Hotel Vejlefjord

What Hotel Vejlefjord does

Hotel Vejlefjord is a Danish full-service spa and conference hotel located on a 43-hectare parkland estate overlooking Vejle Fjord between Vejle and Horsens (Stouby, Denmark), with continuous operating history since 1900 when it was founded by physician Christian Saugman as a tuberculosis sanatorium. The property today operates 116 rooms across the main building, Saugmans Palæ, and Vesthuset, alongside De Termiske Bade & Thalasso Spa — the signature wellness facility comprising 8 pools, 3 saunas, steam baths, and an à la carte treatment menu delivered by sensory therapists. Conference and event infrastructure can host up to 200 delegates in Kongesalen with multiple breakout rooms and salons (Krystalsalen, Prydsalen, Vestsalen, Fjordstuen), and the property includes a main restaurant (Brasseriet & Bar), an intimate top-floor restaurant (Restaurant Barbara, 30–50 persons), room service, and 20 km of marked historical walking trails (kurveje).

The company monetizes through a multi-stream revenue architecture: overnight accommodation packages (DKK 850–1,675/night by room type), per-head spa and thermal-bath entrance fees, individually priced spa treatments, conference day/full-day/overnight packages, tiered celebration packages (DKK 598–1,998/person), restaurant and bar sales, a DKK 75 room-service order fee, customizable gift cards valid for 3 years, and an online webshop distributing Vejlefjord-branded Home Care, Face Care, Body Care, and tea products via GLS. Go-to-market is hybrid: direct-to-consumer via the proprietary booking platform (bookyourstay.hotelvejlefjord.dk), phone/email reservations, paid social and Google advertising, organic content/SEO marketing, and a monthly newsletter; enterprise conference business is sourced through a dedicated internal sales team (Susanne, Marie Louise, Ingelise) handling site visits and custom arrangements. Distribution is augmented by membership in the Stays (formerly Small Danish Hotels) network, which provides access to the Benefits loyalty program and booking platform. The customer base spans leisure/wellness travelers, corporate and business event clients, private celebration hosts, and hotel guests — supported by named enterprise accounts including LEGO Company Limited, PLO-E, Daka Denmark A/S, and Sparinvest. The company is privately held (Hotel Vejlefjord A/S, CVR 32769853, incorporated in Denmark), reports 101–250 employees, and is led by CEO Flemming Jakobsen. It holds Green Key sustainability certification, Danish organic (Økologi) food certification, and the Danish Veterinary and Food Administration Smiley food-safety rating.

Name

Hotel Vejlefjord

Legal name

Hotel Vejlefjord A/S

Website

https://hotelvejlefjord.dk

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotel Vejlefjord is a Danish 116-room spa and conference hotel on a 43-hectare estate overlooking Vejle Fjord (Stouby, Denmark), operating De Termiske Bade & Thalasso Spa, conference facilities for up to 200 delegates, restaurants, and event venues serving leisure travelers, corporate clients, and private celebrations since 1900.

Ownership category

akta.pro rank

Product category

Spa and Conference Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

Keywords

• Spa hotel services
• Conference meeting venues
• Wellness spa treatments
• Hotel accommodation services
• Wedding event hosting

Headquarters

HQ city

Stouby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodation: Overnight stays in 116 rooms including various room types: single rooms, double rooms, junior suites, and superior rooms in Saugmans Palæ. Includes morning buffet.
2. Spa and Wellness Services: Access to De Termiske Bade (The Thermal Baths) with pools, saunas, steam baths, and spa treatments. Also includes spa arrangement packages like Morning Delight, AftenSpa, and De-stress Spa.
3. Spa Treatments: Individual spa treatments including massage, facials, body treatments, and specialized therapies like Shirodhara massage and stone massage performed by sensory therapists.
4. Restaurant and Bar: Full-service restaurant serving breakfast, lunch, and dinner. Three-course menus, à la carte dining, wine list, and bar services. Includes room service with DKK 75 fee.
5. Meetings and Conferences: Conference facilities with various meeting rooms and packages (day meetings, full-day meetings, overnight conferences). Includes AV equipment, catering, and activity planning.
6. Events and Celebrations: Wedding, birthday, confirmation, anniversary, and corporate party hosting in historic venues including Kongesalen, Krystalsalen, Prydsalen, and Fjordstuen. Includes catering packages.
7. Webshop Products: Spa products including Vejlefjord Spa Home Care, Face Care, Body Care, tea blends, and gift cards. Products shipped via GLS.
8. Gift Cards: Physical gift cards with variable denominations, valid for 3 years from issuance. Can be used for all hotel services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Vejlefjord operates a Danish spa and conference hotel offering overnight accommodation in 116 rooms, De Termiske Bade & Thalasso Spa (thermal baths with eight pools, saunas, and steam rooms), full-service restaurant and bar, conference and meeting facilities for up to 200 delegates, and event hosting for weddings and celebrations. The property sits on 43 hectares of parkland with 20 km of historical walking trails overlooking Vejle Fjord.

Product overview

Hotel Vejlefjord is a Danish spa and conference hotel offering an integrated portfolio of wellness and hospitality services. The core offering centers on De Termiske Bade & Thalasso Spa—the hotel's signature thermal baths with pools, saunas, and steam rooms—alongside hotel accommodations and spa stays (Hotel- & Spaophold) that bundle overnight stays with spa access and dining. Supporting these are Møde & Konference facilities providing meeting venues, conference packages, and team-building activities for corporate events; Restaurant & Fest services featuring the main restaurant, bar, room service, and celebration venues (Kongesalen, Krystalsalen, Prydsalen, Fjordstuen); and various add-on modules including spa treatments, spa packages (Spaarrangementer), celebration packages (Festpakker), and welcome packages (Velkomstpakker). The hotel also operates a webshop selling Vejlefjord-branded products including spa Home Care, Face Care, Body Care, and tea.

Differentiator

Problem solved

Functional benefit

Brands

• De Termiske Bade & Thalasso Spa: The hotel's thermal baths and thalasso spa facility featuring multiple pools, sauna, steam baths, and spa treatments.
• Restaurant Barbara

Products and services

• Hotel & Spaophold (Hotel & Spa Stays) Overnight accommodation packages that include access to De Termiske Bade spa, three-course evening menus, and breakfast, designed for leisure guests seeking relaxation and wellness getaways. Includes single rooms (DKK 850-1,275), double rooms (DKK 1,000-1,675), junior suites, and rooms in Saugmans Palæ and Vesthuset.
• De Termiske Bade & Thalasso Spa The hotel's signature thermal baths and thalasso spa facility featuring eight pools, steam baths, three saunas, sansebrusere (sensory showers), and spa treatments. Provides relaxation and wellness experiences for both hotel guests and external visitors, including a special rate of DKK 625 for party guests (14+ years). Nominated for Spa of the Year at Danish Beauty Award for 12 consecutive years.
• Møde & Konference (Meeting & Conference) Conference and meeting facilities combining functionality with wellness amenities, offering spaces for meetings, conferences, and corporate events surrounded by 43 hectares of nature. Kongesalen accommodates 200 cinema-style, Krystalsalen 120, Vestsalen 100, Prydsalen 60, Fjordstuen 40, plus multiple smaller breakout rooms. Nominated for Årets Business Hotel 2025.
• Restaurant & Fest (Restaurant & Celebration) Dining and event services including the main restaurant Brasseriet, bar, room service, and celebration venues (Kongesalen 160 persons, Krystalsalen 70, Prydsalen 40, Fjordstuen 50). Restaurant Barbara serves as an intimate top-floor venue for exclusive corporate events of 30-50 persons. Serves seasonal à la carte menus, wine selection, and three-course menus.
• Spabehandlinger (Spa Treatments) Individual wellness treatments delivered by the hotel's sensory therapists (sanseterapeuter), including body massage, facial treatments tailored to skin type, and specialized wellness therapies such as Shirodhara massage and stone massage.
• Spaarrangementer (Spa Packages)
• Festpakker (Celebration Packages)
• Konferencepakker (Conference Packages)
• Roomservice (Room Service)
• Velkomstpakker (Welcome Packages)
• Aktiviteter & Pauser (Activities & Breaks)
• Gavekort & Webshop (Gift Cards & Branded Products)

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, preferred and minor.

• Stays (formerly Small Danish Hotels)coreChannel Partner/ Reseller/ DistributorHotel Vejlefjord is a member of the Stays hotel chain (formerly Small Danish Hotels). Through this partnership, the hotel offers guests membership to Benefits - Stays guest club, providing additional loyalty rewards and booking options through the Stays network.
• CoastZone Teambuilding og TeamudviklingpreferredStrategic or Co-development PartnerPreferred teambuilding and team development partner offering customized activities both indoors and outdoors. Over 25,000 employees developed annually through their programs. Well-acquainted with all areas of the hotel and local surroundings.
• World of AdventurepreferredStrategic or Co-development PartnerTeambuilding and unique events provider since 1992. Offers Denmark's largest selection of teambuilding concepts including rubber boat regattas, murder mysteries, drone flying, escape rooms, and classic team building solutions. Experienced in working at Vejlefjord property.
• Breathe & Be (Pernille Reenberg)minorStrategic or Co-development PartnerGuided breathwork sessions for conference guests creating calm, renewed energy, and increased focus. Offers 20-60 minute sessions as active breaks during intensive meeting days.
• R26 - Running26minorStrategic or Co-development PartnerCustomized teambuilding activities without templates. 20 years of experience working with relationships. Activities are tailored to client needs, wishes, and goals.
• Himmelstrup EventsminorStrategic or Co-development PartnerFilm and AI-focused workshops and teambuilding. Offers AI Teambuilding (music videos with participants) and Film Teambuilding (company strategy videos). Over 300 organizations have used their services.
• MenneskeKenderen (Tony Evald Clausen & Mikkel Schjøtz)minorStrategic or Co-development PartnerDevelopment and educational speakers offering sessions like 'Olympics in Cooperation', 'Your Hidden Potential', and 'Healthy Error Culture'. Combined experience of over 10,000 hours of teaching.
• LOCKED Escape RoomminorStrategic or Co-development PartnerEscape room and teambuilding experiences. Designs scenarios that challenge both brain and teamwork. Can customize entire events for company gatherings, kick-off days, or special meetings.
• LYKKE & CO.minorStrategic or Co-development PartnerTeambuilding, games, and events for organizations. Offers murder investigations, bank robberies, charity teambuilding, crisis management training, innovation challenges, and workplace culture training through realistic dilemmas.
• FunFirstminorStrategic or Co-development PartnerTeambuilding and events in an appreciative and positive environment. Activities include Funny Money, NR-gizer, Team Trainer, Music Video Star, Concert Creation, Go Off Road, GPS-challenge, and Pig Trap.
• GoSailminorStrategic or Co-development PartnerSailing experiences, development, and activities on Vejle Fjord. Offers match race sailing and rib sailing (12-person capacity). Combines outdoor experiences with team development on the water.
• Erik W. PedersenminorStrategic or Co-development PartnerMotivational speaker and change facilitator. Helps teams find strength to achieve the 'impossible'. Focuses on motivation, starting action, and pushing boundaries.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotelvejlefjord
• LinkedInlinkedin.com/company/hotel-vejlefjord

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Vejlefjord