Bogotá Plaza Hotel

What Bogotá Plaza Hotel does

Bogotá Plaza Hotel (legal name: Bogotá Plaza Hotel & Centro de Convenciones) is a privately held hospitality and convention-center business operating from a single property in Bogotá, Colombia, founded in 1978 and employing 134 people. The company integrates three revenue streams under one roof: overnight hotel accommodation, event venue rental across 10 distinct meeting spaces (ranging from the 260 m², 400-capacity Santa Fé hall with ceiling-mounted video beams and AMX AV to intimate 5–18 person Las Aguas executive rooms on the 11th floor), and a full-service spa offering massages, facials, water circuits, Turkish bath, sauna, and jacuzzi to both hotel guests and external visitors.

The business is anchored in a direct-to-consumer go-to-market model. Customers reach the hotel through its official website (bogotaplazahotel.com), which carries an event Request-for-Proposal form, a WhatsApp Business contact for immediate inquiries, and dedicated spa appointment booking. Pricing is quote-based and not publicly disclosed; event catering packages (breakfast, lunch, dinner, appetizers) are configured per RFP. The customer base is segmented horizontally into three groups: corporate clients running meetings, conferences, congresses, and product launches (primary); social event clients hosting weddings, anniversaries, and receptions; and individual hotel guests seeking accommodation and wellness amenities.

The property is positioned as a versatile, all-in-one venue for groups from 8 to 400 attendees, with flexible room configurations (auditorium, cocktail, U-shape, classroom, circular, rectangular, imperial) supported by integrated audiovisual infrastructure. Competitive positioning rests on co-located hotel and convention facilities, scenic 11th-floor views of Bogotá's hills, and breadth of event-space configurations within a single venue. The company is not publicly traded, has no disclosed funding history, ownership structure, or executive leadership information in the source data, and operates exclusively within the Colombian domestic market.

Name

Bogotá Plaza Hotel

Legal name

Bogotá Plaza Hotel & Centro de Convenciones

Website

https://bogotaplazahotel.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Bogotá Plaza Hotel is a privately held Bogotá-based hotel and convention center, founded in 1978, operating 10 event/meeting spaces and a full-service spa. It serves corporate event clients, social event organizers, and individual hotel guests through direct website and WhatsApp bookings.

Ownership category

akta.pro rank

Product category

Hotel and Conference Center

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Convention Center–Adjacent/Connected Hotels (THAGALAD)

akta.pro secondary industries

City/Urban Convention Hotels (THAGALAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Hotel accommodation
• Conference and event venues
• Wellness spa services
• Corporate meeting facilities
• Hospitality catering services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Accommodation: Rooms and suites for overnight stays with hotel amenities including spa access and fitness facilities.
2. Event Venue Rental: Rental of conference rooms and event spaces including Santa Fé, La Carolina, La Candelaria, Chicó, La Macarena, and Las Aguas executive rooms for corporate meetings, conferences, social events, and weddings.
3. Spa Services: Relaxation and wellness treatments including massages, facials, hair rituals, Turkish bath, sauna, jacuzzi, and water circuit circuits. Services require advance appointment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Bogotá Plaza Hotel operates a hospitality property offering hotel accommodation with rooms and suites, a conference and event center with ten configurable venues accommodating 8 to 400 attendees, and a full-service spa with wellness, massage, and hydrotherapy treatments. The property bundles lodging with on-site catering and audiovisual-equipped event spaces for corporate meetings, social events, and individual guest stays.

Product overview

Bogotá Plaza Hotel offers a unified hospitality experience combining accommodation with comprehensive event and wellness services. The core offerings include nine distinct event/meeting spaces (Salón Santa Fé, La Carolina, La Candelaria, Chicó, La Macarena, three Las Aguas executive rooms, and two VIP salas) totaling various sizes from 157-260 m², plus a full-service SPA with wellness treatments and fitness facilities. The event spaces can accommodate groups from 8 to 400 people and support flexible configurations including conferences, cocktail receptions, U-shape, classroom, circular, and rectangular setups. SPA services operate with prior appointment and include Turkish bath, sauna, jacuzzi, water circuit, and therapeutic treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation Hotel rooms and suites offered for overnight stays by individual travelers and business travelers, with access to on-site amenities including the spa, gym, and dining options.
• Salón Santa Fé Event Venue 260 m² event hall with 4.00 m ceiling height, column-free design, and capacity for 400 people in auditorium style. Equipped with ceiling video beams (6000 lumens) and AMX lighting/sound system, can be divided into 2–3 independent spaces.
• Salón La Carolina Event Venue 240 m² event hall with 2.40 m ceiling height and capacity for 180 people. Equipped with dual screens for double projection, integrated sound system, and two ceiling video beams. Can be divided into two independent salons and connects to Salón Santa Fé.
• Salón La Candelaria Event Venue 205 m² event space with natural lighting and noise-proof windows, capacity for 120 people, 2.20 m ceiling height, suitable for business and social configurations.
• Salón Chicó Event Venue 157 m² event space with capacity for 120 people in auditorium style, sound system, can be divided into 2–4 independent salons, with additional guest reception area.
• Salón La Macarena Event Venue 11th-floor event hall with panoramic views of Bogotá's hills and cityscape, ideal for cocktails, social dinners, and product launches, capacity for 80 cocktail-style events.
• Salones Las Aguas Executive Meeting Rooms Three executive meeting rooms on the 11th floor designed for small meetings and conferences of 5 to 18 people, each equipped with Smart TV, natural light, projector, and projection screen.
• Sala VIP Santa Fé VIP executive room on the first floor near Salón Santa Fé, accommodating up to 8 people in boardroom configuration.
• Sala VIP La Macarena Executive VIP room on the 11th floor offering a quiet and reserved environment for meetings and work, with Smart TV and capacity for 6–8 people.
• SPA Services Wellness and relaxation services including massages, facial treatments, hair rituals, Turkish bath, sauna, jacuzzi, and water circuit with Wellmax, Mirage, and sensory showers, plus a 24-hour exercise room. Services available to hotel guests and external visitors by appointment.
• Event Catering Services On-site catering with breakfast, lunch, dinner, and appetizer options for events held in the hotel's conference and event venues, with prices determined through quote requests.

Quantifiable outcome

• Up to 400-person capacity in largest venue (Santa Fé hall)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Sonesta Hotel Bogotá: Mid-to-upper Bogotá hotel with meeting rooms and event catering; competes in the same urban corporate-event space, though with chain backing.
• Sheraton Bogotá Hotel: Chain-affiliated Bogotá hotel with extensive event and banquet space; comparable group/business-traveler hosting capabilities against which independent operators compete.
• Hilton Bogotá: International chain hotel in Bogotá with large meeting capacity and corporate clients; comparable convention-hotel profile but with global distribution and loyalty reach.
• Marriott Bogotá: Global flagship hotel in Bogotá with extensive meeting and event space; competes for the same corporate MICE demand but with global brand, loyalty, and procurement advantages.
• NH Bogotá Boheme Royal: International chain hotel in Bogotá; comparable urban business-traveler positioning with meeting facilities, though with European brand standards and loyalty infrastructure.

Direct peers

• Hotel Dann Norte Bogotá: Colombian hotel chain specializing in business travelers and events in Bogotá; directly comparable in operating model, geography, and corporate-event targeting.
• Hotel Cosmos 100: Bogotá hotel with significant convention and meeting space; comparable MICE-oriented profile serving corporate and social events in the same metropolitan market.
• Hotel Estelar Bogotá: Established Colombian hotel chain with multiple Bogotá properties offering event and meeting facilities; closely comparable in segment, geography, and event-led offering.
• Hotel Casa Dann Carlton: Bogotá full-service hotel with conference and event spaces targeting corporate and social clients; similar independent-brand, multi-segment positioning with event venue business.
• Hotel Tequendama Bogotá: Iconic Bogotá convention hotel with extensive MICE and event facilities; comparable urban convention-hotel positioning with large conference rooms and integrated lodging.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bogota-plaza-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bogotá Plaza Hotel