Bosch Auto Service

What Bosch Auto Service does

Bosch Auto Service is a franchise-based automotive repair network operated by Bosch Automotive Workshop Services LLC, headquartered in Oakbrook Terrace, Illinois. Founded in 2021, the company licenses the Bosch brand to independently owned franchise operators across Texas, Oklahoma, and California, offering comprehensive vehicle maintenance and repair services covering European, Asian, Domestic, and electric vehicle makes. The service portfolio spans oil changes, brake service, diagnostics, wheel alignment, ADAS calibration, battery replacement, diesel repair, engine and transmission work, electrical systems, exhaust and emissions, heating/cooling, manufacturer-scheduled maintenance, multi-point inspections, and EV-specific repair for Tesla, Lucid, and Rivian vehicles.

The technology platform leverages Bosch's century-long automotive engineering heritage, including OEM-quality parts, advanced diagnostic equipment, ADAS calibration tooling, and the proprietary Digital Vehicle Experience (DVX) digital inspection process bundled with every service. Franchisees receive the Bosch brand, technical training, marketing support, a digital ecosystem, and access to Bosch's parts supply chain — none of which is typically available to independent repair shops. Leadership comprises CEO Ulrike 'Uli' Jaschek and CFO Helen Bruford, both long-tenured Bosch veterans, with the company positioning itself as the first women-run workshop franchise in the U.S.

The business model combines three revenue streams: (1) franchise fees and royalties paid by independent operators for the right to use the Bosch brand and support infrastructure; (2) parts sales flowing through the Bosch supply chain to franchise locations; and (3) end-customer service fees generated by franchisees on a transaction-by-transaction basis at quote-dependent pricing. Go-to-market is omnichannel, combining extensive local SEO, content marketing, organic social (LinkedIn, Facebook, Instagram), and coupon/discount programs to drive franchise foot traffic. The entity is privately held with no disclosed external funding, no public listing, and no subsidiaries.

Name

Bosch Auto Service

Legal name

Bosch Automotive Workshop Services LLC

Website

https://boschautoservice.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

51–100 employees

Short description

Bosch Auto Service is a franchise-based automotive repair network operated under the Bosch brand, serving individual vehicle owners across Texas, Oklahoma, and California with full-service maintenance, diagnostics, ADAS calibration, and EV repair using Bosch OEM parts.

Ownership category

akta.pro rank

Product category

Automotive Repair Services

NAICS

General Automotive Repair (811111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industry

Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)

Keywords

• Auto repair services
• Automotive maintenance
• Vehicle diagnostics
• ADAS calibration
• Fleet repair network

Headquarters

HQ city

Oakbrook Terrace

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Auto Repair and Maintenance Services: Franchise locations generate revenue through providing comprehensive automotive repair and maintenance services including oil changes, brake service, diagnostics, engine repair, transmission, and more. Services are priced based on the specific repair or maintenance required.
2. Parts Sales: Revenue from selling automotive parts and components to customers during repair services. Bosch Auto Service locations use genuine Bosch parts and other quality parts.
3. Franchise Fees: The franchisor generates revenue from franchise fees paid by independent operators who open Bosch Auto Service franchise locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bosch Auto Service operates a franchise network of independently owned automotive repair shops that deliver comprehensive vehicle maintenance and repair services. Service offerings include oil changes, brake service, diagnostics, ADAS calibration, battery replacement, diesel repair, engine and transmission work, exhaust/emissions, AC repair, scheduled manufacturer maintenance, multi-point inspections, and electric vehicle repair. Each service is backed by a nationwide limited warranty and accompanied by the proprietary Digital Vehicle Experience (DVX) digital inspection.

Product overview

Bosch Auto Service is a franchise-based auto repair service network offering a comprehensive range of vehicle maintenance and repair services. The portfolio includes core services such as oil changes, brake service, diagnostics, wheel alignment, ADAS calibration, battery replacement, diesel mechanic services, electrical repair, engine repair, exhaust/emissions, AC repair, scheduled maintenance, multi-point inspections, radiator repair, suspension repair, tire services, transmission repair, and windshield wiper replacement. The company leverages Bosch's brand heritage and manufacturing expertise, using Bosch quality parts as OEM and aftermarket components. Additional offerings include electric vehicle repair services for Tesla, Lucid, and Rivian vehicles, plus franchise consulting services for shop owners. Services are available across multiple vehicle makes including European (BMW, Mercedes-Benz, Audi, Porsche, Jaguar, Land Rover, Maserati, Mini, Fiat, Aston Martin, Volkswagen), Asian (Toyota, Honda, Hyundai, Kia, Lexus, Mazda, Mitsubishi, Nissan, Subaru, Acura, Infiniti), and Domestic (Chevrolet, Ford, Dodge, Chrysler, GMC, Jeep, Ram, Buick, Cadillac, Lincoln) brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Oil Change

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Jiffy Lube: Largest oil change and light automotive maintenance franchise network in North America. While more focused on preventive maintenance, shares the franchise-based service model and customer demographic for routine vehicle care.
• Midas: Long-established automotive repair franchise network specializing in brakes, exhaust, and general repairs. Operates a comparable franchise-based service model across the US with similar repair categories and customer base.
• Meineke: National automotive repair and maintenance franchise offering oil changes, brakes, tires, and general repairs. Comparable franchise model with similar service menu and SMB-franchisee structure.
• Christian Brothers Automotive: Largest privately held automotive repair franchise in the US, operating full-service shops focused on customer experience and trust. Directly comparable franchise model targeting similar customer segments with similar full-spectrum repair services.
• AAMCO Transmissions & Total Car Care: National automotive repair franchise originally known for transmission service, now offering full-service repair. Directly comparable franchise model with similar customer acquisition through trust and warranty positioning.

Broad incumbents

• Monro Muffler/Brake & Service: Public company operating a large chain of auto service centers focused on undercar repair (brakes, exhaust, suspension) plus tires. Competes across overlapping service categories with company-operated stores rather than franchising.
• Pep Boys: Large multi-format automotive aftermarket chain offering tires, parts, and service across hundreds of company-operated and franchised locations. Broader incumbent competing across the same service categories with greater scale.
• Goodyear Auto Service: Tire and automotive service network operated by Goodyear, offering tires, alignments, brakes, and general maintenance. Comparable service categories with the backing of a major parts manufacturer brand, similar to Bosch Auto Service's positioning.
• Valvoline Instant Oil Change: Public company operating the largest quick-service oil change network in the US. Competes for the same routine maintenance customer visits with a more focused, high-velocity service model.

Others

• Caliber Collision: Largest US collision repair chain. Adjacent service category that shares customer overlap for accident-related repairs but operates in a different segment than Bosch Auto Service's general mechanical repair focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BoschAutoServiceUS
• LinkedInlinkedin.com/company/bosch-auto-service
• Instagraminstagram.com/boschautoserviceus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bosch Auto Service