New England Doula Support

What New England Doula Support does

New England Doula Support (NEDS) is a privately held, founder-owned Massachusetts LLC providing comprehensive perinatal and newborn care services to expecting and new families across Massachusetts, Rhode Island, and southern New Hampshire. Founded by Bryn Yozzo, the company delivers Labor Doula, Postpartum Doula (with Sunrise, Sunset, and Overnight variants), Infant Sleep Coaching, IBCLC-certified Lactation Consultation, NICU Doula Support, and Postpartum Private Chef Services, alongside in-person and self-paced childbirth and parenting classes. The operating model is direct-to-consumer and community-led, with free weekly New Parent Support Groups, monthly virtual Q&A events, a blog covering postpartum topics, and a curated referral partner network of complementary practitioners (pediatricians, pelvic floor PTs, OTs, mental health, nutrition) generating inbound demand.

The company monetizes through six distinct revenue streams: hourly/quote-based professional services for in-home doula care, one-time class fees ($200-$250 per couple for in-person classes, self-paced online bundles via ThriveCart and Thinkific), gift certificates at $100 denominations, postpartum private chef packages priced $1,100-$3,800, and live-online professional training ($695 for Postpartum Doula Training). Pricing for core doula shifts is quote-based and not publicly disclosed. The technology stack is entirely off-the-shelf SMB infrastructure — Thinkific, ThriveCart, Eventbrite, Huckleberry, Zoom — with no proprietary platform, API, or AI capabilities. The team is small, centered on the founder plus a named sleep consultant and private chef, supplemented by contracted IBCLCs and certified practitioners.

NEDS operates as a sole-proprietor-style LLC with no disclosed external funding, no parent company, and no institutional investors. It has earned consecutive regional recognition including Boston Family Favorites (2025-2026), Boston Best (2023-2024), and the 2022 BIDMC Rose Award. Strategic direction in 2026 has emphasized product-line expansion (private chef, NICU doula, online classes), geographic broadening into RI and southern NH, and a professional certification program that doubles as both a new revenue stream and a future supply pipeline for certified practitioners.

Name

New England Doula Support

Legal name

New England Doula Support, LLC

Website

https://nedoulasupport.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New England Doula Support is a founder-owned Massachusetts LLC providing labor and postpartum doula services, infant sleep coaching, lactation consulting, NICU doula support, postpartum private chef services, and childbirth/parenting classes to expecting and new families across Massachusetts, Rhode Island, and southern New Hampshire.

Ownership category

akta.pro rank

Product category

Perinatal and Postpartum Care Services

NAICS

Child Care Services (6244), Other Individual and Family Services (624190), Educational Support Services (61171)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Overnight Newborn Care (Night Nurse) (HSAAADAA), Overnight Newborn Care & Sleep Support (NCS) (HSAAACAB), Postpartum Family Helper (Non-Medical) (HSAAAGAJ)

Keywords

• Postpartum doula services
• Labor doula support
• Infant sleep coaching
• Lactation consultation services
• Childbirth education classes

Headquarters

HQ city

Plainville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Postpartum Doula Services: Hourly or shift-based in-home support including Sunrise Doula (5am-10am), Sunset Doula (3pm-11pm), Overnight Doula (8-hour minimum), and Labor Doula services. Revenue generated through per-shift or hourly billing.
2. Infant Sleep Coaching: Individualized sleep consultations offered virtually or in-person, including sleep assessments, personalized sleep plans, and ongoing text/email support during coaching process.
3. Lactation Consultation: Breastfeeding support services with IBCLC-certified lactation consultants providing in-person and virtual consultation.
4. Childbirth and Parenting Classes: In-person classes including Intro to Childbirth ($200), Feeding ($200), Bringing Home Baby ($200), Couples: Becoming a Family ($250). Online self-paced courses available through ThriveCart platform.
5. Professional Training Programs: Postpartum Doula Training at $695 (live online, 2-day intensive) and New Parent Educator Training for aspiring professionals seeking certification.
6. Private Chef Services: Holistic postpartum nourishment with packages ranging from $1,100 (single session) to $3,800 (4-week Golden Month Experience). Includes in-home chef sessions, personalized menus, and meal preparation.
7. Gift Certificates: Prepaid gift certificates at $100 denominations, allowing customers to purchase services for new or expecting mothers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

New England Doula Support is a perinatal and newborn care service provider offering labor and postpartum doula support (including Sunrise, Sunset, and Overnight shifts), infant sleep coaching, IBCLC lactation consultation, postpartum private chef services, and childbirth/parenting classes (both in-person and self-paced online). The company also runs professional training for aspiring postpartum doulas and new parent educators.

Product overview

New England Doula Support (NEDS) is a comprehensive perinatal and newborn care service provider offering a portfolio of interconnected services. The core offerings include Labor Doula and Postpartum Doula support (with daytime variants Sunrise and Sunset Doula, plus Overnight Doula), alongside specialized Infant Sleep Coaching, Lactation Consultation Services (IBCLCs), and Private Chef Services for postpartum nourishment. The company provides childbirth and parenting education through both in-person classes (Intro to Childbirth, Feeding, Bringing Home Baby, Couples: Becoming a Family) and self-paced online classes via their Birth & Baby University platform (Preparing for Hospital Birth, Intro to Childbirth, Breastfeeding, Bringing Home Baby, plus an All Access Bundle). Community support includes free New Parent Support Groups and Speed Dating with a Sleep Coach virtual sessions. Professional development is offered through Postpartum Doula Training and New Parent Educator Training in partnership with New Horizons Training Network. The company also provides NICU Doula Support and sells Gift Certificates. Services are available in Massachusetts, Rhode Island, and Southern New Hampshire.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Cesarean reduction: 26-50%
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• New Horizons Training NetworkcoreStrategic or Co-development PartnerNew Horizons Training Network provides the curriculum and certification framework for NEDS postpartum doula training and new parent educator training programs. Bryn Yozzo serves as faculty with the organization. Training qualifies for rapid certification and Carrot approval. Students receive lifetime access to learning library with ongoing updates.
• Boston CPR PartnersminorChannel Partner/ Reseller/ DistributorRecommended resource for families needing infant/child CPR certification. Boston CPR Partners offers in-home private CPR classes for families. Referrals flow from NEDS to Boston CPR Partners.
• Boston Nanny CentreminorChannel Partner/ Reseller/ DistributorRecommended resource for long-term nanny placement services. Referrals flow from NEDS to Boston Nanny Centre for families seeking ongoing childcare beyond postpartum period.
• Essential PediatricsminorChannel Partner/ Reseller/ DistributorConcierge pediatric practice recommended to families seeking personalized pediatric care. First concierge pediatric practice in the Greater Boston area with approach centered on relationship-based care.
• Olivia Wojick, IBCLCminorChannel Partner/ Reseller/ DistributorInternational Board Certified Lactation Consultant recommended for breastfeeding support. Offers services through New England Breastfeeding LLC.
• Inspiring Insight, LLCminorChannel Partner/ Reseller/ DistributorMental health practice and host location for free weekly New Parent Group (Wednesdays 10-11am, 60 Man-Mar Dr #6, Plainville, MA). Also hosts Couples: Becoming a Family class.
• Baby Matters OTminorChannel Partner/ Reseller/ DistributorOccupational therapy and developmental consulting practice recommended for families needing developmental support. Services include infant/toddler OT and feeding support.
• How's Your Pelvis?minorChannel Partner/ Reseller/ DistributorPelvic health physical therapy practice in Foxboro, MA recommended for postpartum pelvic floor rehabilitation and recovery.
• She Thrives TherapyminorChannel Partner/ Reseller/ DistributorTherapy practice hosting Intro to Childbirth in-person classes at 44 Mechanic Street Suite 205, Newton Upper Falls, MA 02464.
• DouLaLa BostonminorStrategic or Co-development PartnerCo-presents Couples: Becoming a Family class with Bryn Yozzo. Loni-Anne Sanford-Wilson of DouLaLa Boston co-teaches the class focusing on relationship transitions to parenthood.
• Elevate Counseling ServicesminorChannel Partner/ Reseller/ DistributorTelehealth and in-person therapy provider recommended for mental health support during postpartum period.
• Julie Farrer, MS, RD, LDNminorChannel Partner/ Reseller/ DistributorRegistered dietitian providing nutrition counseling services recommended for postpartum nutrition support.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Motherly: Digital media and commerce platform for mothers that includes educational content, classes, and product recommendations. Competes for new-parent attention and SEO-driven discovery in the same content and education categories as NEDS' blog and class offerings.
• Pacify: On-demand virtual lactation and infant care support platform used by health plans and employers. Overlaps with NEDS' lactation consultation and infant sleep coaching offerings in a virtual, scalable format.
• Boober: On-demand marketplace connecting expecting and new parents to vetted doulas, lactation consultants, and postpartum specialists. Competes with NEDS at the lactation and doula layers with a tech-enabled matching model that scales faster across geographies than NEDS' in-person delivery.
• Tinyhood: Online marketplace and class library for new-parent education, including childbirth, breastfeeding, and infant care. Competes most directly with NEDS' self-paced Birth & Baby University courses via ThriveCart and Thinkific.

Broad incumbents

• Cleo: Global family benefits platform supporting parents from preconception through parenthood, including postpartum support and lactation. Operates as an employer-sponsored incumbent that overlaps with NEDS' postpartum and lactation service lines and routes reimbursable demand to providers.
• Maven Clinic: Virtual women's and family health clinic offering pregnancy, postpartum, and pediatric support via employer benefits. Competes with NEDS across the entire perinatal continuum at a national scale, including lactation and postpartum coaching.
• Carrot Fertility: Global fertility and family-building benefits platform whose network includes NEDS-approved providers. Carrot routes employer-sponsored reimbursement to in-network providers like NEDS, making it both an indirect channel partner and a broader incumbent that could in-source or compete on postpartum services.

Direct peers

• Boston Nanny Centre: Boston-area nanny placement agency in NEDS' referral network. Competes for the same affluent new-parent household and serves as a natural handoff partner once the postpartum period ends, making it both a referral partner and a downstream competitor.
• DouLaLa Boston: Boston-area doula agency co-presenting the Couples: Becoming a Family class with NEDS founder Bryn Yozzo. Directly competes for the same labor and postpartum doula clientele in the greater Boston market with overlapping in-home and class offerings.

Regional players

• Olivia Wojick, IBCLC / New England Breastfeeding LLC: Independent IBCLC in NEDS' referral network providing in-person and virtual breastfeeding support in New England. Directly competes with NEDS' lactation consultation line within the same regional market and patient segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nedoulasupport
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/new-england-doula-support
• Instagraminstagram.com/newenglanddoulasupport

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New England Doula Support