Boolea

What Boolea does

Boolea is a privately held data and AI consulting firm founded in 2024 and headquartered in Gijón, Asturias, Spain, with 41 employees and a single-country (Spain) operating footprint. The company designs strategic data plans and delivers advanced analytics, artificial intelligence, and custom software to help Spanish enterprises evolve toward sustainable data-driven decision-making, structured around four branded service pillars: Captación (acquisition), Activación (activation), Ventas (sales), and Fidelización (loyalty).

The company's core technology consists of custom-built intelligent applications (Aplicaciones Inteligentes) plus two branded agentic AI products targeted at the hospitality vertical — the Boolea Agentic Customer Hub for customer management automation and Boolea Smart Procure IA for procurement intelligence. Underlying capabilities include predictive analytics and the development of autonomous agents that analyze, decide, and act to improve business efficiency. No proprietary foundation models, published research, or disclosed training pipelines were identified, suggesting an application-layer posture that likely leverages third-party AI infrastructure.

Boolea generates revenue through a mix of strategic data consulting engagements (professional services) and tailored AI-powered software implementations framed as recurring solutions. Go-to-market is sales-led and direct, targeting enterprise clients in Banking, Insurance, Retail, Consumer Goods, and Tourism/Hospitality, with eight named clients including Mahou San Miguel, Abanca, Caser Seguros, InterMundial, Congalsa, El Barquero, Dinak, and Qarquia. The firm holds ENS-0819/25 Spanish national security certification, supports a multi-channel digital presence (website, LinkedIn, X, Instagram, YouTube), and discloses no funding, revenue, or external investors.

Name

Boolea

Legal name

Boolea

Website

https://boolea.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Boolea is a Spain-based data and AI consulting firm, founded in 2024 and headquartered in Gijón, that designs strategic data plans and builds custom intelligent applications and agentic AI solutions for Spanish enterprise clients in Banking, Insurance, Retail, Consumer Goods, and Hospitality.

Ownership category

akta.pro rank

Product category

Data and AI Consulting Services

NAICS

Advertising Agencies (54181)

akta.pro industry

PRIMARYHDAEAHAG

iBPMS (Intelligent BPM Suites) & Process Automation Suites

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

SECONDARYBPAHAHAB

Procurement & Strategic Sourcing

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Operations & Supply Chain Consulting

SECONDARYFSABACAJ

Technology, Software & IT Services

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Corporate Banking (Large Corporates)

SECONDARYMPAAAFAH

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

Keywords

• Data strategy consulting
• Artificial intelligence consulting
• Advanced analytics services
• Agentic AI solutions
• Custom intelligent applications

Headquarters

HQ city

Gijón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Data Consulting: Boolea generates revenue through consulting engagements that help companies design and implement strategic data plans. These engagements involve advanced analytics, AI implementation, and custom software development to enable data-driven decision making.
2. AI-Powered Software Solutions: Revenue from proprietary AI solutions including Agentic Customer Hub and Smart Procure IA, sold as tailored implementations for specific industry verticals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Boolea is a Spanish consulting firm that designs strategic data plans to help enterprises evolve toward sustainable data-driven models. The firm delivers advanced analytics, AI implementation, custom intelligent applications, and agentic AI solutions, structured around four pillars: data acquisition (Captación), activation (Activación), sales optimization (Ventas), and customer retention (Fidelización).

Product overview

Boolea is a data and AI consulting firm that designs strategic data plans to help companies evolve toward a real and sustainable data-driven model. The company operates through four fundamental pillars (Captación, Activación, Ventas, Fidelización) and offers three core products: Aplicaciones Inteligentes (custom intelligent applications), Boolea Agentic Customer Hub (agentic AI for hospitality customer management), and Boolea Smart Procure IA (AI-powered procurement for hospitality). Boolea also develops IA Agéntica (agentic AI) solutions that analyze, decide, and act to multiply business efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Aplicaciones Inteligentes (Intelligent Applications) Custom intelligent applications built with advanced analytics and AI to address specific business needs and drive operational improvements for enterprise clients.
• Boolea Agentic Customer Hub An agentic AI solution designed for the hospitality industry that enables intelligent customer management and automation capabilities for hotels and tourism operators.
• Boolea Smart Procure IA An AI-powered procurement intelligence solution for the hospitality industry that optimizes purchasing processes and supplier management.

Quantifiable outcome

• Optimized product assortment in Points of Sale for Mahou San Miguel, improving commercial team efficiency

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Indra: Indra is Spain's largest IT services group and parent of Minsait. While much broader than Boolea, Indra competes for the same enterprise AI and data transformation budgets across regulated Spanish industries and public sector, often bundling services that a boutique like Boolea cannot match on scale.
• Accenture Spain: Accenture operates a large data and AI practice in Spain serving banking, insurance, consumer goods, and retail — directly overlapping Boolea's verticals. Its scale, global delivery network, and enterprise relationships make it the most formidable incumbent competitor for premium AI mandates.
• Deloitte Spain: Deloitte Spain has a sizeable analytics and AI practice serving the same banking, insurance, and consumer goods clients Boolea targets. As a Big 4 firm, it can offer audit-adjacent advisory, multi-country delivery, and large transformation programs that smaller Spanish AI boutiques cannot match.
• Capgemini Spain: Capgemini Invent and Capgemini Engineering operate AI and data practices in Spain targeting banking, insurance, retail, and consumer goods. It competes for the same enterprise transformation budgets and can bundle with global delivery for international clients of Spanish enterprises.
• PwC Spain: PwC Spain's data and analytics practice serves banking, insurance, and consumer goods clients in Spain. As a Big 4 firm, it competes for advisory-led data transformation mandates and benefits from existing audit and tax relationships with Boolea's enterprise customers.
• NTT Data Spain: NTT Data has a significant presence in Spain focused on data, AI, cloud, and enterprise platforms. It competes for many of the same enterprise data transformation engagements and benefits from global delivery capability and established banking and insurance relationships.

Direct peers

• Minsait: Minsait is Indra's IT and digital transformation arm and the most established Spanish data and AI consultancy. It directly competes with Boolea for the same enterprise clients across banking, insurance, energy, and public sector, offering overlapping services in data strategy, analytics, and AI implementation.
• Paradigma Digital: Paradigma Digital is a Spanish digital consultancy focused on data engineering, analytics, and AI-driven transformation. It competes head-to-head with Boolea for mid-market and enterprise data consulting engagements in Spain, particularly in retail, banking, and insurance.
• Plain Concepts: Plain Concepts is a Spanish technology consultancy specializing in data, AI, cloud, and custom software development, headquartered in Asturias. It is a like-for-like boutique competitor to Boolea, with similar vertical offerings and a comparable enterprise client profile in Spain.

Others

• Databricks (Spanish SI partners): Databricks is the dominant data and AI platform provider that Boolea likely builds on top of. The ecosystem of Databricks system integrators in Spain directly competes with Boolea for data engineering and AI implementation work, while also being a potential partner channel for Boolea's services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Boolea_es
• YouTubeyoutube.com/@Boolea_es
• LinkedInlinkedin.com/company/boolea
• Instagraminstagram.com/boolea_es

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boolea