Booth Brothers

What Booth Brothers does

Booth Brothers is a Southern Gospel vocal trio founded in 1989 in Tennessee, currently comprising Michael Booth (tenor and emcee, a founding-family member since 1990), Buddy Mullins (baritone/guitar, joined 2021, formerly of the Gaither Vocal Band and a Gospel Music Hall of Fame inductee), and Jim Brady (returned 2022). The group records, tours, and sells recorded music and merchandise, serving faith-based audiences across the United States and select international markets including Canada, the Caribbean, Alaska, and Bermuda via cruise appearances.

The group's product portfolio centers on recorded gospel music — physical CDs ($20) and USB digital albums ($20), concert DVDs ($25), apparel, accessories, drinkware, books, and bundles — sold direct-to-consumer through the BoothBrothers.com Squarespace storefront, with the recorded catalog also distributed via streaming on Apple Music, Spotify, and Amazon Music. Recorded releases are produced and distributed in partnership with StowTown Records (Johnson City, TN), which handled the November 2024 'Generations' Collector's Edition album and the group's broader album cycle.

The business model combines live event performance fees (the primary revenue stream, generated through ticketed appearances at gospel music festivals, multi-artist conventions such as the National Quartet Convention and Gaither Family Fest, churches, theaters, and cruise events), direct-to-consumer merchandise and recorded-music sales, and digital streaming royalties. Go-to-market is event-driven for audience acquisition and direct-to-consumer for monetization, supported by social media, the official website, and the Gaither Homecoming video and tour ecosystem. The group holds no patents, has no institutional investors or parent company, and operates as a privately-held performing ensemble with three core members.

Name

Booth Brothers

Legal name

Booth Brothers

Website

https://boothbrothers.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Booth Brothers is a privately-held Southern Gospel vocal trio founded in 1989, currently featuring Michael Booth, Buddy Mullins, and Jim Brady. The group tours US and international gospel festivals, sells CDs, DVDs, and merchandise direct-to-consumer online, and streams music on major platforms under StowTown Records.

Ownership category

akta.pro rank

Product category

Live Gospel Music Entertainment

NAICS

Music Publishers (512230)

SIC

Retail-Record & Prerecorded Tape Stores (5735), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)

Keywords

• Live gospel music
• Southern gospel trio
• Music album sales
• Concert merchandise
• Faith-based entertainment

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Live Performance Revenue: Revenue generated from touring and live concert appearances at gospel music festivals, churches, theaters, convention centers, and cruise ship events. Ticketing and performance fees constitute the primary revenue stream for the group.
2. Merchandise Sales: Direct-to-consumer sales of physical products including CDs ($20), USB drives ($20), DVDs ($25), apparel, accessories, drinkware, bundles, and books through the BoothBrothers.com online store.
3. Streaming / Digital Music Royalties: Music catalog streamed on Apple Music, Spotify, and Amazon Music, generating royalty income from digital plays of their recorded gospel music catalog spanning from 1989 to present.
4. Record Label (StowTown Records): Booth Brothers record under StowTown Records, a gospel music record label based in Johnson City, TN, which handles distribution, promotion, and label operations for their album releases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Booth Brothers is a Southern Gospel music trio that performs live gospel concerts at festivals, churches, theaters, and cruise events across the US and internationally. They sell physical music products (CDs, USB drives, DVDs), merchandise (apparel, accessories, drinkware, books, bundles), and distribute their catalog via Apple Music, Spotify, and Amazon Music through their own e-commerce store and record label StowTown Records.

Product overview

Booth Brothers is a Southern Gospel music trio (currently consisting of Michael Booth, Buddy Mullins, and Jim Brady) that operates as both a performing entertainment group and an e-commerce business. Their product portfolio includes physical and digital music albums (CDs, USB drives), concert DVDs, and merchandise. The core products are their music releases—group albums like 'Generations', 'Speak Jesus', and 'Take Another Step', as well as solo projects by Michael Booth and Ronnie Booth. They also offer live concert experiences through their touring schedule. The group is associated with StowTown Records as their record label and Gaither Homecoming tours. Their music spans Southern gospel, hymns, and inspirational country genres, with discography dating back to 1993.

Differentiator

Problem solved

Functional benefit

Products and services

• CD Albums Physical CD albums featuring Booth Brothers group recordings and solo releases, priced at $20 per unit, sold via the BoothBrothers.com online store.
• USB Digital Albums Digital music collections available on USB drives for portable listening, priced at $20 per unit, sold via the BoothBrothers.com online store.
• 30th Anniversary Concert DVD Commemorative concert DVD filmed at National Quartet Convention in Pigeon Forge, TN, featuring the group's 30-year journey from 1989 through 2019, priced at $25.
• Generations - Collectors Edition Album featuring restored vintage recordings of Ron Booth Sr. and Charles Booth combined with current Booth Brothers performances, released by StowTown Records.
• Speak Jesus Booth Brothers album featuring 12 tracks including 'All My Days', 'Room Full of Stories', 'My Next Victory', and 'I Speak Jesus'.
• Take Another Step Album marking Jim Brady's return to the Booth Brothers, featuring songs about God's faithfulness including 'Here In This Place', 'Rise Again', and 'Shall We Gather At The River'.
• Country Roads Project honoring inspirational country favorites that brought back memories of the past.
• Dear Yesterday Michael Booth solo album featuring radio singles 'This Side of Heaven', 'He Never Gives Up on Me', and 'Glorious Unfolding'.
• The Best of Ronnie Booth Solo album by Ronnie Booth featuring songs recorded during his 30+ years with the Booth Brothers, showcasing his smooth, easy singing style.
• The Collection | Michael Booth Solo album by Michael Booth featuring songs that showcase his solo repertoire and signature voice including 'This Love Is Mine', 'Grace Divine', and 'Jesus Saves'.
• This Is Now | Michael Booth Solo album by Michael Booth featuring songs about faith, perseverance, grace, and everyday life journey including 'Dream Small', 'The Gospel Changes Everything', and 'One More Valley'.
• Booth Brothers Concert Tours Live concert performances at festivals, churches, theaters, convention centers, and cruise ships across the US and internationally, including major gospel music festivals such as Gaither Family Fest, NQC, Praisefest Branson, Singing in the Sun, and Gospel Music Celebration cruises.

Quantifiable outcome

• 30+ years of continuous touring and recording in the gospel music industry
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• StowTown RecordscoreTechnology or IntegrationStowTown Records, based in Johnson City, TN (PO Box 8894, 423.239.6262), is the Booth Brothers' primary record label, handling the production, distribution, and promotion of their album releases. StowTown Records released the Generations Collector's Edition album on November 22, 2024.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Ernie Haase & Signature Sound: Ernie Haase & Signature Sound is a leading Southern Gospel quartet/trio that competes head-to-head for the same festival dates, cruises, and audience. Their touring model, target demographic, and gospel-centric live event focus closely mirror Booth Brothers' approach.
• Gaither Vocal Band: The Gaither Vocal Band is the most-direct peer in Southern Gospel: a male vocal group of comparable size that tours extensively, performs at the same festivals (Gaither Family Fest, NQC), and shares overlapping audience with Booth Brothers. Buddy Mullins is a former member, confirming direct ecosystem overlap.
• The Hoppers: The Hoppers are a Southern Gospel family group operating in the same Southern Gospel concert and festival circuit. They share the same audience, similar award recognition, and comparable product mix of live events, recordings, and merchandise.
• Greater Vision: Greater Vision is a top-tier Southern Gospel trio/group with award-winning status (Singing News Fan Awards, Dove Awards) that competes for the same live event bookings and radio-friendly audience. Comparable in size, genre, and touring schedule.
• Legacy Five: Legacy Five is a Southern Gospel male group that tours nationally, performs at major gospel festivals, and shares the same fan demographic as Booth Brothers. Their vocal harmony format and event-driven business model are directly comparable.
• The Collingsworth Family: The Collingsworth Family is a Southern Gospel group that performs at the same festival circuit (NQC, Gaither Homecoming tours) and serves a similar faith-based audience through live performances and recorded music. They are a benchmark competitor in the same Southern Gospel touring tier.
• The Inspirations: The Inspirations are a long-running Southern Gospel quartet with a similar fan demographic and live-event focused business model. They directly compete with Booth Brothers for festival slots and album sales in the Southern Gospel niche.
• Triumphant Quartet: Triumphant Quartet is a Southern Gospel quartet on the same label family (StowTown Records) that tours and records with a similar business model and audience. Their shared label and overlapping tours create direct marketplace competition.

Emerging players

• Mark Lowry: Mark Lowry is a Southern Gospel solo artist/comedian who performs at the same cruises and festivals as Booth Brothers (including Gaither Homecoming events). While solo rather than a trio, he competes for the same audience and live-event revenue.

Others

• StowTown Records (label peers): StowTown Records is Booth Brothers' own record label, but operates as a peer-like entity since it also records, distributes, and promotes other Southern Gospel acts (e.g., The Kingsmen, Triumphant Quartet). It represents a relevant comparable in terms of label-side scale and gospel catalog economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/results?search_query=booth+brothers
• LinkedInlinkedin.com/company/booth-brothers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booth Brothers