Bondi Icebergs Gym

What Bondi Icebergs Gym does

Bondi Icebergs Gym is a single-location fitness facility operating at 1 Notts Avenue, Bondi Beach, New South Wales, Australia. The business is privately held through BJ CUSH PTY LIMITED (ACN 130 055 855), with ownership vested in the BJ Cush Family Trust. It employs 7 people and serves individual fitness enthusiasts in the Bondi Beach catchment, operating Monday–Friday from 6am to 8pm and weekends from 6:30am to 5pm. The operator self-positions the site as 'the most iconic gym in Australia,' a brand claim tied to the adjacent Bondi Icebergs Club and the waterfront location.

The commercial offering comprises standard gym access under a 12-month fixed-term membership contract, billed fortnightly by direct debit or paid annually upfront, with a $250 cancellation fee. Personal training services are delivered by independent contractors rather than employed staff, meaning PT revenue is commission-based rather than wage-based for the operator. There is no proprietary technology stack beyond conventional fitness equipment — no mobile application, no digital platform, no AI features, and no data flywheel. Marketing is limited to Instagram, a website, and email newsletters.

The operating model is a stable, owner-operated single-site lifestyle business with no disclosed funding history, no partnerships, no multi-site footprint, and no digital expansion. Revenue mechanics are entirely membership-contract driven with PT commissions as a likely secondary stream. The principal asset is the physical location and brand association; the principal limitation is the absence of any scalable or technology-mediated growth lever.

Name

Bondi Icebergs Gym

Legal name

BJ CUSH PTY LIMITED (ACN 130 055 855) as trustee for BJ Cush Family Trust trading as Bondi Icebergs Gym

Website

https://bondiicebergsgym.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bondi Icebergs Gym is a single-location fitness facility at Bondi Beach, NSW, offering 12-month gym memberships and on-site personal training (delivered by independent contractors) to individual fitness enthusiasts in the local catchment.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Beachfront fitness gym
• Gym membership services
• Personal training services
• Fitness facility access
• Swimming pool access

Headquarters

HQ city

Bondi Beach

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Gym Membership Subscriptions: Ongoing membership subscriptions charged either via fortnightly direct debit payments or one-off up-front annual payment. Memberships are fixed 12-month terms with ongoing renewal. A $250 cancellation fee applies for early termination prior to the 12-month period.
2. Personal Training Services: Personal training and supervised exercise sessions conducted by independent contractors. The gym recommends personal trainers to members who request them.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bondi Icebergs Gym operates a single-location fitness facility at Bondi Beach offering 12-month membership subscriptions that include access to cardio machines, strength and conditioning equipment, dumbbells, barbells, weighted plates, a swimming pool, and a sauna. Personal training services are offered as an add-on delivered by independent contractors. The business sells memberships directly to individual consumers through its website and physical location.

Product overview

Bondi Icebergs Gym is a single-location fitness facility offering gym access, pool and sauna facilities, exercise equipment, personal training sessions by independent contractors, and fitness events. The gym operates on a membership model with 12-month contracts and provides its services from its Bondi Beach location.

Differentiator

Problem solved

Functional benefit

Products and services

• 12-Month Gym Membership Fixed-term 12-month gym membership providing members with access to the Bondi Icebergs Gym facility, including cardio machines, strength and conditioning equipment, dumbbells, barbells, weighted plates, swimming pool, and sauna. Memberships are paid via fortnightly direct debit or a one-off upfront annual payment. A $250 cancellation fee applies for early termination, with a 48-hour cooling-off period and a hold option of up to 12 weeks with medical certificate.
• Personal Training Services Supervised exercise sessions and personal training delivered by independent contractors at the gym. Members who request personal training are recommended to a trainer. Services are billed as professional services separate from the standard membership.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Direct peers

• Jetts Fitness: Australian-origin 24/7 no-lock-in gym chain with no-contract memberships. Comparable as an Australian fitness subscription model, though offering the flexible contract structure that contrasts directly with Bondi Icebergs' 12-month fixed terms.
• F45 Training: Australian-origin group fitness franchise offering 45-minute functional training sessions. Highly comparable as an Australian fitness brand competing for the same consumer, though structured as group class programming rather than open-floor gym access.
• Anytime Fitness Australia: Major Australian gym franchise offering 24/7 membership-based access to strength and cardio equipment. Directly comparable as a subscription-driven Australian fitness operator competing for the same membership dollars, though broader and franchise-modeled versus Bondi Icebergs' single premium location.
• Snap Fitness: Global compact-format gym franchise with 24/7 access and membership-based pricing. Comparable as a subscription-driven gym operator targeting the same fitness consumer, though at smaller site footprint and broader geographic distribution.
• Goodlife Health Clubs: Australian premium multi-location gym chain with memberships, group classes, and recovery amenities. Comparable as a subscription-based Australian fitness operator, though operating many sites versus Bondi Icebergs' single-iconic-location model.
• Plus Fitness: Australian 24/7 gym franchise targeting convenience and value-focused members. Comparable as an Australian subscription gym operator competing in the same domestic market, though positioned at lower price points and broader locations than Bondi Icebergs.
• Fitness First Australia: Large Australian multi-location gym chain offering memberships with strength, cardio, group fitness, and pool facilities. Comparable as a membership-based full-service gym operating in the same Australian consumer market, though at much greater scale and broader price positioning.

Emerging players

• KX Pilates: Australian boutique Pilates studio franchise operating in premium beachside suburbs including Bondi. Comparable as an Australian boutique fitness operator competing for the same local Bondi fitness consumer, though specialized in reformer Pilates rather than full gym offerings.

Broad incumbents

• Barry's Bootcamp: Global premium boutique fitness brand offering instructor-led group training in a club-style environment. Comparable as a premium fitness brand with strong community positioning, though focused on class-based programming rather than open-floor gym access like Bondi Icebergs.

Others

• City2Surf (athletic event): Iconic Sydney mass-participation fitness event tied to the same Bondi beachfront brand DNA. Comparable as a fitness brand leveraging Sydney's iconic outdoor lifestyle and Bondi association, though as an event rather than a facility-based gym operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/bondiicebergsgym
• LinkedInlinkedin.com/company/bondi-icebergs-gym

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bondi Icebergs Gym