Bonnyrigg Rose Football Club

What Bonnyrigg Rose Football Club does

Bonnyrigg Rose Football Club is a Scottish amateur football club founded in 1881 and based in Bonnyrigg, Midlothian, Scotland. The club competes in the Scottish Lowland Football League — the fifth tier of Scottish football — and plays its home matches at New Dundas Park. Its core product is the senior football team, supplemented by a U20s development squad and U17s youth teams that provide player pathways into the senior side.

The club's operating stack is built on the Pitchero platform, which powers its official website (bonnyriggrosefc.co.uk), online ticketing through the Fanbaseclub integration, the Rose Lottery subscription product, and broader club administration. No proprietary technology systems, APIs, or AI-driven features are disclosed; digital activity is limited to standard social media engagement (Facebook, Twitter/X, Instagram), RoseTV video content (match highlights and manager interviews), and a matchday magazine.

Bonnyrigg Rose generates revenue from four streams: matchday ticket sales, multi-tier commercial sponsorship (main sponsor G Fitzsimmons & Son, league sponsor Park Motor Group, strip sponsor RJM Sports Ltd, plus numerous board and pitchside advertisers), merchandise sales through RJM Sports Ltd, and the Rose Lottery community subscription program. Its go-to-market is community-led, targeting local Bonnyrigg and Midlothian supporters, youth players and families, and local business sponsors. The club is affiliated with the Scottish FA and operates as a private entity with no disclosed institutional investment, parent company, or external ownership structure.

Name

Bonnyrigg Rose Football Club

Legal name

Bonnyrigg Rose Football Club

Website

https://bonnyriggrosefc.co.uk

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

11–50 employees

Short description

Bonnyrigg Rose Football Club is an amateur Scottish football club founded in 1881, based in Bonnyrigg, Midlothian, competing in the Scottish Lowland Football League. It serves local supporters, youth players, and regional sponsors through matchday operations, community programs, and youth development pathways.

Ownership category

akta.pro rank

Product category

Amateur Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAAAA

Association Football (Soccer) Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Amateur football club
• Grassroots football
• Youth football development
• Community sports club
• Football matchday services

Headquarters

HQ city

Bonnyrigg , Midlothian

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches at New Dundas Park. The club sells tickets through Fanbaseclub platform for regular league matches and cup fixtures.
2. Commercial Sponsorship: The club generates revenue through multiple sponsorship tiers including main sponsor (G Fitzsimmons & Son), league sponsor (Park Motor Group), board sponsors, and pitchside advertising sponsors. Numerous local businesses support the club at various levels.
3. Merchandise Sales: Revenue from kit and merchandise sales through RJM Club Shop and RJM Sports Ltd as the official kit supplier and strip sponsor.
4. Rose Lottery: Community lottery program (The Rose Lottery) providing ongoing revenue through regular lottery subscriptions from supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bonnyrigg Rose FC is an amateur football club that fields a senior team in the Scottish Lowand Football League (fifth tier of Scottish football) and a U20s development squad, playing home fixtures at New Dundas Park in Bonnyrigg, Midlothian. Ancillary offerings include The Rose Lottery community subscription program and club merchandise/kit sales. The club monetises through matchday tickets, sponsorship tiers, merchandise, and lottery subscriptions.

Product overview

Bonnyrigg Rose Football Club is a Scottish football club operating as a single unified entity with its primary offering being the senior football team competing in the Scottish Lowland Football League. The club also operates a U20s development squad as a pathway program and The Rose Lottery as a supplementary revenue-generating product. All club operations, including the lottery and merchandise, are managed through the Pitchero club management platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonnyrigg Rose Senior Team Matchday Football The club's primary senior football team competing in the Scottish Lowand Football League (fifth tier of Scottish football) and cup competitions including the South Challenge Cup, EOS Quali Cup, and Scottish Cup. Home matches are played at New Dundas Park, Bonnyrigg, with tickets sold directly at the turnstile and online via Fanbaseclub. Targeted at local supporters and football fans in Midlothian and the Edinburgh Lothians.
• Bonnyrigg Rose U20s Development Squad Development squad for players aged under 20, providing a pathway to the senior team and competing in age-appropriate youth leagues. Targeted at young footballers and their families seeking structured development and competitive progression.
• The Rose Lottery Weekly club lottery offering subscribers the chance to win cash prizes, providing ongoing community engagement and recurring revenue for the club. Managed through the Pitchero platform and open to local supporters and community members.
• Club Merchandise and Kit Official Bonnyrigg Rose FC kit and merchandise sold through the RJM Club Shop operated by RJM Sports Ltd. Includes replica shirts, training wear, and club-branded apparel. Targeted at supporters and local football fans.

Quantifiable outcome

• Regular competitive fixtures in Scottish Lowland Football League and various cup competitions including South Challenge Cup, EOS Quali Cup, and Scottish Cup

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, primary, core and minor.

• Park Motor GroupmajorGTM or Marketing PartnerScottish Lowland Football League Sponsor. Established in 1971, Park's is a private family-owned business and Scotland's leading independent motor group.
• G Fitzsimmons & SonprimaryGTM or Marketing PartnerMain club sponsor providing blacksmith, welding, steel fabrication and fencing contractor services in Midlothian, Edinburgh and around Scotland.
• RJM Sports LtdprimaryGTM or Marketing PartnerStrip Sponsor and Kit Supplier. A family run business operating for 20 years, leading supplier of sports apparel, equipment and trophies.
• PitcherocoreTechnology or IntegrationWebsite and club management platform provider powering the official website, ticketing (Fanbaseclub), lottery, and administrative functions.
• Scottish FAcoreOthersOfficial governing body affiliation. The club is affiliated with the Scottish Football Association.
• The Calderwood BarminorGTM or Marketing PartnerPOTM (Player of the Month) Sponsor. Public bar and lounge in Bonnyrigg town centre with pool room, dart board, disco and karaoke facilities.
• Saltire MobilityminorGTM or Marketing PartnerBoard Sponsor providing personal mobility services.
• BEAR ScotlandminorGTM or Marketing PartnerBoard Sponsor. Leading road maintenance and management firm in Scotland.
• Blackwood Plant HireminorGTM or Marketing PartnerVan Provision Sponsor. UK's plant hire professionals committed to highest standards in quality, service, and environmental issues.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Linlithgow Rose FC: East of Scotland Football League club with a near-identical 'Rose' community identity, comparable amateur operating model, and shared Pitchero platform usage — a strong operational and branding analogue.
• Cowdenbeath FC: Scottish football club competing in the Lowland League in 2025-26, providing a directly comparable community-owned/operated counterpart with similar sponsorship, lottery, and matchday revenue mechanics.
• Caledonian Braves FC: Lowland League participant in 2025-26 operating as a comparable community-based semi-professional club with overlapping youth development and matchday revenue streams.
• Celtic B: Reserve team of Celtic FC competing in the Scottish Lowland Football League during2025-26 alongside Bonnyrigg Rose, sharing the same league schedule, regulatory environment, and tier-level competition.
• East Kilbride FC: Fellow Scottish Lowland Football League club that played Bonnyrigg Rose in the May 2025 Pyramid Play-Off Final, operating at an equivalent tier and amateur/community model with a comparable sponsor-and-matchday revenue mix.
• Gala Fairydean Rovers: Scottish Lowland League club competing alongside Bonnyrigg Rose in 2025-26, sharing the same amateur/community structure, sponsor-driven revenue mix, and Borders-region catchment dynamics.
• Broxburn Athletic FC: Lowland League competitor in 2025-26 sharing the same fifth-tier Scottish football pyramid context, community-led GTM motion, and Pitchero-style club infrastructure as Bonnyrigg Rose.
• Heart of Midlothian FC B (Hearts B): Reserve side of Hearts competing in the Lowland League in 2025-26 alongside Bonnyrigg Rose, sharing the same fixtures, competition format, and youth-development-eligible playing model.
• Berwick Rangers: Historic Scottish football club currently competing in the Lowland League with Bonnyrigg Rose in 2025-26, sharing the same semi-professional/community operating context and pyramid positioning.
• Tranent FC: East of Scotland Football League side operating in the same regional community-football ecosystem as Bonnyrigg Rose, with similar sponsor tiering, lottery revenue, and youth development focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/BonnyriggRose
• Facebookfacebook.com/Bonnyriggrose81
• Instagraminstagram.com/bonnyriggrose
• LinkedInlinkedin.com/company/bonnyrigg-rose-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonnyrigg Rose Football Club