Bone Lick BBQ

What Bone Lick BBQ does

Bone Lick BBQ is a privately held, single-location chef-driven barbecue restaurant founded by Michael LaSage in Atlanta, Georgia. The operation serves traditional smoked meats (ribs, pork, chicken, brisket) prepared on offset smokers using traditional smoking techniques with modern culinary twists, alongside a full bar offering local craft beers and house-infused moonshines. Distribution channels include on-premise dine-in, takeout, third-party delivery through Zifty, in-house catering, and a mobile BBQ service branded as Pig Mob for off-premise events. The restaurant layers a distinct entertainment positioning on top of the food offering, featuring vintage arcade games, a live music stage hosting regional and local bands, an all-vinyl record library, and Atlanta Falcons game viewing with bar specials.

The business supplements its core restaurant operations with a content-driven digital presence at bonelickbarbecue.com. The site hosts an extensive editorial library of beef recipes (flank steak, beef cheeks, oxtail, tri-tip, bison ossobuco), smoking technique guides, and detailed offset smoker equipment reviews authored primarily by LaSage, with disclosed AI-assisted content reviewed by the team before publication. Some equipment reviews carry affiliate links, indicating a small but explicit commission revenue stream, and at least one recipe has been sponsored by Sunday Supper, LLC in partnership with the Certified Angus Beef brand. The Terms & Conditions also reference a digital subscription model with a 30-day money-back guarantee, suggesting an additional digital monetization layer.

The revenue model is multi-stream but small in scale: dine-in restaurant sales (primary), takeout, Zifty delivery transaction fees, catering and Pig Mob event fees, and digital revenue from blog affiliate links and a subscription offering. The company is founder-owned with no disclosed external investors, no funding history, and approximately six employees. Customer segments are diversified across local Atlanta diners, sports fans, BBQ and home-cooking enthusiasts following the blog, and event-based catering clients. The operating footprint is exclusively the U.S. Southeast, with no global or multi-location footprint claimed.

Name

Bone Lick BBQ

Legal name

Bone Lick BBQ

Website

https://bonelickbarbecue.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bone Lick BBQ is a privately held, single-location chef-driven barbecue restaurant in Atlanta, Georgia, founded by Michael LaSage, serving smoked ribs, pork, chicken, and brisket via dine-in, takeout, Zifty delivery, catering, and mobile BBQ (Pig Mob) events, supported by a content-driven blog and bar-based entertainment programming.

Ownership category

akta.pro rank

Product category

BBQ Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320), Mobile Food Services (72233)

akta.pro primary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

Keywords

• Chef-driven barbecue
• BBQ restaurant
• Smoked meats
• Craft beer bar
• Event catering

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: The restaurant generates primary revenue from on-premise dining, offering a full menu of BBQ items, craft beers, and house-infused moonshines. The 'Merican Bar serves local craft beers and house-infused moonshines.
2. Takeout and Delivery: Customers can order food for takeout or delivery through Zifty delivery service.
3. Digital Content and Subscriptions: The website offers a digital subscription model. The Terms & Conditions reference subscription cancellation, 30-day money back guarantee, and email support at [email protected]. The blog also features affiliate-linked equipment reviews (offset smokers) which may generate commission revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bone Lick BBQ is a chef-driven barbecue restaurant in Atlanta, Georgia, serving slow-smoked ribs, pork, chicken, and brisket prepared using traditional offset smokers with modern culinary twists. The restaurant combines a full BBQ menu with a craft beer and house-infused moonshine bar, vintage arcade games, live music, and big-screen sports viewing, offered via dine-in, takeout, delivery (Zifty), event catering, and mobile BBQ service (Pig Mob).

Product overview

Bone Lick BBQ operates as a single-location restaurant in Atlanta, Georgia, offering a chef-driven BBQ dining experience with dine-in, takeout, and catering services. The restaurant features an on-site bar with craft beers and moonshines, and maintains an online presence with free BBQ recipes and cooking guides. The product portfolio includes the core restaurant service, a bar component, catering offerings, mobile BBQ services (Pig Mob), and an educational recipe content platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bone Lick BBQ Restaurant Full-service chef-driven BBQ restaurant offering slow-smoked ribs, pork, chicken, and brisket using traditional smoking techniques with modern culinary twists; available via dine-in, takeout, and delivery for individual consumers and groups in Atlanta, Georgia.
• Bone Lick Bar On-site bar service at the Atlanta restaurant featuring local craft beers and house-infused moonshines, paired with vintage arcade games and big-screen sports viewing; serves dine-in customers and walk-in bar guests.
• Catering Services BBQ catering service for events and gatherings, featuring Bone Lick BBQ menu items; targeted at event organizers, party planners, and hosts seeking quality BBQ catering.
• Pig Mob Mobile BBQ catering and event service offering Bone Lick BBQ food at off-premise locations; intended for events, parties, and gatherings.
• BBQ Recipes and Cooking Guides Online library of BBQ and beef recipes (flank steak, beef cheeks, oxtail, tri-tip, bison ossobuco, smoked tri-tip French dip, smoked beef shank, salads, soups) and smoking/BBQ technique guides authored by Michael LaSage; targeted at home cooks and BBQ enthusiasts.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• ZiftyminorChannel Partner/ Reseller/ DistributorZifty is a third-party delivery platform through which Bone Lick BBQ offers delivery of its food items to customers. Customers can order for delivery through the Zifty platform.
• Lone Mountain WagyuminorStrategic or Co-development PartnerBone Lick BBQ collaborated with Lone Mountain Wagyu to include beef cheeks in their product selection. Lone Mountain Wagyu supplies 100% fullblood Wagyu beef cheeks to the restaurant's recipe development.
• Sunday Supper, LLC / Certified Angus Beef BrandminorGTM or Marketing PartnerThe New York Strip Roast recipe was sponsored by Sunday Supper, LLC in partnership with Certified Angus Beef brand. The partnership includes use of the RoastPerfect app and mentions of brand product availability. The recipe and viewpoints are the author's own.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bone-lick-bbq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bone Lick BBQ