Botswana Red Cross Society

What Botswana Red Cross Society does

Botswana Red Cross Society (BRCS) is a statutory humanitarian nonprofit established in 1948 as a branch of the British Red Cross and formally enacted as an independent national society by an Act of Parliament (CAP 64:01) on 1 March 1968. It is recognized by the International Committee of the Red Cross (ICRC, 1970) and endorsed by the League of Red Cross and Red Crescent Societies (1971). Headquartered in Gaborone with 59 employees, BRCS operates as the official humanitarian auxiliary to the Government of Botswana under the Geneva Conventions framework and the seven Fundamental Principles of the International Red Cross and Red Crescent Movement.

BRCS delivers its mandate through six core programmes: First Aid Training (Basic at P850, Intermediate at P1150, Advance/Silver Medal at P1,300), Health and Care (including a UNICEF-partnered community health worker programme with 82 trained workers across five rural districts), Rehabilitation Services (delivered through three disability centres in Tlokweng, Francistown, and Sefhare), Disaster Management, Branch and Youth Development, and Information Dissemination. Service delivery is conducted through a headquarters, sub-branches (e.g., Kasane), three specialized rehabilitation centres, and a network of door-to-door community health workers identifiable by BRCS-branded bibs.

The revenue model combines subscription-style individual memberships (2-, 5-, and 10-year terms) and fee-based first-aid training courses with what is primarily grant and donor funding from government ministries (Health and Wellness; Local Government and Traditional Affairs) and international humanitarian partners (UNICEF, ICRC, IFRC). Revenue figures are not publicly disclosed. Operational and partnership activity is concentrated domestically, with recent cross-border response into Mozambique (flood relief, January 2026) signalling regional reach beyond Botswana. Leadership comprises Secretary General Kutlwano Mukokomani, President Itumeleng, and Vice President Otsidileng.

Name

Botswana Red Cross Society

Legal name

Botswana Red Cross Society

Website

https://botswanaredcross.org.bw

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (624230), Social Assistance (624), Community Food and Housing, and Emergency and Other Relief Services (6242), Services for the Elderly and Persons with Disabilities (62412), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

akta.pro secondary industries

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Humanitarian services
• First aid training
• Disaster management
• Rehabilitation services
• Community health programs

Headquarters

HQ city

Gaborone

HQ country

Botswana

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Membership Fees: The organization offers 2-year, 5-year, and 10-year membership options for supporters who want to contribute assistance, skills, expertise, resources or become members.
2. First Aid Training Courses: Revenue generated from providing first aid training courses at various levels (Basic, Intermediate, and Advanced) to individuals and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Botswana Red Cross Society delivers humanitarian services established by Act of Parliament and recognized by the International Committee of the Red Cross. Its core offerings include first aid, CPR, and AED training courses for adults and children, disaster management training, rehabilitation services (home-based care, social reintegration, and physical rehabilitation), health and care programs, and branch and youth development activities.

Product overview

Botswana Red Cross Society operates as a humanitarian organization with multiple distinct programmatic services. The organization offers First Aid Training (with three course tiers: Basic, Intermediate, and Advance), a Health & Care Programme, a Rehabilitation Services Programme delivered through three disability centres, a Disaster Management Programme, a Branch & Youth Development Programme, and an Information Dissemination Programme. These services are coordinated through various sub-branches and work in partnership with government ministries and international organizations. The organization also runs a Kids Club and supports community health workers for malnutrition intervention.

Differentiator

Problem solved

Functional benefit

Products and services

• First Aid, CPR, and AED Training Courses

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• UNICEFcoreStrategic or Co-development PartnerPartnership supporting Ministry of Health and Ministry of Local Government to address malnutrition among children under five through community-based care. 82 Community Health Workers trained and deployed under this partnership.
• Botswana Council for the DisabledcoreStrategic or Co-development PartnerJoint commemoration of World Human Rights Day and collaboration on disability rights advocacy including the launch of Disability Rights Handbook.
• International Federation of Red Cross and Red Crescent Societies (IFRC)coreStrategic or Co-development PartnerGlobal federation membership providing strategic direction, resources, and coordination for national humanitarian operations.
• International Committee of the Red Cross (ICRC)coreStrategic or Co-development PartnerRecognition body that granted BRCS formal recognition as a National Society in February 1970, providing operational guidance under Geneva Conventions.
• SPAR KasaneminorGTM or Marketing PartnerLocal retail partner providing food sponsorship for community events including Kids Club Christmas Party serving over 200 children.
• Kalahari ToursminorGTM or Marketing PartnerTourism partner sponsoring Kasane Sub-Branch Kids Club Christmas Party community event.
• Coffee BuzzminorGTM or Marketing PartnerLocal business (Bettina Kelly) providing ongoing support including cooking Kids Club meals, donating 80 blankets, securing Spar vouchers, and linking volunteers to Mowana for boat cruise.
• Chobe River LodgeminorGTM or Marketing PartnerLocal hospitality partner supporting Kasane community events with donations and sponsorship.
• Chobe Safari LodgeminorGTM or Marketing PartnerLocal hospitality partner contributing to community event sponsorship.
• Peace CorpsminorStrategic or Co-development PartnerInternational volunteer organization collaborating with BRCS Kasane Sub-Branch on community activities.
• Ministry of Health and Wellness BotswanacoreImplementation/ SI/ Consulting PartnerGovernment ministry supported by BRCS and UNICEF for primary health care revitalization and community health programs.
• Ministry of Local Government and Traditional AffairscoreImplementation/ SI/ Consulting PartnerGovernment ministry collaborating on health and social care delivery in rural districts.
• SPAR (Team SPAR)minorGTM or Marketing PartnerRetail chain providing vouchers and food sponsorship for community events through Team SPAR initiative.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• International Committee of the Red Cross (ICRC): The founding body of the Red Cross Movement that formally recognized BRCS in 1970 and operates globally under the Geneva Conventions framework. Provides operational guidance, governance standards, and coordination to BRCS, making it the closest institutional peer for mandate and operating principles.
• International Federation of Red Cross and Red Crescent Societies (IFRC): The global federation of which BRCS is a member society, providing strategic direction, resource mobilization, and coordination across national societies. Comparable in mandate and Movement identity, with broader geographic scope and significantly larger resource base.
• Médecins Sans Frontières (MSF): Global humanitarian medical organization operating in overlapping humanitarian health and emergency response domains. Comparable in humanitarian mandate and emergency medical focus, though with a global footprint and a more specialized medical intervention profile.

Direct peers

• Namibia Red Cross Society: Neighboring Southern African National Society with a comparable volunteer-driven humanitarian service model, including first aid training, disaster response, and community health programs. Operates in a similar small-population African market context to BRCS.
• World Vision Botswana: International humanitarian NGO operating in Botswana with similar community-based programming in child welfare, health, and disaster response. Directly comparable in operating geography, target beneficiary segments, and donor-funded humanitarian model.
• Zimbabwe Red Cross Society: A fellow Southern African National Society under the same IFRC umbrella, delivering parallel humanitarian services including disaster management, first aid, and health programs. Comparable mandate, organizational structure, and resource constraints to BRCS, with similar Southern African operating context.
• South African Red Cross Society: The South African National Society within the same Red Cross and Red Crescent Movement, operating an analogous portfolio of disaster response, first aid training, health, and humanitarian programs. Most directly comparable as a fellow African National Society with similar mandate, volunteer-based delivery model, and statutory foundation.
• Save the Children Botswana: International NGO operating child-focused health, nutrition, and humanitarian programs in Botswana with a model overlapping BRCS's child malnutrition and community health work. Comparable in donor base, operating geography, and programmatic focus on vulnerable children.

Regional players

• Botswana Council for the Disabled: A Botswana-based nonprofit partner that collaborates with BRCS on disability rights advocacy and service delivery. Operates in overlapping disability inclusion territory with BRCS's Rehabilitation Services Programme, and serves as a regional/specialized peer within Botswana's nonprofit ecosystem.

Emerging players

• UNICEF Botswana: A core strategic partner of BRCS supporting child malnutrition and community health worker programs across five districts. Operates in overlapping humanitarian development territory in Botswana, with a mandate and funding model that intersects directly with BRCS's Health & Care Programme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BotswanaRed
• YouTubeyoutube.com/channel/UCSh_c54vLYjrouHZp2VmtWg
• Facebookfacebook.com/brcspage
• Instagraminstagram.com/botswanaredcross
• LinkedInlinkedin.com/company/botswana-red-cross-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botswana Red Cross Society