Bodegas BAIGORRI S.A.U.

What Bodegas BAIGORRI S.A.U. does

Bodegas BAIGORRI S.A.U. is a privately held, family-owned DOCa Rioja winery headquartered in Samaniego, Rioja Alavesa, Spain, founded in 2002 and led by President Pedro Martínez with a team of approximately 26 employees. The company operates a seven-level subterranean gravity-driven winery designed by architect Iñaki Aspiazu, in which grapes and wine move from reception through fermentation, aging, and bottling without pumps or hoppers, with hand selection supported by artificial-vision sorting tables and fermentation using native yeasts. Its product portfolio spans 13+ SKUs across entry-level (Rosado €9.10, Negu €10.15), standard (Crianza, Reserva), premium (Belus, Garnacha, De Garage, Finca La Canoca, Finca Las Navas Tempranillo and Maturana), and ultra-premium limited editions (B70 at ~1,200 bottles/year, Finca La Quintanilla Viñedo Singular classified), supported by extensive awards including AWC Vienna Best Producer of Spain 2012–2013, Decanter Platinum for De Garage, and 97 points in Gourmets Guide 2025 and 2026 for B70.

The company's business model is multi-channel and integrated. Direct revenue comes from DTC e-commerce (tienda-baigorri.com), on-site retail store, a 160-person on-site restaurant with tasting menus at €70–€80/person, and paid enotourism experiences (guided tours €25–€35/adult, gift vouchers, branded events such as Lágrimas de San Lorenzo). B2B revenue is generated by a zonal Spanish sales team (North, Central, East) and an international sales division targeting HORECA and specialty retail in UK, USA, Germany, Belgium, Japan, France, China, and Austria. Additional revenue streams include Club BAIGORRI wine club membership (free, with free shipping from €75), WSET Level 2 (€700) and Level 3 (€1,200) courses delivered on-premises via Vintage Class, and corporate event hosting at facilities including a 250-person Mirador.

The company has accumulated a deep stack of regulatory and sustainability credentials: DOCa Rioja, Viñedo Singular for Finca La Quintanilla, B Corp certification (2024), Fair'n Green certification (first Spanish winery, 2022), TripAdvisor Travellers' Choice (top 10% globally, 600+ reviews at 4.5/5), and Forum of Renowned Spanish Brands membership (March 2026). It is part of a collaborative group of leading Spanish B Corp wineries and owns sister winery Bodegas Granbazán in Rías Baixas (Albariño). No public listing, institutional investment, or external funding structures were disclosed.

Name

Bodegas BAIGORRI S.A.U.

Legal name

Bodegas BAIGORRI S.A.U.

Website

https://bodegasbaigorri.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodegas BAIGORRI is a family-owned DOCa Rioja winery in Samaniego, Spain, producing 13+ premium and ultra-premium SKUs via a unique gravity-driven process across seven subterranean floors, serving DTC consumers, HORECA trade, international export markets, and wine tourism visitors through integrated enotourism, restaurant, and WSET education experiences.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Rioja Alavesa wines
• Wine tourism experiences
• Gravity-driven winemaking
• DOCa Rioja winery
• Estate wine production

Headquarters

HQ city

Samaniego

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Sale of wines through the winery's own online shop (tienda-baigorri.com) and physical on-site store. Includes single bottles, multi-bottle packs, and premium formats (Magnum 1.5L). Pricing ranges from €9.10 (Rosado) to €144.95 (B70). Wine club (Club BAIGORRI) offers exclusive discounts and promotions to members, with free shipping from €75.
2. Restaurant & Dining Services: On-site restaurant (sixth subterranean floor) offering tasting menus (Classic at €70/person with 4 wines; Premium at €80/person with 5 wines; Junior at €30/person) and à la carte dining with wine pairings. Open Tuesday to Saturday for lunch following guided winery tours.
3. Enotourism Experiences: Paid wine tourism experiences including guided winery tours with tastings (€25/adult, €15/minor for classic; €35/adult for premium), brunch between vineyards, harvest experiences, and customized corporate/private events. Gift vouchers (bonos regalo) for experiences are sold online.
4. Wine Education (WSET Courses): Partnership with Vintage Class (official WSET provider in Spain) to deliver WSET Level 2 (€700) and Level 3 (€1,200) wine qualification courses on-premises, generating revenue from course fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Bodegas BAIGORRI produces and sells premium DOCa Rioja wines (entry-level through ultra-premium limited editions) made via a proprietary gravity-driven winemaking process across seven underground floors. The winery also operates paid wine tourism experiences (guided tours, tastings), an on-site gastronomic restaurant, wine club membership (Club BAIGORRI), and WSET Level 2/3 wine education courses in partnership with Vintage Class. Revenue is generated through direct wine sales (e-commerce and on-site), HORECA/exports, restaurant dining, and tourism/events.

Product overview

Bodegas BAIGORRI S.A.U. is a Rioja Alavesa winery producing a portfolio of wines ranging from entry-level (Negu, Rosado, Blanco Fermentado en Barrica, Crianza, Reserva) to premium tiers (Belus, Garnacha, De Garage) and ultra-premium limited editions (B70). Their estate wines include Finca La Canoca, Finca Las Navas (Tempranillo and Maturana), and Finca La Quintanilla (Viñedo Singular classification). The winery also operates wine tourism services with tastings, restaurant, events, and a wine club membership program. Educational offerings include WSET wine certification courses.

Differentiator

Problem solved

Functional benefit

Brands

• BAIGORRI: Primary wine brand producing various wines including Negu, Rosado, Blanco Fermentado en Barrica, Crianza, Reserva, Belus, Garnacha, De Garage, B70, Maturana, Finca Las Navas, Finca La Canoca, and Finca La Quintanilla.
• Granbazán
• Club BAIGORRI

Products and services

• BAIGORRI NEGU Young red wine made from 100% Tempranillo, partially whole cluster and partially destemmed, with grapes hand-selected cluster-by-cluster using artificial vision sorting tables, fermented in open stainless steel tanks with long intracellular fermentations, and aged 4 months in French oak tuns. Aimed at everyday consumption with stews, cured meats, pasta, game, roasts, and tapas.
• BAIGORRI ROSADO Rosé wine made from Tempranillo, Viura, and Garnacha grapes, hand-selected and fermented at low temperature. Pale rosé with intense fruit aromas of citrus, pineapple, and confectionery; recommended as an aperitif and with seafood and fish.
• BAIGORRI BLANCO FERMENTADO EN BARRICA White wine made from 90% Viura and 10% Malvasía from old vines in Rioja Alavesa. After manual and selective harvest, grapes are destemmed and hand-selected berry-by-berr using vibrating and weight-based sorting tables; must macerates briefly with skins before pneumatic pressing. Fermentation and 8 months of aging on lees take place in new French oak barrels.
• BAIGORRI CRIANZA Red Crianza wine made primarily from Tempranillo (90%) with Garnacha (5%), aged 14 months in French (90%) and American (10%) oak barrels. Sourced from vines older than 25 years.
• BAIGORRI RESERVA Red Reserva wine from old Tempranillo vines over 45 years old, aged 18 months in new French oak barrels. Named Wine of the Year (MUNDUS VINI 2018) and Best Rioja Reserva (MUNDUS VINI 2019).
• BAIGORRI BELUS Red wine dominated by Graciano (85%) with Tempranillo, aged 14 months in French oak casks of varying sizes. IWC 2022 Trophy and Gold (96 points); named one of the best wines in Spain.
• BAIGORRI GARNACHA Single-varietal Garnacha from vines over 65 years old at high altitude, aged 14 months in French oak casks. Named Best Wine of Competition at Rioja Master 2015; only Rioja Alavesa wine to win Gold at Grenaches du Monde 2022.
• BAIGORRI DE GARAGE Flagship red wine from old Tempranillo vines in Samaniego, limited production, aged 22 months in new French oak barrels. Decanter 2022 Platinum Medal (97+ points); Decanter 2010 and 2011 International Best Spanish Red Trophy over £10.
• BAIGORRI B70 Most limited production wine of the range at approximately 1,200 bottles annually, made from vines planted in 1942 in Rioja Alavesa and aged 24 months in extra-fine grain French oak. Awarded 97 points in Gourmets Wine Guide 2025 and 2026.
• FINCA LAS NAVAS MATURANA Experimental wine from Maturana grapes (a forgotten indigenous variety), with artisanal production in 4 barrels of 225 liters (~1,200 kg yields) and 14 months aging in new French oak.
• FINCA LAS NAVAS TEMPRANILLO Estate wine based on massale selection of Tempranillo, aged 4 to 8 months on its lees in 5,000-liter French oak vats.
• FINCA LA QUINTANILLA Singular Vineyard classified wine from a 4-hectare isolated plot at 550m altitude with chalky-clay soil. Tempranillo aged 24 months in new French oak barrels. DOCa Rioja 'Viñedo Singular' classification awarded by the Consejo Regulador.
• FINCA LA CANOCA Estate wine from a difficult-to-access vineyard in the Sierra de Toloño foothills, predominantly Tempranillo, aged 10 months in barrel. Production approximately 10,000 bottles per year. Awarded Gran Oro at Real Casino de Madrid wine competition.
• CLUB BAIGORRI Wine Club Membership Free-to-join loyalty membership offering free shipping from €75 in the Iberian Peninsula, exclusive discounts on sale wines, advance pre-sale access to event tickets, and a complimentary two-person visit with tasting upon first purchase.
• Enotourism Experiences (Winery Tours and Tastings) Guided winery tours through seven subterranean floors with tastings: Classic (€25/adult, €15/minor, 2 wines + 2 pintxos) and Premium (€35/adult, 3 premium wines). Includes brunch between vineyards, harvest experiences, and customized corporate/private events. Wine Bar open 11h–17h. Languages: Spanish, English, French, Russian, Chinese.
• On-site Restaurant (Tasting Menus with Wine Pairings) Restaurant on the sixth subterranean floor (160-person capacity) offering tasting menus: Classic at €70/person with 4 wines, Premium at €80/person with 5 wines, and Junior at €30/person. All menus include a guided winery tour. Open Tuesday to Saturday for lunch.
• WSET Wine Education Courses Professional wine education courses delivered on-premises in partnership with Vintage Class (official WSET provider in Spain): WSET Level 2 in Wines at €700 and WSET Level 3 in Wines at €1,200. Targeted at wine professionals and enthusiasts seeking qualification.

Quantifiable outcome

• B70 awarded 97 points in Guía de Vinos Gourmets 2025 and 2024 editions
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• PorscheminorStrategic or Co-development PartnerPorsche and Bodegas BAIGORRI partnered to install two Porsche electric vehicle charging points at the winery's facilities. The chargers (compatible with all electric vehicles) are free and open to all EV visitors, supporting sustainable mobility for wine tourists visiting Rioja Alavesa and promoting the transition to sustainable energy.
• Vintage Class (WSET Provider)coreStrategic or Co-development PartnerVintage Class, the official WSET (Wine & Spirit Education Trust) provider in Spain, delivers WSET Level 2 and Level 3 wine qualification courses at Bodegas BAIGORRI's facilities. Courses are priced at €700 (Level 2) and €1,200 (Level 3), targeting wine professionals and enthusiasts.
• FAIR'N GREENcoreStrategic or Co-development PartnerFAIR'N GREEN is a German sustainability certification body for viticulture and winery management. Bodegas BAIGORRI was the first winery in Spain to receive this certification, which assesses holistic sustainable practices across vineyard and winery operations. Member wineries span Germany, Austria, Italy, Portugal, and Spain.
• B Corp Wineries Group (Spain)coreStrategic or Co-development PartnerBodegas BAIGORRI is part of a collaborative group of leading Spanish B Corp-certified wineries: Abadía Retuerta, Albet i Noya, Alma Carraovejas, Alonso & Pedrajo Viticultores, Grupo Raventós Codorníu, and Vallformosa. Together they advocate for sustainability as a strategic lever at industry events such as Barcelona Wine Week (BWW) and organize joint sustainability events.
• Bodegas GranbazáncoreStrategic or Co-development PartnerBodegas Granbazán (Vilanova de Arousa, Rías Baixas) is the sister winery of Bodegas BAIGORRI. Both are owned by the same group, and they share a joint presence at the Forum of Renowned Spanish Brands (FMRE) as Marcas de Alto Potencial Internacional, as well as collaborative marketing (joint news items on the BAIGORRI website) and participation in events such as Galician Gastronomic Days at the winery.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor provides the platform for traveler reviews and awards (Travellers' Choice) that recognize Bodegas BAIGORRI's enotourism experiences. The winery maintains an active profile on the platform with 600+ reviews and a 4.5/5 rating, driving organic discovery and bookings.
• Great Wine Capitals NetworkminorGTM or Marketing PartnerRioja Alavesa is a member of the Great Wine Capitals global network. Bodegas BAIGORRI hosted the Best of 2020 Wine Tourism Awards ceremony and participates in network events, strengthening its international enotourism positioning.
• SOSTFEED / NEWFEED / Ecoinnovación ProjectsminorStrategic or Co-development PartnerBodegas BAIGORRI participates in EU-funded sustainability innovation projects (SOSTFEED and NEWFEED) that explore circular economy applications for grape stems (raspón): converting them into functional feed ingredients for rabbit/cuniculture and cattle farming, as well as extracting compounds for the pharmaceutical sector. Projects are co-funded by EU FEDER funds.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bodegas Ysios: Rioja Alavesa winery designed by Santiago Calatrava, producing premium Tempranillo wines; highly comparable to BAIGORRI as a Rioja Alavesa producer with iconic architecture (Calatrava vs. Aspiazu), DOCa Rioja certification, and architecture-driven wine tourism positioning.
• Marqués de Murrieta: Premier Rioja producer known for Castillo Ygay and Dalmau wines with extensive international awards; directly comparable premium DOCa Rioja family winery competing in similar ultra-premium on-trade and export channels.
• La Rioja Alta: Established DOCa Rioja producer focused on traditional Gran Reserva wines with extensive barrel aging; comparable premium Rioja producer with similar export-driven business model and aging-focused portfolio competing for on-trade placement.
• Marqués de Riscal: Iconic Rioja Alavesa producer with Frank Gehry-designed Hotel Marqués de Riscal; directly comparable as a premium Rioja winery combining award-winning wines (especially Rioja reds) with world-class architecture-driven wine tourism destination. Same DOCa Rioja denomination and similar architectural-led hospitality model.
• Bodegas Muga: Family-owned Rioja Alta winery known for traditional winemaking, in-house cooperage, and a hospitality/tourism offering; comparable to BAIGORRI as a family-run DOCa Rioja producer combining premium wines, traditional craft methods, and direct-to-consumer wine tourism experiences.
• CVNE (Compañía Vinícola del Norte de España): Historic DOCa Rioja producer (Imperial, Viña Real, Monopole brands) with significant scale and enotourism offering in Haro; directly comparable premium Rioja producer competing for similar on-trade and export channels.
• López de Heredia — Viña Tondonia: Historic Rioja Alavesa family winery producing traditional, age-worthy reds from old vines with extended barrel aging; comparable to BAIGORRI as a multi-generational family producer emphasizing traditional/terroir-driven winemaking and old vine assets within DOCa Rioja.

Broad incumbents

• Abadía Retuerta: Castilla y León premium winery with hotel and wine tourism offering; specifically comparable as a fellow B Corp-certified Spanish premium winery part of the same Spanish B Corp wineries group (Abadía Retuerta, BAIGORRI, Albet i Noya, Raventós Codorníu, Vallformosa) with shared sustainability positioning and joint industry events.
• Raventós Codorníu: Major Spanish sparkling wine and cava producer with broad portfolio; specifically comparable as a fellow B Corp-certified Spanish premium winery in the same B Corp wineries group, sharing sustainability positioning and joint industry advocacy at events like Barcelona Wine Week.

Emerging players

• Vega Sicilia: Spain's most prestigious ultra-premium wine producer (Ribera del Duero Único); comparable as a Spanish ultra-premium family winery competing for the same collector and on-trade luxury channels as BAIGORRI's B70 and De Garage wines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bodegas-baigorri

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodegas BAIGORRI S.A.U.