Borderlink, Inc.

What Borderlink, Inc. does

Borderlink, Inc. (株式会社ボーダーリンク) is a Japanese English-education service provider founded in February 2000 by CEO Yasumasa Yasui and headquartered in Saitama, with a Tokyo office in Harajuku. Its core business is dispatching Assistant Language Teachers (ALTs) to public elementary, junior high, and senior high schools across all 47 Japanese prefectures under contract with municipal boards of education. Cumulative scale cited by the company includes 1,098 ALT contracts, 7,147 ALT placements, 1,148 teacher training sessions, and 265 schools receiving online English conversation services.

Beyond ALT dispatch, the company operates a portfolio of adjacent English-education services: online English conversation lessons (Borderlink Eikaiwa / Online brispy), practical teacher training programs (教員研修) for Japanese educators, English-language preschool and afterschool operations (Global Field Kids in Nakano, Tokyo), kindergarten/daycare English programs, international exchange events at the Harajuku venue (BORDERLINK UP), and student contests including the Japanese Speech Contest and English Presentation Contests. Supporting brand properties include the MUSUBI lifestyle magazine for ALTs and the ALTogether video content platform.

The business model combines enterprise field sales to boards of education and schools (B2B/government) with direct-to-consumer offerings for individual learners and families. There is no proprietary technology platform disclosed; service delivery is human-teacher-led with supporting digital content. The company is privately held and affiliated with RareJob, Inc. as a sister company within the same corporate group.

Name

Borderlink, Inc.

Legal name

BORDERLINK, INC.

Website

https://borderlink.co.jp

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Borderlink, Inc. is a Japanese English-education services provider founded in 2000 that dispatches Assistant Language Teachers (ALTs) to public schools across all 47 Japanese prefectures and offers teacher training, online English lessons, preschools, and international exchange events.

Ownership category

akta.pro rank

Product category

English Language Education Services

NAICS

Language Schools (611630), Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

General Language Schools & Institutes (EDAMAFAA)

akta.pro secondary industries

Language Learning Centers (ESL/EFL & World Languages) (EDANAHAG), Academic Language Support (ESL/EFL for School & University) (EDANACAB), Children’s Language Learning & Bilingual/ESL Trade (EDAGAIAG)

Keywords

• ALT dispatch services
• English language education
• Teacher training programs
• Online English conversation
• International exchange events

Headquarters

HQ city

Saitama-shi

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ALT Dispatch Services: Borderlink dispatches Assistant Language Teachers (ALTs) to public elementary, junior high, and senior high schools across Japan under contract with local boards of education and schools. This is the company's primary and most prominent revenue stream, with 1,098 cumulative ALT contracts and 7,147 cumulative ALT placements reported.
2. Online English Conversation (Borderlink Eikaiwa): Online English conversation lessons for children and students, delivered to 265 schools nationwide. Offered directly to individual consumers and to educational institutions via school contracts.
3. Teacher Training Programs: Practical teacher training programs (教員研修) for in-service and pre-service educators, aimed at improving foreign language activities and English instruction in schools. Conducted 1,148 training sessions cumulatively.
4. English Conversation Schools and English daycare/preschool: Operation of physical English-language schools including Globus Field Kids (英語学童/プリスクール) in Nakano, Tokyo, serving children through after-school English programs and preschool education.
5. International Exchange Events: Planning and operating international exchange events for municipalities, private companies, and organizations. Events include Japanese speech contests for non-native speakers and English presentation contests for students.
6. Kindergarten/Preschool English Education Programs: English language education programs and foreign English instructors provided to early childhood education and daycare centers (幼保園).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Borderlink dispatches Assistant Language Teachers (ALTs) — typically native English-speaking foreign nationals — to public elementary, junior high, and senior high schools across Japan under contract with municipal boards of education, while also providing teacher training programs, online English conversation lessons (Borderlink Eikaiwa), English education programs for preschools and kindergartens, physical English conversation schools (Globus Field Kids), international exchange events (BORDERLINK UP), and various English language contests for students. The company recruits ALTs internationally, manages their visas, housing, and ongoing support, and delivers services nationwide across all 47 Japanese prefectures.

Product overview

Borderlink, Inc. is an English education service provider founded in 2000, offering a comprehensive portfolio of language learning services in Japan. The core offerings include ALT (Assistant Language Teacher) dispatch services to public schools, online English conversation lessons, English education programs for preschools and kindergartens, teacher training programs, and English conversation schools in Tokyo. The company also organizes international exchange events and contests for language learners. Supporting brand properties include MUSUBI (a lifestyle magazine/blog for ALTs), ALTogether (video learning platform), and Global Field Kids (English preschool/afterschool in Nakano, Tokyo). The company primarily serves educational institutions, individual learners, and early childhood education providers across Japan.

Differentiator

Problem solved

Functional benefit

Brands

• MUSUBI: A lifestyle magazine/blog platform presented by Borderlink, covering topics about living and working in Japan for ALTs and foreigners, including health, food, and lifestyle articles.
• ボーダーリンク UP (BORDERLINK UP)
• グローバルフィールドネックレス中野 (Global Fields Kids Nakano)
• ボーダーリンク文法 (Borderlink Eikaiwa)
• ALTogether

Products and services

• ALT Dispatch (ALT派遣) Dispatching Assistant Language Teachers (ALTs) — typically native English-speaking foreign nationals — to public elementary, junior high, and senior high schools across Japan to support English language education alongside Japanese co-teachers.
• English Education for Preschools/Kindergartens (幼保園向け英語教育) English education programs designed for early childhood education facilities (kindergartens, daycare centers, and combined kindergarten-daycare facilities), providing qualified English instructors and curriculum programs to enhance language learning for young children.
• Online English Conversation (オンライン英会話 / Borderlink Eikaiwa) Online English conversation services for a wide range of age groups, featuring professional instructors and digital teaching materials to support language learning for individuals and schools; offered to 265 schools cumulatively.
• Teacher Training (教員研修)
• English Conversation Schools (英会話スクール)
• International Exchange Events (国際交流イベント / BORDERLINK UP) Planning and operating international exchange events for municipalities, private companies, and various organizations, providing opportunities for cross-cultural communication, English conversation practice, and cultural exchange at the Tokyo Harajuku venue.
• Contests (各種コンテスト)

Quantifiable outcome

• Cumulative 1,098 ALT contracts fulfilled, 7,147 ALTs placed, 1,148 teacher training sessions conducted, and 265 schools served with online English lessons

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RareJob, Inc. (レアジョブ株式会社)coreOthersRareJob, Inc. is listed as a related company (グループ会社/関連会社) of Borderlink, Inc. Both companies appear to be part of the same corporate group, with RareJob being the operator of the major online English conversation service RareJob.com. Borderlink's privacy policy notes that personal information may be shared among sister companies within the group for recruitment and service provision purposes. Borderlink also links to RareJob properties on its website.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Interac: One of the largest ALT dispatch companies in Japan, placing assistant language teachers in public schools nationwide. Direct competitor to Borderlink's core ALT dispatch business with similar B2G/government contract model and nationwide footprint.
• SpeakingWorks: Japan-focused ALT dispatch company supplying foreign assistant language teachers to public elementary, junior high, and senior high schools. Direct competitor on the same B2G ALT placement business serving Japanese boards of education.
• RareJob, Inc. Public Japanese online English conversation platform and listed Borderlink sister company (same corporate group). Highly comparable on online English services delivered to consumers and schools, and the most direct corporate peer given the group relationship.
• Amity (English conversation schools): Japan-based English conversation school chain with strong presence in school-channel English education programs and children's English classes. Comparable to Borderlink's preschool/afterschool and institutional online English offerings.
• B-Unity (B&H Wave) English Program: Japanese provider of ALT dispatch and English education programs to public schools and private institutions. Direct competitor to Borderlink's school-based English services, particularly in regional and prefectural markets.
• Heart English School (formerly Altia Central): Major Japanese ALT dispatch and English education provider serving public schools and operating private English conversation schools. Highly comparable business model with overlapping customer base of boards of education and individual learners.

Broad incumbents

• NOVA: One of Japan's largest English conversation school chains with nationwide retail locations serving individual learners. Comparable on the consumer English education side of Borderlink's business, though less focused on public-school ALT dispatch.
• ECC: Major Japanese language education provider offering English conversation schools, children's English programs, and corporate training. Comparable to Borderlink's English conversation and early childhood education services as a broad incumbent with multi-segment English education portfolio.
• Berlitz Japan: Global language training brand with Japanese operations providing English instruction to consumers and corporate clients. Comparable to Borderlink's teacher training and English conversation offerings as an established brand incumbent in the Japan language education market.
• AEON (English conversation schools): Long-established Japanese English conversation school chain with nationwide retail presence serving children, students, and adults. Comparable to Borderlink's Globus Field Kids and Borderlink Eikaiwa consumer offerings in the language school segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Borderlink
• YouTubeyoutube.com/@borderlinkrecruit544
• Facebookfacebook.com/BorderlinkInc
• LinkedInlinkedin.com/company/borderlink-inc-
• Instagraminstagram.com/borderlink.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borderlink, Inc.