BODEGAS MURUA SA
Bodegas Murua S.A. is a family-owned Rioja Alavesa winery producing premium single-estate Reserva and Gran Reserva wines from 80 hectares of centenary vineyards, selling directly to consumers via e-commerce, wine tourism, and a wine club under the Corporación Masaveu group.
- Company typePrivate
- Founded1974
- HeadquartersElciego, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What BODEGAS MURUA SA does
Bodegas Murua S.A. is a privately held, single-estate winery located in Elciego, Rioja Alavesa (Álava, Spain), operating under the Corporación Masaveu group since 1974. The company owns and farms 51 vineyard plots totaling approximately 80 hectares across Elciego, Laguardia, Villabuena de Álava, Leza, Lanciego, and Navaridas, producing exclusively from its own grapes with some vines approaching 100 years of age. Its technical approach blends traditional Rioja methods with modern techniques including temperature-controlled fermentation, malolactic and barrel fermentation in French and American oak, extended aging on lees (up to 7 months for whites, 8 years in cellar for the flagship Gran Reserva), and strict yield caps (e.g., 2,500 kg/ha for Veguín de Murua).
The product portfolio centers on premium red wines — Veguín de Murua Gran Reserva (capped at 16,000 bottles per release, produced only in exceptional vintages), Murua Reserva, M de Murua (100% Tempranillo from 70-year-old vines), VS Murua (a modern-style blend), and Finca La Pedrita (limited single-vineyard edition) — alongside a barrel-fermented white (Murua Blanco Fermentado en Barrica) and a 50th Anniversary collector case launched in 2024.
Revenue is generated through three direct-to-consumer channels: an e-commerce storefront integrated with the Masaveu Bodegas platform (tienda.masaveubodegas.com), paid wine tourism experiences booked online (with Redsys and Bizum payment processing), and a Wine Club membership program managed by MASAVEU BODEGAS, S.L. All commercial, administrative, and promotional operations are centralized at the group level. The customer base consists of wine enthusiasts/collectors, wine tourists visiting the Elciego estate, and wine club members — with no disclosed B2B or distribution channel data, suggesting reliance on artisanal, relationship-driven domestic sales.
BODEGAS MURUA SA firmographics
Firmographics- Name
- BODEGAS MURUA SA
- Legal name
- BODEGAS MURUA S.A.
- Website
- https://bodegasmurua.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bodegas Murua S.A. is a family-owned Rioja Alavesa winery producing premium single-estate Reserva and Gran Reserva wines from 80 hectares of centenary vineyards, selling directly to consumers via e-commerce, wine tourism, and a wine club under the Corporación Masaveu group.
- Ownership category
- akta.pro rank
BODEGAS MURUA SA industry classification
Industry- Product category
- Premium Rioja Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)
Keywords
Where BODEGAS MURUA SA is headquartered
LocationHeadquarters
- HQ city
- Elciego
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
BODEGAS MURUA SA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Direct-to-consumer sales of still wines including Reserva, Gran Reserva, Blanco Fermentado en Barrica, and premium selections like M de Murua and Veguín de Murua. Online store available at tienda.masaveubodegas.com.
- Wine Tourism Experiences: Paid visits and tasting experiences at the winery in Elciego. Customers can book wine tourism services with extras, modify dates, and reduce places. Gifts and experiences can be purchased as presents.
- Wine Club Membership: Exclusive club for wine enthusiasts receiving special offers and promotions reserved for members. Managed by MASAVEU BODEGAS, S.L. for the Masaveu group wineries.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
BODEGAS MURUA SA product offering
Product offeringCore offering
Bodegas Murua is a 100% Rioja winery producing premium red and white wines exclusively from 80 hectares of estate vineyards across 51 plots in Rioja Alavesa, Elciego. The portfolio includes Reserva, Gran Reserva, single-vineyard and barrel-fermented white wines, complemented by wine tourism experiences at the winery and a wine club membership program.
Product overview
Bodegas Murua is a 100% Rioja winery offering a portfolio of premium wines alongside enotourism services. The core product portfolio includes red wines spanning from traditional to vanguard styles: Veguín de Murua Gran Reserva (centenary flagship), Murua Reserva (traditional), M de Murua (exclusive), VS Murua (modern reinterpretation), and Finca La Pedrita (limited single-vineyard). White wines include Murua Blanco Fermentado en Barrica (barrel-fermented). The 50th Anniversary collection offers special limited edition sets. Complementing the wine portfolio are wine tourism experiences (visits, tastings) and a Wine Club membership program, all managed through the Masaveu Bodegas platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Vegín de Murua Gran Reserva Flagship centenary red wine made from very old vines (some almost a century old) at the foot of Sierra de Tolono/Sierra de Cantabria. Limited to 16,000 bottles with 2,500 kg/ha yield, aged 8 years in cellar before release. Blend of Tempranillo, Graciano, and Mazuelo.
- Murua Reserva Traditional Rioja red wine aged to develop tertiary aromas alongside parcel-derived aromas. Made from Tempranillo, Graciano, and Mazuelo with controlled-temperature fermentation and malolactic fermentation in French and American oak barrels.
- M de Murua Exclusive 100% Tempranillo red wine from selected old vineyards in Elciego. Caralciego vines are 70 years old with 1,700 kg/ha yield; Velasquillo vines are 63 years old with 3,000 kg/ha yield.
- VS Murua Modern-style velvety red wine combining fruit-forward character with minty and floral aromas of the Alavese countryside. Represents the reinterpretation of classic Rioja while maintaining artisanal philosophy.
- Murua Blanco Fermentado en Barrica Barrel-fermented white wine made from indigenous varieties (Viura, Malvasía, and White Garnacha) from vines 40-80 years old. Three varieties fermented together for 15 days in new French and American oak barrels, then aged on lees for 7 months.
- Murua 50th Anniversary Special limited edition case celebrating 50 years of Bodegas Murua, containing selected wines including Murua Blanco Fermentado en Barrica 2022 and Vegín de Murua Gran Reserva 2016.
- Finca La Pedrita 2021 Limited edition single-vineyard red wine from Finca La Pedrita with bright reddish tones, spices, black and red fruit, balsamic touches, and minerality reflecting the age of the plot. Shows strength while maintaining liveliness on the palate.
- Wine Tourism / Visits Enotourism experiences including winery visits, wine tastings, and guided tours of the vineyards and facilities at the Elciego estate. Reservations can be made through the website with options to modify dates, reduce places, cancel, and obtain invoices.
- Club de Vinos (Wine Club) Exclusive membership program for wine enthusiasts offering special offers and promotions reserved for best customers. Members receive information about products and activities related to the world of wine.
Quantifiable outcome
- Veguín de Murua Gran Reserva production limited to approximately 16,000 bottles per vintage
- +3 more outcomes
Companies that use BODEGAS MURUA SA
Customer profileSegments3 records
Ideal customer profiles3 records
BODEGAS MURUA SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
BODEGAS MURUA SA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MASAVEU BODEGAS, S.L.coreMASAVEU BODEGAS, S.L. handles all commercial, administrative, and promotional management for Bodegas Murua and other wineries in the Corporación Masaveu group (Bodegas Fillaboa, Bodegas Leda Viñas Viejas, Pomaradas y Llagares de Sariego/Valverán). They manage the online store, wine club, customer data processing, order fulfillment, invoicing, payment collection, and customer communications including newsletters about products and offers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
BODEGAS MURUA SA competitors and assessment
Company assessmentDirect peers
- Bodegas Muga: Family-owned DOCa Rioja winery producing Reservas and Gran Reservas from own vineyards with traditional methods and significant enotourism offering in Haro — directly comparable in family ownership, estate production, and tourism.
- Bodegas RODA: DOCa Rioja winery in Haro focused on terroir-driven, single-vineyard Reserva-tier reds from old vines — directly comparable in old-vine, terroir-led premium Rioja philosophy.
- López de Heredia Viña Tondonia: Traditional, multi-generational Rioja winery known for very long barrel aging of Reservas and Gran Reservas from estate vineyards — directly comparable in old-vine, long-aging, estate-only philosophy.
- Marqués de Riscal: Iconic Rioja Alavesa winery with a heritage hotel and wine tourism operations in Elciego, producing premium DOCa Rioja reds from estate vineyards — directly comparable in region, heritage, and tourism-led model.
- CVNE (Compañía Vinícola del Norte de España): Historic Haro-based DOCa Rioja group producing Imperial, Contador, and other premium lines — directly comparable as a long-established Rioja premium producer with multi-brand structure.
- Bodegas Faustino: Large DOCa Rioja producer with a strong Gran Reserva Especial portfolio and international distribution — comparable as a Rioja premium-tier competitor with broader global reach.
- La Rioja Alta: Established DOCa Rioja producer focused on traditional, long-aged Reservas and Gran Reservas from owned and contracted vineyards — directly comparable in premium, traditional Rioja positioning.
- Bodegas LAN: Rioja Alavesa winery producing Reservas, Gran Reservas, and single-vineyard bottlings from estate vineyards in Fuenmayor — directly comparable in Rioja Alavesa origin and premium tier portfolio.
- Bodegas y Viñedos Artadi: Rioja Alavesa producer specializing in single-vineyard, terroir-driven reds from old vines — directly comparable in estate vineyards, old-vine sourcing, and premium Rioja Alavesa positioning.
- Marqués de Murrieta: DOCa Rioja producer with a 19th-century heritage and premium Castillo Ygay Gran Reserva Especial — directly comparable in heritage-driven, ultra-premium Rioja positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BODEGAS MURUA SA social profiles
Digital presenceBODEGAS MURUA SA compliance and trust
Trust signalCompliance3 records
BODEGAS MURUA SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BODEGAS MURUA SA leadership team
Management profileNumber of profiles
BODEGAS MURUA SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BODEGAS MURUA SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BODEGAS MURUA SA
What does BODEGAS MURUA SA do?
Bodegas Murua is a 100% Rioja winery producing premium red and white wines exclusively from 80 hectares of estate vineyards across 51 plots in Rioja Alavesa, Elciego. The portfolio includes Reserva, Gran Reserva, single-vineyard and barrel-fermented white wines, complemented by wine tourism experiences at the winery and a wine club membership program.
Is BODEGAS MURUA SA a public or private company?
BODEGAS MURUA SA is a private company. It is classified as family owned and is currently operating.
When was BODEGAS MURUA SA founded?
BODEGAS MURUA SA was founded in 1974. It employs 1 to 10 people.
Where is BODEGAS MURUA SA based?
BODEGAS MURUA SA is headquartered in Elciego, Spain, in the Europe region.
How does BODEGAS MURUA SA make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are wine Tourism Experiences and wine Club Membership.
Who are BODEGAS MURUA SA's main competitors?
Direct peers on record are Bodegas Muga, Bodegas RODA, López de Heredia Viña Tondonia, Marqués de Riscal, CVNE (Compañía Vinícola del Norte de España), Bodegas Faustino, La Rioja Alta, Bodegas LAN, Bodegas y Viñedos Artadi and Marqués de Murrieta.
Does BODEGAS MURUA SA have an API?
No public API is recorded for BODEGAS MURUA SA.
What industry is BODEGAS MURUA SA in?
BODEGAS MURUA SA's product category is Premium Rioja Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.