BON cafe - Modern BON co

What BON cafe - Modern BON co does

BON cafe, legally New BON Cafe Company (شركة مقهى البن الحديث), is a privately held Saudi Arabian coffeehouse chain founded in 2004 and headquartered on Madinah Road in Jeddah. The company operates a network of over 100 drive-thru branches across four Saudi cities — Jeddah, Makkah, Taif, and Madinah — supplemented by branded cafes inside King Abdulaziz Airport (all terminals), leading hospitals, and business centers. Its core offering is specialty coffee and beverages prepared by in-house baristas, alongside a secondary retail line of packaged 250-gram coffee beans (French, Espresso, Turkish, and Arabic varieties) priced between 21 and 30 SAR and sold through the company's own e-commerce store at bon.sa. The company also runs a franchise program targeting Saudi entrepreneurs, positioning Bon Café as a proven brand with operational support and an established customer base.

The underlying technology is craft-focused rather than software-driven: the company's stated core competency is coffee bean selection, blending, and beverage preparation expertise, with a distinctive cup-shaped branch design serving as its visual identity. Distribution is multi-channel — company-owned and franchised physical drive-thrus, institutional locations (airports, hospitals, business hubs), and a direct-to-consumer online storefront — with marketing executed primarily through organic social media on Instagram (@boncafearabia), Twitter (@BonCafeArabia), Facebook (BONcafeArab), and WhatsApp. Revenue is generated through per-transaction beverage sales, packaged bean retail, and franchise licensing, with no disclosed external institutional funding, M&A activity, or public listing.

Name

BON cafe - Modern BON co

Legal name

شركة مقهى البن الحديث (New BON Cafe Company)

Website

https://bon.com.sa

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

BON cafe is a Saudi Arabian coffeehouse chain founded in 2004 operating over 100 drive-thru branches across Jeddah, Makkah, Taif, and Madinah, plus airport, hospital, and business-hub locations, selling specialty beverages and packaged coffee beans to general consumers.

Ownership category

akta.pro rank

Product category

Specialty Coffee Coffeehouse Chain

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industry

Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK)

Keywords

• Drive-thru coffee
• Coffeehouse chain
• Specialty coffee beans
• Coffee franchise
• Arabic coffee retail

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: Direct sales of coffee beverages through drive-thru branches, airport locations, and hospital cafes
2. Coffee Bean Products: Sale of packaged coffee beans (250g) including French, Espresso, Turkish, and Arabic coffee varieties
3. Franchise Revenue: Franchise partnerships generating revenue through branded café outlets operated by franchisees

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

BON café operates a Saudi Arabian coffeehouse chain, serving specialty coffee beverages and espresso-based drinks through more than 100 drive-thru branches and strategic locations in airports, hospitals, and business hubs. The company also sells retail packaged coffee beans (French, Espresso, Turkish, and Arabic varieties) in 250-gram packages through its bon.sa e-commerce store, and offers franchise partnerships to entrepreneurs.

Product overview

Bon Café (branded as BON cafe) operates as a Saudi Arabian coffeehouse chain under New BON Cafe Company (شركة مقهى البن الحديث), founded in 2004. The company offers a dual business model comprising: (1) retail coffee bean products sold in 250-gram packages including French Coffee, Espresso (Ground), Turkish Coffee, and Arabic Coffee; and (2) a network of over 100 drive-thru coffee branches plus in-store specialty beverages prepared by barista experts. The company serves locations across Jeddah, Makkah, Taif, Madinah, King Abdulaziz Airport (all terminals), and hospitals throughout Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

• French Coffee (250 grams) French roast coffee beans packaged in 250-gram retail format, priced at 29 SAR, sold through the bon.sa e-commerce store and branches for at-home preparation by individual consumers.
• Espresso Coffee (Ground) (250 grams) Ground espresso coffee beans in 250-gram packaging, priced at 21 SAR, sold via bon.sa e-commerce store and at branches to individual consumers for home brewing.
• Turkish Coffee (250 grams) Turkish-style coffee beans in 250-gram packaging, priced at 22 SAR, sold through bon.sa e-commerce and branches to individual consumers.
• Arabic Coffee (250 grams) Arabic-style coffee beans in 250-gram packaging, priced at 30 SAR, sold through bon.sa e-commerce and branches to individual consumers.
• Drive-Thru Coffee Branches Over 100 drive-thru coffee service branches across Jeddah, Makkah, Taif, and Madinah, including locations in King Abdulaziz Airport (all terminals) and leading hospitals, serving on-the-go consumers and travelers.
• In-Store Specialty Beverages Specialty coffee and espresso-based beverages (including mocha and other signature drinks) prepared by coffee industry experts and served to consumers at BON café branches.
• BON café Franchise Program Franchise partnership program offering entrepreneurs the right to operate branded BON café drive-thru outlets, with operational support, market presence, and access to an established loyal customer base.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Barn's Coffee: Major Saudi coffee chain operating drive-thru and café locations across Saudi Arabia with similar focus on convenience coffee and local brand positioning; directly comparable in scale, geography, and operating model to BON cafe.
• Dunkin' Saudi Arabia: International coffee and donut chain with significant Saudi presence including drive-thru formats; competes directly for on-the-go coffee consumers and commuter traffic in the same Saudi cities as BON cafe.
• Clove Coffee: Saudi specialty coffee brand operating cafés and bean retail; comparable as a domestic Saudi coffee competitor targeting similar quality-conscious consumers with both on-premise and packaged bean offerings.

Broad incumbents

• Caribou Coffee: US-based coffee chain with Middle East franchise presence; comparable as a mid-tier international coffee chain competing for similar convenience and café coffee occasions.
• Starbucks Saudi Arabia: Global coffee chain with broad presence across Saudi Arabia including airports and hospitals; competes in the same premium coffee category with much larger marketing budget and brand recognition, serving as the dominant incumbent reference point.
• Costa Coffee Saudi Arabia: International coffee chain with established presence in Saudi Arabia across malls, airports, and retail locations; competes in the same specialty coffee segment with broader portfolio and global brand equity.

Emerging players

• Yadawee / يدوي: Saudi coffee brand and roaster with retail bean products and emerging café presence; comparable as a domestic Saudi coffee competitor in both packaged and on-premise categories.
• Elixir Coffee (Qahwa): Emerging Saudi coffee and bakery concept with café locations and packaged products; comparable as a young Saudi coffee brand pursuing similar dual café-and-retail-bean model.
• Tim Hortons Saudi Arabia: Canadian coffee and donut chain expanding across Saudi Arabia; comparable as a drive-thru-heavy international coffee competitor targeting commuter traffic in Saudi cities.
• Camel Coffee Roasters: Saudi specialty coffee roaster with café and online bean retail; competes for the same premium coffee consumer in Saudi Arabia with a focus on bean quality and home consumption.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BonCafeArabia
• Facebookfacebook.com/BONcafeArab
• Instagraminstagram.com/boncafearabia
• LinkedInlinkedin.com/company/boncafearabia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BON cafe - Modern BON co