Boros Collection

What Boros Collection does

Boros Collection is a private contemporary art collection operated by the BOROS Foundation gemeinnützige GmbH, a non-profit foundation registered in Berlin, Germany. Founded in 2007 by Karen and Christian Boros, the collection is housed in a converted WWII-era bunker at Reinhardtstraße 20 in Berlin-Mitte, spanning 3,000 square metres of exhibition space. The collection comprises groups of works by international contemporary artists from 1990 to the present day, exhibited in rotating presentations on roughly a four-year cycle — Collection #1 (2008–2012), #2 (2012–2016), #3 (2017–2022), and the current Collection #4 (2022–2026), featuring artists including Olafur Eliasson, Ai Weiwei, Wolfgang Tillmans, Anne Imhof, and Cyprien Gaillard.

The core product is the exhibition itself, accessible exclusively through scheduled 1.5-hour guided tours in English and German, with regular admission priced at €20 and reduced tickets at €12 for students, job seekers, and disabled visitors. A premium tier of Private Special Tours is offered outside regular opening hours at €150–€500 per booking for private, corporate, and student groups up to 10 participants, with per-person pricing for larger groups. Each collection presentation is accompanied by a bilingual (German/English) catalogue published via Distanz Verlag, available for purchase. Distribution is direct-to-consumer exclusively through online booking on the company's website, with marketing driven by Instagram, email newsletter, and press coverage rather than paid advertising.

The organization is led by co-founders Karen and Christian Boros as authorised managing directors, with Raoul Zöllner serving as Leiter (Head) of the collection, overseeing a team of approximately 35 staff including art mediators and administrative personnel. No external investors, parent company, or funding rounds are disclosed. Revenue is generated entirely from ticket sales, private tour bookings, and catalogue sales, and is reinvested into the non-profit mission rather than distributed; financial figures are not publicly disclosed.

Name

Boros Collection

Legal name

BOROS Foundation gemeinnützige GmbH

Website

https://boros-collection.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Boros Collection is a private contemporary art foundation operating in a converted WWII bunker in Berlin-Mitte, exhibiting rotating presentations of works by international artists since 1990 exclusively through scheduled guided tours.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Guided Tour Tickets: Revenue from sale of tickets for 1.5-hour guided tours through the bunker exhibition space. Tours are conducted in small groups in English and German.
2. Private Special Tours: Revenue from exclusive private tours booked outside regular hours for private guests, business customers, and students at varying price points.
3. Catalogues: Sale of collection catalogues documenting each exhibition presentation, available through Distanz Verlag.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Boros Collection is a private contemporary art collection presented inside a converted 3,000 square metre WWII bunker in Berlin-Mitte. Its core offerings are scheduled 1.5-hour guided tours of rotating collection presentations (in English and German, €20 regular / €12 reduced), exclusive private and corporate tours outside regular hours (€150-€500 by group size and segment), and accompanying exhibition catalogues sold for each collection presentation.

Product overview

Boros Collection is a private contemporary art collection operated by the BOROS Foundation gemeinnützige GmbH, showcasing works by international artists from 1990 to the present day. The core offering is the exhibition of rotating collection presentations in a converted WWII bunker in Berlin-Mitte spanning 3,000 square metres. The organization provides regular guided tours (1.5 hours, available in English and German for 20 euros/12 euros reduced), private special tours (offered outside regular hours at premium pricing), and publishes accompanying catalogues for each collection presentation. Online ticket booking is available through the website. Current exhibition is Collection #4 (2022–2026), with previous presentations spanning Collection #1 (2008–2012), Collection #2 (2012–2016), and Collection #3 (2017–2022). The venue is wheelchair accessible and accommodates visitors aged 12 and above.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Guided Tours Small-group 1.5-hour guided tours of the contemporary art collection, conducted in English and German, providing information on exhibited works, building history, and architecture.
• Private Special Tours Exclusive guided tours outside regular opening hours for private guests, business customers, and student groups, priced at €350 (private) or €500 (business) for groups up to 10, with per-person pricing for larger groups.
• Collection Catalogues Printed catalogues documenting each collection presentation with all exhibited works and bilingual (German/English) texts, available for purchase through Distanz Verlag.
• Collection #4 Exhibition (2022-2026) Current exhibition in the converted Berlin bunker presenting contemporary artworks by international artists from 1990 to the present, displayed in Collection #4 rotation (2022-2026).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Museum Berggruen: Berlin modern and contemporary art museum in the Kulturforum. Comparable as a curated single-collector-focused art venue in Berlin offering timed-entry guided experiences to international modern and contemporary works.
• Hamburger Bahnhof — Museum für Gegenwart: Berlin contemporary art museum housed in a former railway station. Comparable as a major Berlin contemporary art venue offering rotating exhibitions of post-1990 international art, though publicly operated rather than privately owned.
• KW Institute for Contemporary Art: Berlin-based contemporary art institution presenting rotating international exhibitions in a converted industrial building. Most directly comparable peer given shared Berlin geography, contemporary art focus, and converted-architecture venue model.
• Fondation Beyeler: Privately endowed art museum in Riehen/Basel presenting a curated permanent collection of modern and contemporary works. Comparable as a private-collector-founded contemporary art museum with timed entry, premium private tours, and exhibition programming.
• Rubell Museum: Private contemporary art museum in Miami founded by the Rubell family, with rotating installations drawn from a single collector's holdings. Comparable as a family-founded private contemporary art museum with timed ticketing and rotating exhibitions.
• The Broad: Los Angeles private contemporary art museum presenting the Broad collection in a purpose-built Gehry-designed building. Comparable as a privately-funded contemporary art museum with timed-entry ticketing and rotating presentation of a single collection.
• Sammlung Hauser & Wirth: Private contemporary art collection associated with the Hauser & Wirth gallery network, with exhibition venues in Switzerland and elsewhere. Comparable as a privately curated contemporary art collection open to the public, though typically co-located with gallery operations.
• Palazzo Grassi / Punta della Dogana: Venice venues housing François Pinault's private contemporary art collection. Comparable as a privately-owned contemporary art museum in a converted historic building offering rotating exhibitions of international post-1990 works.

Regional players

• Museo Jumex: Mexico City contemporary art museum presenting the Jumex collection. Comparable as a private contemporary art museum with rotating exhibitions, though operating in Latin America rather than Europe.

Emerging players

• Helmut Newton Foundation / Museum of Photography: Berlin-based private foundation museum dedicated to photography. Comparable as a Berlin private-foundation art venue with timed entry, though narrower focus on a single medium (photography).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/boroscollection
• LinkedInlinkedin.com/company/boros-collection

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boros Collection