Prague Botanical Garden

Name

Prague Botanical Garden

Legal name

Botanická zahrada hlavního města Prahy

Website

https://botanicka.cz

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Admission Tickets: Daily entry tickets for outdoor exhibitions and Fata Morgana greenhouse sold at on-site box offices and online e-shop. Provides access to all outdoor expositions and the tropical greenhouse.
2. Annual Passes: Limited (10 entries) and unlimited annual passes for individuals, families, and corporate clients. Valid for one year from issue date.
3. Neighborhood Passes: Symbolic 100 Kč annual pass for local residents with 20% discount on Fata Morgana greenhouse entry.
4. Guided Tours: Czech and English language guided services for outdoor exhibitions, Fata Morgana greenhouse, vineyard and wine cellar. Includes curator-led specialized tours.
5. School Programs: Educational programs for school groups with varying durations (60-150 minutes). Includes guided services and garden access.
6. Sunday Wine Cellar Tours: Guided tours of vineyard and wine cellar with wine tasting. Sold at 420 Kč per person.
7. Venue Rentals: Corporate events, private functions, wedding ceremonies, filming and photography sessions, and parking space rentals.
8. E-commerce Products: Online shop selling souvenirs, clothing, books, botanical teas, and gift items. Personal pickup at garden or home delivery from 99 Kč.
9. Parking Fees: Short-term parking (200 Kč cars, 300 Kč buses) and long-term monthly parking subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Prague Botanical Garden operates a 25-hectare public garden featuring outdoor botanical expositions and the Fata Morgana tropical greenhouse, housing more than 34,000 plant species. The institution provides daily public access via paid admission, guided tours, school educational programs, venue rentals for corporate and private events, weddings, and filming, and operates Vinice sv. Kláry vineyard with an on-site wine shop. Additional revenue is generated through an e-commerce shop selling souvenirs, books, clothing, and tickets, plus parking facilities.

Product overview

Prague Botanical Garden operates as a unified public garden and research institution with multiple integrated visitor services. The core offering consists of outdoor expositions and the Fata Morgana tropical greenhouse across 25 hectares, complemented by Vinice sv. Kláry vineyard and wine shop, an e-shop for souvenirs and tickets, and educational programs for schools. The garden hosts rotating exhibitions including the major 2026 Plant Odyssey exhibition, and offers event rental services for corporate and private occasions. All services interconnect through a common ticketing system where single-day tickets grant access to both outdoor and greenhouse areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Fata Morgana Greenhouse Tropical greenhouse open year-round featuring diverse tropical plant collections and seasonal butterfly exhibitions, accessible to general public with daily admission tickets.
• Outdoor Botanical Expositions Extensive outdoor garden areas across 25 hectares featuring themed botanical collections including the Japanese Garden, accessible to general public with daily admission tickets.
• Vinice sv. Kláry (St. Claire's Vineyard and Wine Shop) On-site vineyard producing wines from grapes grown within the botanical garden, with a wine shop offering tours, tastings, and wine sales for visitors and wine enthusiasts.
• Online E-shop Online store selling souvenirs, books, clothing, tickets, gift vouchers, and gift packages with home delivery from 99 Kč or free personal pickup at the garden.
• Educational Programs for Schools Curriculum-aligned botanical and nature education programs and guided tours for school and children's groups, offered in varying durations of 60-150 minutes with per-student pricing and advance reservation.
• Event Spaces and Venue Rentals Venue rental services for corporate events, private functions, wedding ceremonies, filming and photography sessions, parking rentals, and sponsorship opportunities within the garden premises.
• Guided Tours Curator-led and standard guided tours in Czech and English for outdoor exhibitions, Fata Morgana greenhouse, vineyard, and wine cellar with per-tour pricing.

Quantifiable outcome

• 1st place in PR competition Lemur 2026 - Category Entertainment, Culture and Sport

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Prague Integrated Transit (PID)minorStrategic or Co-development PartnerPartnership for public transit accessibility. Bus lines 112 and 234 connect metro station Nádraží Holešovice directly to the garden. Pid.cz provides official transit schedules and route information.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Peers

• Brooklyn Botanic Garden:

Broad incumbents

• Royal Botanic Gardens, Kew: Kew is the world-leading botanical institution with UNESCO status, combining visitor gardens, glasshouses, research, and education at a much larger scale. It serves as the global benchmark for operating model and brand authority.

Direct peers

• New York Botanical Garden: NYBG is a major municipal/research botanical garden with a similarly diversified revenue base (admissions, memberships, education, events, retail, dining). Direct functional peer for revenue mix and visitor programming at scale.
• Botanischer Garten Berlin: Berlin's municipal botanical garden (Botanischer Garten und Botanisches Museum Berlin) is the closest functional peer: a publicly funded Central European botanical garden combining living plant collections, research, education, and visitor exhibitions on a large footprint. Comparable scale, mission, and product mix.
• Botanischer Garten München-Nymphenburg: Munich's state-funded botanical garden operates a comparable combination of outdoor expositions, glasshouses, education programs, and ticketed visitor experiences. Direct geographic and institutional analog for a German-speaking, publicly operated garden.

Regional players

• Botanischer Garten der Universität Wien: Vienna's university botanical garden (Hortus Botanicus Vindobonensis) is a Central European peer with similar research, conservation, and educational mission, though smaller in footprint and visitor scale than Prague's garden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqxm-DKb_ppOt7Iz08FUnbw
• Facebookfacebook.com/Botanickazahradapraha
• Instagraminstagram.com/botanicka_zahrada_praha
• LinkedInlinkedin.com/company/prague-botanical-garden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prague Botanical Garden