Boon Coffee
Boon Coffee is a Dubai-based specialty coffee roaster founded by Orit Mohammed, sourcing Arabica beans from Ethiopian origins (Yirgacheffe, Sidamo, Guji, Kaffa) and select global producers. It operates five Dubai mall cafés, an e-commerce site, and a B2B channel supplying luxury hotels, restaurants, and cafés.
- Company typePrivate
- Founded-
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Boon Coffee does
Boon Coffee is a Dubai-based specialty coffee roaster and supplier founded by Orit Mohammed, whose family heritage spans generations of coffee farmers, roasters, and connoisseurs. The company sources 100% Arabica beans, with a stated focus on Ethiopian origins — including Yirgacheffe, Sidamo, Guji, and Kaffa — supplemented by select global origins such as Brazil and Colombia. The core product line spans roasted whole-bean and ground coffees (single-origin and blends), Nespresso-compatible capsules, drip and brew bags, Turkish-style ground coffee, and unroasted green beans targeted at home roasters. Branded apparel (e.g., the Boon Coffee Hoodie) represents an early extension into lifestyle merchandise.
Boon Coffee firmographics
Firmographics- Name
- Boon Coffee
- Legal name
- Boon Coffee
- Website
- https://booncoffee.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boon Coffee is a Dubai-based specialty coffee roaster founded by Orit Mohammed, sourcing Arabica beans from Ethiopian origins (Yirgacheffe, Sidamo, Guji, Kaffa) and select global producers. It operates five Dubai mall cafés, an e-commerce site, and a B2B channel supplying luxury hotels, restaurants, and cafés.
- Ownership category
- akta.pro rank
Boon Coffee industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Specialty Coffee Adjacent Beverage Bars (Chai, Cacao, Alternative Lattes) (THAFAKAH)
Keywords
Where Boon Coffee is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices6 records
Markets served
Boon Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Coffee Sales: Direct sales of specialty roasted coffee beans, ground coffee, and coffee capsules to consumers through e-commerce and physical café locations.
- Wholesale/B2B Supply: Supplying coffee to luxury hotels, renowned restaurants, and cafés in the region, including equipment training and maintenance services.
- Café Operations: Revenue from owned and operated café locations across Dubai malls and retail spaces.
- Merchandise Sales: Sale of branded merchandise including apparel such as the Boon Coffee Hoodie.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various coffee products priced by weight and type |
| Unit Pricing | Pay-as-you-go | Branded merchandise priced by item |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Boon Coffee product offering
Product offeringCore offering
Boon Coffee is a specialty coffee roaster and supplier based in Dubai that sources premium Arabica beans primarily from Ethiopian farms (Yirgacheffe, Sidamo, Guji, Kaffa) and other select origins, then roasts and distributes them as whole beans, ground coffee, drip bags, capsules, and green (unroasted) beans. The company sells to consumers through its own e-commerce site and five physical cafés in Dubai malls, and supplies luxury hotels, restaurants, and cafés through a wholesale channel that includes barista training and equipment maintenance.
Product overview
Boon Coffee is a specialty coffee roaster and supplier based in Dubai, founded by Orit Mohammed. The company offers a diverse portfolio of specialty coffee products centered around Ethiopian Arabica beans sourced from regions including Yirgacheffe, Sidamo, Guji, and Kaffa. The product line includes whole bean coffees (Kaffa, Guji, Sidamo, Yirgacheffe, Brazil, Colombia, Falcon Roast, Classic, Full & Wild, Premium), ground coffees (Turkish), and coffee capsules (Origin Capsules, Classic Capsules, Decaf Capsules), as well as green (unroasted) coffee beans for home roasters. The company also offers convenient drip bag products and branded merchandise. B2B wholesale services supply luxury hotels, restaurants, and cafés, with provisions for training and equipment maintenance.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Expansion to 5 physical café locations by 2020
Companies that use Boon Coffee
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Boon Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Boon Coffee partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Boon Coffee competitors and assessment
Company assessmentDirect peers
- Raw Coffee Company: UAE-based specialty coffee roaster operating cafés and wholesale in Dubai. Most direct local competitor to Boon, sharing the same Dubai market, premium positioning, and B2B/hospitality channel.
- Coffee Planet: UAE specialty coffee roaster and café operator with both DTC and B2B distribution. Closely comparable to Boon in product format (beans, capsules) and UAE footprint.
- Blue Bottle Coffee: Specialty coffee roaster and global café operator with strong wholesale to hospitality. Highly comparable to Boon in premium positioning, café-driven brand building, and subscription/DTC channels.
- La Colombe Coffee Roasters: US specialty roaster with national café footprint, DTC subscriptions, and wholesale. Comparable to Boon in multi-channel specialty model, including capsules and ready-to-drink formats.
- Counter Culture Coffee: US specialty coffee roaster known for single-origin transparency and direct-trade sourcing. Comparable to Boon in single-origin Ethiopian emphasis, sustainability narrative, and specialty wholesale accounts.
- Stumptown Coffee Roasters: US specialty roaster with owned cafés and wholesale accounts. Comparable in hybrid DTC + café + wholesale model and in emphasizing single-origin provenance.
- Onyx Coffee Lab: Award-winning US specialty roaster focused on competition-grade lots and direct trade. Comparable to Boon in craft positioning, transparent single-origin sourcing, and competition-driven quality reputation.
- % Arabica: Japan-founded premium specialty coffee roaster with global café presence. Directly comparable to Boon Coffee in positioning (specialty Arabica, design-led cafés, single-origin storytelling) and in pursuing premium retail locations in international markets.
Broad incumbents
- Nespresso: Global capsule coffee brand owned by Nestlé. Competes with Boon's capsule line and supplies luxury hospitality at scale, representing the broad incumbent benchmark against which specialty capsule offerings are measured.
- Lavazza: Italian multinational coffee company with broad espresso and capsule portfolios and global foodservice presence. Adjacent incumbent competing for the same UAE luxury hospitality and foodservice accounts as Boon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Boon Coffee social profiles
Digital presenceBoon Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boon Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Boon Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boon Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boon Coffee
What does Boon Coffee do?
Boon Coffee is a specialty coffee roaster and supplier based in Dubai that sources premium Arabica beans primarily from Ethiopian farms (Yirgacheffe, Sidamo, Guji, Kaffa) and other select origins, then roasts and distributes them as whole beans, ground coffee, drip bags, capsules, and green (unroasted) beans. The company sells to consumers through its own e-commerce site and five physical cafés in Dubai malls, and supplies luxury hotels, restaurants, and cafés through a wholesale channel that includes barista training and equipment maintenance.
Is Boon Coffee a public or private company?
Boon Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boon Coffee founded?
Boon Coffee was founded in -1. It employs 11 to 50 people.
Where is Boon Coffee based?
Boon Coffee is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Boon Coffee make money?
Four revenue lines are on record. Retail Coffee Sales are the primary driver. The others are wholesale/B2B Supply, café Operations and merchandise Sales.
Who are Boon Coffee's main competitors?
Direct peers on record are Raw Coffee Company, Coffee Planet, Blue Bottle Coffee, La Colombe Coffee Roasters, Counter Culture Coffee, Stumptown Coffee Roasters, Onyx Coffee Lab and % Arabica. Broad incumbents are Nespresso and Lavazza.
Does Boon Coffee have an API?
No public API is recorded for Boon Coffee.
What industry is Boon Coffee in?
Boon Coffee's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is AFAFADAD, Instant Coffee & Coffee Extract Manufacturing, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 31192 and its SIC code is 2080.