StowTown Records, LLC

What StowTown Records, LLC does

StowTown Records, LLC is an independent gospel music label founded in 2011 by Ernie Haase and Wayne Haun, with Landon Beene (now President and CEO) and Nate Goble joining as partners in 2014. The label is headquartered in Johnson City, Tennessee (mailing) with operational presence in Nashville, and operates with a lean team of 8 employees. Its core function is artist development, recording production, and worldwide distribution of gospel recordings through an exclusive partnership with Provident/Sony Distribution, which provides both physical retail and digital streaming access (Spotify, Apple Music, etc.) across global markets.

The label manages a roster of 30+ artists spanning Southern Gospel, pop/inspirational, worship, and country gospel, organized under two imprints: the main StowTown Records catalog (featuring Ernie Haase & Signature Sound, Triumphant Quartet, Legacy Five, Doug Anderson, and others) and the StowTown Worship imprint (anchored by the Brooklyn Tabernacle Choir as flagship artist, plus StowTown Worship Resource for church and choir use). The label generates revenue primarily through physical CD sales (retail pricing $9.99-$24.95) and digital streaming royalties, with supplementary income from special-event live recordings and limited institutional choral resources.

The go-to-market is selective and reputation-driven: the label publicly states its roster is at capacity and is not accepting unsolicited artist submissions, while acquisition is led by the founding partners and A&R. Marketing is concentrated on the official website, email newsletter, and organic social channels (Facebook, Instagram, YouTube), supplemented by Provident/Sony's featured-playlist placements on major streaming platforms. The label has accumulated industry recognition including the Brooklyn Tabernacle Choir's 7 GRAMMY Awards (including a 2026 win on the StowTown label) and multiple GMA Dove Awards across roster artists.

Name

StowTown Records, LLC

Legal name

StowTown Records

Website

https://stowtownrecords.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

StowTown Records is an independent gospel and worship music label founded in 2011, managing 30+ artists across Southern Gospel and worship via two imprints, distributed worldwide through Provident/Sony Distribution to gospel music fans, churches, and worship communities.

Ownership category

akta.pro rank

Product category

Independent Gospel Music Label

NAICS

Record Production and Distribution (51225), Record Production and Distribution (512250)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

Keywords

• Independent gospel label
• Southern Gospel music
• Worship music production
• Christian music distribution
• Artist roster management

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Music Recording Sales: StowTown Records generates revenue through the production and sale of music recordings including CDs and digital albums from its roster of gospel and inspirational artists.
2. Digital Streaming Revenue: Music distributed to streaming platforms including Spotify, Apple Music, and other digital outlets generates streaming royalties for artists and the label.
3. Worldwide Distribution via Provident/Sony: Distribution partnership with Provident/Sony provides worldwide retail and digital distribution for all label releases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

StowTown Records is an independent gospel music label that develops, produces, and distributes recordings from a roster of pop/inspirational artists, Southern Gospel groups, and worship ensembles. The label operates two imprints (StowTown Records and StowTown Worship) and reaches global audiences via an exclusive distribution partnership with Provident/Sony Distribution.

Product overview

StowTown Records is an independent gospel music label founded in 2011 by Ernie Haase and Wayne Haun, with partners Landon Beene and Nate Goble joining in 2014. The label operates a main catalog featuring pop/Inspirational artists (David Phelps, Charles Billingsley, TaRanda Greene, Jody McBrayer, Tiffany Coburn) and Southern Gospel groups (Ernie Haase & Signature Sound, Booth Brothers, Triumphant Quartet, Legacy Five, and others), distributed worldwide via Provident/Sony Distribution. The StowTown Worship Resource imprint serves churches with worship music and choral resources, featuring The Brooklyn Tabernacle Choir as its flagship artist. Artists have garnered GRAMMY nominations and awards, multiple GMA Dove Awards, and chart-topping releases.

Differentiator

Problem solved

Functional benefit

Brands

• StowTown Worship: An imprint serving the Church with diverse worship music and resources, featuring The Brooklyn Tabernacle Choir as its flagship artist.

Products and services

• StowTown Records Main Catalog
• StowTown Worship / StowTown Worship Resource
• I Will Not Be Moved: Live with The Brooklyn Tabernacle Choir
• Roots by The Binions
• In The Fire - Janet Paschal Single
• On a Different Note by Tim Lovelace
• More by Dan Dean
• Good Work by TaRanda Greene
• Yesterday, Today and Tomorrow by Doug Anderson
• Where You Are by Peach Goldman
• Everything Good by Zane & Donna King
• 25 by Legacy Five
• Soli Deo Gloria by The Kramers
• Live in Amsterdam: A 20th Anniversary Celebration by Ernie Haase & Signature Sound
• Not So Silent Night by 3 Heath Brothers
• Golden Road by PromisedLand Quartet

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• Provident/Sony DistributioncoreChannel Partner/ Reseller/ DistributorWorldwide distribution partnership providing physical and digital music distribution across retail and streaming platforms globally. All StowTown Records and StowTown Worship releases are distributed exclusively through Provident/Sony.
• The Brooklyn Tabernacle ChoirflagshipStrategic or Co-development PartnerFlagship artist for StowTown Worship imprint. The Grammy-winning choir's 'I Will Not Be Moved' album marked StowTown's first Grammy win. The partnership has yielded multiple Grammy nominations and Dove Awards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gotee Records: Independent Christian music label founded by TobyMac. Comparable as a founder-led, independent Christian label with a roster spanning worship, pop/inspirational, and gospel — similar genre diversity to StowTown.
• Centricity Music: Independent Christian music label home to artists like Lauren Daigle and Andrew Peterson. Comparable as an independent faith-based label with a similar artist count and worship/pop orientation.
• Gaither Music Group: Independent gospel/Southern Gospel label and home video producer featuring legacy artists like the Gaither Vocal Band. Directly comparable as a founder-led, faith-based music label with similar artist profiles (legacy quartets, gospel/inspirational) and Dove Award-winning catalog.
• Essential Records: Christian music label under the Provident/Sony umbrella featuring artists like Steven Curtis Chapman and Matthew West. Operates in the same genre space as StowTown, distributes through the same parent, and is a direct competitor for worship and Christian pop artist signings.
• Daywind Records: Independent Christian music label based in Hendersonville, TN, with a strong Southern Gospel roster and longstanding Provident/Sony distribution. Closely comparable in size, genre focus, and distribution model to StowTown Records.
• Fair Trade Services: Independent Christian music label and distribution company with a roster spanning contemporary Christian and gospel. Comparable in operating model and genre focus, and competes for the same signing pool as StowTown.
• Reunion Records: Christian music label under the Provident/Sony umbrella focused on worship and inspirational artists. Comparable in Christian/worship genre focus and shares the same distribution backbone as StowTown.
• Beach Street Records: Independent Christian/gospel label distributed by Provident/Sony, founded by former talent manager. Closely matches StowTown's distribution model and genre focus as a smaller independent Christian music label.

Broad incumbents

• Capitol Christian Music Group: Major-label division of Universal Music Group focused on Christian and gospel music. Operates at significantly larger scale than StowTown but competes for the same artist pool and end-consumer worship/gospel audience.
• Provident Label Group: Sony-owned Christian music label group that serves as StowTown's exclusive distribution partner. Comparable as a Christian/gospel label but operates at a meaningfully larger scale and with a broader artist roster including in-house signed acts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stowtown-records-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StowTown Records, LLC