Wicked Good Mom Media

What Wicked Good Mom Media does

Wicked Good Mom Media, operating under the legal entity City Mom Media LLC, is a privately held, woman-owned digital media company headquartered in Boston, Massachusetts. Founded in 2015, the company operates a network of four regional mom-focused digital media properties across Southern New England: Boston Moms (its flagship), Cape Cod Moms, Rhode Island Moms, and New Hampshire Moms. Each property publishes hyperlocal parenting content, curated local activity guides, a community events calendar, and a local business directory serving families in Boston, MetroWest, South Shore, North Shore, and adjacent markets.

The core product is a WordPress-based content and community platform that pairs editorial coverage with "The Mombership," a native password-protected online community for paid members featuring a curated chat space, monthly virtual and in-person events, expert Q&A sessions, and discounted tickets to signature events such as Mummies Night Out and Donuts with Santa. The platform also operates a merchandise storefront selling branded apparel and supports event broadcasting through integrations with Zoom, YouTube Live, Facebook Live, and Webex. The company does not expose a public API, SDK, or proprietary AI/ML capability.

Wicked Good Mom Media generates revenue across four streams: brand advertising with a $2,000/month minimum commitment and cross-property geographic targeting, paid Mombership subscriptions, event sponsorships and custom branded events, and direct-to-consumer merchandise. The company employs 19 people and reports reaching hundreds of thousands of local women monthly and millions of parents annually across Southern New England, targeting an audience that influences up to 83% of household purchasing decisions. Customer mix is a long-tail of regional SMB advertisers, schools, healthcare providers, and nonprofits with no disclosed institutional or venture capital backing.

Name

Wicked Good Mom Media

Legal name

City Mom Media LLC

Website

https://bostonmoms.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wicked Good Mom Media, operating as City Mom Media LLC, runs a regional digital media network across Southern New England offering hyperlocal parenting content, the paid Mombership community, signature events, and advertising services targeting Boston-area moms.

Ownership category

akta.pro rank

Product category

Parenting Digital Media

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

Keywords

• Digital media publishing
• Local advertising sales
• Community membership platform
• Sponsored content marketing
• Parenting content network

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Advertising Services: Paid advertising partnerships with brands targeting the mom demographic. Minimum budget of $2,000/month including geotargeted social media boosting and analytics reporting. Geographic targeting across multiple City Mom Media properties.
2. Mombership Subscription: Paid membership program providing online community access, monthly virtual and in-person events, early access to signature events, and member-only discounts.
3. Merchandise Sales: Direct e-commerce sales of branded merchandise including apparel such as varsity print sweatshirts priced at $55.32-$78.28.
4. Event Sponsorships: Title sponsorship, vendor tables, and activation sponsorship at signature events. Custom branded content and event partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wicked Good Mom Media operates Boston Moms, a hyperlocal digital media platform providing parenting articles, local guides, a business directory, and an events calendar for moms in Greater Boston. It monetizes its audience through sponsored/paid brand content and advertising (minimum $2,000/month budgets with geotargeted social boosting), a paid online membership community called The Mombership offering exclusive content, events, and discounts, plus direct e-commerce sales of branded merchandise.

Product overview

Wicked Good Mom Media operates Boston Moms as a digital media platform combining content, community, and commerce. The core offering consists of the Boston Moms digital media platform providing editorial content and local resources, paired with The Mombership paid community offering exclusive online access and events. Additional products include advertising and marketing solutions for brands, custom event services, curated resource guides, a local directory, and an events calendar. The company also sells branded merchandise. The portfolio is unified around serving Greater Boston area moms with hyperlocal parenting resources, community connection, and marketing solutions for family-focused brands.

Differentiator

Problem solved

Functional benefit

Brands

• The Mombership: A paid membership community for moms in Greater Boston offering online community via native mom hive chat space, monthly events including expert Q+As and coffee meetups, and discounted tickets to signature events

Products and services

• Boston Moms Digital Media Platform A digital media platform providing parenting articles, local guides, community stories, and editorial content for moms in the Greater Boston area including Boston, MetroWest, South Shore, North Shore, and beyond. Covers categories including Mom to Mom, Parenting, Life in Boston, Things to Do, Seasonal, News & Issues, Holidays, Lifestyle, and Curated Resources.
• The Mombership A paid membership community for moms offering a native, private, password-protected online chat space (the mom hive), monthly virtual and in-person events including expert Q+As and coffee meetups, early access and member-only discounts to signature events like Mummies Night Out and Donuts with Santa, and access to sponsored experiential events and PR packages.
• Advertising and Marketing Solutions B2B marketing services for brands targeting the mom demographic, including custom branded editorial content, custom events, consulting, and geotargeted social media boosting with analytics reporting. Sold with a minimum $2,000/month budget and month-long partnership commitment, with geographic targeting across Boston Moms, Cape Cod Moms, Rhode Island Moms, and New Hampshire Moms.
• Custom Events Signature and custom-branded events for brand sponsors, including title sponsorships, vendor tables, and activation sponsorship opportunities at signature events such as Mummies Night Out and Donuts with Santa.
• Boston Moms Merchandise Direct-to-consumer e-commerce storefront selling official Boston Moms and Wicked Good Mom branded merchandise including varsity print sweatshirts priced at $55.32 to $78.28 depending on options selected.

Quantifiable outcome

• Moms spend 4 hours a day on the internet, over 4x more time than listening to radio or watching cable TV
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• City Mom Mom Media LLCcoreOthersParent company and sister network overseeing multiple regional mom media properties including Boston Moms, Cape Cod Moms, Rhode Island Moms, and New Hampshire Moms. City Mom Mom Media is described as a mom-owned digital media agency reaching millions of parents in Southern New England annually.
• Cape Cod MomscoreGTM or Marketing PartnerSister site property within City Mom Mom Media network, serving the Cape Cod area. Part of multi-platform advertising solution allowing brands to reach moms across Southern New England.
• Rhode Island MomscoreGTM or Marketing PartnerSister site property within City Mom Mom Media network, serving Rhode Island. Part of multi-platform advertising solution allowing brands to reach moms across Southern New England.
• New Hampshire MomsminorGTM or Marketing PartnerSister site property within City Mom Mom Media network, serving New Hampshire area. Newer addition to the network expanding geographic coverage for advertisers.
• PJ LibraryminorGTM or Marketing PartnerJewish family resource organization sponsoring holiday content. Provides free Jewish children's books to families raising Jewish children ages 0-12.
• Goldfish Swim SchoolminorGTM or Marketing PartnerSwim school franchise sponsoring water safety and splash pad content. Featured advertiser with banner placement and sponsored articles.
• New England Doula SupportminorGTM or Marketing PartnerDoula and newborn care specialist service sponsoring postpartum content. Provides overnight newborn care and postpartum doula services to Boston-area families.
• Liz Theresa (Web Development)minorImplementation/ SI/ Consulting PartnerWebsite design and development partner credited for designing and developing the Boston Moms website. External creative agency supporting digital properties.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Mother.ly: Digital maternal platform combining editorial content, a paid community/membership layer, and brand partnerships — directly comparable community-led monetization approach.
• Red Tricycle: Hyperlocal family activities, events calendar, and editorial guides for parents — comparable content, audience, and event-driven monetization.
• Mommybites: Mom-focused community platform featuring local events, classes, and editorial content for parents — comparable community-and-events-led monetization model.
• Romper: Digital parenting and maternal content publisher serving a similar mom audience with editorial content and brand sponsorship opportunities.
• Macaroni Kid: Hyperlocal family events and content network operating on a multi-city franchise model — directly analogous to Boston Moms' city-by-city parenting/event content approach.
• The Bump: Pregnancy and parenting digital publisher with editorial content, local resources, and brand partnerships; comparable audience targeting and ad-driven business model.
• ScaryMommy: National digital publisher targeting moms with editorial content, community features, and brand advertising — the closest direct peer in audience, content category, and revenue model to Boston Moms.

Broad incumbents

• Parents (Parents.com): Legacy parenting publication with a national digital presence and significant brand advertising business — overlapping mom audience with much broader portfolio reach.
• SheKnows: Established women's interest digital media company with broad editorial coverage including parenting — overlapping audience but broader scope and larger scale than Boston Moms.

Regional players

• Hoodline (local content networks): Network of hyperlocal digital media properties covering local news, events, and lifestyle content — analogous hyperlocal multi-city content and advertising model in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bostonmoms
• Facebookfacebook.com/bostonmoms
• Instagraminstagram.com/bostonmoms
• LinkedInlinkedin.com/company/wicked-good-mom-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicked Good Mom Media