What Borre Knob does

Borre Knob Fjordhotel — Hotel og Konferencecenter is a Danish hospitality and conference venue located on a peninsula at the mouth of Horsens Fjord in Juelsminde, Denmark. The property is owned by Schur Conference Center a/s, a privately held entity within the Schur conglomerate (CVR 37091510), and has operated as a hotel since 1988, when the main house was converted from a private residence into meeting and conference facilities for the Schur group. The venue comprises 36 rooms of varying tiers (single, double, junior suite, suite, and two handicap-accessible units), a 70-person conference hall with three additional meeting rooms (10–25 person capacity), an on-site restaurant, and 21 hectares of natural grounds with private beach access.

The business operates on a multi-vertical hospitality model spanning three primary revenue streams: overnight accommodations, corporate conference and meeting packages (day meetings, 1-day and 1.5-day meeting packages including AV and catering), and private event hosting (weddings, confirmations, birthdays, anniversary celebrations up to 90 guests). Supplementary revenue comes from à la carte restaurant dining, seasonal dining events ("Spis med," Ulvetime family dining), activity bundles (kayak packages via DesignKayaks from 1,695 DKK; summer stay packages from 975 DKK), and 2-year gift vouchers. Pricing is unit-based and publicly disclosed in DKK across most SKUs.

Go-to-market is primarily direct-to-consumer via the proprietary booking platform at book.borreknob.dk (BookVisit-powered) and phone reservations, supplemented by third-party distribution through DKBS (Danish conference venue booking service) and evarto (Scandinavian event venue aggregator with 1000+ venues). Marketing channels include the company website, organic social on Facebook/Instagram/LinkedIn, email newsletter, and the public Fødevarestyrelsen Find Smiley listing. The customer base spans leisure travelers, corporate off-site clients, and private celebration hosts within Denmark, with a small set of named corporate references (Rema 1000, AUH, Jakobsen+, Pathfinder). Technology stack is standard hospitality infrastructure with no proprietary platform or public-facing APIs; no AI/ML capabilities are disclosed.

Name

Borre Knob

Legal name

Schur Conference Center a/s

Website

https://borreknob.dk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Borre Knob Fjordhotel is a Danish 36-room hotel and conference venue on a private peninsula at Horsens Fjord in Juelsminde, owned by Schur Conference Center a/s, serving leisure travelers, corporate off-sites, and private celebrations across Denmark.

Ownership category

akta.pro rank

Product category

Hotel and Conference Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Conference Retreat Hotels (THAGALAG), Beachfront & Coastal Full-Service Hotels (THAGAAAI), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodations
• Conference facilities
• Wedding venue
• Corporate events
• Restaurant dining

Headquarters

HQ city

Juelsminde

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: Overnight stays in 36 rooms of varying types (single, double, junior suite, suite, handicap-accessible rooms) with included breakfast buffet.
2. Conference & Meeting Facilities: Day meetings, meeting packages (1-1.5 day formats), and multi-day conference packages including venue rental, AV equipment, catering (coffee/tea, meals), and optional overnight accommodation.
3. Restaurant & Dining: On-site restaurant serving seasonal menus, à la carte dining, 'Spis med' (eat with) events at 275 DKK per person, and Ulvetime family dining events.
4. Event Hosting: Wedding, confirmation, birthday, and celebration packages. Standard wedding package starts at 1,370 DKK per person. Minimum 25 adults required for party bookings.
5. Activity Packages: Kayak stay packages (1,695 DKK) with DesignKayaks including kayak tour, lunch, dinner, accommodation, and breakfast. Summer stay packages from 975 DKK.
6. Gift Vouchers: Gift certificates valid for 2 years from purchase date, redeemable for all hotel services and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Borre Knob Fjordhotel operates a hotel and conference center on a 21-hectare peninsula at Horsens Fjord offering 36 guest rooms (singles, doubles, junior suites, suites, and accessible rooms) with breakfast. It also provides conference and meeting facilities for 10-70 persons, an on-site restaurant with seasonal menus, and full-service hosting for weddings, celebrations, and corporate events up to 90 guests.

Product overview

Borre Knob Fjordhotel is a hotel and conference center offering integrated hospitality services on the Horsens Fjord. The core offering comprises hotel accommodations (36 rooms including suites, junior suites, double rooms, and accessible rooms), conference facilities (five venues accommodating 10-90 persons), and full-service restaurant and event hosting. The hotel operates as a unified service where guests can combine overnight stays with dining, conferences, and celebrations. Additional offerings include activity packages (kayak tours, summer stays), gift cards, and seasonal dining events. The property features outdoor activities including paddleboards, mountain bikes, and a 12-hole croquet course, with access to a private beach and 21 hectares of natural areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodations 36 guest rooms of varying styles and sizes (single rooms, double rooms, junior suites, suites, and two handicap-accessible rooms) with free WiFi, TV, private bathrooms, fjord views, and included breakfast buffet; targeted at leisure travelers, couples, families, and conference guests.
• Conference & Meeting Facilities Meeting venues including Hovedbygningen (25 persons), Konferencegården (70 persons), Pejsestuen (10 persons), and Egholm (14 persons), equipped with AV equipment, whiteboards, LED screens, ClickShare wireless connectivity, WiFi, and coffee/tea service. Day meeting and multi-day meeting packages available with catering; targeted at corporate and business event buyers.
• Wedding & Celebration Hosting Full-service venue for weddings, confirmations, birthday parties, anniversaries, and receptions accommodating up to 90 guests, with catering, decoration, and overnight stay options; standard wedding package starts at 1,370 DKK per person and a minimum of 25 adults is required.
• Restaurant & Dining On-site restaurant serving seasonal à la carte menus with local ingredients, including 'Spis med' dining events and the Ulvetime family dining event; also provides catering for conferences, weddings, and private events and includes a breakfast buffet for staying guests.
• Kajakophold (Kayak Stay Package) Overnight package including a 5-hour guided kayak tour with DesignKayaks (wetsuits, vests, jackets, shoes included), packed lunch, 2-course dinner, accommodation, and breakfast buffet; starting from 1,695 DKK and targeted at active travelers and small groups.
• Sommerophold (Summer Stay Package)

Quantifiable outcome

• Up to 90 guests can be accommodated for private events and celebrations.
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DesignKayakscoreStrategic or Co-development PartnerPartnership with DesignKayaks for kayak tour experiences. Provides exclusive 5-hour guided kayak tours as part of the Kayak Stay Package. Includes equipment (wetsuits, vests, jackets, shoes) and lunch. Tours depart from Borre Knob parking lot and route varies based on wind and weather conditions.
• DKBS (Danske Konferencecentres Booking Service)coreChannel Partner/ Reseller/ DistributorDKBS is a professional booking service for conference venues across Denmark with over 30 years of experience. Provides free booking assistance for corporate events and supports SKI agreement procurement. Offers both online booking and personal venue consultation services.
• evartominorChannel Partner/ Reseller/ DistributorScandinavia's largest platform for booking parties, meetings, and conferences. Partners with over 1000 venues. Provides easy filtering by size, budget, geography, and special requirements.
• Fødevarestyrelsen (Danish Veterinary and Food Administration)minorOthersGovernmental regulatory body overseeing food safety in Denmark. Borre Knob is subject to regular inspections and holds Bronzemærket for organic food certification.
• Danske HospitalsklovneminorOthersDanish Hospital Clowns - charity organization with 68 trained hospital clowns working across Danish pediatric wards. Partnership indicates community/social responsibility engagement.
• CleverminorOthersDanish EV charging provider. Borre Knob has 2 Clever charging stations for electric vehicle charging by guests.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Scandic Hotels: Nordic hotel chain with broad Danish presence including conference properties. Larger and more diversified, but overlaps with Borre Knob in serving corporate conference demand in Denmark.
• First Hotels: Nordic hotel group with multiple Danish properties. Comparable on serving the Danish corporate and leisure meeting segment, though operating at larger scale and multiple locations.

Direct peers

• Hotel Koldingfjord: A Danish fjord-side full-service hotel with extensive conference and event facilities. Directly comparable to Borre Knob in combining scenic waterfront location with corporate meeting and wedding hosting.
• Hotel Vejlefjord: A Danish fjord-area hotel with conference and wellness offerings. Directly comparable on the fjord-side full-service hospitality model with corporate event focus.
• Comwell Hotels: Denmark's largest dedicated conference and hotel chain with multiple regional properties. Comparable on integrated hotel + conference + event business model and Danish corporate client base.
• Hotel Christiansminde: A coastal Danish hotel with conference facilities located on scenic waterfront. Comparable on the small-scale, scenic, multi-purpose (leisure + corporate + dining) Danish hotel model.
• Sinatur Hotel & Konference: Danish chain of nature-located conference hotels. Closely comparable to Borre Knob's combination of scenic setting, conference facilities, restaurant, and overnight stays in regional Denmark.
• Hindsgavl Slot: A Danish castle/hotel estate with conference and event hosting. Comparable on the full-service event venue model (weddings, corporate, dining) in a scenic, single-location Danish setting.

Regional players

• Tornøes Hotel: A small Danish nature/hotel property with restaurant and event offerings. Comparable on the intimate, scenic Danish hospitality model, though not primarily a conference-focused venue.

Emerging players

• DesignHotel Wiveline: Smaller Danish boutique hotels and emerging nature-stay concepts. Comparable in targeting experiential, nature-driven leisure travelers, though typically without Borre Knob's conference scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BorreKnob
• LinkedInlinkedin.com/company/borre-knob
• Instagraminstagram.com/borreknob

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borre Knob