BOMAG (GB) LIMITED

What BOMAG (GB) LIMITED does

BOMAG (GB) LIMITED is the United Kingdom sales, service, and parts subsidiary of BOMAG GmbH, the German-headquartered manufacturer of compaction and asphalt paving machinery founded in 1957. BOMAG GmbH operates as a wholly-owned subsidiary of the FAYAT Group, a privately held French conglomerate. The UK entity is based at BOMAG House, Hermitage Square, Hermitage Lane in Aylesford/Maidstone, Kent, with 36 employees, and serves as the regional customer-facing organization handling sales inquiries, spare parts distribution (hotline +44 1622 795049), and customer support (hotline +44 1622 716611) for the British market.

BOMAG's core offering spans the full compaction and paving workflow: asphalt rollers (tandem, pneumatic tyred, combination), single drum rollers and soil compactors, cold planers, pavers and feeders, recyclers and stabilizers, refuse compactors, and light equipment (vibratory plates, rammers, tampers, attachment compactors). The machinery portfolio is differentiated by a set of proprietary technology modules including BOMAP (smart compaction control app), BOMAP Pave (asphalt temperature monitoring), TELEMATICS (fleet management), ECONOMIZER (fuel optimization), TERRAMETER (compaction measurement), EMERGENCY BRAKE ASSIST (roller safety), e-PERFORMANCE (battery-electric equipment), HYBRID propulsion, ECOMODE/ECOSTOP, ION DUST SHIELD (dust suppression), myCOCKPIT (operator interface), ASPHALT MANAGER, TANGO (automation), VARIOCONTROL, and ROBOMAG (autonomous equipment). Recent launches (2024–2026) include a new generation of soil stabilizers/recyclers, the BW 177 BVO-5 single drum roller, BF 350 pavers, BR 95 e and BPR e battery-electric vibratory plates, the BW 177 DH e-PERFORMANCE concept, BW 18 RH pneumatic tyred roller, BT 30 tamper, and BPA 100/300 excavator attachment compactors.

Revenue is generated through hardware sales (new and used equipment, spare parts), professional services (customer service, product/application consulting, training), managed services (refurbishment programme), service contracts (extended warranties), recurring digital subscriptions (BOMAP, TELEMATICS), and financial services (BOMAG Finance). All capital equipment is sold through an authorized dealer network with quote-based pricing, not directly online; parts are available through an electronic parts catalogue and online parts shop. The company is privately held under FAYAT Group, has no public stock listing, and in 2024 transitioned presidential leadership from Ralf Junker to Dr Ingo Ettischer on 1 July 2024.

Name

BOMAG (GB) LIMITED

Legal name

BOMAG GmbH

Website

https://bomag.co.uk

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

BOMAG (GB) LIMITED is the UK sales, service, and parts subsidiary of German compaction-equipment manufacturer BOMAG GmbH (FAYAT Group), serving British road construction, earthworks, waste management, and cold planing contractors through a dealer network with a full portfolio of rollers, pavers, planers, and digital assistance technologies.

Ownership category

akta.pro rank

Product category

Construction Compaction and Asphalt Paving Machinery

NAICS

Construction Machinery Manufacturing (333120), Construction Machinery Manufacturing (33312)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Roadbuilding & Paving Equipment Rental/Leasing (TLABAFAB)

Keywords

• Construction compaction equipment
• Asphalt paving machinery
• Road construction rollers
• Cold planers recyclers
• Soil stabilizers compactors

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Heavy Equipment Sales: Sale of construction machinery including asphalt rollers, cold planers, single drum rollers, soil compactors, pavers, feeders, recyclers, stabilizers, refuse compactors, and light equipment. Machines are sold through dealer network.
2. Spare Parts: Genuine spare parts for all BOMAG machines sold through dealer network and electronic parts catalogue. Orderable via hotline, email, and online parts shop.
3. Service & Support: Customer service including maintenance, repair, extended warranties, and product consulting services. Provided through dealer network and direct factory support.
4. Refurbishment Programme: Machine refurbishment and remanufacturing services for extending equipment lifecycle.
5. Extended Warranties: Extended warranty coverage plans for BOMAG machinery beyond standard warranty period.
6. Digital Products & Fleet Management: BOMAP app, TELEMATICS fleet management, and other digital solutions for equipment monitoring and optimization.
7. Training Services: Comprehensive training courses providing practical knowledge on BOMAG machines for operators and technicians.
8. BOMAG Finance: Financing services for equipment purchases.
9. Used Equipment: Sale of certified pre-owned BOMAG equipment through used equipment program.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

BOMAG (GB) LIMITED sells and supports construction compaction and asphalt paving machinery for road construction, earthworks, and infrastructure projects in the United Kingdom. The company distributes BOMAG-branded heavy equipment (asphalt rollers, single drum rollers, cold planers, pavers, refuse compactors, recyclers, stabilizers, and light equipment) plus proprietary digital technologies (BOMAP, TELEMATICS, e-PERFORMANCE) through a UK dealer network, backed by spare parts, service, warranties, and financing.

Product overview

BOMAG is a construction machinery manufacturer specializing in compaction technology and asphalt construction, offering a comprehensive portfolio of heavy equipment organized into eight core machine categories: Recyclers & stabilizers, Light equipment (vibratory plates, rammers, tampers, attachment compactors), Asphalt rollers (tandem and pneumatic tyred rollers), Cold planers, Refuse compactors, Pavers & feeders, Single drum rollers & soil compactors, and Digital products. These machines are complemented by an ecosystem of proprietary technology modules including BOMAP (smart compaction control app), BOMAP Pave (temperature monitoring), TELEMATICS (fleet management), e-PERFORMANCE (battery-powered equipment), and EMERGENCY BRAKE ASSIST (safety technology). The company, part of the FAYAT Group, serves the construction industry with new equipment, used equipment, parts, and support services through a global dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Asphalt Rollers Tandem rollers, pneumatic tyred rollers, and combination rollers for asphalt compaction on road construction and infrastructure projects.
• Single Drum Rollers and Soil Compactors Ground compaction equipment including the BW 177 series for soil and aggregate compaction on small to medium construction sites.
• Cold Planers Asphalt planers with BMS 15 EVO exchange holder technology for removing deteriorated road surfaces in road rehabilitation projects.
• Pavers and Feeders Asphalt paving machines including the BF 350 C-5 and BF 350 P-5 for road construction and large infrastructure projects.
• Recyclers and Stabilizers Heavy machinery for soil stabilization, cold recycling, and ground improvement in earthworks and road construction applications.
• Light Equipment Portable compaction machines including vibratory plates, rammers, tampers, attachment compactors, and multipurpose compactors for small to medium construction tasks.
• Refuse Compactors Heavy-duty compactors designed for waste management and landfill applications.
• Digital Products Digital technology solutions including BOMAP compaction control app and related smart construction site technologies.
• Used Equipment Certified pre-owned BOMAG construction machinery sold through the dealer network.
• Fleet Management (TELEMATICS Service) Web-based fleet management service powered by TELEMATICS technology for monitoring and managing construction equipment fleets remotely.
• Extended Warranties Extended warranty coverage plans for BOMAG machinery beyond the standard warranty period.
• Refurbishment Programme Machine refurbishment and remanufacturing services extending equipment lifecycle for BOMAG customers.
• Training Courses Comprehensive training programmes providing practical knowledge on BOMAG machines for operators and technicians.
• BOMAG Finance Equipment financing and leasing services for purchasing BOMAG construction machinery.
• myBOMAG Customer Portal Online customer portal and service platform for managing equipment, warranties, and support services.
• Genuine Spare Parts Genuine BOMAG spare parts for all machines, orderable via hotline, email, online parts shop, and electronic parts catalogue.

Quantifiable outcome

• Avoid unnecessary passes, save time and fuel with BOMAP compaction control

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature15 records

Partnerships

One partnership is on record.

• FAYAT GroupcoreStrategic or Co-development PartnerFAYAT Group is the parent company of BOMAG. BOMAG operates as a subsidiary within the FAYAT Group, benefiting from the group's financial backing and organizational scale. Ralf Junker handed over the BOMAG President position to Dr Ingo Ettischer on July 1, 2024 as part of planned leadership succession under the parent group.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• JCB: JCB is a UK-based broad construction equipment manufacturer with growing exposure to compaction equipment, competing for the same UK contractor customers BOMAG serves.
• CASE Construction Equipment: CASE offers compactors and construction equipment as part of a wider portfolio, competing with BOMAG particularly on skid-steer and compactor adjacent product lines.
• Volvo Construction Equipment: Volvo CE offers compactors and pavers alongside its broader construction equipment portfolio, competing with BOMAG on dealer relationships, electrification roadmap, and digital fleet management.
• Caterpillar (Cat): Cat competes broadly in construction machinery including compaction and paving, offering an integrated suite with greater scale, dealer reach, and electrification R&D budget than BOMAG.

Direct peers

• Wirtgen Group (Hamm): Hamm, part of Wirtgen Group (owned by John Deere), is BOMAG's closest direct competitor in rollers, compactors, and asphalt paving equipment — overlapping across nearly every BOMAG product category for road construction contractors.
• Dynapac: Dynapac is a direct competitor in rollers, pavers, and compaction equipment, and notably is also owned by FAYAT Group (BOMAG's parent) — making it both a sibling and competitor in overlapping road construction product lines.
• Ammann Group: Ammann is a Swiss-based direct competitor manufacturing asphalt mixing plants, rollers, and compactors serving the same road construction and earthworks contractors as BOMAG.

Emerging players

• XCMG: XCMG is a Chinese construction equipment OEM rapidly expanding in rollers, pavers, and compaction equipment — emerging as a cost-competitive alternative to BOMAG in international markets.
• LiuGong: LiuGong offers compaction equipment as part of its broader construction machinery portfolio, competing with BOMAG in price-sensitive emerging markets and increasingly in Europe.
• Sany Heavy Industry: Sany is a Chinese OEM with growing presence in road construction equipment including rollers and pavers, posing an emerging price-pressure threat to BOMAG in global markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bomag-gb-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOMAG (GB) LIMITED