Bottle House

What Bottle House does

Bottle House (also styled BOTTLEHOUSE) is a privately held, independent Australian liquor retailer founded in 2016 and operating from South Yarra, Victoria. The company's core offering is retail sale of wine, spirits, and craft beer across three product categories — Wine Retail, Spirits Retail, and Craft Beer Retail — sourced from a curated mix of local and independent producers. It self-describes as "LOCAL & INDEPENDENT" and targets general retail consumers in Melbourne seeking an alternative to large-format liquor chains.

The business operates exclusively through two brick-and-mortar storefronts in Melbourne's affluent inner/suburban catchments: No 311-313 Hampton Street, Hampton 3188, and No 3C/199 Toorak Road, South Yarra 3141. Both locations are open seven days a week with extended late-night weekend trading (South Yarra closes at 10pm Friday and Saturday; Hampton to 9pm Friday and Saturday), implying a convenience and experience-led retail format. There is no disclosed e-commerce, delivery, wholesale, or B2B channel; the website (a Squarespace site at bottlehouse.com.au) functions as a store-finder and menu listing rather than a transactional platform.

Revenue is generated entirely through in-store one-time product transactions (one source classifies the revenue model as hardware_sales / retail product sales). The company operates with approximately 13 employees total across both stores, has no parent company or subsidiaries, has raised no disclosed external funding, and pursues minimal marketing activity beyond an active Instagram presence at @bottle_house. No awards, patents, partnerships, regulatory actions, or executive team are documented in available source material, and the company has not disclosed financial figures, ownership commentary, or expansion plans beyond the two existing locations.

Name

Bottle House

Legal name

Bottle House

Website

https://bottlehouse.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bottle House is a privately held, independent Australian liquor retailer founded in 2016, operating two brick-and-mortar storefronts in Melbourne's Hampton and South Yarra suburbs to sell curated wine, spirits, and craft beer directly to walk-in retail consumers.

Ownership category

akta.pro rank

Product category

Liquor Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Wine retail
• Spirits retail
• Craft beer retail
• Liquor store
• Alcoholic beverage retail

Headquarters

HQ city

Hampton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Revenue generated through direct retail sales of wine, spirits, and craft beer to consumers at physical store locations. Customers purchase products in-store with one-time transaction payments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Bottle House is a local and independent liquor retailer operating two brick-and-mortar stores in Melbourne's inner suburbs (Hampton and South Yarra), selling wine, spirits, and craft beer directly to walk-in consumers. The company offers a curated assortment of alcoholic beverages across multiple price points and origins, including craft beer from local and independent breweries. All transactions are conducted in-store; no e-commerce or delivery channel is offered.

Product overview

Bottle House is a local and independent Australian liquor retailer offering wine, spirits, and craft beer across two physical store locations in Melbourne's inner suburbs. The business operates as a traditional brick-and-mortar retail operation without a unified digital platform—the core offering consists of in-store product sales across three categories: Wine, Spirits, and Craft Beer. The two branded store locations (Hampton and South Yarra) serve as the primary channels for customer transactions, with each location maintaining individual contact details and opening hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Retail Retail sales of wine products across various varietals, regions, and price points available at Bottle House's two physical store locations in Melbourne, targeting adult consumers for personal consumption or gifting.
• Spirits Retail Retail sales of spirits including whiskey, gin, vodka, rum, and other distilled beverages available at Bottle House's two physical store locations in Melbourne, targeting adult consumers for personal consumption or gifting.
• Craft Beer Retail Retail sales of craft beer from local and independent breweries available at Bottle House's two physical store locations in Melbourne, targeting adult consumers seeking a curated selection distinct from mainstream packaged beer offerings.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Dan Murphy's: Australia's largest off-premise alcohol retail chain (owned by Woolworths Group), selling wine, beer, and spirits across hundreds of stores. Directly comparable to Bottle House on category mix and target customer, but operates at vastly greater scale and competes on price, range, and loyalty.
• Vintage Cellars: Coles-owned specialist liquor banner with a premium positioning across wine, beer, and spirits. Comparable to Bottle House in its premium and curated positioning, with similar target shoppers, but backed by Coles' scale and supply chain.
• The Bottle-O: National network of independent liquor stores (part of ALH Group / Woolworths) selling wine, beer, and spirits. Directly comparable on independent store format and category mix, with shared marketing and supplier programs that Bottle House does not have.
• BWS: Woolworths-owned neighborhood liquor banner operating hundreds of convenience-oriented stores across Australia. Directly comparable on product mix (wine, beer, spirits) and off-premise format, but with a value/convenience positioning versus Bottle House's premium-indie positioning.
• First Choice Liquor: Coles-owned large-format liquor banner emphasizing range and competitive pricing across wine, beer, and spirits. Comparable product mix to Bottle House, but competes on breadth and price rather than curated indie positioning.
• McCoppins: Melbourne independent bottle shop and bar with a curated wine, spirits, and craft beer range. Direct peer to Bottle House on local-indie Melbourne positioning, category mix, and premium target customer.
• Cellarbrations: Australian franchise-banner liquor retail network of independent stores selling wine, beer, and spirits. Closely comparable to Bottle House on store-level independence and product mix, with franchise buying power providing scale advantages Bottle House lacks.
• Blackhearts & Sparrows: Melbourne-based independent liquor retailer known for a curated, natural-wine-led range. Direct peer to Bottle House on indie positioning, Melbourne geography, and premium/curated wine-and-spirits mix, but leads on natural and low-intervention wine curation.

Emerging players

• Vinomofo: Australia's leading online wine retailer offering curated and discounted wine direct to consumers. Comparable to Bottle House on premium-wine curation, but operates as a pure-play e-commerce model — a channel Bottle House has not yet built.
• Jimmy Brings: Australian on-demand alcohol delivery service covering wine, beer, and spirits across major metros including Melbourne. Comparable on alcohol product mix, but its delivery model directly addresses the convenience gap that Bottle House's walk-in-only model leaves open.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/bottle_house
• LinkedInlinkedin.com/company/bottlehouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bottle House