McCoppins

What McCoppins does

McCoppins is a family-owned gourmet supermarket and craft bottleshop chain operating two neighbourhood stores in inner Melbourne, Australia — at Hawthorn East (498 Tooronga Rd) and Clifton Hill (292 Queens Parade) — established in 1978. The company curates and retails premium grocery items including artisan cheeses, fresh bread from Melbourne bakeries, gourmet pantry staples (Maggie Beer, McClure's, Byron Bay Chilli Co.), fine wine from Australian regions such as Mornington, Heathcote, McLaren Vale and Gippsland, craft beer from local breweries, boutique spirits, and pet-nat wines. Each store features a deli counter, with the Clifton Hill location offering a Mediterranean-leaning selection curated by Chris, and Hawthorn East led by wine and deli specialist Ben.

The business operates on a direct-to-consumer physical retail model, supplemented by a third-party delivery partnership with Uber Eats enabling home delivery from both operating locations. Distribution is intentionally limited to neighbourhood catchments in Melbourne's inner suburbs, with no e-commerce, wholesale, or franchise channels. The company operates an 'Ask the Experts' public Q&A platform where in-store specialists respond to customer questions on wine pairings, cheese boards, cooking, and pantry items, functioning as both customer service and content marketing.

McCoppins has no disclosed revenue, is privately held with no institutional or venture capital backing, employs 19 people, and has no parent company or subsidiaries. Footprint has contracted materially in 2026: the Fitzroy bottleshop (operating since 1995) closed in April 2026 and the Abbotsford location has also permanently closed, leaving the two-store footprint described above. Pricing is not publicly disclosed but the curated artisan positioning implies premium price points relative to chain supermarkets.

Name

McCoppins

Legal name

McCoppins

Website

https://mccoppins.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

McCoppins is a family-owned Melbourne gourmet supermarket and bottleshop, founded 1978, operating two neighbourhood stores (Hawthorn East, Clifton Hill) that curate and retail artisan groceries, fine wine, craft beer, and deli items to local residents.

Ownership category

akta.pro rank

Product category

Gourmet Supermarket & Bottleshop Retail

NAICS

Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industries

Specialty Wine-Adjacent Food Stores (Cheese/Gourmet Pairings) (CRAHAGAK), Premium & Upscale Supermarkets (CRAHAAAE)

Keywords

• Gourmet grocery retail
• Fine wine bottleshop
• Craft beer selection
• Artisan deli products
• Specialty food store

Headquarters

HQ city

Hawthorn East

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - In-Store: Physical retail sales of gourmet groceries, fine wine, craft beer, spirits, fresh bread, deli items, and artisan cheeses through two Melbourne store locations.
2. Delivery Services: Third-party delivery via Uber Eats platform for both Hawthorn East and Clifton Hill locations, enabling customers to order products for home delivery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

McCoppins runs two neighbourhood gourmet supermarket locations in Melbourne (Hawthorn East and Clifton Hill) that retail curated groceries, fine wine, craft beer, boutique spirits, fresh bread, an award-winning deli counter with Mediterranean specialities, and a range of local and international artisan cheeses. The retailer complements its shelf offering with an "Ask the Experts" advisory service in which named staff specialists Ben and Chris answer customer questions on food, wine and cheese pairings, and an Uber Eats delivery channel for both stores.

Product overview

McCoppins is a family-owned gourmet supermarket and bottleshop chain operating two neighbourhood stores in Melbourne (Hawthorn East and Clifton Hill) since 1978. The business offers a unified retail offering combining gourmet groceries, fine wine, craft beer, spirits, deli items, fresh bread, and cheese. The curated product range emphasizes independent and artisan producers over mass-market alternatives. The company also provides an 'Ask the Experts' service staffed by in-store specialists Ben and Chris, who field customer questions about food and drink. Online ordering is available via Uber Eats delivery integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Groceries Curated range of specialty grocery items stocked at both stores, featuring artisan producers such as Maggie Beer, Jasper Coffee, McClure's pickles, and Byron Bay Chilli Co., aimed at inner-Melbourne home cooks seeking items not carried by chain supermarkets.
• Fine Wine Curated selection of local and imported wines chosen for quality, including boutique and natural wines from Mornington, Heathcote, McLaren Vale, and Gippsland, available at both store locations with in-house expert guidance.
• Craft Beer Selection of craft beers from local breweries including Stomping Ground, Moon Dog, Range Brewing, and Hop Nation, alongside imports such as Budějovický Budvar, stocked at both stores.
• Deli Counter Award-winning deli featuring house-selected olives, marinated feta, cured meats, vine leaves, dips, and Mediterranean staples, including Australian favourites from Barkly Smokehouse and Barossa Fine Foods, with rotating local cheesemakers.
• Fresh Bread Daily deliveries of fresh bread sourced from Melbourne's local bakeries, stocked at both Hawthorn East and Clifton Hill for walk-in customers.
• Spirits Boutique and specialty spirits stocked as part of the bottleshop assortment at both Melbourne stores.
• Cheese Selection Notable range of local and international cheeses featuring varieties such as Comté, Holy Goat La Luna, Red Hill Mornington Blue, and rotating artisan selections, supported by in-house pairing guidance.
• Pet-Nats Natural and pétillant naturel wines stocked at both store locations as part of the curated wine range.
• Ask the Experts Public advisory service in which McCoppins' in-house specialists Ben (Hawthorn East) and Chris (Clifton Hill) answer customer questions on wine pairings, cheese boards, cooking tips, pantry items, and entertaining, published as an evergreen archive on the McCoppins website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling customers to order McCoppins products for home delivery through the Uber Eats platform. Available for both Hawthorn East and Clifton Hill store locations.

Scale indicators2 records

Recent moves8 records

Expansion highlights2 records

Broad incumbents

• Dan Murphy's: Australia's largest liquor retailer with extensive wine, craft beer, and spirits range. Overlaps with McCoppins' bottleshop and curated alcohol offering but at mass-market scale and price points, not boutique curation.
• Eataly: Global premium Italian gourmet marketplace combining retail, deli, and expert-led food education under one roof. Relevant as a benchmark for McCoppins' expert-staffed, curated gourmet experience but operates at significantly larger scale and as an eat-in marketplace format.
• Harris Farm Markets: Larger Australian specialty grocery chain focused on fresh produce and premium offerings with multiple Sydney/Melbourne locations. Comparable on specialty grocery positioning but operates a broader portfolio across more stores and categories than McCoppins' two-store footprint.

Direct peers

• Simon Johnson: Australian premium gourmet food retailer offering curated artisan cheeses, charcuterie, oils, and pantry products. Directly comparable to McCoppins on gourmet curation, premium positioning, and emphasis on independent producers.
• The Essential Ingredient: Australian retailer stocking specialty ingredients, gourmet pantry items, and kitchenware with a strong cookbook and food-knowledge culture. Comparable to McCoppins on curated gourmet retail and engagement with foodie customers.
• Zingerman's: Iconic US independent gourmet retailer built on expert-led service, deli, cheese, and educational content (Zingerman's Mail Order, BAKE!, Roadhouse). Closely analogous business model to McCoppins' expert-staffed, content-driven gourmet format.
• Leo's Fine Food & Wine: Independent Melbourne gourmet retailer and bottleshop offering fine foods, deli items, and curated wine with long-standing neighbourhood service. Closely mirrors McCoppins' small-format, expert-led gourmet supermarket model in the same Australian market.

Regional players

• Dean & DeLuca: Historic premium US gourmet retailer known for curated cheeses, charcuterie, and gift assortments. Comparable on gourmet curation and gift/cheese-board merchandising, though geographically separate from McCoppins and now operating at smaller scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mccoppins-food-wine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCoppins