day workshop structured around Wollen/Können/Dürfen dimensions), the Corporate Seminar 60%-Strategie (training based on a published book targeting the 60% mainstream consumer), and the Green Washing Prevention School (legal compliance training on UWG, EmpCo Directive, and Green Claims Directive). Revenue flows through four streams: professional services consulting, corporate seminars and academy training, festival ticketing, and Marketing for Future Award participation fees (structured with Robin Hood pricing of EUR 500/250/100 by turnover tier).

Distribution is built around a self-created content ecosystem that doubles as marketing infrastructure: a podcast with over 80 episodes, a regular newsletter, an annual Berlin festival (running 2023 through 2026 with confirmed ticketing for 2026), and Germany's first Marketing for Future Award now in its seventh edition. Named enterprise clients include Bio Company, Vattenfall, Vaude, Burger King Deutschland, Bosch, Kleinanzeigen, Lorenz, SCHOTT, Rossmann, and Yello Strom. The team numbers 12 and operates from Berlin, with the go-to-market motion combining direct sales for consulting with community-led and event-driven content marketing.

Name

BAM! Bock auf Morgen

Legal name

BAM! Nachhaltigkeit Beratung Medien GmbH VE

Website

https://bock.am

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Berlin-based sustainability consulting firm (GmbH in Verantwortungseigentum) serving DACH mid-market and enterprise clients with CSRD materiality analysis, sustainability strategy workshops, and greenwashing prevention training, complemented by an annual festival and the Marketing for Future Award.

Ownership category

akta.pro rank

Product category

Sustainability Consulting Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG)

Keywords

• Sustainability consulting
• CSRD compliance advisory
• Materiality analysis services
• Sustainable marketing training
• Greenwashing prevention education

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sustainability Consulting: Core consulting services including Doppelte Wesentlichkeitsanalyse+, Treiber & Barrieren workshops, and strategic sustainability advisory for enterprises and corporations.
2. Corporate Seminars & Academy: Day seminars and online training programs including 60%-Strategie workshop, Green Washing Prevention School, and custom corporate training delivered in-person or virtually.
3. Festival & Events: Annual BAM! Bock auf Morgen Festival in Berlin generating revenue through ticket sales. Festival features conferences, award ceremony, networking, and entertainment.
4. Marketing for Future Award: Award program participation fees: 500 EUR for companies >2M EUR turnover, 250 EUR for <2M EUR turnover, 100 EUR for individuals/NGOs (all plus VAT). Robin Hood pricing model.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

BAM! Bock auf Morgen is a Berlin-based market-oriented sustainability consultancy that helps mid-market and enterprise companies turn regulatory requirements (notably CSRD) and sustainability ambitions into measurable business results. Its offering combines proprietary consulting frameworks (Doppelte Wesentlichkeitsanalyse+, Treiber & Barrieren-Analyse) with corporate training workshops (60%-Strategie, Green Washing Prevention School), an annual festival, an award program (Marketing for Future Award), and content assets (podcast, book). Customers include Bio Company, Vattenfall, Vaude, Bosch, Rossmann, Burger King Deutschland, Kleinanzeigen, SCHOTT, Yello Strom and Lorenz.

Product overview

BAM! Bock auf Morgen is a market-oriented sustainability consulting company offering a portfolio of interconnected services: consulting engagements (Doppelte Wesentlichkeitsanalyse+ and Treiber & Barrieren-Analyse), training programs (Corporate Seminar 60%-Strategie and Green Washing Prevention School), the annual BAM! Bock auf Morgen Festival, the Marketing for Future Award, a podcast, and the BAM! Boot event format. The company positions itself at the intersection of scientific substance and creative edge, helping businesses make sustainability profitable.

Differentiator

Problem solved

Functional benefit

Products and services

• Doppelte Wesentlichkeitsanalyse+ (Double Materiality Analysis Plus) Consulting engagement for mid-market companies and corporations subject to CSRD that turns regulatory requirements into competitive advantages by identifying sustainability topics ensuring compliance, customer resonance and market differentiation.
• Treiber & Barrieren-Analyse Workshop A one-day consulting workshop for companies that analyzes a sustainability strategy through the three dimensions of Wollen (Motivation), Können (Competence), and Dürfen (Structural enablers), and delivers concrete action plans with clear responsibilities.
• Corporate Seminar '60%-Strategie' A one-day corporate workshop delivering the core theses, tools and guidelines of the 60%-Strategie methodology to develop sustainability strategies that make green consumption attractive for the broad mass market.
• Green Washing Prevention School A corporate training program covering UWG (German unfair competition law) and upcoming EmpCo and Green Claims Directives, with practical case examples, checklists and individual application to make sustainability communications legally compliant.
• Marketing for Future Award Annual award program (entering its 7th edition in 2026) recognizing campaigns that break through the five mental barriers preventing mainstream adoption of sustainability, with jury evaluation and public voting at the festival, and Robin Hood participation fees based on applicant size.
• BAM! Bock auf Morgen Festival Annual Berlin-based festival for sustainable marketing featuring speakers, matchmaking, exhibitions, networking and the Marketing for Future Award ceremony; ticketed event with tickets sold through the firm's own platform.

Quantifiable outcome

• From 1,200 CSRD factors, reduced to approximately 30 double-material factors through their methodology
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Senatsverwaltung für Wirtschaft, Energie und Betriebe BerlincoreGTM or Marketing Partner · 1 January 2023Berlin Senate Department for Economic Affairs, Energy and Operating Efficiencies funded the BAM! Bock auf Morgen Festival in 2023 through the 'Innovative Formate 2023' competition, providing recognition and financial support for the sustainability marketing festival.
• Helmholtz-Zentrum Hereon (formerly part of Helmholtz Association)coreStrategic or Co-development PartnerBAM! Bock auf Morgen is a spin-off from the Helmholtz Institute, providing access to scientific expertise and research network in sustainability and environmental science.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• GreenFlex: Paris-based sustainability consulting firm offering CSR strategy, carbon footprinting and reporting across European markets. Broader incumbent in ESG consulting competing for similar CSRD/ESG mandates.
• South Pole Group: Global climate solutions and sustainability consultancy providing strategy, carbon advisory and ESG services to multinational corporates. Larger incumbent offering CSRD/climate advisory at global scale.
• Carbon Trust: UK-based sustainability advisory firm supporting corporates with carbon footprinting, strategy and disclosure. Established incumbent in the ESG/carbon advisory space competing for the same enterprise CSRD-type mandates.
• Anthesis Group: Global sustainability consultancy providing strategy, reporting and ESG advisory across multiple geographies. Larger-scale competitor for CSRD materiality and sustainability strategy engagements.

Direct peers

• Samhammer: German sustainability and packaging consultancy advising brands on circular economy and sustainable product communication. Comparable offering in sustainability marketing/cirular economy advisory for German consumer brands.
• Futerra: London-based sustainability communications agency focused on brand strategy, campaigns and consumer engagement around sustainability. Direct comparable to BAM's 'sustainable marketing' positioning with global reach rather than German-only focus.
• Akzente GmbH: Munich-based sustainability and CSR consulting agency offering strategy, communications and stakeholder engagement for German enterprises. Directly overlaps BAM's CSRD/sustainability communication services in the German market.
• Lindgrün GmbH: Munich-based brand strategy and sustainability consultancy combining strategic positioning with sustainability communication for German consumer and B2B brands. Closest German peer in the sustainability-brand-strategy niche.

Regional players

• Futury: Frankfurt-based sustainability transformation agency combining consulting with purpose-driven brand work. Comparable service mix though more focused on innovation/venture-building adjacent to sustainability.
• denkstatt: Austria-based sustainability consultancy with operations across DACH, providing CSR, climate strategy and reporting services. Regional peer serving similar Mittelstand clients with overlapping CSRD/sustainability advisory offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BAMBockaufMorgen
• LinkedInlinkedin.com/company/bambockaufmorgen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAM! Bock auf Morgen